Lead Opinion
The plaintiffs, individually and as a proposed class of popular music fans, sued Ticketmaster Corporation (“Ticketmaster”) for damages and injunctive relief. Sixteen cases, originally filed in various districts, were consolidated for pretrial proceedings in the Eastern District of Missouri. Eleven of the cases were dismissed. The plaintiffs in the remaining five cases then filed a consolidated complaint superseding the individual complaints. The consolidated complaint alleged that Ticketmaster violated § 1 of the Sherman Act by engaging in price fixing with various concert venues and promoters and by boycotting the band Pearl Jam; that Ticketmaster violated § 2 of the Sherman Act by monopolizing, or attempting to monopolize, the market for ticket distribution services; and that Ticketmaster violated § 7 of the Clayton Act by acquiring its competitors. See 15 U.S.C. § 1 et seq. The plaintiffs claimed standing to sue based on their payment of monopoly overcharges, in the form of service and handling fees, for Ticketmaster’s ticket distribution services.
The district court dismissed the suit, holding that the plaintiffs lacked standing to sue because they were indirect purchasers within the meaning of Illinois Brick Co. v. Illinois,
The plaintiffs contend that the court erred in all of these holdings. We affirm in part, reverse in part, and remand for further proceedings.
I.
Since the case was dismissed on the pleadings, we treat all factual allegations of the complaint as true. See Haberthur v. City of Raymore,
According to the complaint, Ticketmaster is a monopoly supplier of ticket distribution or ticket delivery services to large-scale popular music shows. The complaint alleges that Ticketmaster has long-term exclusive contracts with almost every promoter of concerts in the United States. These exclusive contracts ensure that Ticketmaster will have the right to handle the vast majority of ticket sales for almost every large-scale popular music concert in the United States, regardless of whether or not Ticketmaster has exclusive contracts with the particular venues where those concerts are held.
Ticketmaster uses that control, according to the complaint, to extract from the plaintiffs supracompetitive fees for ticket distribution services. Those fees can be as high as twenty dollars per ticket. By paying those fees, the plaintiffs contend that they suffer injury to their property within the meaning of Section 4 of the Clayton Act, 15 U.S.C. § 15, and so have standing to sue. See Reiter v. Sonotone Corp.,
II.
In Illinois Brick Co. v. Illinois,
The Supreme Court has defined an indirect purchaser as one who is not the “immediate buyer from the alleged antitrust violatort ],” Kansas v. UtiliCorp United, Inc.,
A common concept unites these various definitions and examples: An indirect purchaser is one who bears some portion of a monopoly overcharge only by virtue of an antecedent transaction between the monopolist and another, independent purchaser.
Some review of the economic assumptions underlying the direct purchaser rule is necessary to understand the justification for the direct purchaser rule. For purposes of antitrust analysis, courts assume that a firm generally wishes to “minimize its input eosts[.]” Olympia Equipment Leasing Co. v. Western Union Telegraph Co.,
The monopoly overcharge exacted by the monopolist generally injures both those who deal directly and those who deal derivatively with the monopolist. As Judge Posner has explained, “The optimal adjustment by an unregulated firm to the increased cost of the input [i.e., the monopoly overcharge] will always be a price increase smaller than the increase in input cost[.]” State of Illinois ex rel. Hartigan v. Panhandle Eastern Pipe Line Co.,
Precisely what part of the overcharge will be borne by the direct purchaser, and what part will be borne by the indirect purchaser, is “an example of what is called ‘incidence analysis,’ and is famously difficult.” In re Brand Name Prescription Drugs Antitrust Litigation,
The Supreme Court has declined to involve the federal courts in such an analysis, except in very limited circumstances, explaining that “[t]he direct purchaser rule serves, in part, to eliminate the complications of apportioning overcharges between direct and indirect purchasers.” UtiliCorp United,
None of the limited circumstances that might warrant avoidance of the direct purchaser rule exist here. There is no “cost-plus” contract, see Hanover Shoe,
III.
The plaintiffs contend that they are direct purchasers of “ticket distribution services” from Ticketmaster, primarily because they pay directly to Ticketmaster distinct service and convenience fees. However, like the Third Circuit, we do not find billing practices to be determinative of indirect purchaser status. See McCarthy,
Nor do we agree with the plaintiffs’ contention that Ticketmaster’s monopoly power is benign, so far as the venues are concerned, simply because Ticketmaster’s service fees are collected immediately from ticket buyers. Although the plaintiffs describe these fees as separate from what they call the actual purchase price of concert tickets, it appears clear that the actual purchase price and the cost of the service fees amount to the single cost of attending the concert, regardless of how that cost is divided into actual purchase price and service fees. See Eastman Kodak Co. v. Image Technical Services, Inc., 504
Consequently, we affirm the district court’s order dismissing the individual plaintiffs claims for monetary damages under § 4 of the Clayton Act.
IV.
Indirect purchaser status does not bar the plaintiffs from seeking injunctive relief under § 16 of the Clayton Act. The concerns of the direct purchaser rale have mainly to do with the complexities of incidence analysis, complexities that do not arise when the courts must consider the propriety of injunctive relief. As Professors Areeda and Hovenkamp explain, “An equity suit neither threatens duplicative recoveries nor requires complex tracing through the distribution chain. There are no damages to be traced, and a defendant can comply with several identical injunctions as readily as with one. Illinois Brick has not therefore barred an indirect purchaser’s suit for an injunction.” Phillip E. Areeda and Herbert Hovenkamp, Antitrust Law ¶ 371d, at 259 (1995); see also McCarthy,
The case relied on by Tieketmaster as support for its contention that injunctive relief is unavailable to the plaintiffs, Cargill, Inc. v. Monfort of Colorado,
In this case, the pleadings establish antitrust standing to seek injunctive relief. All of the plaintiffs claim to have purchased tickets from Tieketmaster and claim to have paid the monopolistic service fees. The payment of those fees establishes standing to pursue a claim for injunctive relief.
