Memorandum Opinion and Order
Plaintiffs Tiffany Boundas and Dorothy Stojka brought this putative class action in the Circuit Court of DuPage County, Illinois, against Defendant Abercrombie & Fitch Stores, Inc., alleging breach of contract and violation of the Ohio Consumer Sales Practices Act (“OCSPA”), Ohio Rev.Code Ann. § 1345.01 et seq. Abercrombie removed the case pursuant to 28 U.S.C. § 1453(b), premising jurisdiction on the Class Action Fairness Act (“CAFA”), 28 U.S.C. § 1332(d). On Abercrombie’s motion, the court dismissed the OCSPA claims because the transactions at issue involved non-Ohio consumers and otherwise lacked a substantial connection to Ohio.
Now before the court is Plaintiffs’ amended motion for class certification of the con
All people who received Abercrombie & Fitch Stores, Inc. promotional gift cards in hard copy stating “no expiration date” issued as part of a 2009 winter holiday in-store promotion and voided by Abercrombie & Fitch Stores, Inc. on or after January 30, 2010 despite having credit remaining on the gift cards.
Doc. 58 at 1. For the reasons that follow, class certification is granted, though Plaintiffs’ proposed class definition is modified and only Boundas will serve as a class representative. See In re Motorola Sec. Litig.,
Discussion
Abercrombie is a clothing retailer with stores across the United States. In a December 2009 promotion, Abercrombie gave a $25 promotional gift card to customers who bought at least $100 of merchandise in a single transaction. Stojka purchased merchandise at an Abercrombie store in Oak Brook, Illinois, and received promotional gift cards with a cumulative value of $75. The cards state: “This gift card is redeemable at all Abercrombie & Fitch ... locations, Abercrombie.com and abercrombiekids.com.... No expiration date.” Stojka gave her cards to Boundas, who was with Stojka at the time. Boundas attempted to redeem the cards at the Oak Brook store some months later, in April 2010, but the store declined, explaining that Abercrombie had voided the cards on or around January 30, 2010, eliminating all remaining value on them. That might appear to be a poor way for a national retailer to treat its customers, but Abercrombie explains that each card was enclosed in a sleeve expressly saying: “$25 gift card expires 1/30/10.” Doc. 62 at 3.
To be certified, a proposed class must satisfy the four requirements of Rule 23(a): “(1) the class is so numerous that joinder of all members is impracticable; (2) there are questions of law or fact common to the class; (3) the claims or defenses of the representative parties are typical of the claims and defenses of the class; and (4) the representative parties will fairly and adequately protect the interests of the class.” Fed.R.Civ.P. 23(a). If Rule 23(a) is satisfied, the proposed class must fall within one of the three categories in Rule 23(b), which the Seventh Circuit has described as: “(1) a mandatory class action (either because of the risk of incompatible standards for the party opposing the class or because of the risk that the class adjudication would, as a practical matter, either dispose of the claims of non-parties or substantially impair their interests), (2) an action seeking final injunctive or declaratory relief, or (3) a case in which the common questions predominate and class treatment is superior.” Spano v. Boeing Co.,
The putative class representative bears the burden of showing that each requirement is satisfied. See Retired Chi. Police Ass’n v. City of Chi,
I. Rule 23(a)
A. Rule 23(a)(1): Numerosity
Numerosity is not disputed, as Abercrombie voided nearly 200,000 promotional gift cards.
B. Rule 23(a)(4): Adequacy
The Rule 23(a)(4) adequacy inquiry “consists of two parts: (1) the adequacy of the named plaintiffs as representatives of the proposed class’s myriad members, with their differing and separate interests, and (2) the adequacy of the proposed class counsel.” Gomez v. St. Vincent Health, Inc.,
A proposed class representative is inadequate if her interests are “antagonistic or conflicting” with those of the other class representatives or the absent class members, Rosario v. Livaditis,
C. Rule 23(a)(3): Typicality
The Rule 23(a)(3) typicality requirement “directs the district court to focus on whether the named representatives’ claims have the same essential characteristics as the claims of the class at large.” Retired Chi. Police,
D. Rule 23(a)(2): Commonality
“Commonality requires the plaintiff to demonstrate that the class members have suffered the same injury” and that “[tjheir claims ... depend upon a common contention ... of such a nature that it is capable of elasswide resolution — which means that determination of its truth or falsity will resolve an issue that is central to the validity of each one of the claims in one stroke.” Dukes,
The commonality requirement is easily satisfied here. The contract claim of each putative class member presents at least two common questions: (1) whether a contract was formed between Abercrombie and customers receiving gift cards (or their assignees), and, if so, (2) whether the contract’s terms are set forth on the gift card alone (which says “No expiration date”), the sleeve alone (which says “$25 gift card expires 1/30/10”), or the card plus the sleeve. If the answer to the second question is the card plus the sleeve, the contract claim presents a third common question: whether the card trumps the sleeve or vice versa. Those common question are sufficient, in themselves, for purposes of Rule 23(a)(2). See Keele v. Wexler,
Abercrombie contends that there are no common questions because each customer entered into a different contract with Abercrombie. Doc. 62 at 8-10. This contention rests on two premises. The first is that the factual circumstances under which customers learned of the December 2009 promotion varied from person to person — some saw in-store or Internet-based advertising referencing an expiration date of January 30, 2010; others made their purchases without even knowing about the promotion; while still others learned of the promotion from fellow customers or store personnel. The second premise is that the terms of any particular customer’s contract with Abercrombie depends on those factual circumstances, meaning that the contracts’ terms are different and thus do not present common questions susceptible to classwide resolution at trial. Although the first premise may be correct, the second is not.
