Case Information
*3 Before EDMONDSON and MARTIN, Circuit Judges, and HODGES, District Judge. [*]
PER CURIAM:
Plaintiffs each purchased at least one condominium unit from Defendant Pulte Home Corporation (“Pulte”), and entered into a separate management agreement with Defendant Osceola Management & Consulting, Inc. (“OMC”) for the short-term rental of those units. Plaintiffs later brought this suit alleging violations of federal securities law arising from and related to these transactions. The District Court dismissed these claims because the transactions at issue were not “investment contract[s]” subject to federal securities law. Plaintiffs now appeal that ruling. After careful review of the record and the parties’ briefs, and with the benefit of oral argument, we reverse the District Court’s dismissal of Plaintiffs’ claims against Pulte, The Wear Group, James E. Wear , OMC, and [1] James J. Murphy. We remand the case to the District Court for further proceedings consistent with this opinion.
I. *4 Plaintiffs purchased condominium units in two connected developments in Orlando, Florida. The developments—Vista Cay at Harbor Square and The Isles at Cay Commons—were newly constructed by Pulte. Each plaintiff purchased one and in some cases two condominiums from Pulte. Plaintiffs contend that they were not merely condominium purchasers, but instead were investors in a program in which the units could be rented on a short-term basis. They assert that The Wear Group and James E. Wear acted as real estate agents in connection with the transactions, and that OMC and one of its officers, James J. Murphy, provided management services and functioned “as exclusive rental agent that would maintain, manage and rent the units at premium rental rates.”
More specifically, Plaintiffs allege in their amended complaint, that The Wear Group’s website contained a promotional statement, under the headline “TWG joins with Fortune 150 builder Pulte Home for Vista Cay,” which read:
The Wear Group announced a joint venture with Pulte Homes for Vista Cay, a resort development located in Orlando, Florida, directly adjacent to the 2nd largest convention center in the U.S. “We are proud to team up with Wear Group Realty, their reputation is outstanding” said a Pulte Representative. Demand in the area is so strong that a well known *5 property management company has offered all investors guaranteed mortgage, tax and HOA payments up to 5 years. [2] Plaintiffs also assert that The Wear Group distributed promotional materials that emphasized “effortless” ownership of the properties. In the amended complaint, Plaintiffs state that
[a]s part of the investment contract offering, investors were promised incentives that would allow them to purchase units in Vista Cay and The Isles “risk free.” These incentives promised to pay all the costs of owning the condominium units, including mortgage payments, condominium association dues, taxes, utilities, insurance, furnishings, and other expenses of owning the units. The defendants guaranteed these incentives would be fully paid for a period of 24 months with an option to renew for up to five years.
Under this program, all bills related to ownership of the property would be paid by OMC out of rents, which were guaranteed to cover these costs, for a period of 24 months. Any rental profits above the costs of ownership would be enjoyed by OMC, while Plaintiffs would benefit from any appreciation to the value of the property during that time. To qualify for this program, the purchasers would have to use Pulte’s “preferred lender and loan program,” because this ensured that mortgage payments would be low enough to accommodate the guaranteed offer. *6 Plaintiffs’ purchase agreements with Pulte, and the various addenda to those agreements, expressly stated that the transaction was limited to the terms of the agreements and did not include any promotional representations outside of the agreement. First, the purchase agreements state in bold, capitalized letters at the very top of the document:
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER, FOR CORRECT REPRESENTATIONS, REFERENCE SHOULD BE MADE TO THIS CONTRACT AND THE DOCUMENTS REQUIRED BY FLORIDA STATUTES SECTION 718.503, TO BE FURNISHED BY DEVELOPER TO A BUYER OR LESSEE. [3]
Each agreement specifies a particular unit, includes an escrow clause identifying an escrow agent, and provides an anticipated closing date for transfer of physical possession of the unit. The agreements also include an “Entire Agreement” clause, which states:
This is the complete Agreement between Buyer and Seller concerning the purchase of the Unit. Any prior agreements, written or oral, are superseded by the Agreement. Buyer acknowledges that it is not relying upon any promises, agreements or representations made by Seller, Seller’s salespersons, agents, subcontractors or other employees (“Seller’s Representatives”) concerning the Unit or any land adjacent to or near the Unit, except as set forth in this Agreement and the *7 Prospectus and all its exhibits filed with the Division of Florida Land Sales, Condominiums and Mobile Homes. Buyer also acknowledges that none of Seller’s Representatives (other than Seller’s Authorized Agent who has accepted this Agreement) has the authority to modify this Agreement or to make any oral promise, agreement or representation inconsistent or contrary to the terms of this Agreement. This Agreement may be changed only by a written document signed by both Buyer and Seller’s Authorized Agent. The invalidity or unenforceability of any particular provision of this Agreement will not affect the other provisions and the Agreement will be interpreted in all respects as if such unenforceable provisions were omitted.
