*477 OPINION OF THE COURT
This case arises from a now-defunct Ponzi scheme. The defendants are MB Investment Partners, Inc. (“MB”), a registered investment adviser, and various persons affiliated with MB. The fraudulent scheme was perpetrated by Mark Bloom while he was an employee and officer of MB, through a hedge fund called North Hills, L.P. (“North Hills”) that Bloom controlled and managed outside the scope of his responsibilities at MB. Bloom was arrested and indicted in the Southern District of New York in 2009 on a variety of charges relating to the Ponzi scheme, by which time most of the money invested in North Hills was gone. Plaintiffs Barry J. Belmont, Philadelphia Financial Services LLC (“PFS”), 1 Thomas J. Kelly, Jr. and his wife Frances R. Kelly, and Gary O. Perez (collectively, the “Investors”) brought suit in the United States District Court for the Eastern District of Pennsylvania against MB, certain of its officers and directors, including Bloom, and one of its employees, Robert L. Altman, in an effort to recover money they had lost at the hands of Bloom.
The Investors offered various theories of liability under both federal and state law, alleging (1) controlling person liability under Section 20(a) of the Securities and Exchange Act (the “Exchange Act”), (2) negligent supervision, (3) violations of Securities and Exchange Commission (“SEC”) Rule 10b-5, (4) violations of the Pennsylvania Unfair Trade Practice and Consumer Protection Law (the “UTPCPL”), and (5) breach of fiduciary duty. The District Court dismissed all of the claims against Altman and, following discovery, granted summary judgment to all of the remaining defendants on all of the Investors’ claims. For the reasons that follow, we will affirm in part and vacate in part the District Court’s orders and will remand the case for a trial on the Investors’ claims against MB for violations of Rule 10b-5 and the UTPCPL.
I. Background
A. Facts 2
1. The Parties
Defendant MB is a registered investment adviser previously known as Munn Bernhard & Associates, Inc. It is based in New York and registered to do business in Pennsylvania. As a registered investment adviser, MB managed client investments by trading securities on stock exchanges through custodial trading accounts held by third parties, such as Charles Schwab & Co., Inc. MB’s primary investment focus was on large-capitalization stocks. It ceased operations in June 2009, following the discovery of the North Hills fraud and Bloom’s arrest.
Defendants Robert Machinist and Robert L. Altman (together with MB, the “MB Defendants”) were executives working at MB during the period that Mark Bloom also worked there. Machinist was the chairman of MB’s board of directors, and the chief operating officer and a co-manag *478 ing partner of MB, 3 and he owned 14 percent of the capital stock of its parent company, Centre MB Holdings, LLC (“CMB”). Machinist was listed as a “control person” 4 in MB’s Form ADV, the reporting form used by investment advisers to register with both the SEC and state securities authorities. Altman was a senior managing director, 5 partner, and portfolio manager of MB. Bloom was also an executive at MB, serving as president, co-managing partner (with Machinist), and chief marketing officer, and he too owned 14 percent of the capital stock of CMB. Bloom was also a member of MB’s board of directors. 6
Defendant Centre Partners Management, LLC (“Centre Partners”) is a Delaware limited liability company that provides advisory and management services for various private equity investment funds, each of which is structured as a limited partnership composed primarily of investors otherwise unaffiliated with Cen-tre Partners. Defendants Lester Pollack, William M. Tomai, and Guillaume Bébéar (together with Centre Partners and CMB, the “Centre Defendants”) are Centre Partners executives. Pollack, Tomai, and Bé-béar were, at all times relevant to this dispute, non-management members of MB’s board of directors, with no role in the business’s day-to-day operations, and they do not appear on MB’s organizational chart. However, Pollack and Tomai are listed as control persons on MB’s Form ADV.
Defendant CMB is a Delaware limited liability company formed by Centre Partners, Machinist, and Bloom to acquire a controlling interest in MB. In July 2004, Machinist, Bloom, and Centre Partners (though an affiliated fund) invested $14 million in CMB for the acquisition of MB, with Centre Partners as the largest shareholder, followed by Machinist and Bloom. CMB owned 57 percent of the capital stock of MB, and controlled the operations of MB through a contractual operating agreement. CMB is denominated as a control person on MB’s Form ADV. After CMB acquired control of MB, it designated Bloom, Machinist, Pollack, Tomai, and Bé-béar to serve as members of the MB board of directors.
Defendants P. Benjamin Grosscup, Thomas N. Barr, Christine Munn, and Robert A. Bernhard (together with Machinist, Bloom, Pollack, Tomai, and Bé-béar, the “MB Directors”) were all MB executives who also served as members of the MB board of directors. Grosscup, Barr, and Munn are listed as “control persons” in MB’s Form ADV. 7
*479 Plaintiffs, the Investors, all had money in Bloom’s North Hills fund, investing a total of approximately $4.4 million in North Hills from 2006 to 2008. Belmont and the Kellys were also MB clients and entered into advisory agreements with MB. PFS and Perez did not have any advisory agreement with MB.
2. Bloom and the North Hills Ponzi Scheme
Bloom worked as a certified public accountant in the tax department of an accounting firm from 1979 to 1992. From 1992 to 2001, he worked for a hedge fund management company where he was responsible for marketing and client services. Bloom left the hedge fund in 2001, and became president of a registered investment adviser and broker-dealer affiliated with his former accounting firm. He resigned from that position and joined MB prior to the July 2004 acquisition of MB by CMB.
Bloom formed North Hills in 1997, as an enhanced stock index fund based on various stock indices. Bloom was the sole principal and managing member of North Hills Management, LLC, the general partner of North Hills, and he had sole authority over the selection of the fund’s investments. Although North Hills was founded as a stock index fund, Bloom later described North Hills to investors as a “fund of funds” that invested in hedge funds and other well-managed funds and that provided financing to the widely-known retailer Costco. Between 2001 and 2007, Bloom raised approximately $80 million from 40 to 50 investors for the North Hills fund. He claimed that North Hills consistently generated investment returns of 10-15 percent per year without significant risk.
In fact, however, North Hills was a Pon-zi scheme that Bloom used to finance his lavish personal lifestyle, and, over time, he diverted at least $20 million from North Hills for his own personal use. Bloom used those funds to acquire multiple apartments and homes, furnishings, luxury cars and boats, and jewelry, and to fund parties and travel.
Bloom also engaged in self-dealing beyond the money he converted from North Hills. For example, while acting as a third-party marketer for the Philadelphia Alternative Asset Fund (“PAAF”), he invested $17 million of North Hills’s funds in PAAF, earning a lucrative commission for himself without disclosing that conflict of interest to North Hills investors. When PAAF, and another company in which North Hills had invested, the futures and commodities broker Refco, Inc., collapsed due to separate frauds, Bloom misappropriated proceeds of legal settlements and residual payments made to North Hills as an unsecured creditor.
3. Marketing of North Hills to the Investors
In June 2006, Bloom met with plaintiff Belmont to introduce himself and to discuss the investment advisory services offered by MB. Bloom gave Belmont his MB business card and described the investment philosophy of MB. Bloom then discussed various investment funds, including North Hills, that he recommended as suitable for Belmont, supposedly based on Belmont’s objectives.