“Analysis of predominance under Rule 23(b)(3),” and thus of commonality under Rule 23(a)(2), “begins ... with the elements of the underlying cause of action.” Messner v. Northshore Univ. HealthSys.,
Accordingly, when Abercrombie customers made qualifying purchases and received promotional gift cards, contracts — identical contracts — were formed. See BPI Energy Holdings, Inc. v. IEC (Montgomery), LLC,
Abercrombie suggests that the contracts are not necessarily identical given the possibility that some customers received cards without a sleeve. Doc. 62 at 8 (hypothesizing a customer who “receive[d] a Promotion Card but without a sleeve”); 12/14/2011 Tr. at 7 (arguing that “Was there a sleeve?” is a “commonality problem!]”). If it were true that some customers received cards without a sleeve, then the contract claims of customers whose cards came with a sleeve would present a question — whether the card trumps the sleeve, or vice versa — not presented by the claims of customers who received just a card. But for all the record shows, the cards all came with a sleeve. As Abercrombie explains in its class certification brief, “Abercrombie directed its sales associates to enclose each of the Promotion Cards in a sleeve that expressly stated: ‘$25 gift card expires 1/30/10.’ ... Sales associates were reminded to use only the sleeves containing the January 30, 2010 expiration date for Promotion Cards and not the regular, forpurehase gift card sleeves.” Doc. 62 at 3 (emphasis in original); see also id. at 5 n. 5 (“the Promotion Cards must have been issued to Stojka in sleeves disclosing the expiration date”). The instruction sheet Abercrombie provided to its sales staff during the December 2009 promotion said: “the promo gift card MUST be placed in the PROMO GIFT CARD SLEEVE that indicates the expiration date.” Doc. 62-1, Exh. B (emphasis in original). It lies poorly in Abercrombie’s mouth to assert that class certification should be denied because its own sales associates might possibly have disobeyed its exceedingly clear and emphatically delivered instructions to place each card in a sleeve; this is particularly so because Abercrombie provides no evidence whatsoever of any such disobedience.
Abercrombie also argues that commonality is defeated because some class members (like Boundas) received their cards as a gift from actual Abercrombie customers, while others received their cards directly from Abercrombie upon making a qualifying purchase. Doc. 62 at 6-8. This does not pose an obstacle to commonality. An assignee like Boundas steps into the shoes of an assignor like Stojka, and thus takes the cards subject to whatever terms and conditions applied to the assignor. See Ford Motor Credit Co. v. Ryan,
II. Rule 23(b)(3)
A proposed class satisfies Rule 23(b)(3) if “the questions of law or fact common to class members predominate over any questions affecting only individual members, and ... a class action is superior to other available methods for fairly and efficiently adjudicating the controversy.” Fed.R.Civ.P. 23(b)(3). Factors pertinent to predominance and superiority include: “(A) the class members’ interests in individually controlling the prosecution or defense of separate actions; (B) the extent and nature of any litigation concerning the controversy already begun by or against class members; (C) the desirability or undesirability of concentrating the litigation of the claims in the particular forum; and (D) the likely difficulties in managing a class action.” Ibid.
