This copyright action involves the infringement of a study of the robotics industry. The principal issue on appeal concerns the appropriate measure of damages where a late-registering plaintiff fails to prove out-of-pocket losses to itself or conventional profits to the infringer.
*401 Appellee Business Trends Analysts, Inc. (“BTA”), the successor to Predicasts, Inc. (“Predicasts”), claims that Predicasts’ study of the robotics industry was infringed by a publication of appellants The Free-donia Group, Inc., now dissolved, and The Freedonia Group, Incorporated (collectively “TFG”). Judge Conboy held that TFG had infringed BTA’s copyright in the Predicasts study. Because BTA registered its copyright only after the infringement, it was limited to a damage award for its losses or TFG’s profits and was not entitled to statutory damages. Judge Conboy’s damage award included TFG’s actual profits and also included an amount for lost market share or, alternatively, the “value of use.” We affirm the award of actual profits, but we vacate the award for lost market share or value of use as not authorized by the Copyright Act of 1976, 17 U.S.C. §§ 101-914 (1982).
BACKGROUND
Until 1984, Predicasts was in the business of publishing economic and marketing research reports on various industries. A pioneer in the business, Predicasts had an established reputation and customer list. Late in 1984, Predicasts began disbanding its Research Group, the division responsible for industry studies. As of January 1, 1985, Predicasts ceased publishing such studies, transferring its inventory and licensing the use of its name to BTA.
Earlier, in April 1982, William Weiss, then president of Predicasts’ Research Group, had left Predicasts. After the expiration of a non-competition agreement in 1983, Weiss had formed The Freedonia Group, Inc., now dissolved. The Freedonia Group, Incorporated was formed in early 1985, when two other former Predicasts employees, T. Kevin Swift and Robert Baumgartner, joined Weiss. In May 1985, TFG hired another Predicasts employee, Andrea Fetsko-Louie.
Throughout 1985 and early 1986, TFG and BTA competed in the industry studies market, each trying to capitalize on its Predicasts connections. BTA thus marketed studies under the Predicasts name, while TFG publicized the connections of its personnel to Predicasts. Throughout 1985, BTA marketed, at a price of $1,500, a Predicasts study entitled 3547 Robotics (Markets and Competitors), produced by Neil Digeronimo in December of 1984. Meanwhile, Swift and Fetsko-Louie composed a similar robotics study for TFG, entitled Industry Study 113: Robotics. After TFG began marketing its study in August 1985, BTA applied for federal copyright registration of the Predicasts study and received a certificate of registration.
Initially, the TFG study was priced at $1,500, the same price charged for the Predicasts study. In January 1986, confronted with negligible sales, TFG offered the TFG study, along with two other studies, for $150 each during a special two- or three-month offer period. The purpose of this price-cutting was to expand TFG’s customer base by exposing as many prospective customers as possible to TFG’s work. The $150 price was a nominal one designed only to ensure that purchasers had a serious interest in industry studies and were thus potential customers. TFG eventually sold 37 of its robotics studies at or near the discount price. 1
On May 5, 1986, BTA filed this action in the Southern District, alleging copyright infringement, misappropriation of Predi-casts’ customer list and other proprietary information, and violations of the Lanham Act, 15 U.S.C. § 1125(a), as well as violations of New York’s Anti-Dilution Statute, § 368-d of the New York General Business Law. BTA sought a preliminary injunction and damages.
On January 5, 1987, Judge Weinfeld denied BTA’s motion for a preliminary injunction.
See Business Trends Analysts v. Freedonia Group, Inc.,
In ruling in BTA’s favor on the copyright infringement issue, Judge Conboy reviewed in detail the similarities between various passages in the Predicasts study and corresponding passages in the TFG study.