In July 2006, John Wallace (the sole principal of plaintiff PFS) and Belmont met with Bloom and Atman. Atman repeated Bloom’s praise for North Hills, and he suggested that MB’s access to North Hills was a selling point for MB’s advisory *480 services. 8 Bloom and Altman presented Belmont with a proposed asset allocation that they had prepared on MB’s letterhead. 9 Both Belmont and PFS subsequently invested in North Hills. Belmont also became an investment advisory client of MB, with Altman serving as Belmont’s portfolio manager and Bloom serving as his relationship manager. In February 2008, allegedly on Altman’s advice, Belmont transferred $1 million from his MB-managed Charles Schwab account to North Hills, adding it to money he had already invested in that fund. 10
Altman also served as portfolio manager for Thomas and Frances Kelly. He marketed North Hills to the Kellys as an investment option available through MB. 11
Perez had no formal relationship with MB. He had, however, previously met Bloom and, in the fall of 2008, he telephoned him at MB’s offices, seeking investment advice. Bloom recommended that Perez invest in North Hills.
A The Defendants’ Roles with Respect to MB and North Hills
Bloom operated North Hills the entire time that he was an executive of MB, until his arrest in February 2009. Although the business address for North Hills was one of Bloom’s residences in Manhattan, he made no attempt, while working at MB, to conceal his activities related to North Hills. Investments in North Hills were administered by Bloom and other MB personnel, using MB’s offices, computers, filing facilities, and office equipment. MB support staff sometimes carried out tasks related to North Hills.
MB officers and directors were aware that Bloom was operating North Hills while he was also working as an investment adviser at MB. As a result of financial dealings with North Hills beginning in 2004, Machinist was familiar with Bloom’s control over North Hills. Machinist participated in a number of business ventures with North Hills, including North Hills’s investment in a company called DOBI Medical International Inc. (“DOBI”). Machinist also attended meetings in which Bloom marketed North Hills and described it as an MB fund. Machinist’s successor as MB’s CEO, Michael Jamison, was also aware of North Hills, and, in December 2007, transferred funds to North Hills Management, the general partner of North Hills, as part of a personal loan to Bloom. Bloom’s position at North Hills was also disclosed in a 2005 prospectus of DOBI, in connection with North Hills’s investment in the stock of that company, and defendants Machinist, Grosscup, Barr, Bernhard, and Munn were *481 investors in DOBI and had access to the prospectus.
As an investment adviser, MB was required by the Investment Advisers Act of 1940 (the “Advisers Act”), and by Rules promulgated under the Advisers Act, and by the Pennsylvania Securities Act to supervise its personnel so as to prevent violations of the Advisers Act. 12 However, during the period of the North Hills fraud, MB did not have in place basic compliance procedures employed throughout the investment advising industry to identify and prevent fraud and self-dealing by MB employees and affiliates. Compliance weaknesses permitted Bloom to avoid required disclosures to MB about North Hills as a personal investment vehicle. MB officers and directors failed to make basic inquiries about Bloom’s operation of North Hills, and did not collect any information on North Hills or monitor sales of investments in North Hills to MB’s own customers. 13
The Centre Defendants were also aware of North Hills as a result of a due diligence investigation that the firm conducted on Bloom in relation to his personal investment in a fund managed by Centre Partners. The Centre Defendants believed that North Hills was Bloom’s “family investment vehicle” (App. at A515), and that it was “not an actual business” (App. at 528). The background report that the Centre Defendants obtained on Bloom stated that Bloom was the “sole proprietor of North Hills Management, LLC, which manages the investment partnership North Hills LP,” and that Bloom “workfed] approximately eight hours per month for this fund of funds overseeing asset allocation and reporting performance.” 14 (App. at 946.) Tomai and Bé-béar were also aware of North Hills, and of Bloom’s control and operation of the fund, based on an investor questionnaire Bloom completed prior making his personal investment in the Centre Partners fund.
5. The Downfall of Bloom and MB
Ironically, losses suffered by North Hills because of the PAAF and Refco frauds *482 ultimately led to the collapse of the North Hills fraud. In 2008, after Bloom was forced to disclose those losses, two large investors in North Hills requested a full redemption of their investments. By that time, most of the money that had been invested in North Hills was gone, and Bloom could only return a portion of those investors’ funds. It is not clear from the record in this case when federal authorities began to investigate Bloom, but he was arrested on February 25, 2009, and he was terminated by MB that same day. On July 30, 2009, the U.S. Attorney for the Southern District of New York filed an Information against Bloom that documented in detail a wide-ranging scheme to defraud North Hills investors, beginning in 2001, as well as Bloom’s sale of illegal tax shelters while he was still practicing as an accountant.
Bloom promptly pleaded guilty to all of the counts in the Information, including charges that he had diverted at least $20 million from the operating account of North Hills for his own use, had misrepresented the value of North Hills investors’ capital accounts in their monthly statements, had solicited funds from new North Hills investors in 2007 and 2008 to honor redemption requests from prior North Hills investors, had committed securities fraud in connection with the sale of interests in North Hills, and had committed mail and wire fraud and laundered money invested in North Hills. Bloom is still the subject of a number of criminal and civil proceedings brought by the United States and by North Hills investors. 15
After the North Hills fraud was exposed, MB, which had been losing money and was already in some financial distress, was forced to cease operations in June 2009.
B. Procedural History
The Investors filed their original Complaint in this action on October 28, 2009. They filed an Amended Complaint on March 30, 2010, alleging (1) securities fraud in violation of Rule 10b-5 on the part of Bloom, Altman, and MB, (2) violation of the Pennsylvania UTPCPL by Bloom, Altman, and MB, (3) breach of fiduciary duty by Bloom, Altman, and MB, (4) controlling person liability under Section 20(a) of the Exchange Act against the MB Directors, and (5) negligent supervision against the MB Directors.
On April 13, 2010, Defendants filed motions to dismiss the Amended Complaint under Rules 12(b)(6) and 9(b) of the Federal Rules of Civil Procedure, arguing that the Investors had failed to state a claim and had not pled the elements of fraud with the required particularity. On June 10, 2010, the District Court dismissed all of the Investors’ claims against Altman. However, the Court denied all of the other Defendants’ motions to dismiss.
On October 31, 2011, following discovery and an unsuccessful attempt at settlement, the MB Defendants (excluding Altman), the Centre Defendants, and the MB Directors filed motions for summary judgment. On January 5, 2012, the District Court granted summary judgment to all of the remaining Defendants, with the exception of Bloom, on all of the Investors’ claims. Because Bloom had previously *483 failed to appear, plead, or' otherwise defend, the Court gave the Investors leave to move for default judgment against him, which they did. On February 17, 2012, the Court entered a default judgment against Bloom and in favor of the Investors in the amount of approximately $5.7 million.
The June 10, 2010 dismissal of Altman and the January 5, 2012 grant of summary judgment to the other Defendants became final upon the entry of the default judgment against Bloom. This timely appeal followed. 16
II. Discussion 17
The Investors press on appeal all of the theories of liability they argued before the District Court. First, they contend that the MB Directors and the Centre Defendants are hable for the North Hills fraud as “controlling persons” under Section 20(a) of the Exchange Act, and that the MB Directors are also liable under common law principles of negligent supervision. Second, they argue that Altman is directly liable for securities fraud, under both Rule 10b-5 and the Pennsylvania UTPCPL, and that Altman’s and Bloom’s Rule 10b-5 and UTPCPL violations should be imputed to MB. Third, they argue that Altman and MB are liable for breach of fiduciary duty. We address each of those theories of liability in turn.
A. Claims Against The MB Directors And The Centre Defendants 18
1. Section 20(a) Controlling Person Claim Against the MB Directors and the Centre Defendants
The District Court granted summary judgment to the MB Directors and *484 the Centre Defendants on the Investors’ controlling person claim, finding no evidence of “culpable participation” by those defendants in the North Hills fraud, either in the form of active participation or intentional inaction. (App. at 13-14.) The Investors argue that the “reckless failure” of the MB Directors and the Centre Defendants to monitor Bloom’s activities made them “culpable participants” in Bloom’s fraud. (Appellants’ Opening Br. at 36.)
