ORDER GRANTING IN PART AND DENYING IN PART PLAINTIFFS’ MOTION FOR CLASS CERTIFICATION
On April 15, 2013, Plaintiffs Skye Astiana, Milan Babic, Tamara Diaz, Tamar Larsen, Kimberly S. Sethavanish (“Plaintiffs”) filed a motion for class certification.
The Court held a hearing on the motion on July 26, 2013. David Bower, Michael Braun, Rosemary Rivas, and Joseph Kravec appeared on behalf of Plaintiffs. Kenneth Lee and Kelly Morrison appeared on behalf of Defendant. For the following reasons, the Court grants in part and denies in part Plaintiffs’ motion for class certification.
Background
This is a consumer class action lawsuit brought on behalf of people who have purchased Kashi food products. Plaintiffs claim the products contained deceptive and misleading labeling and advertisements. (Doc. No. 49 (“Complaint”) ¶ 1-2.) Plaintiffs allege that Defendant packaged, marketed, distributed, and sold Kashi food products as being “Nothing Artificial” or “All Natural.” (Id.) Plaintiffs claim certain ingredients or processes used to manufacture Kashi food products are not “natural,” but rather are synthetic. (Id.) Plaintiffs identify 10 specific Kashi products containing one or more of the challenged ingredients with labels claiming “Nothing Artificial” and 91 products with labels claiming “All Natural.” (Id. ¶¶ 71-72; Doe. No. 108.) Defendant contends that consumers and producers have no uniform definition of “natural” and, accordingly, the representations are not materially false.
The named Plaintiffs claim that they purchased Kashi products at least in part because of the “Nothing Artificial” or “All Natural” representations, and that they would have paid less for Kashi products or purchased other products had they believed those representations were false. (Complaint ¶¶ 8-19; Doe. No. 136-2 at 195:23-24; Doc. No. 136-3 at 143:3-7; Doc. No. 136-4 at 219:2-5, 16-20; Doc. No. 136-5 at 162:10-15, 169:10-15; Doc. No. 136-8 at 64:10-12.)
Plaintiffs seek to certify two nationwide classes, or alternately multi-state or statewide classes, for customers who purchased identified Kashi products on or after August 24, 2007 (the “class period”). Plaintiffs propose one class for purchasers of Kashi products that were labeled as “Nothing Artificial,” and one for customers who purchased any of the identified Kashi products during the class period that were labeled as “All Natural.” Alternatively, Plaintiffs propose eight sub-classes: one “Nothing Artificial” class and seven “All Natural” subclasses grouped by Kashi product lines (cereal, snack bar, entree, etc.). Defendant opposes class certification.
Discussion
I. Class Certification Standards
“The class action is ‘an exception to the usual rule that litigation is conducted by and on behalf of the individual named parties only.’ ” Wal-Mart Stores, Inc. v. Dukes, — U.S. —,
The Court considers “the capacity of a classwide proceeding to generate common answers apt to drive the resolution of the litigation. Dissimilarities within the proposed class are what have the potential to impede the generation of common answers.” Wal-Mart Stores, Inc.,
Plaintiff Tamar Larsen seeks to certify a class of all customers who purchased Kashi products during the class period that were labeled as containing “Nothing Artificial.” For the following reasons, the Court grants in part Plaintiff Larsen’s motion, certifies a class of California consumers, and appoints Plaintiff Larsen representative of the class.
