Lead Opinion
Thе plaintiffs (collectively “Khan”) operated a gas station in DuPage County, Illinois,
State Oil terminated the contract because Khan failed to pay the agreed-upon rent for the station. The termination precipitated this suit, which, so far as rеlevant to the appeal, charges price fixing in violation of section 1 of the Sherman Act, 15 U.S.C. § 1, and breach of contract under the common law of Illinois. The district judge granted summary judgment for the defendant on both claims. He ruled that the legality under the Sherman Act of the alleged price fixing was to be tested by the rule of reason rather than by the per se rule, that the plaintiff had presented no evidence on essential elements of a rule of reason case (such as market power), that the study conducted by the plaintiffs’ economic expert was inadmissible, and that without the study the plaintiffs could not even prove injury.
The contract between State Oil and Khan provided that State Oil would establish a suggested retail price for the gasoline (which was sold under the brand name “Union 76”) and would sell the gasoline to Khan for 3.25 cents less than that price. If Khan believed the price was too high he could ask State Oil to lower it and if State Oil complied Khan would be entitled to purchase the gasoline from State Oil at the same margin, that is, at the new price minus 3.25 cents. If State Oil refused to reduce the suggested retail price Khan could still charge a lower price, but his margin would be smaller because he would not be getting a lower price from State Oil. If Khan believed the suggested retail price was too low he could ask State Oil to raise it, thus preserving his margin; but if State Oil refused and Khan went ahead and raised his price anyway, the contract required Khan to rebate the difference between his new price and the suggested price times the number of gallons sold at the new price. The contract thus required Khan to rebate the entire profit from raising his price without his supplier’s permission above the retail price suggested by the supplier.
The provision concerning the charging by Khan of a price below the suggested retail price neither is price fixing nor is germane to the price-fixing charge. A supplier is under no obligation to lower his price to his customer just because the customer wants to resell the supplier’s product for less than the supplier has suggested without sacrificing any of his profit margin. The contract in this case merely disclaims any such unusual obligation, and since the obligation has no basis in antitrust law the disclaimer has no antitrust significance either.
State Oil also denies that the provision in the contract pertaining to Khan’s charging a price above the suggested retail price is a form of price fixing. It points out that Khan was free to charge as high a price as he wishes. This is true in the sense that it would not have been a breach of contract for Khan to raise his price. But the contract made it worthless for him to do so; and, realistically, this was just an alternative sanction to termination, and probably an equally effective one. Generally when a seller raises his price, his volume falls; and if his profit on each unit sold is frozen, the effect of his raising his price will be that he loses revenue: he will sell fewer units, at the same profit per unit. The contract, incidentally, required Khan to buy all his gasoline from State Oil; so he could not merely switch to another brand if he wanted to charge a higher price.
Practices that have the same effect are not always treated the same in law. More precisely, two practices that have one effect in common may differ in their other effects. A merger between competitors and a price-fixing agreement between competitors has the same effect in extinguishing price competition between the parties, but the merger is more likely to produce offsetting cost savings and it is therefore treated more leniently by the antitrust laws. So the fact that State
So State Oil engagеd in maximum price fixing; the next question is whether this practice is illegal per se, meaning that all the plaintiff need prove to prevail is that the defendant engaged in the practice; investigation of its actual economic effects is pretermitted. E.g., Business Electronics Corp. v. Sharp Electronics Corp.,
The questionablе next step (logically, not chronologically, next) in the evolution of antitrust law was to affix the per se label to contracts in which a single supplier, not acting in concert with any of its competitors, fixed its dealers’ retail prices. Dr. Miles Medical Co. v. John D. Park & Sons Co.,
As for maximum resale price fixing, unless the supplier is a monopsonist he cannot squeeze his dealers’ margins below a competitive level; the attempt to do so would just drive the dealers into the arms of a competing suppliеr. A supplier might, however, fix a maximum resale price in order to prevent his dealers from exploiting a monopoly position. We do not know anything about the competitive environment in which Khan and State Oil operate—which is why the district judge was right to conclude that if the rule of reason is applicable, Khan loses. But suppose that State Oil, perhaps to encourage the dealer services that we mentioned, has spaced its dealers sufficiently far apart to limit competition among them (or even given each of them an exclusive territory); and suppose further that Union 76 is a sufficiently distinctive and popular brand to give the dealers in it at least a modicum of monopoly power. Then State Oil might want to place a cеiling on the dealers’ resale prices in order to prevent them from exploiting that monopoly power fully. It would do this not out of disinterested malice, but in its commercial self-interest. The higher the price at which gasoline is resold, the smaller the volume sold, and so the lower the profit to the supplier if the higher profit per gallon at the higher price is being snared by the dealer.