Section 20(a) of the Exchange Act provides that
[ejvery person who, directly or indirectly, controls any person liable under any provision of this chapter or of any rule or regulation thereunder shall also be liable jointly and severally with and to the same extent as such controlled person to any person to whom such controlled person is liable ..., unless the controlling person acted in good faith and did not directly or indirectly induce the act or acts constituting the violation or cause of action.
15 U.S.C. § 78t(a).
19
Section 20(a) thus opens the possibility of making “controlling persons jointly and severally liable with the controlled person” for violations of the Exchange Act.
In re Merck & Co., Inc. Sec. Litig.,
In addition to the statutory elements of controlling person liability, we have also held that, in order for secondary liability to attach under § 20(a), the defendant “must have been a ‘culpable participant’ in the ‘act or acts constituting the violation or cause of action.’ ”
20
SEC v. J.W. Barclay &
*485
Co.,
The Investors point to no acts by the MB Directors in furtherance of the North Hills fraud, but rather seek to proceed on a theory of inaction. “To impose secondary liability on a controlling person for his inaction, the plaintiff must prove that the inaction ‘was deliberate and done intentionally to further the fraud.’ ”
Sharp,
However, it is clear from
Rochez Brothers
that the requirement that the inaction be intentional applies both to furthering the fraud
and
to preventing its discovery, and that knowledge of the underlying fraud is required in either case. “[Ijnaction alone cannot be a basis for liability,”
Rochez Bros.,
The Investors argue, however, that “because liability is secondary and not primary, a plaintiff need only [prove] a state of mind approximating recklessness ... and not the sort of knowing misconduct
*486
that would be required to state a primary violation claim under Section 10(b).” (Appellants’ Opening Br. at 37 (citation and internal quotation marks omitted).) They primarily rely on an unreported district court case,
Lautenberg Foundation v. Madoff,
No. 09-816,
That approach is problematic. To begin with, the Investors’ contention that they need only prove recklessness because § 20(a) liability is “secondary and not primary” is contrary to the general principle that, when liability is secondary or derivative, a more culpable
mens rea,
not a lesser one, is required.
See, e.g., MGM Studios, Inc. v. Grokster, Ltd.,
In addition, contrary to the Investors’ contention, there is no support for the proposition that reckless inaction without knowledge of the underlying fraud is sufficient to establish culpable participation for purposes of a § 20(a) claim. The discussion in
Lautenberg Foundation
does not appear to go that far.
See Lautenberg Found.,
Moreover, even if reckless inaction on the part of controlling persons, without knowledge of the underlying fraud, were sufficient to satisfy the culpable participation requirement, that standard is not met in this case. A failure to oversee the enforcement of compliance protocols does not necessarily constitute recklessness for purposes of a § 20(a) claim.
Cf. In re
*487
Advanta Corp. Sec. Litig.,
As the District Court noted, “the only answer to the question of what the [MB Directors and the] Centre Defendants did that intentionally furthered the fraud of Bloom is nothing.” (App. at 16.) Under the culpable participation standard that we articulated in Rochez Brothers, that answer is fatal to a § 20(a) claim, and the District Court properly granted summary judgment to the MB Directors and the Centre Defendants on that claim.
2. Negligent Supervision Claim Against the MB Directors
The District Court granted summary judgment to the MB Directors on the Investors’ negligent supervision claim because “[t]he cases applying this tort under Pennsylvania law repeatedly note that liability is imposed upon an employer” (Id. at 18), and “it does not follow that [Bloom’s] employment with MB turned individual board members of MB into Bloom’s employers as well” (id. at 19). The District Court also held that, “[t]o succeed on this claim, there must be evidence that the individuals charged with negligent supervision knew or should have know that Bloom would operate North Hills ... as a Ponzi scheme” (Id. at 19), and that, absent a showing of such knowledge, “there is no evidence that Bloom’s fraud was reasonably foreseeable.” (Id.).
The Investors assert in response that “[p]ersons vested with supervisory responsibilities like the individual MB and Centre [defendants], who are corporate officers and directors of MB, can be liable for negligent supervision” under Pennsylvania law. (Appellants’ Opening Br. at 27.) They further argue that the failure of the MB Directors to monitor Bloom’s activities, when those directors were aware that he was operating North Hills as a separate venture, rendered the fraud foreseeable as a matter of law. Neither of the Investors’ arguments is persuasive.
i. Negligent Supervision Claims Against Corporate Directors
To recover for negligent supervision under Pennsylvania law, a plaintiff must prove that his loss resulted from (1)
*488
a failure to exercise ordinary care to prevent an intentional harm by an employee acting outside the scope of his employment, (2) that is committed on the employer’s premises, (3) when the employer knows or has reason to know of the necessity and ability to control the employee.
23
Dempsey v. Walso Bureau, Inc.,
Negligent supervision requires the four elements of common law negligence,
ie.,
duty, breach, causation, and damages.
Brezenski v. World Truck Transfer, Inc.,
Negligent supervision differs from employer negligence under a theory of re-spondeat superior.
A claim for negligent supervision provides a remedy for injuries to third parties who would otherwise be foreclosed from recovery under the principal-agent doctrine of respondeat superior because the wrongful acts of employees in these cases are likely to be outside the scope of employment or not in furtherance of the principal’s business.”
In re Am. Investors Life Ins. Co. Annuity Mktg. & Sales Practices Litig.,
No. 05-3588,
The question of whether a corporate director, rather than a corporation as employer, may be held liable for negligent supervision can be resolved by asking whether a director owes a duty to third parties to supervise the corporation’s culpable employee.
See Harris v. KFC U.S. Props., Inc.,
No. 10-3198,
The fiduciary duties of the board are of a different character entirely.
See Winer Family Trust v. Queen,
Virtually all of the cases in which liability for negligent supervision has been found under Pennsylvania law concern corporations and their employees.
25
See, e.g.,
*490
Dempsey,
As the District Court noted, the Investors brought their negligent supervision claim only against the MB Directors, and not against MB as Bloom’s employer, 26 and *491 “[i]t does not follow that [Bloom’s] employment with MB turned individual board members of MB into Bloom’s employers as well.” (App. at 19.) As a result, the Investors’ claim against the directors under a theory of negligent supervision is not viable, notwithstanding their efforts to cast the directors in a “supervisory” role. 27
ii. Foreseeability Requirement for Negligent Supervision
Even assuming that corporate directors may be held liable as “supervisors,” to prevail in their claim for negligent supervision, the Investors would also have to satisfy two separate foreseeability requirements. First, “[u]nder Pennsylvania law, ... an employer may be liable for negligence if it knew or should have known of the necessity for exercising control of its employee.”
Devon IT, Inc. v. IBM Corp.,
An employer knows, or should know, of the need to control an employee if the employer knows that the employee has dangerous propensities that might cause harm to a third party.
See Hutchison,
The Investors’ negligent supervision claim fails both foreseeability tests. First, there is no reason that the MB Directors should have foreseen the need to supervise Bloom with respect to his operation of North Hills. An employer is under “no duty ... to discover, at its peril, the fraudulent machinations in which [an employee] was involved outside the scope of his employment.”