A. Requirements of Rule 23(a)
1. Ascertainability
Defendant contends that the Court may not certify any class because of the administrative difficulty of identifying class members. “Although there is no explicit requirement concerning the class definition in FRCP 23, courts have held that the class must be adequately defined and clearly ascertainable before a class action may proceed.” Wolph v. Acer Am. Corp.,
Defendant’s concern that the Court will have difficulty identifying members of the class is unavailing. Because Defendant does not have records of consumer purchases, and potential class members will likely lack proof of their purchases, Defendant argues that the Court will have no feasible mechanism for identifying class members and will have to pursue proof individual to each class member. However, “[t]here is no requirement that ‘the identity of the class members ... be known at the time of certification.’” Ries v. Arizona Beverages USA LLC,
Defendant further argues that the class must “be defined in such a way that anyone within it would have standing.” Bur-dick v. Union Sec. Ins. Co., No. 07-4028,
Likewise, under the CLRA, “[cjausation, on a classwide basis, may be established by materiality. If the trial court finds that material misrepresentations have been made to the entire class, an inference of reliance arises as to the class.” Stearns,
2. Numerosity
Rule 23(a)(1) requires the proposed class to be “so numerous that joinder of all members is impracticable.” Fed.R.Civ.P. 23(a)(1). “Impracticability does not mean impossibility,” rather the inquiry focuses on the difficulty or inconvenience of joining all members of class. Harris v. Palm Springs Alpine Estates, Inc.,
Here the parties estimate that Kashi has sold millions of Kashi products in the last four years in the United States, representing thousands of products sold in each state with labels including the alleged misrepresentations. (Doc. No. 108-2 ¶ 3.) Defendant does not dispute the numerosity of any of the proposed classes. Accordingly, the Court concludes that Plaintiffs have satisfied this requirement.
3. Commonality
“Commonality requires the plaintiff to demonstrate that the class members ‘have suffered the same injury,’ ” which “does not mean merely that they have all suffered a violation of the same provision of law.” Wal-Mart Stores, Inc.,
Defendant contends that the differences in Kashi products and the motivations of their customers prevent the bulk of issues from being common. Defendant asserts that each Plaintiffs claims, at best, would only be common to others who purchased the same product. However, commonality under Rule 23(a)(2) only requires there be some common issues of fact and law. Keilholtz v. Lennox,
Here, Plaintiffs have identified several legal and factual issues common to the putative class’s claims, including whether the use of the term “Nothing Artificial” to advertise food products that contain the allegedly synthetic ingredients violates the UCL, FAL, CLRA, or Defendant’s own warranties. By definition, all class members were exposed to such representations and purchased Kashi products, creating a “common core of salient facts.” See Ries,
Plaintiffs satisfy Rule 23(a)(2)’s commonality requirement with regards to a California “Nothing Artificial” class. See Mazza,
4. Typicality
Rule 23(a)(3) requires the representative party to have claims or defenses that are “typical of the claims or defenses of the class.” Fed.R.Civ.P. 23(a)(3). Typicality is satisfied “when each class member’s claim arises from the same course of events, and each class member makes similar legal arguments to prove the defendants’ liability.” Rodriguez,
Defendant argues that the differences in Plaintiffs’ perceptions and knowledge about Kashi products, as well as differences in their preferences and reasons for purchasing Kashi products, render them atypical of the proposed classes. “In determining whether typicality is met, the focus should be ‘on the defendants’ conduct and the plaintiffs’ legal theory,’ not the injury caused to the plaintiff.” Simpson v. Fireman’s Fund Ins. Co.,
Plaintiff Larsen’s allegations include point-of-purchase loss. “Plaintiff[ ] and class members ... were all exposed to the same alleged misrepresentations on the packages and advertisements.” Johns v. Bayer Corp.,
Plaintiffs seek to show misrepresentations common to the identified Kashi products and thus common to members of the putative class. Regardless of whether they are “substantially identical,” Plaintiff Larsen’s “claims are reasonably eo-extensive with those of the absent class members.” Han-lon,
5. Adequacy of Representation
Rule 23(a) also requires the representative parties to “fairly and adequately protect the interests of the class.” Fed. R.Civ.P. 23(a)(4). The Ninth Circuit set a two-prong test for this requirement: “(1) do the named plaintiffs and their counsel have any conflicts of interest with other class members and (2) will the named plaintiffs and their counsel prosecute the action vigorously on behalf of the class?” Staton v. Boeing Co.,
The named Plaintiff meets the two-prong test in Staton. Id. Plaintiff Larsen and the proposed class share the same claims and interest in obtaining relief, and she is vigorously pursuing relief on behalf of the proposed class. Plaintiff Larsen and the class were exposed to the same alleged misrepresentation on Kashi product labels, and she testified that she would have either paid less or purchased other products had she not been deceived. Plaintiff Larsen’s interests are therefore coextensive with the proposed class. Defendant fails to show that Plaintiff Larsen is so uninterested in or uniformed about the case so as to be inadequate representatives of the class. See Moeller v. Taco Bell Corp.,
Plaintiff Larsen would adequately represent the class. Additionally, the interim co-lead counsel has experience in prosecuting consumer fraud and warranty class actions. (Doe. Nos. 18-1, 19-1, 60.) The Court concludes that Plaintiff Larsen and her counsel are adequate representatives of the proposed classes.