The contract also provides that:
Buyer acknowledges[,] warrants, represents and agrees that this Agreement is being entered into by Buyer without reliance upon any representations concerning any potential for future profit, any rental income potential, tax advantages, depreciation, appreciation or investment potential and without reliance upon any other monetary or financial advantage. Buyer acknowledges and agrees that no such representations, including representations as to the ability or willingness of Seller or its affiliates to assist Buyer in renting or selling the Unit, have been made by Seller, or any of its agents, employees or representatives. This Agreement contains the entire understanding between Buyer and Seller, and Buyer hereby acknowledges that the displays, architectural models, artist renderings and other promotional materials contained in the sales office and model units are for promotional purposes only and may not be relied upon. All descriptions of the locations, areas, capacities, and sizes of units and other facilities are approximations only and are based upon architectural measurements. Buyer warrants that Buyer has not relied upon any verbal representations, advertising, portrayals or promises other than as expressly contained herein and in the Condominium documents, including specifically, but without limitation, any representations as to: (a) potential appreciation in or resale value of the Unit, (b) the existence of any “view” from the Unit or that any existing “view” will not be obstructed in the future, (c) traffic conditions in, near or around the *8 Condominium, (d) disturbance from nearby properties, (e) disturbance from air or vehicular traffic, or (f) any future use of adjacent properties. The provisions of this paragraph shall survive the Closing.
The contracts also included several addenda. The addendum entitled “Pulte Rewards Program - Preferred Lender” states “the choice of lender is Your sole decision and You are not obligated to use our preferred lender or to elect the PULTE REWARDS PROGRAM.” The “First Addendum to Contract for Purchase and Sale” provides that “Buyer will not transfer its rights under the Contract nor enter into any agreement for the sale or other transfer of the Unit that would prevent Buyer from holding fee simple title interest in the Unit, from and after the date of Closing for a period of at least one (1) year (the ‘Holding Period’).” Another addendum provides that “[m]aintenance of the individual units (interior) will be the responsibility of the unit owner.”
Finally, the “Short Term Rental” addendum provides: YOU ARE HEREBY ADVISED THAT THE Isle at Cay Commons - Ventura 4/40 Condos COMMUNITY IS PERMITTED TO CONTAIN AND DOES CONTAIN HOMES THAT ARE MARKETED, SOLD, AND RESOLD TO INDIVIDUALS AND GROUPS THAT RENT OR LEASE SUCH HOMES ON A SHORT TERM BASIS.
The undersigned acknowledge[s] that neither Pulte Homes nor its employees, agents, sales staff, or any other party has induced the undersigned to enter into this Agreement with any promises of economic benefits available from renting the Condominium Unit or Dwelling after the undersigned’s purchase of the Condominium Unit or Dwelling. *9 The undersigned understands and acknowledges that they are under no obligation to participate in or enter into any rental pool agreement, which might be available.