Cover v. Cushing Capital Corp.,
As the District Court properly noted, the Investors “failed to submit any evidence that any [of the MB Directors] had reason to know at the time he was hired that Bloom was defrauding North Hills, L.P.’s investors” (App. at 20), and the Investors merely speculate about what the MB Directors might have learned had they asked Bloom more questions. Because a detailed inquiry into an employee’s personal history or outside activities is not generally required,
28
see Dempsey,
B. Claims Under Rule 10b-5 And The UTPCPL
1. Rule 10b-5 Violations
The District Court dismissed the Rule 10b-5 claim against Altman, noting that “the Amended Complaint makes no allegations that Altman was aware of Bloom’s squandering of North Hills’ assets.” (App. at 41.) The Court explained that MB could not be liable under Section 10(b) of the Exchange Act and Rule 10b-5 because Bloom’s fraudulent statements, and Altman’s allegedly deceptive statements, related solely to investments in North Hills, “an entity unrelated to MB.” (App. at 21.) The Court noted that “Plaintiffs do not charge that any individuals made false statements about MB or its investments.” (Id.) Moreover, the Court said, “[w]ere this case about Bloom acting on behalf of MB, MB could not escape liability for Bloom’s conduct,” but “this case presents a different set of circumstances” because Bloom’s fraud was perpetrated through an entity that had existed before he began working for MB and that had many investors who were not investors in MB. (Id.)
The Investors challenge the District Court’s reasoning as to both Altman and MB, claiming that the Court “referenced no factual support for it premise that North Hills and MB were unrelated in the context of the Investors’ [10b — 5] claims.” (Appellants’ Opening Br. at 42.) The Investors also argue that the District Court erred when it dismissed their 10b-5 claim against Altman because they had “allege[d] facts sufficient to give rise to a strong inference that defendants were reckless.” (Id. at 53.) Finally, the Investors say that statements by Bloom and Altman may be imputed to MB, “regardless of whether North Hills was affiliated with MB, because [their statements] were made in the course of their employment and with the apparent authority of MB.” (Id. at 43.)
*493 Rule 10b-5 makes it “unlawful ... [t]o engage in any act, practice, or course of business which operates or would operate as a fraud or deceit upon any person[ ] in connection with the ... sale of any security.” 17 C.FR. § 240.10b-5. The Rule implements Section 10(b) of the Exchange Act, which makes it unlawful to “use or employ, in connection with the purchase or sale of any security ..., any manipulative or deceptive device or contrivance in contravention of such rules and regulations as the [SEC] may prescribe.” 15 U.S.C. § 78j(b).
To make out a securities fraud claim under Rule 10b-5, “a plaintiff must show that (1) the defendant made a materially false or misleading statement or omitted to state a material fact necessary to make a statement not misleading; (2) the defendant acted with scienter; and (8) the plaintiffs reliance on the defendant’s misstatement caused him or her injury.”
Marion v. TDI, Inc.,
i. The 10b-5 Claim Against Altman
The 10b-5 claim against Altman fails for the simple reason that the Investors have provided no evidence of scienter. To prove scienter, the Investors must show that Altman, with “a mental state embracing intent to deceive, manipulate, or defraud,”
Tellabs,
The Investors likewise fail to “specify the role” of Altman in Bloom’s fraud or to “demonstrate^] ... [his] involvement in misstatements or omissions,”
see Winer Family Trust,
ii The 10b-5 Claim Against MB
In contrast to Altman, Bloom’s violations of Rule 10b5 are beyond dispute, 29 and the Investors argue that those violations may be imputed to MB as his employer. The Investors argue for imputation of Rule 10b-5 liability to MB because “Bloom jointly marketed MB and North Hills, led Investors to believe [North Hills] was a[n] MB product!,] and [Bloom] was not the only MB employee involved in marketing North Hills,” the others being Machinist and Altman. (Appellant’s Opening Br. at 42.)
Although the Investors’ underlying securities fraud claims are governed by federal law, the issue of imputation is determined by state law.
See O’Melveny & Myers v. Fed. Deposit Ins. Corp.,
[T]he fraud of an officer of a corporation is imputed to the corporation when the officer’s fraudulent contact was (1) in the course of his employment, and (2) for the benefit of the corporation. This is true even if the officer’s conduct was unauthorized, effected for his own benefit but clothed with apparent authority of the corporation, or contrary to instructions. The underlying reason is that a corporation can speak and act only through its agents and so must be accountable for any acts committed by one of its agents within his actual or apparent scope of authority and while transacting corporate business.
In re Pers. & Bus. Ins. Agency,
“[T]he imputation doctrine recognizes that principals generally are responsible for the acts of agents committed within the scope of their authority.”
Official Comm. of Unsecured Creditors of Allegheny Health Educ. & Research Found, v. Price WaterhouseCoopers, LLP (AHERF),
Public policy concerns also implicate the “adverse interest” exception to the imputation doctrine. Under the “adverse interest” exception, “where an agent acts in his own interest, and to the corporation’s detriment, imputation generally will not apply.”
AHERF,
“The primary controversy surrounding the appropriate application of the adverse-interest exception ... concerns the degree of self-interest required, or, conversely, the quantum of benefit to the corporation necessary to avoid the exception’s application (where self-interest is evident).”
AHERF,
Whatever conclusions the District Court may have reached about the policy concerns affecting the adverse inter
*496
est exception,
31
it erred in applying it. Under the exception, “the question generally should be whether there is a sufficient lack of benefit (or apparent adversity) [to the corporation] such that it is fair to charge the third party with notice that the agent is not acting with the principal’s authority.”
AHERF,
Ultimately, under Pennsylvania law, “[i]n light of the competing concerns, the appropriate approach to benefit and self-interest is best related back to the underlying purpose of imputation, which is fair risk-allocation, including the affordance of appropriate protection to those who transact business with corporations.”
AHERF,
There is a genuine issue of material fact as to whether Bloom’s fraudulent statements were made as part of his employment with, and for the benefit of MB, so that those statements might be imputed to MB. On the one hand, the record indicates that Bloom made it clear that he, not MB or any of its other employees, personally managed North Hills, and North Hills’ marketing and subscription materials, tax reporting documents, and capital account statements did not include any references to MB. On the other hand, there is evidence that Bloom marketed North Hills to existing and potential clients of MB in meetings that were ostensibly held to discuss MB’s investment advisory services, and that he at times represented North Hills to be an MB fund. There is also evidence that Bloom openly used other MB employees to conduct North Hills business, used his MB business card in meetings in which he marketed North Hills, and presented an asset allocation recommending an investment in North Hills on MB letterhead, all of which may have created the impression for at least some of the Investors that Bloom operated North Hills under the apparent authority of MB. Also, Bloom’s operation of North Hills appears *497 to have been of at least some benefit to MB. There is evidence that MB used access to North Hills as a selling point in the marketing of MB’s investment advisory services, and MB used North Hills as a source of potential clients, soliciting North Hills’ largest investors for business. If those points of evidence are accepted, there is a basis for imputation.
Imputation of Bloom’s violations of Rule 10b-5 to MB would also be consistent with the public policy goals served by the imputation doctrine. The record suggests that MB placed Bloom “in [a] position of trust and confidence,”
Aiello,
Recognizing that “imputation rules justly operate to protect third parties on account of their reliance on an agent’s actual or apparent authority,” id. at 336, we cannot say that imputation of Bloom’s violations of Rule 10b-5 to MB is inappropriate as a matter of law. The District Court thus erred when it granted summary judgment to MB on the Investors’ 10b-5 claim.
2. Unfair Trade Practice and Consumer Protection Law Claims
The District Court concluded that Altman could not be held liable under the UTPCPL because “the Amended Complaint does not sufficiently allege deceptive conduct on the part of Altman,” and “[wjithout any factual allegation that Altman was somehow involved with Bloom’s fraud, ... [the Investors] cannot simply call Altman’s actions deceptive and equate it with Bloom’s stealing.” (App. at 49.)
