MEMORANDUM OPINION AND ORDER
Carrot Bunch Companies filed suit against Computer Friends, Carrots Inks and Jimmie Moglia for violations of the Anticybersquatting Consumer Protection Act codified in 15 U.S.C. § 1125(d) (“ACPA”), the Lanham Act codified in 15 U.S.C. § 1117(a), unfair competition, misappropriation, and the Texas tort of Injury to Business Reputation or Trade Name or Mark as codified in the Texas Business and Commercial Code § 16.29.
Now before the court is Defendants’ Motion to Dismiss and/or Transfer Venue (filed August 17, 2001). Defendants Carrots Inks and Moglia have moved to dismiss the claims against them by arguing the absence of personal jurisdiction. Defendant Computer Friends consented to jurisdiction. See Pl.’s Br. in Supp. of Resp. at 2. Alternatively, all Defendants *823 have moved to transfer this case to the United States District Court for the District of Oregon. Defendants’ Motion to Dismiss and/or Transfer Venue is DENIED in full for the reasons herein stated.
I. FACTUAL BACKGROUND
Plaintiff Carrot Ink is a Texas corporation with its principal place of business in Carrollton, Texas. Since 1998, Plaintiff operates a website, 1 which markets and sells inkjet printer cartridges and refill kits. Carrot Ink has also used and extensively promoted its “Carrot Ink” and “Carrot’s Ink Cartridges” trademarks in connection with its website.
Defendant Moglia, an Oregon resident, is the founder and owner of both Computer Friends and Carrots Inks. Defendant Computer Friends is an Oregon corporation, organized in 1985, that sells and distributes printer inkjet cartridges, inkjet refill kits, and other computer equipment over the Internet. Defendant Carrots Inks is an Oregon business, incorporated by Moglia in March 2001 to sell printer inkjet cartridges and inkjet refill kits over the Internet.
In the fall of 2000, Moglia used the aliases of “John Gailsworth” and “Curtis Peterson” to register many possible variations of Carrot Ink’s trademarks “Carrot Ink” and “Carrot’s Ink Cartridges” as domain names. 2 The Moglia registered domain names are: “carrotsink.com,” “carrotinks.com,” “carrotsinks.com,” and “carrotinkcartridges.com” (collectively, the “domain names”). Plaintiffs counsel sent Moglia a cease and desist letter through certified mail on February 26, 2001, which included information regarding Plaintiffs existence and rights in the trademarks “Carrot Ink” and “Carrot’s Ink Cartridges.” Within a week of receiving the cease and desist letter, Moglia registered “Carrots Inks, Inc.” as a business entity with the Oregon Secretary of State. Plaintiffs counsel mailed Moglia a second cease and desist letter on April 9, 2001. Moglia declined to take any action to remedy the alleged infringement and instead created a “Carrots Inks, Inc.” website to sell printer inkjet cartridges in competition with Carrot Ink.
II. ANALYSIS
A. Personal Jurisdiction Standard
A Federal court sitting in diversity may exercise personal jurisdiction only to the extent that it is permitted by the state long arm. statute if exercising jurisdiction does not violate due process guaranteed by the Fourteenth Amendment.
See Allred v. Moore & Peterson,
Under the Texas long arm statute, a nonresident may be subject to personal jurisdiction if the nonresident commits “acts constituting doing business” in Texas.
See
Tex. Civ. Prac.
&
Rem.Code Ann. §§ 17.041-.045 (Vernon 2000). The Texas Supreme Court’s “doing business as” requirement is interpreted broadly, such that its reach spans as far as the U.S. Constitution permits.
See Gundle Lining Const. v. Adams County Asphalt,
Exercising personal jurisdiction over a nonresident defendant will not violate due process if two conditions are met.
See Gundle,
Minimum contacts analysis may be further subdivided into two categories of contacts-those that give rise to specific jurisdiction and those that give rise to general jurisdiction.
See Gundle,
B. Personal Jurisdiction in Internet Cases
There is a clear Fifth Circuit standard for assessing personal jurisdiction in Internet cases. In
Mink v. AAAA Development LLC,
the Fifth Circuit adopted the “sliding scale” test first set forth in
Zippo Mfg. Co. v. Zippo Dot Com, Inc.,
to evaluate the effects of a defendant’s Internet activities.
See Mink,
Zippo
requires a court to look to the “nature and quality of commercial activity that an entity conducts over the Internet.”
Zippo Mfg. Co.,
The second
Zippo
category consists of situations where a defendant has a website that allows a user to exchange information with a host computer.
See id.