The undersigned hereby acknowledge[s] that they understand the potential impacts on the Isle at Cay Commons - Ventura 4/40 Condos Community resulting from such short-term rentals.
The undersigned hereby acknowledges that Pulte Homes has advised them, and they understand that Pulte Homes is not affiliated with any real estate brokers or managerial companies involved with short term rental programs in the Isle at Cay Commons - Ventura 4/40 Condos Community.
THE UNDERSIGNED ACKNOWLEDGES THAT THEY UNDERSTAND THAT PULTE HOMES ASSUMES NO LIABILITY TO THE UNDERSIGNED OR THEIR SUCCESSORS OR ASSIGNS IN CONNECTION WITH THE SHORT TERM RENTALS IN THE Isle at Cay Commons - Ventura 4/40 Condos COMMUNITY, AND HEREBY RELEASE AND DISCHARGE PULTE HOMES FROM ANY AND ALL LIABILITY ARISING FROM SUCH SHORT TERM RENTALS.
Prior to closing, each plaintiff contracted with OMC to rent, operate, and manage their units. Plaintiffs allege, contrary to the express language in the purchase agreements, that “OMC was the exclusive rental agent for the units, which meant that the investors had no control of the rental of the units or the operation of Vista Cay and The Isles.” Plaintiffs allege that in June 2008, OMC breached the rental agreements and refused to honor its guarantee to pay all of Plaintiffs’ carrying costs.
II. In their amended complaint, Plaintiffs allege that the defendants sold them “investment contracts” in violation of federal securities law, and seek to rescind their contracts and recover damages. Specifically, Plaintiffs allege against all defendants: (1) sale of unregistered securities (federal), in violation of 15 U.S.C. §§ 77e(a) and (b); (2) sale of securities by unlicensed persons (federal), in violation of 15 U.S.C. § 77o; (3) securities fraud (federal), in violation of 15 U.S.C. § 78j(b), and Rule 10b-5, 17 C.F.R. § 240.10b-5; (4) sale of unregistered securities (state), in violation of Fla. Stat. § 517.211; (5) sale of securities by unregistered persons (state), in violation of Fla. Stat. § 517.211; (6) securities fraud (state), in violation of Fla. Stat. § 517.301; (7) fraud and fraud in the inducement; and (8) negligent misrepresentation. Plaintiffs also allege (9) breach of contract against OMC and Mr. Murphy, and (10) unfair or deceptive acts against Pulte, in violation of Fla. Stat. § 501.201 et. seq., and seek (11) declaratory judgment against Pulte for deceptive and unfair trade practices under Fla. Stat. § 501.211.
Pulte moved to dismiss the amended complaint. It argued that federal securities law did not apply because there was no sale of securities (and therefore *11 the court could not exercise supplemental jurisdiction over the state-law claims). [4] OMC and Mr. Murphy next moved to dismiss the amended complaint, incorporating Pulte’s arguments and providing a supplemental memorandum. The Wear Group and Mr. Wear also filed a motion to dismiss, and likewise adopted the arguments of Pulte, OMC and Mr. Murphy. The District Court granted the [5]
defendants’ motions to dismiss, upon concluding that the transaction was not an investment contract, and therefore federal securities law did not apply. The court declined to exercise supplemental jurisdiction over the remaining state-law claims under 28 U.S.C. § 1367(c)(3), and entered final judgment in favor of the [6]
defendants. Plaintiffs now appeal that judgment.
III.
This Court reviews de novo the District Court’s dismissal of Plaintiffs’
amended complaint under Federal Rule of Civil Procedure 12(b)(6). Berman v.
*12
Blount Parrish & Co., Inc.,
a court considering a motion to dismiss can choose to begin by identifying pleadings that, because they are no more than conclusions, are not entitled to the assumption of truth. While legal conclusions can provide the framework of a complaint, they must be supported by factual allegations. When there are well-pleaded factual allegations, a court should assume their veracity and then determine whether they plausibly give rise to an entitlement to relief.