The District Court also granted summary judgment to MB on the UTPCPL claim. The Court recognized that statements by Bloom could potentially be imputed to MB, but it looked to the adverse interest exception to the doctrine of imputation to conclude that MB was not liable. The Investors argue that the District Court improperly applied the adverse interest exception because “[application of that exception is not determined from the perspective of the employer, as the District Court did, but rather on how the defrauded party perceives the speaker’s authority.” (Appellants’ Opening Br. at 25.)
Pennsylvania’s UTPCPL, 73 Pa. Stat. Ann. § 201-1
et seq.,
“is designed to protect the public from fraud and deceptive business practices.”
Gardner v. State Farm Fire & Cas. Co.,
[a]ny person who purchases or leases goods or services primarily for personal, family or household purposes and thereby suffers any ascertainable loss of money or property, real or personal, as a result of the use or employment by any person of a method, act or practice declared unlawful by section 3 of this act, may bring a private action to recover actual damages or one hundred dollars ($100), whichever is greater.
73 Pa. Stat. Ann. § 201-9.2(a). “The UTPCPL regulates an array of practices which might be analogized to passing off, misappropriation, trademark infringement, disparagement, false advertising, fraud, breach of contract, and breach of warranty.”
Ash v. Cont'l Ins. Co.,
In the wake of an amendment to the UTPCPL in 1996 that expanded the catch-all provision to cover “deceptive” as well as fraudulent conduct, “Pennsylvania law regarding the standard of liability under the UTPCPL catchall is ‘in flux.’”
Fazio v. Guardian Life Ins. Co.,
No. 1240 WDA 2011,
i. The UTPCPL Claim Against Altman
The deceptive conduct that the Investors allege against Altman was limited to three *499 things: (1) his preparing (with Bloom) a proposed asset allocation plan for Belmont that recommended placing 20 percent of Belmont’s MB-advised investments in North Hills, (2) his describing to Belmont and Wallace that MB had access to North Hills as an investment vehicle, and (3) his advising Belmont to transfer $1 million from his Schwab account into North Hills in February 2008. In dismissing the UTPCPL claim against Altman, the District Court followed the more plaintiff-friendly standard of courts “that have allowed UTPCPL claims to move forward without demonstrating all of the elements of common law fraud” (App. at 48), but held that the three complained-of acts were not sufficient to establish deceptive conduct.
As a threshold issue, neither Perez nor the Kellys have stated a UTPCPL claim against Altman because they have not alleged any conduct on his part, deceptive or otherwise, that caused them to invest in North Hills.
Cf. Weinberg v. Sun Co.,
As to the claim of Belmont and PFS, there is no evidence that, in any of the conduct noted above, Altman acted either to defraud or deceive them. That claim fails even under the “deceptive conduct” standard that the District Court applied, because none of Altman’s conduct comprised either “the act of intentionally giving a false impression” or “a false representation made knowingly or recklessly,”
Wilson,
ii The UTPCPL Claim Against MB
The District Court held that the adverse interest exception barred the imputation to MB of Bloom’s admitted frauds, which all acknowledge were violations of the UTPCPL.
34
Our earlier discussion of the proper application of the adverse interest exception,
supra,
is equally applicable to the Investors’ UTPCPL claim against MB. As noted above, “[i]n light of the competing concerns, the appropriate approach to benefit and self-interest is best related back to the underlying purpose of imputation, which is fair risk-allocation, including the affordance of appropriate protection to those who transact business with corporations.”
AHERF,
As a result, there remains a genuine issue of material fact as to whether Bloom’s violations of the UTPCPL may be imputed to MB. There is some evidence that MB benefitted from Bloom’s operation of North Hills, to the extent that access to North Hills was a selling point for MB, and MB was able to solicit North Hills investors for advisory business. There is, however, also evidence that the cross-marketing benefit to MB was limited, given that the two entities had only four clients in common, two of whom were Belmont and the Kellys. Also, MB never collected any fees or received any remu *500 neration on account of any of the Investors’ investments in North Hills.
Whether there was a sufficient lack of benefit to MB such that the Investors should have known that statements by Bloom in violation of the UTPCPL were made without MB’s authority is a question for the trier of fact.
C. Claims For Breach Of Fiduciary Duty
The Investors contend before us, as they did before the District Court, that Altman breached a fiduciary duty to them “by failing to investigate North Hills before recommending it as a suitable investment” (Appellants’ Opening Br. at 60), and that MB also breached a fiduciary duty because “MB should have recognized Bloom’s fraud,” (id. at 50). The District Court rejected those contentions. It concluded that “[sjimply because Altman was an investment advisor at the same location where Bloom worked ... does not create a fiduciary relationship” (App. at 52), and therefore Altman could not be held liable for a breach of fiduciary duty owed to the Investors. The Court granted summary judgment to MB on the fiduciary duty claim because MB owed no such duty to those Investors who invested directly in North Hills, i.e., PFS and Perez, and because those Investors to whom MB did owe fiduciary duties, i.e., Belmont and the Kellys, had adduced no evidence that MB’s alleged failure to act in their best interests was the cause of their North Hills losses.
The Pennsylvania Supreme Court has said that a plaintiff alleging a fiduciary breach must first demonstrate that a fiduciary or confidential relationship existed,
see Basile v. H & R Block, Inc.,
The Investors claim a breach of fiduciary duty by MB under state law, but, at least insofar as Pennsylvania law is concerned, the evolution of duties governing investment advisers as fiduciaries appears to have been shaped exclusively by the *501 Advisers Act and federal common law. The Advisers Act makes it unlawful for an investment adviser
(1) to employ any device, scheme, or artifice to defraud any client or prospective client; (2) to engage in any transaction, practice, or course of business which operates as a fraud or deceit upon any client or prospective client; (3) acting as principal for his own account, knowingly to sell any security to or purchase any security from a client, or acting as broker for a person other than such client, knowingly to effect any sale or purchase of any security for the account of such client, without disclosing to such client in writing before the completion of such transaction the capacity in which he is acting and obtaining the consent of the client to such transaction ....; (4) to engage in any act, practice, or course of business which is fraudulent, deceptive, or manipulative.
15 U.S.C. § 80b-6. 36
In
SEC v. Capital Gains Research Bureau, Inc.,
*502
Because of the federal fiduciary standard, some courts dealing with private causes of action alleging fiduciary breach by investment advisers have relied on federal, rather than state, common law.
See Laird v. Integrated Res., Inc.,
Of course, if one looks to federal law for the statement of the duty and the standard to which investment advisers are to be held, one might reasonably wonder why the cause of action is presented as springing from state law, and the answer is straightforward: no federal cause of action is permitted. With the exception of a private remedy relating to certain investment advisory contracts,
37
“the [Advisers] Act confers no other private causes of action, legal or equitable.”
Transam. Morg. Advisors,
We need not resolve whether the Investors’ fiduciary duty claims can properly be brought as a matter of state law because, even if Pennsylvania and federal law permit a private right of action for a breach of an investment adviser’s fiduciary duties, and assuming that the proper standard of care is the federal standard,
39
the Investors have not succeeded in stating such a claim, let alone adducing proof sufficient to withstand summary judgment for the reasons set forth below. The federal fiduciary standard requires that an invests ment adviser act in the “best interest” of its advisory client.
See, e.g., SEC v. Tambone,
■Because Altman and MB had different relationships with various Investors — some advisory and some not — we discuss the Investors’ direct fiduciary duty claims against each of them separately. 41
1. Fiduciary Duty Claim Against Altman
The Investors appeal the District Court’s dismissal of their breach of fiduciary duty claim against Altman only with respect to Belmont and PFS, and do not appeal the dismissal as it may pertain to Perez and the Kellys. 42 The Court rejected the claim concerning Belmont and PFS because it concluded that neither of those plaintiffs had established that Altman was in a fiduciary relationship with them, and that there was no evidence of conduct on the part of Altman that would constitute a breach, even if such a relationship had existed.