Despite these points, the Supreme Court has thus far refused to reexamine the cases in which it has held that resale price fixing is illegal per se regardless of the competitive position of the price fixer or whether the price fixed is a floor or a ceiling. The key precedent so far as the present case is concerned is Albrecht v. Herald Company,
State Oil points out that a supplier has the right to suggest a retail price and terminate a dealer who does not adhere to it. True, United States v. Colgate & Co.,
State Oil’s main argument is that Albrecht is no longer the view of the Su
We have considerable sympathy with the argument that Albrecht is inconsistent with the cases that establish the requirement of proving antitrust injury. In fact, we think the argument is right and that it may well portend the doom of Albrecht. In Jack Walters & Sons Corp. v. Morton Building, Inc.,
Yet despite all its infirmities, its increasingly wobbly, moth-eaten foundations (see 8 Phillip E. Areeda, Antitrust Law: An Analysis of Antitrust Principles and Their Application ¶¶ 1635-38 (1989)), Albrecht has not been expressly overruled (or, what would amount to the same thing, a later case, conceded to be indistinguishable, has not been expressly overruled). And the Supreme Court has told the lower federal courts, in increasingly emphatic, even strident, terms, not to anticipate an overruling of a decision by the Court; we are to leave the overruling to the Court itself. Thurston Motor Lines, Inc. v. Jordan K. Rand, Ltd.,
But all this is an aside. We have been told by our judicial superiors not to read the sibylline leaves of the U.S. Reports for prophetic clues to overruling. It is not our place to overrule Albrecht; and Albrecht cannot fairly be distinguished from this case.
It might be distinguishable if there were a class of cases in which maximum price fixing, though wholly vertical, wholly unilateral, did cause antitrust injury, even if Albrecht and the present case were not members of that class. Then, while Albrecht itself might be decided differently today, its principle that such price fixing is illegal per se would have some domain of application. In that event affirmance here would construe Albrecht narrowly but not abrogate it. But State Oil is not able to identify any cases, real or hypothetical, in which the practice condemned in Albrecht could cause an injury to the interests protected by antitrust law. If proof of antitrust injury is required in cases involving the sort of price fixing involved in Albrecht, no such case could be brought, whether by a private plaintiff or by the Department of Justice or the Federal Trade Commission.
More to the point, the Supreme Court’s conсeption of antitrust injury may be broader than State Oil’s. The Court has never retreated from the proposition that vertical minimum price fixing (resale price maintenance) is illegal per se. See, e.g., Business Electronics Corp. v. Sharp Electronics Corp., supra,
But even if Khan, as we believe, is not ruled out of court by the concept of antitrust injury, he had to prove injury in fact to be able to maintain the suit. The only evidence of injury was in the report of his economic expert, so if the judge did not abuse his discretion in excluding the report we must affirm the dismissal of the antitrust count even though we think he was wrong to think that Albrecht made it impossible for Khan to prove antitrust injury. But we think it was an abuse of discretion.
Of course competitive conditions may have changed during the time the receiver was operating the station. A dealer’s ability to raise his price depends on the demand for his product; the demand for gasoline in general, or for Union 76 relative to other brands, may have increased after the receiver took over. If so, his ability to maintain a price higher than the suggested retail price would not prove that Khan had had a similar ability. And if Khan could not have maintained a price above the suggested retail price, simply because competition would not have permitted him to do so, then he wasn’t hurt by the contractual provision of which he complains. There would be a violation of the antitrust laws, but no injury.
But this is just to say that the evidence presented by the expert was not conclusive on the subject of injury—was, indeed, very far from being conclusive. That did not make it either inadmissible or devoid of probative value. The only ground on which it could be argued to be inadmissible would be that the expert, although a Ph.D. in economics from a reputable university and an experienced consultant in antitrust economics, and hence qualified to offer expert economic evidence in this case, had failed to conduct a-study that satisfied professional norms. As we have emphasized in cаses involving scientific testimony—and the principle applies to the social sciences with the same force that it does to the natural sciences—a scientist, however reputable, is not permitted to offer evidence that he has not generated by the methods he would use in his normal academic or professional work, which is to say in work undertaken without reference to or expectation of possible use in litigation. Braun v. Lorillard Inc.,
Weight is different from admissibility. An expert’s report might be admissible but so lacking in weight as not to block the granting of summary judgment for the other side. Wittmer v. Peters,
The antitrust claim should not have been dismissed. We turn to the breach of contract claim. Although Khan’s primary complaint is that he was prevented from raising his price, he also complains that there were times when he wanted to lower his price on nonpremium gasoline. As we said at the outset, this claim has no standing as an antitrust claim. But State Oil concedes that its contract implicitly obligated it to suggest retail prices (and adjust its wholesale prices accordingly, to maintain the 3.25 cents margin between wholesale and suggested retail price that the contract guarantees) that were realistic in light of cоmpetitive conditions facing Khan. The only evidence Khan presented concerning those competitive conditions was evidence that on sixteen occasions during his operation of the station he had called other dealers and been told that their retail prices were lower than the suggested retail prices fixed by State Oil. ¡Jhis evidence falls far short of establishing a genuine issue of material fact concerning a breach of the contract. There is no evidence that the dealers were actual competitors of Khan or that the prices charged by those dealers were prices for the same grades of gasoline sold by Khan, which, remember, sold a gasoline that has a well-recognized brand name. The evidence is perfectly consistent with an assumption that State Oil’s suggested retail prices were competitively realistic.