B. Requirements of Rule 23(b)(3)
In addition to meeting the conditions imposed by Rule 23(a), the parties seeking class certification must also show that the action is appropriate under Rule 23(b)(1), (2) or (3). Amchem Prods., Inc. v. Windsor,
The predominance analysis under Rule 23(b)(3) is more stringent than the commonality requirement of Rule 23(a)(2). The analysis under Rule 23(b)(3) “presumes that the existence of common issues of fact or law have been established pursuant to Rule 23(a)(2).” Hanlon,
a. Consumer Protection
Plaintiff Larsen seeks eertification of claims under the UCL, FAL, and CLRA Defendant contends that individual issues of reliance and injury defeat predominance. The Court concludes that Plaintiff makes a sufficient showing of materiality to create an inference of reliance and, as a result, common issues predominate over considerations individual to each class member.
Relief under any of the UCL’s three prongs is available “without individualized proof of deception, reliance and injury,” so long as the named plaintiffs demonstrate injury and causation. Mass. Mut. Life Ins. Co. v. Sup. Ct.,
The CLRA is to be “liberally construed and applied to promote its underlying purposes, which are to protect consumers against unfair and deceptive business practices and to provide efficient and economical procedures to secure such protection.” Cal. Civ.Code § 1760. Relief under the CLRA is available to “any consumer who suffers any damage as a result of the use or employment” of any unlawful “method, act, or practice.” Cal. Civ.Code § 1780(a). Such damage may result “through the materiality” of an alleged omission. See Parkinson v. Hyundai Mot. Am.,
Plaintiffs make a sufficient showing of materiality for the purposes of class certification. Plaintiffs allege that consumers of Kashi products are misled by the use of the phrase “Nothing Artificial” in advertisements and on the packaging of Kashi products, and that the “Nothing Artificial” representation affects consumers’ purchasing decisions. Unlike the phrase “All Natural,” the representation “Nothing Artificial” has a clearly ascertainable meaning; namely, that the product contains no artificial or synthetic ingredients. Plaintiff Tamar Larsen alleges that she purchased Kashi products because of the “Nothing Artificial” representation, and would have paid less or purchased other products had she known that the products contained artificial or synthetic ingredients. (Complaint ¶ 16; Doc. No. 136-2, Dep. of T. Larsen at 143:3-7, 147:8-20, 149:14-19, 150:15-19, 192:13-193:2.) Plaintiffs make a sufficient showing for the purposes of class
The “ultimate question of whether the [allegedly misleading] information [is] material [is] a common question of fact suitable for treatment in a class action.” Keilholtz,
For the purposes of class certification, it is sufficient that the alleged material misstatement and omission was part of a common advertising scheme to which the entire class was exposed, and is a sufficiently definite representation whose accuracy has been legitimately called into question. See Hanlon,
b. Breach of Express Warranty and Quasi Contract
Common issues also exist and predominate on Plaintiffs’ claims for quasi-eon-tract and breach of express warranty as to the products labeled “Nothing Artificial.” Plaintiff Larsen’s claims are based on common contentions of deceptive conduct by Defendant in marketing its products. Specifically, this case concerns whether Defendant’s products contained artificial ingredients and whether Defendant made material representations to the contrary. Determinations of whether Defendant misrepresented its products and, as a result, whether warranties were breached, are common issues appropriate for class treatment. See Wolin,
Likewise, quasi-contract claims are appropriate for class certification as they require common proof of the defendant’s conduct and raise the same legal issues for all class members. See, e.g., Keilholtz,
c. Damages
Defendant contends that the difficulties inherent in determining damages owed to each class member defeats predominance. Typically, however, the individual nature of damages does not overcome the predominance of common issues regarding liability. The “amount of damages is invariably an individual question and does not defeat class action treatment.” Leyva v. Medline Indust. Inc.,
Plaintiff Larsen claims the same type of economic injury and damages as the putative class members. Plaintiffs allege point-of-purchase loss and seek restitution in the form of a refund of all or part of the purchase price. Cf. Comcast v. Behrend, — U.S. —,
“At class certification, plaintiff must present a likely method for determining class damages, though it is not necessary to show that his method will work with certainty at this time.” Chavez,
2. Superiority
Rule 23(b)(3) requires the Court to find “a class action is superior to other available methods for fairly and efficiently adjudicating the controversy.” Considerations pertinent to this finding include:
(A) the class members’ interests in individually controlling the prosecution or defense of separate actions;
(B) the extent and nature of any litigation concerning the controversy already begun by or against class members;
(C) the desirability or undesirability of concentrating the litigation of the claims in the particular forum; and
*507 (D) the likely difficulties in managing a class action.