The Investors argue that Altman had a fiduciary relationship with Belmont because Belmont was an advisory client of MB’s, and that Altman was a fiduciary to PFS because he took on an advisory role when he met with Wallace, the sole principal of PFS, to discuss North Hills. The Investors say that Altman breached his fiduciary duty because he “tout[ed] North Hills and its claimed performance to Belmont and [PFS]” and “recommend[ed]/directedfed] Belmont’s transfer of $1 million to North Hills from [Belmont’s] MB-managed Schwab account.” (Appellants’ Opening Br. at 58.) Those arguments fall *505 short. First, PFS was not an MB advisory client, and Atman therefore owed him no duty as an investment adviser. Atman met with Wallace only once, in June 2006, and PFS did not invest in North Hills until September 2008, suggesting that, to the extent PFS relied at all on statements allegedly made by Atman, that reliance was extremely limited. It is impossible to infer from the minimal contact that Wallace and Atman had that an investment advisory relationship was formed with PFS, and the District Court thus properly dismissed the PFS fiduciary duty claim against Atman.
Unlike PFS, Belmont did have an investment advisory agreement with MB, and Atman served as Belmont’s portfolio manager. Aso unlike PFS, Belmont invested in North Hills shortly after the June 2006 meeting with Atman and Bloom, at which they allegedly recommended such an investment. For the sake of argument, then, we will accept the assertion that Atman had a fiduciary relationship with Belmont. Even accepting that premise, however, there is no evidence of fraud on the part of Atman and no allegation that he benefitted from his recommendation that Belmont invest in North Hills in a manner that would constitute an undisclosed conflict of interest. The mere fact that Atman made what turned out to be an ill-advised recommendation to Belmont is not sufficient to establish a breach of fiduciary duty under the federal fiduciary standard. The District Court thus did not err in dismissing Belmont’s fiduciary duty claim against Atman.
2. Fiduciary Duty Claim Against MB by PFS and Perez
The District Court granted summary judgment on the fiduciary duty claim of PFS and Perez against MB because there was no evidence of a fiduciary relationship. However, Wallace and Perez argue that they “believed that North Hills was an investment vehicle provided by MB and, as such, [that] MB was their investment adviser with respect to their North Hills investments.” (Appellants’ Opening Br. at 47).
Athough there may at one time have been some confusion on the part of Perez and PFS as to the relationship between North Hills and MB, there is no evidence that there was an advisory relationship between MB and either Perez or PFS pursuant to which they could claim the protection of the federal fiduciary standard. Perez and PFS invested no money with MB and signed no investment advisory agreement with MB. Both Perez and PFS’s principal, Wallace, knew that they were investing in North Hills, rather than MB, and that Bloom was the sole portfolio manager of North Hills. Perez had met Bloom in connection with a matter unrelated to MB, telephoned Bloom directly for investment advice, and invested in North Hills based on Bloom’s personal recommendation. For his part, Wallace testified that he gave the funds that he invested in North Hills directly to Bloom and that he never discussed with Bloom the possibility of investing that money in MB or any of its managed funds. Wallace further admitted that in his only conversation with Machinist, they discussed only funds offered by MB and not North Hills or anything about Bloom’s separate fund.
In the absence of any investment by Perez or PFS through MB, or any other reason why Perez and PFS should have thought that MB was their investment adviser with respect to their North Hills investments, the District Court properly held that there was no fiduciary relationship that would support a claim by Perez and PFS for a breach of fiduciary duty by *506 MB, and the Court therefore correctly granted summary judgment to MB on that claim.
3. Fiduciary Duty Claim Against MB by Belmont and the Kellys
The District Court acknowledged, and MB does not contest, that MB owed a fiduciary duty to Belmont and the Kellys based on their investment advisory agreements with MB. The Investors argue that the District Court ignored evidence that MB had breached its fiduciary duty to Belmont and the Kellys by failing to uncover and disclose the North Hills fraud.
Applying the federal fiduciary standard to this case, Belmont and the Kellys have failed to prove that MB breached its fiduciary duty as their investment adviser. They have not alleged any conflict of interest, in the context of MB’s limited involvement in their North Hills investments. And, to the extent they refer to Bloom’s fraud, it is merely to repeat the allegation made in the context of their other claims that “there was more than enough evidence — in MB’s possession — from which MB should have recognized Bloom’s fraud.” (Appellants’ Opening Br. at 50.) But, while MB’s failure to uncover the North Hills fraud may have been a “real factor” in the losses sustained by Belmont and the Kellys, it is not sufficient to establish that MB failed to act solely in their interest. 43 The District Court thus did not err in granting summary judgment to MB on the claim for breach of fiduciary duty to Belmont and the Kellys. 44
*507 III. Conclusion
For the foregoing reasons, we will affirm in part and vacate in part the District Court’s dismissal order and summary judgment. We will affirm to the extent that the Court dismissed all of the Investors’ claims against Altman, granted summary judgment to all of the other defendants, other than MB, on all of the Investors’ claims, and granted summary judgment to MB on the claim for breach of fiduciary duty. We will vacate the grant of summary judgment to MB on the claims for violations of Rule 10b-5 and the UTPCPL, and we will remand this case for a trial with respect to those claims against MB.
Notes
. PFS is a Pennsylvania limited liability company that serves as the personal investment vehicle for its sole member, John F. Wallace.
. In accordance with our standard of review,
see infra
note 17, we set forth the facts in the light most favorable to the Investors.
See Funk v. CIGNA Grp. Ins.,
. Although Machinist, Altman and Bloom held the titles of "partner,” MB was a New York corporation rather than a partnership at all times relevant to this dispute.
. The term "control” in Form ADV is defined as "the power, directly or indirectly, to direct the management or policies of a person, whether through ownership of securities, by contract, or otherwise.” (App. at 1130.)
. Altman held the title of "director” as a member of MB’s senior management team but was not a member of MB’s board of directors.
. Although Bloom was named as a defendant in the Complaint, the District Court entered a default judgment against him for failure to appear, plead, or otherwise defend, and he is not a party to this appeal.
. Bernhard is not listed as a control person because he ended his employment and resigned from the MB board of directors in connection with the July 2004 purchase of MB by CMB, although he continued to serve as an outside consultant to the company. Although CMB held majority voting control of MB, the minority shareholders were entitled to designate three directors under the terms of the company’s Operating Agreement. *479 Those directors were Grosscup, Barr, and Munn.
. Altman disputes that account of the meeting. He testified that he never commented on North Hills as an,investment and that he did not say that access to North Hills was a selling point for MB.
. The Investors contend that the proposed asset allocation ”recommend[ed] that Belmont invest 20% of the funds he entrusted to MB in North Hills.” (Appellants’ Opening Br. at 7 (citing App. at 955).) However, the exhibit to which the Investors refer does not mention North Hills by name, and the asset allocation at issue is simply labeled "Credit Arbitrage.” (See id.)
. Altman disputes that account of the $1 million transfer. Altman testified that, when Belmont told him that he was nervous about the stock market in early 2008, Altman advised him concerning various money market investment options. Altman also testified that the direction to transfer the funds from the MB-managed Schwab account to North Hills was relayed to him by Bloom.
. Altman contends that he did not market North Hills to the Kellys. He says that he was not their portfolio manager and that the Kellys ultimately signed some 13 separate advisory agreements for different MB products, none of which was North Hills.