V.
Finally, the plaintiffs appeal the portion of the district court’s order that found that Tieketmaster was not transacting business in Georgia, Washington, or Michigan within the meaning of § 12 of the Clayton Act, the Act’s venue provision. See 15 U.S.C. § 22; U.S. ex rel. Thistlethwaite v. Dowty Woodville
Section 12 of the Clayton Act provides in pertinent part that “[a]ny suit, action, or proceeding under the antitrust laws against a corporation may be brought not only in the judicial district whereof it is an inhabitant, but also in any district wherein it may be found or transacts business[.]” 15 U.S.C. § 22. In U.S. v. Scophony Corp. of America,
When venue is asserted over a parent corporation on the basis of a subsidiary’s business activities, the question is whether the parent “exereise[s] sufficient control over its [] subsidiary to cause the parent to ‘transact business’ [in the judicial district] within the special venue provision of the Clayton Act.” Tiger Trash v. Browning-Ferris Industries, Inc.,
Day-to-day control of the activities of the subsidiary is not required in order for a parent to be carrying on business of any substantial character within a judicial district. Scophony,
In reaching the conclusion that Ticketmaster was not transacting business in Georgia, Washington, or Michigan, the district court relied on the affidavit of Ned Goldstein, Senior Vice President and General Counsel of Ticketmaster, who affirmed that Ticketmaster owns no property and has no bank accounts or offices in Georgia, Washington, or Michigan. Goldstein further affirmed that all the day-to-day operations of the subsidiaries were under the control of the officers of those subsidiaries. While these affirmations may have been enough to resolve the venue issue under the standard
VI.
In conclusion, we affirm the district court’s judgment that the plaintiffs lack standing to pursue their claims for damages under § 4 of the Clayton Act. We reverse the district court’s ruling that the plaintiffs lack standing to seek injunctive relief under § 16, and we vacate and remand for further proceedings on the issue of proper venue.
Notes
. Although direct purchaser issues usually involve a chain of distribution in which a tangible good passes from one purchaser to another, that is not always so. An indirect purchaser can bear some part of the monopoly overcharge for a product even when that product does not pass from the direct to the indirect purchaser. For example, in Landes and Posner's example of the bread buyer, the bread buyer pays a higher price for bread because the baker passes along some part of the monopoly overcharge paid for the oven.
. The situation may be different when the firm is party to the antitrust violation. Cf. In re Midwest Milk Monopolization Litigation,
. The plaintiffs do characterize the venues as beneficiaries of and participants in Ticketmaster’s unlawful activity, but the plaintiffs have not joined the venues as defendants. In this circuit, an antitrust plaintiff cannot avoid the Illinois Brick rule by characterizing a direct purchaser as a party to the antitrust violation, unless the direct purchaser is joined as a defendant. See In re Midwest Milk Monopolization Litigation, 730 F,2d at 529—31. These consolidated cases are controlled by the law of this circuit, rather than that of the various circuits in which they were first filed. See Temporomandibular loint (TMJ) Implant Recipients v. E.I. Du Pont De Nemours & Co.,
. We note that, unlike in the Eastman Kodak case, there are no information costs here that may prevent the plaintiffs from separating out from the total purchase price the actual purchase price and service fee components. See Eastman Kodak,
Dissenting Opinion
dissenting.
The court holds that Illinois Brick, Co. v. Illinois,
The court begins its opinion by attempting to clarify the meaning of the phrase “indirect purchaser” in the antitrust context. Citing Illinois Brick itself, numerous other cases, and several law review articles, the court concludes that “[a]n indirect purchaser is one who bears some portion of a monopoly overcharge only by virtue of an antecedent transaction between the monopolist and [a direct purchaser].” The phrase “antecedent transaction,” however, appears nowhere in the authorities relied on, and, in fact, a mere “antecedent transaction” will not turn all purchasers of a monopolized product into indirect purchasers for the purposes of Illinois Brick.
Illinois Brick,
Thus Illinois Brick requires more than a mere antecedent transaction for an antitrust defendant to avoid suit from an “indirect purchaser” under Section 4. Instead, the antecedent transaction must have been one in a direct vertical chain of transactions and it must have resulted in the “passing on” of monopoly costs from the direct purchaser to the indirect purchaser. Illinois Brick,
The monopoly product at issue in this case is ticket distribution services, not tickets. Ticketmaster supplies the product directly to concert-goers; it does not supply it first to venue operators who in turn supply it to concert-goers. It is immaterial that Ticketmaster would not be supplying the service but for its antecedent agreement with the venues. But it is quite relevant that the antecedent agreement was not one in which the venues bought some product from Ticketmaster in order to resell it to concert-goers. More important, and more telling, is the fact that the entirety of the monopoly overcharge, if any, is borne by concert-goers. In contrast to the situations described in Illinois Brick and the literature that the court cites, the venues do not pay any portion of the alleged monopoly overcharge—in fact, they receive a portion of that overcharge from Tieketmaster.
For the reasons indicated, I dissent from the judgment in this case.