See Business Trends Analysts v. Freedonia Group, Inc.,
Because TFG published its study before BTA’s copyright was registered, Section 412(2) of the Copyright Act barred recovery of statutory damages as provided in Section 504(c). BTA was thus limited to actual damages or TFG’s profits calculated under Section 504(b). Judge Conboy calculated those damages to be $54,028.35. He found that BTA had failed to establish any actual damages from lost sales of the Pred-icasts study but determined that TFG’s gross profits on the sale of its robotics study were $9,745.00. From this, he deducted TFG’s proven expenses in the amount of $5,666.65. He then went on to consider the “novel” question of whether a competitor like TFG, which had engaged in drastic price-cutting in order to gain market advantage “can inferentially be held to have made non-cash profit which, if quantifiable, can be awarded to the infringed competitor.” Id. at 1237. He answered that question affirmatively and held that TFG had gained market advantage or “value of use,” id. at 1238, in the amount of $1,500, the full list price, less $150 for each copy sold. Thus, TFG’s market advantage or value of use per copy was $1,350. Multiplying $1,350 by 37, the number of copies he found had been sold at the discount price, he arrived at a damages figure of $49,950 in market advantage or value of use. Adding gross profits ($9,745) to lost market advantage ($49,950) and subtracting TFG’s expenses ($5,666.65), he arrived at a total damage award of $54,028.35. Finally, Judge Conboy declined to apportion TFG’s profits between the infringing and noninfringing segments of the TFG study.
DISCUSSION
Only the copyright issues are before us on this appeal, as BTA has not cross-appealed on its Lanham Act, state law unfair competition, and misappropriation of trade secrets claims. We agree that TFG’s study infringed the Predicasts study. We also agree with the award of TFG’s actual profits less expenses. However, we reverse the award of damages for lost market advantage or “value of use.”
Copyright plaintiffs can prove infringement by demonstrating the defendants’ access to the copyrighted work and a substantial similarity between the two works.
See Reyher v. Children’s Television Workshop,
In reviewing a determination of substantial similarity in copyright appeals, we apply a
de novo
standard of review.
See
*403
Malden Mills, Inc. v. Regency Mills, Inc.,
Our comparison of the two texts confirms the finding of infringement. Indeed, the evidence of direct copying is unmistakable. Judge Conboy's opinion includes a lengthy analysis, with which we agree, of a large number of "accused passages."
Modern CAD uses analytical software to conduct the analyses and utilizes its graphic capabilities to represent the re-suIts pictorially rather than numerically. Recent innovations and continuing developments which facilitate the design process are color, 3-dimensional views, hidden line removal, solid modeling, and texture representation.
The corresponding passage in the TFG study reads:
Modern CAD technology employs analytical software to conduct the design analysis (iterations of formulae, modeling, simulation, etc.) and utilizes its inherent capabilities to present the results graphically. Recent innovations in the latter include color, 3-dimensional views, hidden line removal, solid modeling, and texture representation.
We view the similarities as inexplicable other than as the result of copying and agree with Judge Conboy that the differences amount only to a "crude effort to give the appearance of dissimilarity" and are thus themselves evidence of copying.
Of course, we recognize that, evidence of intentional copying notwithstanding, factual information is not protected by the copyright laws. Hoehling v. Universal City Studios, Inc.,
We turn, accordingly, to the damages issues. Section 504 of the Copyright Act of 1976 provides two methods for determining damage awards. First, a plaintiff may prove actual damages and profits under Section 504(b). That provision reads in pertinent part:
The copyright owner is entitled to recover the actual damages suffered by him or her as a result of the infringement, and any profits of the infringer that are attributable to the infringement and are not taken into account in computing the actual damages. In establishing the in-fringer's profits, the copyright owner is required to present proof only of the infringer's gross revenue.
17 U.S.C. § 504(b). Second, copyright plaintiffs may elect at any time before final judgment to receive statutory damages under Section 504(c), a method useful where proof of actual damages or profits is insufficient. Statutory damages are not avail *404 able, however, for “any infringement of copyright commenced after first publication of the work and before the effective date of its registration, unless such registration is made within three months after the first publication of the work.” 17 U.S.C. § 412(2). Because BTA did not register the Predicasts study until after the infringement, BTA is not eligible for statutory damages and is limited to actual damages and profits under Section 504(b).
We need not tarry over Judge Con-boy’s award of TFG’s actual profits. We also affirm as not clearly erroneous his findings that BTA failed to prove any lost profits on its part. Although BTA offered opinion testimony indicating that it had suffered sales losses, Judge Conboy was free not to credit this evidence on the grounds that it lacked any foundation in past sales of BTA or Predicasts studies and was otherwise unconvincing.
Judge Conboy also found, however, that TFG received profits in the form of a market advantage or value of use from the good will established by using the discounted robotics study as a means of familiarizing potential customers with TFG’s products. The parties have sacrificed some trees and much ink over the issue of whether enhanced good will and market recognition may be treated as a profit under Section 504(b). The gravamen of TFG’s argument is that such an award is impermissible because it is always nonquantifiable. However, we see no legal barrier to such an award under Section 504(b) so long as the amount of the award is based on a factual basis rather than “undue speculation.”