. See 15 U.S.C. § 80b-3(e) (allowing the SEC to censure, or suspend or deny the registration of, an investment adviser, where such adviser "or any person associated with such investment adviser” violates the federal securities laws); Rule 204A-1, 17 C.F.R. § 275.204A-1 (requiring an investment adviser to establish a code of ethics to ensure that employees comply with the federal securities laws); Rule 206(4)-7(a), 17 C.F.R. § 275.206(4)-7(a) (requiring an investment adviser to establish compliance policies and procedures to ensure compliance with the securities laws); 70 Pa. Stat. Ann. § l-102(j) (defining investment adviser for state law purposes); id. § l-305(a)(v) (authorizing the suspension or revocation of the Pennsylvania registration of an investment adviser that fails to comply with the federal securities laws including the Advisers Act).
. MB disputes these characterizations of its oversight, arguing that it did have in place written compliance policies and procedures. As part of MB’s compliance program, employees (including Bloom) were required to provide annual certifications listing all of the securities they owned, and were prohibited from managing accounts for third parties who were not MB clients. MB places the blame on Bloom and contends that, while Bloom provided those annual certifications, he "falsely and misleadingly omitted his ownership or operation of North Hills.” (MB Defendants’ Br. at 7-8). Bloom did omit any reference to North Hills or any other trading accounts in his annual certifications to MB. However, shortly after Bloom was arrested, the SEC investigated MB and issued a deficiency letter detailing compliance failures.
.The Centre Defendants contend that the facts set forth in the background check were “consistent with [their] understanding of North Hills as Mr. Bloom's family, or personal investment vehicle.” (Centre Defendants' Br. at 19 (citing App. at 2621-23).)
. See U.S. Commodity Future Trading Comm'n v. Bloom, Civ. A. No. 09-1751 (S.D.N.Y); United States v. Bloom, Crim. A. No. 09-MAG-501 (S.D.N.Y); In re North Hills, L.P., No. 09-13035-AJG (Bankr.S.D.N.Y.); Alexander Dawson Found, v. Bloom, Index No. 603590/08 (N.Y.Sup.Ct.). Appellees are not parties to those proceedings, and the Investors state that those proceedings do not involve the issues raised in this appeal.
. Investors appeal both that portion of the June 10, 2010 Order granting Altman’s motion to dismiss and the January 5, 2012 Order granting the motions for summary judgment by the MB Defendants, the Centre Defendants, and Grosscup, Barr, Múnn, and Bern-hard.
. The District Court had subject matter jurisdiction pursuant to 28 U.S.C. § 1331 and 15 U.S.C. §§ 77u, 78aa, and supplemental jurisdiction pursuant to 28 U.S.C. § 1367(a). The District Court alternatively had jurisdiction pursuant to 28 U.S.C. § 1332(a)(1), because there was complete diversity of citizenship— the Investors are all citizens of the Commonwealth of Pennsylvania, and Defendants are all citizens of the State of New York — and the amount in controversy exceeds $75,000. We have jurisdiction under 28 U.S.C. § 1291.
Our review of a district court’s order granting a motion to dismiss is plenary.
Ill. Nat’l Ins. Co. v. Wyndham Worldwide Operations,
We also exercise plenary review over the District Court’s grant of summary judgment.
Howley v. Mellon Fin. Corp.,
.We note at the outset that Bernhard was entitled to summary judgment on those claims because he resigned as both an employee and director, and became a consultant, at the closing of the acquisition of MB by Centre Partners (through CMB), Machinist, and Bloom in July 2004. Bernhard was *484 therefore neither an officer nor a director of MB, and thus was not in any position of "control” or "supervision” over either Bloom or MB, during the relevant timeframe. See supra note 7. We therefore affirm the District Court's grant of summary judgment to Bern-hard on that basis.
. Although § 20(a) governs the Investors' “controlling person” claims, we have said that "§ 20(b), not § 20(a), defines the general standard of lawfulness to which a controlling person must conform.”
SEC v. J.W. Barclay & Co.,
. We derived that requirement from the legislative history of § 20(a), comparing an "insurer's liability” standard proposed by the Senate, with the "fiduciary standard” proposed by the House and ultimately adopted in the text of § 20(a). We thus determined that Congress did not intend for controlling persons to be the "insurer against the fraudulent activities of another,” but rather that "what Congress did intend was to impose liability on those who were controlling persons and who were in some meaningful sense culpable participants in the fraud perpetrated by the controlled persons.”
Rochez Bros., Inc. v. Rhoades,
. The Investors' reliance on
Lautenberg Foundation
at this stage of the proceedings concerning their § 20(a) claims is somewhat misplaced, because the quoted language describes the district court's view of the pleading standard necessary to survive a motion to dismiss, and not the proof required to survive a motion for summary judgment.
See Lautenberg Found.,
. The recklessness alleged in this case also bears little resemblance to that in
Lautenberg Foundation.
In that case, the defendant was the chief compliance officer and general counsel of the company that perpetrated a massive Ponzi scheme.
. Pennsylvania cases that recognize vicarious liability for negligent supervision draw on both the Restatement (Second) of Agency and the Restatement (Second) of Torts.
See, e.g., Dempsey v. Walso Bureau, Inc.,
A person conducting an activity through servants or other agents is subject to liability for harm resulting from his conduct if he is negligent or reckless: ... [b] in the employment of improper persons or instru-mentalities in work involving risk of harm to others; or [c] in the supervision of the activity; or [d] in permitting, or failing to prevent, negligent or other tortious conduct, by persons, whether or not his servants or agents, upon premises or with in-strumentalities under his control.
Id. Section 317 of the Restatement (Second) of Torts provides:
A master is under a duty to exercise reasonable care so to control his servant while acting outside the scope of his employment as to prevent him from intentionally harming others ... if
(a) the servant (i) is upon the premises in possession of the master or upon which the servant is privileged to enter only as his servant, or (ii) is using a chattel of the master, and
(b) the master (i) knows or has reason to know that he has the ability to control his servant, and (ii) knows or should know the necessity and opportunity for exercising such control.
Id.
The MB Defendants argue that that provision "relates solely to
bodily
harm, not the purely economic harm at issue here.” (MB Defendants’ Br. at 20 (citing
Semrad v. Edina Realty, Inc.,
. We have also described negligent supervision under Pennsylvania law as existing "where the employer fails to exercise ordinary care to prevent an intentional harm to a third party which (1) is committed on the employer’s premises by an employee acting outside the scope of his employment and (2) is reasonably foreseeable.”
Petruska v. Gannon Univ.,
. The Investors rely heavily on
Hutchison v. Luddy,
Hutchison,
however, is inapposite. The Investors quote the phrase "supervisory responsibility or a real right to consider the issue of [the employee's] employment" (which the trial court in
Hutchison
had used as part of a jury instruction) entirely out of context. That phrase was intended to distinguish the supervisory role of the Diocese and the bishop from that of the priest's former parish and pastor, after the priest had left the parish and was employed directly by the Diocese.
See id.
at 1056-57. The statement does not suggest general liability for those in a "supervisory” capacity, and all the cases cited by the
Hutchison
court as "analogous,”
id.
at 1058, involve a defendant that was a corporate entity and harm that was caused by an employee or agent of that entity.
See id.
at 1058-59 (discussing
Dempsey,
. The Investors have included MB as one of the "MB Parties” against whom they assert liability for negligent supervision in their brief on appeal. (See Appellants' Opening Br. at 5, 29, 35.) However, the Amended Complaint alleged liability "[f]or Negligent Supervision By Officers and Directors” only against the MB Directors. (See App. at 103.) The reasons for that pleading choice are not clear from the record, but MB was not the subject of the allegations in the Investors’ negligent supervision claim.