Fed.R.Civ.P. 23(b)(3)(A)-(D). The superiority requirement tests whether “classwide litigation of common issues will reduce litigation costs and promote greater efficiency.” Valentino v. Carter-Wallace, Inc.,
Plaintiff Larsen asserts she was misled by Defendant’s common advertising campaign of Kashi food products. The claims are common, involve small sums, and do not depend on individual determinations. Where a ease involves multiple claims for relatively small individual sums, some plaintiffs may not be able to proceed as individuals because of the disparity between their litigation costs and what they hope to recover. Local Joint Exec. Bd. of Culinary/Bartender Trust Fund v. Las Vegas Sands, Inc.,
III. “All Natural” Class
Plaintiffs seek to certify a class of all purchasers of Kashi products during the class period that contained one or more of the challenged ingredients and were labeled “All Natural.” Plaintiffs allege causes of action under California’s consumer protection laws as well as theories of breach of warranty and quasi contract. Defendant contends that the nature of Defendant’s “All Natural” representation precludes it from class treatment based on issues with aseertainability, commonality, typicality, and predominance. Based on the record, the Court declines to certify the broad class Plaintiffs propose. The Court certifies a narrower class based on certain of the challenged ingredients.
Relief under any of the UCL’s three prongs is available “without individualized proof of deception, reliance and injury,” so long as the named plaintiffs demonstrate injury and causation. Mass. Mut.,
Plaintiffs contend that the materiality of Defendant’s misrepresentation yields an inference of reliance, creating common issues that predominate among the class. In evaluating whether common issues predominate, “the district court is required to make a rigorous analysis of the ease before it.... Frequently, that ‘rigorous analysis’ will entail some overlap with the merits of the plaintiffs underlying claim.” Stearns,
Defendant contends that Plaintiffs fail to show that either consumers or food producers have any kind of uniform definition of “All Natural” that affects purchasing deci
Plaintiffs fail to sufficiently show that class members would view the presence of the challenged ingredients that are permitted in certified “organic” foods as violative of the “Ml Natural” representation, especially in light of the large number and different types of products challenged. “If the misrepresentation or omission is not material as to all class members, the issue of reliance Vould vary from consumer to consumer’ and the class should not be certified.” Stearns,
In contrast, Plaintiffs make a sufficient showing of materiality to justify certification of a class pertaining to hexane-processed soy ingredients, calcium pantothenate, and pyridoxine hydrochloride. Hexane is listed as a “synthetic organic chemical manufacturing industry chemical,” see 40 C.F.R. 63, Subpt. F, Tbl. 1, and Kashi admits that hexane-processed soy ingredients do not even satisfy Kashi’s own definition of “All Natural” according to its website. Calcium pantothenate and pyridoxine hydrochloride are designated by statute as “synthetic” but, unlike the other challenged ingredients, are not permitted in certified “organic” foods. See 7 C.F.R. §§ 205.601(i)(9), 206.605(b), 21 C.F.R. §§ 184.1212, 184.1676; (Doc. No. 109-11.) Plaintiffs make a sufficient showing for class certification that Defendant’s representation of “All Natural” on products containing those three ingredients might be considered a material misrepresentation to reasonable consumers.
