Dr. Marc Bosem seeks review of the decision of the Fourth District Court of Appeal in
Bosem v. Musa Holdings, Inc., 8
So.3d 1185 (Fla. 4th DCA 2009), on the ground that it expressly and directly conflicts with a decision of this Court in
Argonaut Ins. Co. v. May Plumbing Co.,
BACKGROUND
The facts are summarized in
Bosem v. Musa Holdings, Inc.,
Marc E. Bosem, M.D., Marc E. Bosem, M.D., P.A., d/b/a CorrectVision Laser Institute, (Bosem) brought an action for injunctive relief, fraud, false advertising, and compensatory damages against ... Musa Holdings, Inc., d/b/a Eyeglass World, The Laser Vision Institute, L.L.C., and Marco Musa, (Musa) for Musa’s alleged unauthorized use of Bo-sem’s image or likeness and violation of the Lanham Act, 15 U.S.C. § 1125. The trial court ultimately entered an order granting Bosem’s motion for partial summary judgment and holding that Musa’s use of Bosem’s name, likeness and biography was unauthorized and in violation of section 540.08, Florida Statutes, and the Lanham Act. Accordingly, Bosem’s entitlement to damages was the only issue determined by the subsequent bench trial and is also the only issue before this court on appeal.
... Bosem argued below, in part, that Musa’s unauthorized use of his image resulted in lost profits because he was forced to reduce the price of his LASIK eye surgery procedure in order to retain patients who had seen Musa’s advertisements in which Musa claimed Bosem would perform the same surgery for less at its centers.
The trial court found that Bosem sustained lost profits in the amount of $93,306 and awarded Bosem prejudgment interest on that amount. In concluding that prejudgment interest was warranted in the present case, the trial court discussed Air Ambulance Professionals, Inc. v. Thin Air,809 So.2d 28 (Fla. 4th DCA 2002).
Bosem,
After reviewing its holding in
Air Ambulance Professionals, Inc. v. Thin Air,
In the present case, the amount of damages was never certain until the trial court calculated Bosem’s lost profits. Bosem claimed he had sustained lost profits of between $300,000 and $400,000 and maintained that the period of infringement was from 2000 to 2002. The trial court found that Bosem’s lost profits were actually $93,306 and that the period of infringement was from July 2000 to December 2001. Florida case law suggests that on a claim for lost profits or price-erosion damages, prejudgment interest is not warranted because the amount of damages is generally unknown.... Moreover, “[t]o date, cases recognizing a right to prejudgment interest have all involved the loss of a vested property right,” and anticipated business profits are not a vested property right. See Scheible v. Joseph L. Morse Geriatric Ctr., Inc.,988 So.2d 1130 , 1134 (Fla. 4th DCA 2008). Therefore, we reverse the award of prejudgment interest. As to all other issues, we affirm.
Bosem, 8 So.3d at 1186-87.
ANALYSIS
Because this is a pure question of law, our standard of review is de novo.
So. Baptist Hosp. of Fla., Inc. v. Welker,
Bosem
After finding that Bosem’s case was not a liquidated damages case, the trial court found that he was nonetheless entitled to prejudgment interest pursuant to what the court considered to be “two conflicting principles enunciated in
Air Ambulance Professionals, Inc. v. Thin Air,
Argonaut
In Argonaut,
Argonaut Insurance Company paid $249,360.51 to the owners of the ColonyClub Apartments for damages from a fire caused by the negligence of a May Plumbing Company employee. Argonaut then filed a subrogation action against May and its insurers and was awarded a judgment of $187,020.38 after the apartment owners were found to have been 25% contributorily negligent in the fire. The trial court awarded prejudgment interest.
On appeal, the district court reversed the award of prejudgment interest, holding that the comparative negligence factor made the award of damages uncertain and, thus, unliquidated.
Under the “loss theory,” ... neither the merit of the defense nor the certainty of the amount of loss affects the award of prejudgment interest. Rather, the loss itself is a wrongful deprivation by the defendant of the plaintiffs property. Plaintiff is to be made whole from the date of the loss once a finder of fact has determined the amount of damages and defendant’s liability therefor.
Id.
at 215. Ultimately, we agreed with the First District Court of Appeal in
Bergen Brunswig Corp. v. State,
We reaffirmed our adherence to the “loss theory” in
Florida Steel Corp. v. Adaptable Developments, Inc.,
Recovery Under the “Loss Theory”
As we explained in
Argonaut,
“The distinction between liquidated and unliquidated damages is closely linked to [the now obsolete] ‘penalty theory’ of prejudgment interest.”
Argonaut,
Here, Bosem requested purely pecuniary damages of lost profits of at least $300,000, of which he was awarded under $100,000 for the unauthorized use of his likeness. Accordingly, even before the trial court calculated the amount of damages, the amount was ascertainable and not speculative.
“Historically, plaintiffs in personal injury cases have not been entitled to prejudgment interest[, because a]s we explained in
Lumbermens Mutual Casualty Co. v. Percefull,
In all cases, either of tort or contract, where the loss is wholly pecuniary, and may be fixed as of a definite time, interest should be allowed as a matter of right, whether the loss is liquidated or unliquidated.... [T]he plaintiff will not be fully compensated unless he receive, not only the value of what he has lost, but receive it as nearly as may be as of the date of his loss.
William B. Hale, The Law of Damages, § 67 (2d ed.1912) (emphasis added).
For the reasons expressed above, we find that the Fourth District incorrectly reversed the trial court’s award of prejudgment interest. We therefore quash the district court’s decision. We decline to address the other issues raised by Bosem in this review proceeding.
It is so ordered.
Notes
.
Thin Air
concerned a breach of contract action between two former business partners whose sole asset was a Lear jet.
Thin Air,
. We recognized then that prejudgment interest is not recoverable on awards for speculative losses in personal injury claims.
Id.
at 214 n. 1 (citing
Zorn v. Britton,