. The Investors allege that Machinist occupied a different supervisory position from the other MB Directors in that, as MB’s chief operating officer, he was Bloom’s "immediate superior.” (Appellants’ Opening Br. at 29.) However, the extent of Machinist’s supervisory authority over Bloom is not clear from the record. Machinist and Bloom were co-managing partners of MB and held the same percentage ownership in the company, suggesting that they may have been effectively of equal rank in the organization. But even if Machinist had a supervisory role greater than that of the other MB Directors, the Investors' negligent supervision claim against him still fails based on a lack of foreseeability, as discussed infra Part II.A.2.Ü.
. We speak here strictly of the duties associated with the common law tort of negligent supervision under Pennsylvania law, and do not imply anything regarding duties that may exist by virtue of other common law principles, statutes, rules, or regulations.
. Bloom pleaded guilty to all of the fraud-based counts in the Information filed against him. See supra Part I.A.5.
. Although we did not base that imputation standard, which we first articulated in
Rochez Brothers,
. It does not appear that this case implicates the concerns about the availability of the in pari delicto defense that one might argue to support the District Court's liberal application of the adverse interest exception. No defendant has tried to raise that defense — and with good reason, as there does not appear to be any basis at all for invoking it here.
. Division in our district courts parallels that in Pennsylvania’s own courts.
See Molley v. Five Town Chrysler, Inc.,
No. 07-5415,
. It appears that a UTPCPL claim based on deceptive conduct differs from a claim based on fraudulent conduct in that a plaintiff "does not need to prove all of the elements of common-law fraud or meet the particularity requirement of Federal Rule of Civil Procedure 9(b).”
Schnell v. Bank of New York Mellon,
. Bloom’s violations of the UTPCPL are presumably uncontested because he pled guilty to all of the fraud-based counts in the Information against him, which included various counts that involved deceptive practices with respect to the marketing of North Hills. See supra Part II.A.5.
. We note that the fiduciary duty claims present a question of the proper choice of law. The claims are purportedly brought under state law, even though, as is more fully discussed herein, they are arguably an attempt to bring claims under federal law despite there being no private right of action available under federal of law. Assuming that the claims can be brought under state law, the question remains as to whether the law of Pennsylvania or of New York applies. The Investors are all citizens of the Commonwealth of Pennsylvania, and Altman and MB are citizens of the State of New York.
See supra
note 17. The parties have briefed only Pennsylvania law, and they explained at oral argument before us that they viewed the law of the state whose citizens claim the protection of the fiduciary relationship as controlling. The record is unclear as to whether the alleged fiduciary breaches by Altman and MB occurred in Pennsylvania or New York. However, following the approach of the Pennsylvania Supreme Court, ”[s]ince the parties did not see fit to question the application of Pennsylvania law, we infer that th[at] state was in fact the situs of most of the allegedly wrongful conduct and accordingly decide the issues of fiduciary responsibility on the basis of [that state's] law.”
Vulcanized Rubber & Plastics Co. v. Scheckter,
. Broker-dealers are exempted from this provision of the Advisers Act, provided that they are not otherwise acting as investment advisers. 15 U.S.C. § 80b — 6(3). At numerous places in their brief, the Investors attempt to equate MB, an investment adviser, with a "broker-dealer” or a "securities firm.”
(See
Appellant's Opening Br. at 29 n. 20 (noting that the "[r]ules of the SEC and self-regulatory organizations provide a standard of care for the securities industry,” and collecting cases);
id.
at 38 (citing
Jairett v. First Montauk Sec. Corp.,
. There exists only "a limited private remedy under the [Advisers Act] to void an investment advisers contract” made in violation of the Act.
Transom. Morg. Advisors (TAMA) v. Lewis,
. And, in fact, the viability of a state law claim for a fiduciary breach by an investment adviser has been questioned.
See Steadman v. SEC,
.
Given the paucity of Pennsylvania law on the fiduciary duties owed by investment advisers, and given that Pennsylvania statutory law expressly follows the Advisers Act, we believe that, if Pennsylvania were to sanction such a claim, it would follow the federal standard. Provisions of the Pennsylvania Securities Act ("PSA”), 70 Pa. Stat. Ann. § 1-101
et seq.,
applicable to investment advisers prohibit fraudulent, deceptive, or manipulative practices.
See
70 Pa. Stat. Ann. § 1-404 (describing "prohibited advisory activities”). The PSA does not impose any affirmative duty to investigate investments, but merely says that an investment adviser may not "make any untrue statement of material fact or omit to state a material fact necessary in order to make the statements made ... not misleading” as part of the "solicitation of advisory clients.”
Id.
§ l-404(b). Pennsylvania regulations governing registered investment advisers require that they "exercise diligent supervision over the securities activities ... of [their] agents, investment adviser representatives, and employees” and require investment advisers to adopt internal compliance procedures similar to those mandated by the Advisers’ Act.
See
10 Pa.Code § 305.011(a). However, the PSA also provides that the requirements it imposes on investment advisers do not establish a standard of care that can be the basis of civil liability.
See
70 Pa. Stat. Ann. § 1-506 ("Except as explicitly provided in this act, no civil liability in favor of any private party shall arise against any person by implication from or as a result of the violation of any provision of this act or any rule hereunder.”);
see also Cover v. Cushing Capital Corp.,
.It has been suggested that the fiduciary duty of investment advisers under the federal standard goes beyond the avoidance of fraud and conflicts of interest. At least one court has held that an investment adviser has "a duty to his clients and readers to undertake some reasonable investigation of the figures he [is] printing before he print[s] them.”
SEC v. Blavin,
. Because Bloom breached the federal fiduciary standard when he deceived the Investors as to the true nature of North Hills, in violation of 15 U.S.C. § 80b-6, our discussion of the imputation doctrine, supra, may arguably be applicable to the Investors’ claim that MB breached its fiduciary breach to them. Unlike their 10b-5 and UTPCPL claims, however, the Investors’ fiduciary duty claim against MB is not one that they argue involves principles of imputation. Consequently we do not address that question.
. The District Court concluded that the Investors had made "no allegation of any relationship between Altman and Plaintiff Perez or the Kellys, let alone a fiduciary one” (App. at 51), a conclusion that the Investors do not challenge in this appeal.
. The fact that MB continued to manage investments for the Kellys until it ceased operations in June 2009 also suggests that they, at least, did not think that MB had acted in bad faith or under a conflict of interest in connection with their North Hills investments.
. Even if Pennsylvania did not follow the federal fiduciary standard for investment advisers,
see supra
note 39, we do not think that it would affect the disposition of the Investors' direct fiduciary claims. The Pennsylvania Supreme Court has said that a plaintiff alleging a fiduciary breach must first demonstrate that a fiduciary or confidential relationship existed,
see Basile v. H & R Block, Inc.,
None of the Investors has demonstrated a relationships characterized by such justifiable reliance or "overmastering influence.” PFS and Perez were not clients of either Altman or MB, and therefore could not justifiably rely on any advice they received regarding North Hills. Altman met with Wallace of PFS only once, in June '2006, and PFS did not invest in North Hills until September 2008, suggesting that any reliance on either Altman or MB was extremely limited. Perez can point to nothing more than single phone conversation with Bloom while he was in his office at MB. Because they had advisory agreements with MB, Belmont and the Kellys have better grounds on which to claim a fiduciary relationship. However, Pennsylvania law is clear that a fiduciary relationship does not exist merely because one party receives, or even relies on advice from another, but rather requires that "the parties do not deal with each other on equal terms.”
Estate of Clark,
