BOARD OF TRUSTEES OF THE STATE UNIVERSITY OF NEW YORK ET AL. v. FOX ET AL.
No. 87-2013
Supreme Court of the United States
Argued February 22, 1989—Decided June 29, 1989
492 U.S. 469
O. Peter Sherwood, Solicitor General of New York, argued the cause for petitioners. With him on the briefs were Robert Abrams, Attorney General, Peter H. Schiff and Lawrence S. Kahn, Deputy Solicitors General, and Daniel Smirlock, Assistant Attorney General.
Henry T. Reath argued the cause and filed a brief for respondents.*
JUSTICE SCALIA delivered the opinion of the Court.
This case presents the question whether governmental restrictions upon commercial speech are invalid if they go beyond the least restrictive means to achieve the desired end.
I
The State University of New York (SUNY) has promulgated regulations governing the use of school property, including dormitories. One of these, Resolution 66–156 (1979), states:
“No authorization will be given to private commercial enterprises to operate on State University campuses or
*Briefs of amici curiae urging reversal were filed for the American Council on Education et al. by Richard D. Marks and Sheldon E. Steinbach; and for the Board of Trustees of the University of Alabama et al. by Roderick K. Daane, Anthony J. Celebrezze, Jr., Attorney General of Ohio, and Lacy H. Thornburg, Attorney General of North Carolina.
Briefs of amici curiae urging affirmance were filed for the American Advertising Federation, Inc., by David S. Versfelt, William W. Rogal, and Gilbert H. Weil; for the Landmark Legal Foundation by Mark J. Bredemeier, Jerald L. Hill, and Jonathan W. Emord; and for the Student Association of the State University of New York, Inc., et al. by Lanny E. Walter.
Marsha S. Berzon and Laurence Gold filed a brief for the American Federation of Labor and Congress of Industrial Organizations as amicus curiae.
in facilities furnished by the University other than to provide for food, legal beverages, campus bookstore, vending, linen supply, laundry, dry cleaning, banking, barber and beautician services and cultural events.”
American Future Systems, Inc. (AFS), is a company that sells housewares, such as china, crystal, and silverware, to college students; it markets its products exclusively by the technique popularly called (after the company that pioneered it) “Tupperware parties.” This consists of demonstrating and offering products for sale to groups of 10 or more prospective buyers at gatherings assembled and hosted by one of those prospective buyers (for which the host or hostess stands to receive some bonus or reward).
In October 1982, an AFS representative was conducting a demonstration of the company‘s products in a student‘s dormitory room at SUNY‘s Cortland campus. Campus police asked her to leave because she was violating Resolution 66–156. When she refused, they arrested her and charged her with trespass, soliciting without a permit, and loitering. Respondent Fox, along with several fellow students at SUNY/Cortland, sued for declaratory judgment that in prohibiting their hosting and attending AFS demonstrations, and preventing their discussions with other “commercial invitees” in their rooms, Resolution 66–156 violated the First Amendment.
A divided panel of the Court of Appeals for the Second Circuit reversed and remanded. 841 F. 2d 1207 (1988). Be
II
In reviewing the reasoning the Court of Appeals used to decide this case,2 the first question we confront is whether the principal type of expression at issue is commercial speech. There is no doubt that the AFS “Tupperware parties” the students seek to hold “propose a commercial transaction,” Virginia Pharmacy Board v. Virginia Citizens Consumer Council, Inc., 425 U. S. 748, 762 (1976), which is the
Riley involved a state-law requirement that in conducting fundraising for charitable organizations (which we have held to be fully protected speech) professional fundraisers must insert in their presentations a statement setting forth the percentage of charitable contributions collected during the previous 12 months that were actually turned over to charities (instead of retained as commissions). In response to the State‘s contention that the statement was merely compelled commercial speech, we responded that, if so, it was “inextricably intertwined with otherwise fully protected speech,” and that the level of
Including these home economics elements no more converted AFS’ presentations into educational speech, than
We have described our mode of analyzing the lawfulness of restrictions on commercial speech as follows:
“At the outset, we must determine whether the expression is protected by the
First Amendment . For commercial speech to come within that provision, it at least must concern lawful activity and not be misleading. Next, we ask whether the asserted governmental interest is substantial. If both inquiries yield positive answers, we must determine whether the regulation directly advances the governmental interest asserted, and whether it is not more extensive than is necessary to serve that interest.” Central Hudson, supra, at 566.