So the contract claim was rightly dismissed as a matter of contract law, but we note the absence from the record of any indication of why the district judge, having dismissed the federal claims before trial, retained rather than, as is the norm in such situations, relinquished jurisdiction over the supplemental state law claim. 28 U.S.C. § 1367(c)(3); Brazinski v. Amoco Petroleum Additives Co.,
The judgment of the district court is affirmed in part and reversed in part, as explained in the opinion, and the ease is remanded for further proceedings consistent with the opinion.
AFFIRMED In PART, REVERSED In PART AND Remanded.
Concurrence Opinion
concurring.
Today the court employs a rigorous application of the rules of stare decisis and precedent in this antitrust matter. This methodology is certainly, as a general proposition, a prudent approach to antitrust decision-making in the judicial context. Antitrust issues pose crucial policy choices for the economic and, indeed, social life of the Country. Nevertheless, Congress, content with the passage of generally worded statutes, has left a great deal of policy-making to the courts through the process of case by case decision-making.
The Supreme Court first applied the per se rule to vertical maximum price-fixing in Albrecht v. Herald Co.,
The present case arises in a factual context that is far removed from the one at issue in Albrecht. This case, as presented to the district court and to this court on appeal,
In Center Video Industrial Co., Inc. v. United Media, Inc.,
As my colleagues recognize, the anticom-petitive implications of vertical price restraints are often difficult to discern. The difficulty in discovering actual injury to competition — or even the potential for such injury — is compounded where, as here, the price restraint in question is wholly vertical in nature and has been imposed by a single wholesaler upon a single distributоr. It simply is not clear that the plaintiff can show an “injury of the type that the antitrust laws were intended to prevent.” Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc.,
Nevertheless, until the Supreme Court limits the use of the per se rule with respect to vertical price restraints, I am unable to rule out the possibility that the Justices might intend the per se rule to be broad enough to reach State Oil’s conduct. Arguably, its action might be viewed as implicating some of the concerns articulated in Al-brecht. For example, the Supreme Court in Albrecht explained that “[mjaximum prices may be fixed too low for the dealer to furnish services essential to the value which goods have for the consumer or to furnish services and conveniences which consumers desire and for which they are willing to pay.”
The Supreme Court also noted in Albrecht that, by limiting the ability of small dealers to engage in nonprice competition, a maximum price-fixing agreement might “channel distribution through a few large or specially advantaged dealers.” Id. Here, the net effect of the restraint imposed on Khan by State Oil is to limit Khan’s margin to $0.325 per gallon — a margin which, in Khan’s view, is unrealistically low. Over the long run, high-volume gasoline dealers, who are able to maintain low margins for longer periods of time, might benefit from the arrangement foisted on Khan by State Oil.
At some point in the future, the Supreme Court may revisit Albrecht and further de
Notes
. Although the Court in Atlantic Richfield referred to the situation in Albrecht as an "unadulterated vertical, maximum-price-fixing arrangement,” Atlantic Richfield,
. We note that Khan’s complaint does contain the following allegation:
At all times relevant to this action Defendant has been engaged in the business of leasing service stations/convenience stores such as that operated by Plaintiffs, as well as in the sale of petroleum and other products to such service stations for resale to the public under the "Union 76” trademark. Plaintiffs are informed and believe that Defendant is involved in the lease and/or operation of numerous other service stations in the Chicago Metropolitan Area.
R.l, Complaint, at para. 7. Although the final sentence of this paragraph arguably alleges the existence of other State Oil dealers, it is clear from the record in this case that Khan did not present the case to the district court on this theory. The summary judgment record is devoid of any evidence suggesting that other State Oil dealers also are subject to the price restraint challenged by Khan. Because the case was not presented to the district court on the theory that the restraint had been imposed by multiple wholesalers or upon multiple dealers, we do not view this unsupported allegation in Khan’s complaint as sufficient to make this case factually analogous to Albrecht.
