250 F. 459 | S.D.N.Y. | 1918
The clear and comprehensive report of the master renders unnecessary a duplication of the recital of all the facts. Only such facts will be referred to as are necessary to explain the questions of law discussed.
*468 “Taking the normal increase at 25 per cent, for an expenditure of $3,000 in advertising, it would have taken three to four years to bring the sales up from the $30,000 of 1016, in which time $12,000 would have been spent’ in advertising, or about $15,000 less than the actual expenditure. The plaintiff spent $10,000 to $12,000 in 1916 for display advertising and $1,743.15 for demonstration. The balance, about $15,000, was spent for circulars and trade prospectuses. I think this amount should be allowed. The evidence is meager; but, where the infringement has been deliberate, every doubt should be solved against the infringer.”
The difficulty with the master’s reasoning is that it is founded on mere speculation. It is not possible for any one to say whether, if defendant had not infringed, it would have taken three or four years to bring the sales up from $30,000 to $63,000 on an advertising expense of $3,000, and with the added complication of an increase of the retail price. The meritorious character of the article might have increased the sales to $63,000 in less than threo or four years, on the one hand, while, on the other, it might have taken- longer to reach this increased figure. The result of a wide and intelligent advertising campaign may be, not merely to sell the article for the time being, but to create a knowledge concerning it, and a good will for it, which may be felt for a considerable period after the advertising has ceased or been diminished, and therefore the $27,000 spent for advertising may have been bread cast upon the waters.
There are many particulars in which the courts are satisfied with reasonable estimates and approximate calculations in ascertaining damages in infringement cases; but in every case, not only must damage be the proximate result of the tort, but there must be some fundamental data upon which it can be estimated. The best the master could do, in his-effort to work out what'seemed to him to be substantial justice, was to conclude that plaintiff should have a recovery on this branch to the extent of “about” $15,000. The “about” is the best argument as to the infirmity of the conclusion — a conclusion which the master frankly states is based upon evidence which “is meager.” The furthest which plaintiff may hope for is the allowance of only $3,000 in the charge for overhead, as discussed supra. That advantage has already been accorded to it. To go beyond that, and hold defendant liable for an increased advertising expense, which, inter alia, has produced increased sales, is to say that damage may be awarded upon the guess of the court, -rather than upon evidence.
I am of opinion, therefore, that the master erred in respect of this item, and therefore that the sum of $15,000 must be deducted from the total recommended by the master, to be awarded to plaintiff. The result is that the principal amount which plaintiff is entitled to recover against defendant is $3,479.49.
“His infringement of the complainant’s patent was not wanton. Ho had before him the judgment of the Patent Oilice that his process was not an invasion of the patent granted to the complainant, and though this does not protect him against responsibility for damages, it ought to relieve him from liability to interest on prolits.”
The facts in that case, however, were quite different from the facts in the case at bar and from many other cases (too numerous to cite), of which Consolidated Rubber Tire Co. v. Diamond Rubber Co. (D. C.) 226 Fed. 455, affirmed 232 Fed. 475, 146 C. C. A. 469, is an illustration. Under all the circumstances disclosed by the evidence, the damages will be increased threefold, making a total o f $10,438.47.
Plaintiff, therefore, may have a decree for $10,438.47, with interest on $3,479.49 from January 16, 1918, together with costs and disbursements.