IV. Nationwide Class
Plaintiffs request certification of nationwide classes asserting claims under California law. Defendant contends that Mazza v. American Honda Motor Co.,
Under California’s choice of law rules, the class action proponent bears the initial burden to show that California has “significant contact or significant aggregation of contacts” to the claims of each class member. Wash. Mut. Bank v. Sup. Ct.,
“California law may only be used on a elasswide basis if the interests of other states are not found to outweigh California’s interest in having its law applied.” Mazza,
First, the court determines whether the relevant law of each of the potentially affected jurisdictions with regard to the particular issue in question is the same or different.
Second, if there is a difference, the court examines each jurisdiction’s interest in the application of its own law under the circumstances of the particular case to determine whether a true conflict exists.
Third, if the court finds that there is a true conflict, it carefully evaluates and compares the nature and strength of the interest of each jurisdiction in the application of*510 its own law to determine which state’s interest would be more impaired if its policy were subordinated to the policy of the other state, and then ultimately applies the law of the state whose interest would be more impaired if its law were not applied.
McCann v. Foster Wheeler LLC,
In Mazza, the Ninth Circuit reviewed the application of California consumer protection laws, specifically the UCL, FAL, CLRA, and unjust enrichment, to a nationwide class. Mazza,
This case involves application of similar consumer protection laws as Mazza, and Defendant identifies the same material differences in the laws that dissuaded the Ninth Circuit from applying California law to other states. (Doc. No. 127 Ex. 39; Doc. No. 129 at 37-38.) The Court declines to apply California consumer protection law to a nationwide class in this matter. Accordingly, while the Court grants Plaintiffs’ motion to certify certain California classes, the Court denies Plaintiffs’ motion to certify nationwide or multi-state classes.
Conclusion
The Court grants in part and denies in part Plaintiffs’ motion for class certification. The Court certifies the following class, representing California purchasers of Kashi products marketed and labeled as containing “Nothing Artificial” during the class period:
California “Nothing Artificial” Class: All California residents who purchased Kashi Company’s food products on or after August 24, 2007 in the State of California that were labeled “Nothing Artificial” but which contained one or more of the following ingredients: Pyridoxine Hydrochloride, Alpha-Tocopherol Acetate and/or Hexane-Processed Soy ingredients. The Court excludes from the class anyone with a conflict of interest in this matter.
The Court appoints Tamar Larsen as class representative of the California “Nothing Artificial” class. The Court additionally certifies the following class, representing California purchasers of Kashi products marketed and labeled as “All Natural” during the class period:
California “All Natural” Class: All California residents who purchased Kashi Company’s food products on or after August 24, 2007 in the State of California that were labeled “All Natural” but which contained one or more of the following ingredients: Pyridoxine Hydrochloride, Calcium Pan-tothenate and/or Hexane-Processed Soy ingredients. The Court excludes from the class anyone with a conflict of interest in this matter.
The Coui’t appoints Plaintiffs Skye Astiana, Milan Babic, Tamara Diaz, Tamar Larsen, and Kimberly S. Sethavanish as class representatives of the California “All Natural” class.
IT IS SO ORDERED.
Notes
. Plaintiffs Colucci, Chatham, Littlehale, Bolick, and Espinóla do not participate in the class motion. Plaintiffs Astiana, Babic, Diaz, Larsen, and Sethavanish ("Plaintiffs”) proceed for the classes.
. For products labeled "Nothing Artificial,” Plaintiffs challenge the presence of pyridoxine hydrochloride, alpha-tocopherol, and hexane-processed soy ingredients. (Complaint ¶ 4.) Plaintiffs proffer federal regulations classifying pyridoxine hydrochloride and alpha-tocopherol as synthetic, and Defendant does not argue that hexane processing is natural, although Defendant contends that processing only yields de minimis trace amounts of synthetic hexane in its food products. (Doc. No. 108-1 at 5-6.)
. They are ascorbic acid calcium phosphates glycerin potassium bicarbonate potassium carbonate, sodium acid pyrophosphate, sodium citrate sodium phosphates, tocopherols, and xant-ham gum. Calcium pantothenate and pyridoxine hydrochloride are not permitted.
. Plaintiffs’ claims concerning those three ingredients also satisfy the other Rule 23 requirements for class certification.
. The Court appoints the named plaintiffs as class representatives contingent on the named plaintiffs satisfying the criteria set out in this Order.