Jurisdiction is determined in these types of cases by looking at “the level of interactivity and commercial nature of the exchange of information that occurs on the Web site.”
Zippo Mfg. Co.,
The third
Zippo
category consists of situations where a defendant has merely posted information on an Internet website which is accessible to out of state users.
See Zippo Mfg. Co.,
C. Defendants’ Internet Activity
Both Carrots Inks and Jimmie Moglia are subject to personal jurisdiction. Their actions purposefully availed them of the privilege of conducting business in Texas, thereby invoking the benefits and protections of Texas law. Carrots Inks and Moglia should have had every reasonable expectation of being sued in Texas.
1. Defendant Carrots Inks
Two cases illustrate the difference between Internet activity that is sufficient to confer jurisdiction under
Zippo’s
second category and that which is not. In
American Eyewear, Inc.,
the defendant used its website to knowingly enter into contracts with Texas residents for commercial gain.
See American Eyewear Inc.,
On similar facts, this Court did not find that personal jurisdiction was appropriate in
People Solutions, Inc. v. People Solutions, Inc.,
Carrots Inks’ website operates similarly to the interactive website discussed in
American Eyewear,
where this Court found jurisdiction to be appropriate. In
American Eyewear,
this Court noted the following characteristics of the defendant’s website: (1) anyone with Internet access could connect to the website and make purchases; (2) customers could browse interactively in search for particular products; (3) customers could purchase defendant’s products by completing order forms with shipping address and credit card information; (4) the form is electronically submitted over the Internet, and the product is packaged and shipped to the customer; (5) an e-mail message confirming the purchase was sent to the customer.
See American Eyewear, Inc.,
[13] This case against Carrot Inks fits in the second category of the
Zippo
analysis. Plaintiffs cause of action arises directly from Carrots Inks’ contacts with Texas residents through its interactive website. Moglia’s admits in his deposition testimony that through its website, Carrots Inks sold products to Texas consumers.
See
J.A. at 155 (Moglia’s November 9, 2001 Deposition). As well, Carrots Inks’ website sends an e-mail confirmation of purchase to those customers who provide their e-mail addresses. This direct contact results in an exchange of information between the website and the consumers who order the inkjet printer cartridges. This case involves the specific type of contact between the defendants and the forum state that this Court found wanting in
People Solutions. See People Solutions,
2. Defendant Jimmie Moglia
The exercise of personal jurisdiction over an individual for his Internet activities, including allegations of trademark infringement and cybersquatting, is proper when a defendant intentionally directs his tortious activities toward the forum state.
See Bell Helicopter Textron, Inc. v. C & C Helicopter Sales, Inc., et al.,
*827 P. TRANSFER OF VENUE
Defendant requests transfer to federal district court in Oregon. This transfer is unwarranted. In the Fifth Circuit, a plaintiff is generally entitled to choose the forum. See Peteet v. Dow Chemical Co.,
Transferring venue to Oregon will simply shift the inconvenience of litigating outside of one's home state from Defendants to Plaintiff. Under such circumstances, Plaintiffs choice of forum trumps. The importance of Plaintiffs selection of forum is increased in this case because its principal place of business is in the Northern District of Texas. See, e.g., Nat'l Group Underwriters, Inc. v. Southern, Sec. Life Ins. Co.,
III. CONCLUSION
For the foregoing reasons, Defendants' Motion to Dismiss and/or Transfer Venue is DENIED in full.
It is so ORDERED.
Notes
. http://www.carrotink.com.
. Moglia claims never to have heard of Carrot Ink prior to his registration of the domain names or his registration of the entity "Carrots Inks, Inc.” with the Oregon Secretary of State. However, a user from Computer Friends' website server accessed Carrot Ink’s website on numerous occasions at least three months prior to Moglia’s registration of the domain names in October 2000. See J.A. at 9-10. Carrot Ink’s website server registered around forty visits from the Computer Friends’ Internet protocol (I.P.) identifier number before Jimmie Moglia’s deposition on November 9, 2001. See id. Moglia contends that it is completely coincidental that he: (1) decided to name his new entity after a "carrot;” (2) registered the variations of Carrot Ink’s domain name and trademark; (3) registered "Carrots Inks, Inc.” in Oregon three days after Carrot Ink sent its first “cease and desist” letter; and (4) was in the same business as Carrot Ink of selling printer ink jet cartridges and refills over the Internet.
. A state asserts general jurisdiction over a defendant when it exercises personal jurisdiction over a defendant in a suit not arising out of, or related to, the defendant’s contacts with tile forum state.
See Calder v. Jones,