Ashcroft v. Iqbal, --- U.S. ---,
Plaintiffs argue that the District Court erred in its conclusion that the
transactions at issue in this case were not “investment contracts” subject to federal
securities laws. Under both the Securities Act of 1933 and the Securities
Exchange Act of 1934, Congress defined the term “security” to include an
“investment contract.” SEC v. Edwards.
In SEC v. W.J. Howey Co., the Supreme Court explained that “an
investment contract for purposes of the Securities Act means a contract,
transaction or scheme whereby a person invests his money in a common enterprise
and is led to expect profits solely from the efforts of the promoter or a third party.”
“Although the [Supreme] Court used the word ‘solely’ in the Howey
decision, it should not be interpreted in the most literal sense.” Williamson v.
Tucker,
efforts made by those other than the investor are the undeniably significant ones,
those essential managerial efforts which affect the failure or success of the
enterprise.’” Id. (quoting SEC v. Glenn W. Turner Enters.,
We begin with the “crucial inquiry” of “the amount of control that the
investors retain under their written agreements.” Albanese,
Plaintiffs argue that the control over the management of the properties
afforded to them by the purchase agreements is merely illusory. To support this
*16
contention, they point to their allegation in the complaint that OMC was “the
exclusive rental agent for the units, which meant that the investors had no control
of the rental of the units or the operation of Vista Cay and The Isles.” But, as set
out above, the purchase agreements state in no uncertain terms that Plaintiffs are
under no contractual obligation to join the rental pool or otherwise contract with
OMC. In articulating the exception for illusory control, Williamson carefully
“emphasize[d] . . . that a reliance on others does not exist merely because the
[investors] have chosen to hire another party to manage their investment. The
delegation of rights and duties—standing alone—does not give rise to the sort of
dependence on others which underlies the third prong of the Howey test.” 645
F.2d at 423. That is the situation here, where Plaintiffs have not alleged that no
reasonable alternative to OMC existed for the rental management of the units.
[8]
Absent some allegation that purchase of the units was conditioned, either
contractually or by practical necessity, on the entry into the rental agreements with
OMC, these rental agreements constitute a separate, voluntary delegation of
managerial control by Plaintiffs—that is, an exercise of the control over the
investment which Plaintiffs expressly retained under their purchase agreements.
*17
Considering all of this, we agree with the District Court that the separate rental
agreements with OMC were not indicative of a lack of control, but rather
reflective of Plaintiffs’ voluntary exercise of the control they retained under the
agreements. As a result, we conclude that under the purchase agreements
Plaintiffs did not relinquish control over their investment to the point that they
were “dependent upon the managerial skill of others.” Gordon,
Lines, Inc.,
First, Plaintiffs allege that Pulte offered a preferred lender program that
accommodated the rental program. While this conduct is consistent with the
promotion of the rental pool, it is also consistent with the promotion of its
purchase agreements standing alone, which would not give rise to securities
liability. See Bell Atlantic Corp. v. Twombly,
Thus, when we view the transaction through the lens of the purchase
agreements with Pulte, Plaintiffs retained control over the management of the
*21
property and exercised that control by contracting with OMC. However, viewing
the larger scheme through the lens of the representations made by The Wear
Group, as Pulte’s alleged agent, and the rental agreements with OMC—which
were entered into before closing on the condominium units—the transaction as
alleged does have the elements of an investment contract. OMC argues that “[a]t
best, this arrangement could be described as some form of lease-back agreement
not between the owner and the original developer, . . . but between the Plaintiff[s]
and [their] property manager, OMC.” Accepting Plaintiffs’ factual allegations, as
we must, we agree with this characterization of the transaction. The alleged
promotional representations of The Wear Group and the rental program alleged to
be administered by OMC required that each plaintiff purchase a condominium unit
from Pulte and then, in effect, lease that unit to, or at least through, OMC. In
Edwards, the Supreme Court held that a lease-back agreement for payphones
could qualify as an investment contract under the Securities Act, even though the
investment would produce a fixed rather than variable return and the investors
were contractually entitled to that return.