See Abeshouse v. Ultragraphics, Inc.,
Nevertheless, the evidence in this case does not support such an award. Although some gain in market recognition was conceded by TFG’s president, that gain cannot be attributed to the robotics study alone because other noninfringing studies were discounted as part of the same market strategy. Moreover, Judge Conboy found that the TFG study had not affected sales of the Predicasts study, even though the former had been distributed at a price that was only ten percent of the price of the latter.
Judge Conboy acknowledged the paucity of evidence on this issue. Nevertheless, he held that the value of enhanced market recognition could be quantified as “the difference between the prevailing market price of the study, $1500.00, and the actual sales price of $150.00,”
There is no reason to believe that TFG would have sold, at a price of $1,500, the same number of robotics studies as it sold at the cut-rate price of $150. Indeed, the evidence is overwhelmingly to the contrary. The infringing study simply was not selling at all, and continuing to offer it at $1,500 was a profitless gesture. Moreover, the discounted price of $150 was not arrived at by calculating present losses on discounted sales against hoped-for future profits. The price of $150 was a nominal one designed solely to ensure that purchasers were seriously interested in industry studies and were thus potential customers.
Judge Conboy offered an alternative theory for an award of $1,350 multiplied by the number of sales based upon
Deltak, Inc. v. Advanced Systems, Inc.,
Faced with the seemingly inequitable prospect of awarding no damages, the Seventh Circuit determined that an award for the value of use of the infringing studies was appropriate. By copying the Deltak pamphlet, the court held, ASI had saved itself the cost of purchasing the Deltak kit. “Each of the copies ASI distributed had a value of use to it equal to the acquisition cost saved by infringement instead of purchase, which ASI was then free to put to other uses.”
Id.
at 361 (citing
Aitken, Hazen, Hoffman, Miller, P.C. v. Empire Construction Co.,
Applying Deltak to the instant case, TFG might be said to have profited from the value of use in the amount of the saved acquisition cost of the Predicasts study. This could be calculated as the number of discounted sales multiplied by $1,350 (the sales price of the Predicasts study less $150 in TFG’s gross receipts already reflected in the award for actual profits). Deltak thus provided an alternative ground for the award by Judge Conboy. 2
We decline to adopt Deltak’s approach. As the Nimmer text has noted, it is based “on the most transparent of fictions.” 3 Nimmer § 14.02[A] at 14-16 — 14-17. TFG no more priced the BTA study and then decided to copy than a purse-snatcher decides to forgo friendly negotiations. BTA did not, because of the infringement, lose sales that it would have made to TFG, and TFG did not save money that it would have paid to BTA for copies of the Predicasts study. Moreover, the market value of the infringed study seems an anomalous measure of the value of use in the amount of the saved acquisition cost because that market value is in large part based on the good will attributed to the copyright plaintiff’s trademark. In both Deltak and the instant case, the last thing the infringers wanted to buy and to sell was the actual material produced by their competitors under their competitors’ name.
We see no room for such a speculative and artificial measure of damages under Section 504(b). The language of the provision speaks of “actual damages suffered by” the infringed party. That is hardly a reasonable description of the entirely hypothetical sales to TFG lost by BTA. Section 504(b) also authorizes damages for “profits of the infringer.” True saved costs may well be counted as a gain in economic theory (although not by Deltak’s market value test), but the statute had a more conventional view of profits in mind. It thus further states, “In establishing the infringer’s profits, the copyright owner is required to present proof only of the infring- *406 , er’s gross revenue.... ” This language \ clearly indicates that Congress means i “profits” in the lay sense of gross revenue Mess out-of-pocket costs, not the fictive purchase price that TFG hypothetically chose not to pay to BTA.