The Court of Appeals held, and the parties agree, that the speech here proposes a lawful transaction, is not misleading, and is therefore entitled to
Our cases have repeatedly stated that government restrictions upon commercial speech may be no more broad or no more expansive than “necessary” to serve its substantial interests, see, e. g., Central Hudson, 447 U. S., at 566; Metromedia, Inc. v. San Diego, 453 U. S. 490, 507–508 (1981) (plurality opinion); In re R. M. J., 455 U. S. 191, 203 (1982); Zauderer v. Office of Disciplinary Counsel of Supreme Court of Ohio, 471 U. S. 626, 644 (1985); Posadas de Puerto Rico Associates v. Tourism Company of Puerto Rico, supra, at 343; San Francisco Arts & Athletics, Inc. v. United States Olympic Committee, 483 U. S. 522, 535 (1987); Shapero v. Kentucky Bar Assn., 486 U. S. 466, 472 (1988). If the word “necessary” is interpreted strictly, these statements would translate into the “least-restrictive-means” test used by the Court of Appeals here. There are undoubtedly formulations in some of our cases that support this view—for example, the statement in Central Hudson itself that “if the governmental interest could be served as well by a more limited restriction on commercial speech, the excessive restrictions cannot survive.” 447 U. S., at 564. We have indeed assumed in dicta the validity of the “least-restrictive-means” approach. See Zauderer, supra, at 644, 651, n. 14. However, as we long ago had occasion to observe with respect to the Necessary and Proper Clause of the Constitution, see McCulloch v. Maryland, 4 Wheat. 316 (1819), the word “nec-
Our jurisprudence has emphasized that “commercial speech [enjoys] a limited measure of protection, commensurate with its subordinate position in the scale of
We have refrained from imposing a least-restrictive-means requirement—even where core political speech is at issue—in assessing the validity of so-called time, place, and manner re-
In sum, while we have insisted that “the free flow of commercial information is valuable enough to justify imposing on would-be regulators the costs of distinguishing. . . the harmless from the harmful,‘” Shapero, supra, at 478, quoting Zauderer, supra, at 646, we have not gone so far as to impose upon them the burden of demonstrating that the distinguishment is 100% complete, or that the manner of restriction is absolutely the least severe that will achieve the desired end. What our decisions require is a “‘fit’ between the legislature‘s ends and the means chosen to accomplish those ends,” Posadas, supra, at 341—a fit that is not necessarily perfect, but reasonable; that represents not necessarily the single best disposition but one whose scope is “in proportion to the interest served,” In re R. M. J., supra, at 203; that employs not necessarily the least restrictive means but, as we have put it in the other contexts discussed above, a means narrowly tailored to achieve the desired objective. Within those bounds we leave it to governmental decisionmakers to judge what manner of regulation may best be employed.