A. Predominance
“The Rule 23(b)(3) predominance inquiry tests whether proposed classes are sufficiently cohesive to warrant adjudication by representation.” Amchem Prods., Inc. v. Windsor,
Predominance is satisfied here. As noted above in discussing commonality, the most significant issues in this ease are: (1) whether Abercrombie was contractually obligated to honor the promotional gift cards; (2) if so, whether the contract’s terms are set forth on the gift card alone, the sleeve alone, or the card plus the sleeve; and (3) if the terms are set forth on the card plus the sleeve, whether the card trumps the sleeve or vice versa. Those issues can be resolved on a elasswide basis, without any individual variation. See Smilow v. Sw. Bell Mobile Sys., Inc.,
Abercrombie’s reference to individuals who “knew the Promotion Cards expired on January 30” does not advance its cause. Because the question whether the cards expired has yet to be decided, no cardholder could know that the cards expired in January 2010. The category of individuals Abercrombie means to describe are those who believed the cards expired on January 30, 2010. Even if that category includes more than a handful of persons — and there is no evidence of record that anybody held that belief — their inclusion in the class does not pose an individual issue, let alone one that predominates over the common issues. As explained above, a customer’s subjective expectations regarding the contract’s terms are not pertinent to the contract claim. See Nat’l Prod. Workers Union Ins. Trust,
Second, Abercrombie perfunctorily argues in a footnote that predominance is defeated because the class members’ “disparate claims” must be considered “under the laws of multiple jurisdictions.” Doc. 62 at 9 n. 10. To support this submission, Abercrombie cites Pastor v. State Farm Mutual Automobile Insurance Co.,
B. Superiority
The superiority requirement is satisfied. “[Cjlass certification is a ‘sensible and legally permissible alternative to ... individual suits each of which would cost orders of magnitude more to litigate than the claims would be worth to the plaintiffs.’ ” Pella Corp. v. Saltzman,
The four factors expressly set forth in Rule 23(b)(3) all support finding superiority. First, “the class members’ interests in individually controlling the prosecution or defense of separate actions,” Fed.R.Civ.P. 23(b)(3)(A), are minimal, as the amount at stake for each class member is very small. Second, because no other cases involving the Abercrombie promotional gift cards have been brought to the court’s attention, “the extent and nature of any litigation concerning the controversy already begun by or against class members” is not a factor. Fed. R.Civ.P. 23(b)(3)(B). Third, “the desirability or undesirability of concentrating the litigation of the claims in the particular forum” is not a factor, as the Northern District of Illinois is no better and no worse than any other forum. Fed.R.Civ.P. 23(b)(3)(C). Finally, “the likely difficulties in managing a class action” in this case are minimal given the predominance of common issues and the relative ease of administering the claims process. Fed.R.Civ.P. 23(b)(3)(D). Accordingly, a class action would be superior to other methods of resolving this controversy between Abercrombie and those allegedly injured when promotional gift cards saying “No expiration date” were voided on January 30, 2010.
III. Definiteness and Ascertainability
As noted above, a class definition “must be definite enough that the class can be ascertained.” Oshana,
Abercrombie argues that class membership is not ascertainable because, with the exception of a small proportion of individuals identified by its records, the class members cannot presently be identified. Doc. 62 at 15-16. The argument’s premise is that absent class members’ actual identities must be ascertained before a class can be certified. That premise is incorrect; as just noted, “the identity of individual class members need not be ascertained before class certification.” Manual for Complex Litigation, supra, § 21.222, at 270; see also Pella,
Finally, Abercrombie contends that “without names and addresses” of the absent class members, “notice by mail cannot be effectuated.” Doc. 62 at 16. Abercrombie is right, at least with respect to the class members not identified by its records. But the Seventh Circuit has expressly held that the feasibility of notice by mail is not a prerequisite to class certification: “When individual notice is infeasible, notice by publication in a newspaper of national circulation ... is an acceptable substitute.” Mirfasihi v. Fleet Mortg. Corp.,
Contrary to Abercrombie’s suggestion, In re Aqua Dots Products Liability Litigation,
Conclusion
For the foregoing reasons, the court certifies a class to pursue the contract claim against Abercrombie. Rule 23(c)(1)(B) states: “An order that certifies a class action must define the class and the class claims, issues, or defenses, and must appoint class counsel under Rule 23(g).” Fed.R.Civ.P. 23(c)(1)(B); see Ross v. RBS Citizens, N.A.,
Persons who possess Abercrombie & Fitch Stores, Inc. promotional gift cards in hard copy stating “No expiration date” that were issued as part of a 2009 winter holiday in-store promotion and that were voided by Abercrombie on or after January 30, 2010, and persons who discarded such cards because they were told that the cards expired or had been voided, but not persons who received a refund of the expired balance on their cards, not persons who lost their cards, not persons who discarded their cards for reasons other than having been told that the cards expired or*419 had been voided, and not persons who gave their cards to somebody else.
The claim to be tried is whether Abercrombie committed breach of contract when it voided the promotional gift cards referenced in the class definition. The subsidiary issues and defenses are: (1) whether Abercrombie was contractually obligated to honor the promotional gift cards; (2) if so, whether the contract’s terms are set forth on the gift card alone, the sleeve alone, or the card plus the sleeve; and (3) if the terms are set forth on the card plus the sleeve, whether the card trumps the sleeve or vice versa. Boundas is appointed as class representative. Stojka’s claims are dismissed. Pursuant to Rule 23(g), Vincent DiTommaso and Peter Lubin of DiTommaso Lubin, P.C., and James Shed-den, Tony Kim, and Matthew Burns of Sehad, Diamond & Shedden, P.C., are appointed as class counsel. The parties are respectfully requested to confer regarding class notice and, if agreement cannot be reached, are requested to submit their respective proposals to the court before the status hearing scheduled for March 15, 2012.