OMC attempts to distinguish Edwards because “OMC was not using the
funds of subsequent purchasers to pay returns to earlier purchasers and Plaintiffs
in this case retained substantial control over their condominium units.” But the
*22
fact that “OMC was not using the funds of subsequent purchasers to pay returns to
earlier purchasers” does not suffice to distinguish Edwards. Certainly, in
describing how the payphone lease-back agreements at issue in that case went bad,
the Edwards Court explained that “[t]he payphones did not generate enough
revenue for [the company leasing the phones] to make the payments required by
the leaseback agreements, so the company depended on funds from new investors
to meet its obligations.” Id. at 392,
We also reject OMC’s argument that Plaintiffs retained substantial control over the condominium units. Certainly, as described above, Plaintiffs did retain extensive control over the units under the purchase agreements. But to participate in the scheme allegedly promoted by The Wear Group, Plaintiffs needed to contract with OMC for the management of the properties as short-term rental *23 units. And once they had so contracted with OMC, Plaintiffs no longer retained significant control over their units, and in turn, over their investments. [10]
*24 We emphasize again that the allegations as to Pulte’s purchase agreements alone are not sufficient to state a claim under securities laws, because the transaction with Pulte did not require Plaintiffs to participate in any rental agreement or contract with OMC for the management of the property. If this were, like Edwards, a case involving payphones rather than condominiums, Pulte would have been nothing more than an exclusive third-party supplier of the brand of payphones that the promoter required for participation in a modified lease-back scheme. The use of a third-party supplier would neither insulate the promoter from securities liablity, nor by itself transform the purchase of equipment from the third-party supplier into an investment contract that would bring that supplier’s conduct within the scope of federal securities laws. But, Plaintiffs successfully [11]
allege that Pulte was affiliated with The Wear Group’s promotion of OMC’s rental agreements.
For these reasons, we conclude that while Plaintiffs have not alleged facts necessary to establish an investment contract as to Pulte’s purchase agreements standing alone, they have sufficiently alleged the existence of an investment contract as to OMC, Mr. Murphy, The Wear Group, and Pulte as an affiliate of those defendants.
IV.
Plaintiffs also argue that the District Court erred in considering the purchase
agreements, which were not attached to the amended complaint, but rather were
attached to Pulte’s motion to dismiss. Under the “incorporation by reference”
doctrine, “a document attached to a motion to dismiss may be considered by the
*25
court without converting the motion into one for summary judgment only if the
attached document is (1) central to the plaintiff’s claim; and (2) . . . . the
authenticity of the document is not challenged.” Horsley v. Feldt,
Plaintiffs argue that the agreements were not central to their claims, which
were based on an investment contract arising from a broader scheme consisting of
a variety of representations outside of the purchase agreements. Thus, Plaintiffs
argue that their “securities claims did not rely on a violation of the Purchase
Agreements nor did [they] allege that the Purchase Agreements alone constituted
investment contracts.” We disagree with Plaintiffs’ contention that the purchase
agreements were not central to their claims. Without considering the agreements,
it would be impossible for the District Court to evaluate properly how much
control Plaintiffs exercised over their investments, which turns out to be a crucial
issue in this case. See Albanese,
1334, 1337 (11th Cir. 2010) (holding that “relationship-forming contracts are *26 central to a plaintiff’s claim”). Moreover, Plaintiffs attempt to establish the “investment of money” prong of the Howey test on the basis of their purchase of the condominium units, and the relief they seek includes recision of these contracts. We conclude that the District Court did not err in considering the purchase agreements because those agreements are central to Plaintiffs’ securities claims.