We believe, as does Nimmer, that Deltak is based on a perceived need to avoid “the anomaly of affording plaintiffs a right without a remedy.” 3 Nimmer § 14.02[A] at 14-14. It is surely true that where an infringer such as TFG sells the offending publication at a nominal price, and there is no evidence of lost sales of the infringed publication, a conventional profits test may seem inadequate. Nevertheless, we believe we must follow the statutory scheme. Our difficulty with expanding upon the design of the statute to remedy the seeming inadequacy derives not from a truncated sense of justice but from our conviction that Congress quite consciously limited the remedies available under Section 504(b). Although Section 504(b) may provide a conventional and narrow method of calculating damages and profits, the Copyright Act does not overlook the fact that this method, if the exclusive remedy, may lead to injustice and underenforcement of the copyright laws. Under Section 504(c), a copyright plaintiff may thus elect to recover statutory damages. The specific purpose of this section is to offer plaintiffs an alternative for use where Section 504(b) provides inadequate relief. The difficulty faced by BTA and the plaintiff in Deltak is that neither registered their copyright before the infringement and thus are not entitled to statutory damages. The issue before us, therefore, is whether we should in effect rewrite Section 504(b) because it provides inadequate relief to late registrants.
As the Nimmer text states in commenting upon Deltak,
Under the 1909 Act, the Supreme Court warned against ... a weak disincentive against purloining copyrighted material: “[A] rule of liability which merely takes away the profits^from .an , infringement would offer little discouragement to in-fringers .... Even for üñifiiünous and unprofitable invasions of copyright the court may, if it deems — justy impose a liability within statutory limits to sanction and vindicate the statutory policy.”
Nonetheless, although Deltak’s value of use standard serves the Supreme Court’s goal of “discourag[ing] wrongful conduct,” it is open to question whether it fits the Court’s requirement of being “within statutory limits.” In the context of the 1909 Act, for which the Court enunciated the foregoing language, the value of use theory would have been neither needed nor approved. For under the 1909 Act, precisely for those instances such as Deltak where “proof of damages or discovery of profits” is “difficult or impossible,” Congress provided for statutory damages, an automatic measure of recovery to plaintiffs regardless of injury or profits. Moreover, such statutory damages were available in all infringement actions, even if the copyright had not been registered prior to the infringement. Moreover, given the availability of statutory damages, the courts under the 1909 Act rejected the “reasonable royalty” standard, a patent measure of damages that looks to the royalties customarily paid for the type of use to which the defendant has put the infringing material; the similarities between this reasonable royalty rule and Deltak’s value of use theory are apparent.
Under the current Act, by contrast, plaintiffs such as Deltak who neglect to register their copyright before the infringement cannot recover statutory damages. Therefore, the question under the current Act becomes whether value of use is a species of actual damages falling within the statutory language of “the actual damages suffered by [the author] and any profits of the infringer.” The value of use of the infringing material fits neither category....
Given that Congress deliberately excluded the recovery of statutory damages for unregistered copyrights under the current Act, the current statutory scheme suggests that Congress, in order to foster registration, chose that the penalty for failure to register is the loss of *407 any recovery in situations such as Del-tak.
Id. at 14-14 — 14-16 (footnotes omitted). That eminent text goes on to suggest that whether to follow Deltak involves a choice between “reason” (rejecting it) and “experience” (adopting it). We view the choice, however, as between carrying out or rejecting a rational, if strict, policy embraced by Congress. Our obligation in those circumstances not being in doubt, we decline to follow Deltak.
In doing so, however, we emphasize that we are not rejecting as a matter of law a view of “profits” under Section 504(b) that might include enhanced good will or market recognition. We hold only that the proof in the instant case is inadequate to support such an award. Where there is no evidence at all allowing an assessment of the value of such an enhancement, establishment of the fact of enhancement will not support an award.
See Roy Export Co. v. Columbia Broadcasting System,
Finally, we turn to TFG's claim that the damage award must be reduced to reflect an apportionment between the value created by the infringing material and the value created by the non-infringing material. It is true that Judge Conboy found as a fact that only certain portions of TFG's robotics study infringed the Predicasts study. It is also true that “where an in-fringer’s profits are not entirely due to the infringement, and the evidence suggests some division which may rationally be used as a springboard it is the duty-of-the court to make
some
appointment." Orgel
v. Clark Boardman Co.,
Affirmed in part, reversed in part.
Notes
. The district court found, and the parties do not dispute, that TFG sold 37 copies of the infringing study at $150 each.
See
. We address the Deltak issue reluctantly, particularly in light of our conclusion that its rationale should not be adopted in this circuit. TFG’s appellate brief does not even cite the decision, much less defend it. Nor does the Deltak issue appear to have been argued before Judge Conboy. The fact that he perceived its relevance and relied upon it, however, requires that we address the issues it raises.