We reject the contention that the test we have described is overly permissive. It is far different, of course, from the “rational basis” test used for
III
Finally, we must address respondents’ objection that, even if the principal
On the record before us here, Resolution 66–156 must be deemed to reach some noncommercial speech. A stipulation entered into by the university stated that the resolution reaches any invited speech “where the end result is the intent to make a profit by the invitee.” App. 87. More specifically, a SUNY deponent authorized to speak on behalf of the university under
In addition to being clear about the difference between commercial and noncommercial speech, it is also important to be clear about the difference between an as-applied and an overbreadth challenge. Quite obviously, the rule employed in as-applied analysis that a statute regulating commercial speech must be “narrowly tailored,” which we discussed in the previous portion of this opinion, prevents a statute from being overbroad. The overbreadth doctrine differs from that rule principally in this: The person invoking the commercial-speech narrow-tailoring rule asserts that the acts of his that are the subject of the litigation fall outside what a properly drawn prohibition could cover. As we put it in Ohralik v. Ohio State Bar Assn., 436 U. S., at 462, he “attacks the validity of [the statute] not facially, but as applied to his acts of solicitation,” whereas the person invoking overbreadth “may
Ordinarily, the principal advantage of the overbreadth doctrine for a litigant is that it enables him to benefit from the statute‘s unlawful application to someone else. Respondents’ invocation of the doctrine in the present case is unusual in that the asserted extensions of Resolution 66–156 beyond commercial speech that are the basis for their overbreadth challenge are not hypothetical applications to third parties, but applications to the student respondents themselves, which were part of the subject of the complaint and of the testimony adduced at trial. Perhaps for that reason, the overbreadth issue was not (in the District Court at least) set forth in the normal fashion—viz., by arguing that even if the commercial applications of the resolution are valid, its noncommercial applications are not, and this invalidates its commercial applications as well. Rather, both commercial and
The
It is not the usual judicial practice, however, nor do we consider it generally desirable, to proceed to an overbreadth
In the present case, it has not yet been properly determined that the restrictions on respondents’ commercial speech are valid as applied. In fact, neither the legal issues nor the factual questions involved in that portion of the case have been separately addressed by either of the courts below. As we have described, the District Court held that the restrictions on both types of speech were valid without specifically considering (or apparently even recognizing the presence of) noncommercial speech; and the Court of Appeals reversed, again without separate analysis of noncommercial speech, for failure to apply the least-restrictive-means test—which, as we have held, was error. We decline to resolve those as-applied challenges here, not only for reasons of economy but also because a holding for respondents would produce a final judgment in their favor, affording them more relief than they obtained from the Court of Appeals (which entered only a remand). Such a result is generally impermissible where, as here, respondents have not filed a cross-petition for certiorari. See R. Stern, E. Gressman, & S. Shapiro, Supreme Court Practice 382–387 (6th ed. 1986). For the same rea-
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The judgment of the Court of Appeals is reversed, and the case remanded for further proceedings consistent with this opinion.
So ordered.
JUSTICE BLACKMUN, with whom JUSTICE BRENNAN and JUSTICE MARSHALL join, dissenting.
The majority holds that “least-restrictive-means” analysis does not apply to commercial-speech cases, a holding it is able to reach only by recasting a good bit of contrary language in our past cases.1 I would have preferred to leave the least-restrictive-means question to another day, and dispose of the case on the alternative—and, in this case, narrower—ground
That Resolution 66–156 is substantially overbroad in its potential application to noncommercial speech is readily apparent. As the university interprets the resolution, any speech in a dormitory room for which the speaker receives a profit is speech by a “private commercial enterprise,” prohibited by the resolution. See ante, at 482–483. As the majority correctly observes, ante, at 482, the resolution so interpreted prohibits not only commercial speech (i. e., speech proposing a commercial transaction), but also a wide range of speech that receives the fullest protection of the
More important, the resolution‘s overbreadth is undoubtedly “substantial” in relation to whatever legitimate scope the resolution may have. See Houston v. Hill, supra, at 458; Board of Airport Comm‘rs of Los Angeles v. Jews for Jesus, Inc., supra, at 574. Even assuming that the university may prohibit all forms of commercial speech from a student‘s dorm (a proposition that is by no means obvious under our precedents),* the resolution‘s impermissible restrictions upon fully protected speech amount to a considerable portion of the resolution‘s potential applica-
* For example, it is highly doubtful that the university could prohibit students from inviting to their rooms a representative from a birth-control clinic, from whom the students seek information about services the clinic provides for a fee. Cf. Bigelow v. Virginia, 421 U. S. 809, 822 (1975).
In this respect, the resolution here is equivalent to the one struck down on overbreadth grounds in Jews for Jesus, supra, a resolution that banned all ”