V. For all of these reasons, we reverse the District Court’s dismissal of the remaining federal and state claims against Pulte, OMC, Mr. Murphy, and The Wear Group, and we remand this case to the District Court for further proceedings consistent with this opinion. [12]
REVERSED and REMANDED.
Notes
[*] Honorable William Terrell Hodges, United States District Judge for the Middle District of Florida, sitting by designation.
[1] On December 3, 2010 this Court was notified of the Voluntary Petition of Bankruptcy filed by James E. Wear, which filing operates as a stay of this action against him. Thus, while we mention Wear in setting forth the background of this case, this Order neither takes nor furthers any action against him.
[2] Plaintiffs contend that OMC was the “well known property management company” referenced in the article.
[3] The purchase agreements are materially similar. The references in this opinion are to, and the quotations are from, the purchase agreement for the first named plaintiff, Baby Roberta Solis Bamert.
[4] Alternatively, Pulte argued: (1) that the sale of unregistered securities (federal) claim was time barred; (2) that there was no private right of action for a violation of 15 U.S.C. § 77o; (3) that the 10b-5 securities fraud claims were time-barred and failed to meet the heightened pleading standard for fraud under Federal Rule of Civil Procedure 9(b); and (4) that the state-law claims failed on the merits as well.
[5] The Wear Group and Mr. Wear argued in addition that Plaintiffs had sued the wrong entity, noting that the article identified by the Plaintiffs in their complaint referred to Wear Group Realty, an entity distinct from The Wear Group.
[6] The District Court did not reach or discuss any of the alternate grounds for dismissal advanced by the defendants.
[7] In Bonner v. City of Prichard,
[8] Indeed, to the contrary, Plaintiffs’ amended complaint reveals that they were able to enlist the services of another property manager after OMC’s alleged breach of the agreement.
[9] Plaintiffs argue that this conclusion conflicts with existing SEC guidelines. Those
guidelines state:
[T]he offering of condominium units in conjunction with any one of the following
will cause the offering to be viewed as an offering of securities in the form of
investment contracts:
1. The condominiums, with any rental arrangement or other similar service, are
offered and sold with emphasis on the economic benefits to the purchaser to be
derived from the managerial efforts of the promoter, or a third party designated or
arranged for by the promoter, from rental of the units.
2. The offering of participation in a rental pool arrangement; and
3. The offering of a rental or similar arrangement whereby the purchaser must hold
his unit available for rental for any part of the year, must use an exclusive rental agent
or is otherwise materially restricted in his occupancy or rental of his unit.
In all of the above situations, investor protection requires the application of the
federal securities laws.
Guidelines as to the Applicability of the Federal Securities Laws to Offers and Sales of
Condominiums or Units in a Real Estate Development, Securities Act, Release No. 33-5347,
[10] OMC argues that the Plaintiffs did have significant control because they were
“encouraged . . . to participate in the process of obtaining guests and bookings for their unit.”
Specifically, OMC informed Plaintiffs that they could use OMC’s website to “to see [their]
future reservations and make reservations [themselves].” We reject OMC’s suggestion that this
is a sufficient amount of control to prevent Plaintiffs from satisfying Howey’s third prong. In
Albanese, for example, we concluded that the investors’ power to decide where to place the ice
machines they had purchased from and leased back to the seller-lessee was “too insubstantial to
disqualify the agreements as securities,” because “the investors were dependent upon [the seller-
lessee’s] expertise and labor in arranging the placement,” and the seller-lessee “offered its
expertise in finding locations, contracting with the hotels and other institutions, servicing the
machines, and accounting for the profits.”
[11] We observe that this case arises from facts somewhat similar to those at issue in
Hocking,
[12] We observe that the defendants moved to dismiss the claims on various alternate grounds that were not reached by the District Court. See supra notes 3–5 and accompanying text. We do not decide these issues, but instead remand to the District Court to consider them in the first instance.
