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ASDAL HOLDINGS, LLC v. IDEASOIL, LLC
2:22-cv-04158
D.N.J.
May 21, 2025
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Docket
NOT FOR PUBLICATION                                                       

                 UNITED STATES DISTRICT COURT                            
                    DISTRICT OF NEW JERSEY                               

 ASDAL HOLDINGS, LLC, et al.,   :                                        
                                :  Civil Action No. 22-04158-KSH-AME     
                       Plaintiffs,  :                                    
                                :       OPINION and ORDER                
               v.               :                                        
                                :                                        
 IDEASOIL, LLC, et al.,         :                                        
                                :                                        
                      Defendants.  :                                     
                                :                                        

ESPINOSA, U.S.M.J.                                                        

    This matter comes before the Court on the initial and supplemental applications by 
Defendant IdeaSoil, LLC (“Defendant”), which seek an award of fees and costs as sanctions 
under Federal Rule of Civil Procedure 37. [D.E. 61 and 72]. Those applications follow this 
Court’s September 6, 2024 Opinion and Order granting Defendant’s motion for sanctions against 
Plaintiffs and their now-former counsel, Thomas Lenney (“Mr. Lenney”), including reasonable 
attorneys’ fees and costs incurred in Defendant’s efforts to compel compliance with the 
discovery rules and this Court’s orders. [See D.E. 56 at 11]. Plaintiff Asdal Holdings, LLC 
opposes the amount of fees Defendant seeks. [D.E. 76]. The Court has carefully reviewed 
Defendant’s applications and Plaintiff’s opposition and, for the following reasons, awards 
Defendant $10,434.25 in fees and costs, pursuant to Rule 37.              
I.   RELEVANT PROCEDURAL HISTORY                                          
    The Court’s September 6, 2024 Order (the “September 6 Order”) stated that any award 
would account for the time and expense associated with Defendant’s preparation and filing of its 
April 15, 2024 motion for sanctions, and for “any other efforts made to obtain overdue discovery 
responses from Plaintiffs following the Court’s May 31, 2023 Order.”1 [D.E. 56 at 11]. The 
September 6 Order directed Defendant to submit an application setting forth the time spent on 
these compensable activities, supported by detailed documentation, and provided Plaintiffs and 
Mr. Lenney an opportunity to file written opposition addressing the reasonableness of the 
amount sought by Defendant. [See D.E. 56 at 12].                          

    Defendant filed its application for fees on September 27, 2024. [D.E. 61]. On October 3, 
2024, Brian P. Graffeo (“Mr. Graffeo”), an attorney at Williams, Graffeo & Stern, LLC 
(“WGS”), filed a letter, stating that Mr. Lenney had “been disassociated from our firm as of 
September 3, 2024.”2 [D.E. 62]. The letter also asserted that WGS had spent “weeks attempting 
to address the pending motion,” but that Mr. Lenney had not returned any communications, and 
“[f]urther complicating matters,” WGS had been unable to “obtain direction from Plaintiffs” as 
to “how to proceed,” or “whether Plaintiffs would like to continue to retain [WGS] to represent 
their interests in this matter.” [Id.]. On October 11, 2024, instead of filing a response to the 
reasonableness of Defendant’s fee application, WGS filed a letter, which explained that it 

“prepared opposition to Defendant’s application,” but that “Plaintiff has not provided approval or 

 1 When this matter was removed to federal court on June 20, 2022, the Complaint listed Plaintiffs as Asdal 
Holdings, LLC; Restless Creation, LLC: William Asdal; and Annie Asdal, and listed as Defendants IdeaSoil, 
LLC; Dean Horowitz; and Alexandra Horowitz. [D.E. 1-1 at 2-3]. On January 11, 2024, the District Court 
dismissed the claims by Plaintiffs Restless Creation, LLC; William Asdal; and Annie Asdal against IdeaSoil, 
LLC, [D.E. 27], and later, on May 15, 2024, the District Court dismissed the claims against Defendants Dean 
Horowitz and Alexandra Horowitz pursuant to Rule 4(m). [D.E. 33, 43]. As of May 15, 2024, Asdal Holdings, 
LLC is the sole Plaintiff, and IdeaSoil, LLC is the sole Defendant. Still, concerning failed discovery 
obligations, this Court’s September 6 Order observed that while Asdal Holdings, LLC “is the remaining 
plaintiff in this action, Restless Creation, LLC, William Asdal, and Annie Asdal were equally at fault at least 
until their claims were dismissed on May 15, 2024.” [D.E. 56 at 10 n. 8]. Therefore, this Opinion refers to all 
Plaintiffs—Asdal Holdings, LLC; Restless Creation, LLC: William Asdal; and Annie Asdal—unless specified 
otherwise.                                                                
 2 However, Mr. Lenney filed the Complaint in this action, [D.E. 1-1 at 8], and remained Plaintiffs’ counsel 
during all times relevant to the sanctions motion. Thus, all references herein to “Plaintiffs’ counsel” pertain to 
him alone. Although he no longer represents Plaintiff, Mr. Lenney remains subject to this Court’s inherent 
authority to regulate the conduct of attorneys who appear before it, Eash v. Riggins Trucking, Inc., 757 F.2d 
557, 561 (3d Cir. 1985), and to the imposition of sanctions authorized by Rule 37(b)(2)(C). 
consent” for its filing. [D.E. 64]. In that letter, WGS requested permission to file a motion to 
withdraw as counsel. [Id.]. In response to WGS’s request, Defendant requested to file a 
supplement to its application for attorneys’ fees. [See D.E. 67].         
    This Court granted Defendant’s request to supplement its application, and WGS’s request 
for leave to file a motion to withdraw as counsel. [D.E. 67]. The Court directed WGS to file its 

motion by November 8, 2024, and directed Defendant to file its supplement by December 13, 
2024. [Id.]. Upon request, the Court extended WGS’s deadline to November 22, 2024. [D.E. 69]. 
However, on that day, instead of filing a motion to withdraw, WGS filed a letter stating it would 
continue to represent Plaintiff Asdal Holdings, LLC, and requesting “limited reconsideration” of 
the September 6 Order so that “any sanctions levied for perceived misconduct be levied solely 
against Mr. Lenney” and not Plaintiffs. [D.E. 70]. Although Plaintiffs had not yet filed any 
opposition to Defendant’s application for attorneys’ fees, the November 22 letter also requested 
leave to submit “more detailed Opposition.” [Id.]. Defendant filed its supplement on December 
13, 2024. [See D.E. 72].3                                                 

    The Court denied Plaintiff’s untimely request for “limited reconsideration,” as it was 
filed seventy-seven days after entry of the September 6 Order. [See D.E. 73]. However, the Court 
granted Plaintiffs leave to file late opposition to Defendant’s September 27 fee petition and to 
timely oppose its December 13 supplement. [Id.]. Plaintiffs filed opposition on January 17, 2025, 
and Defendant filed a reply on January 31, 2025. [See D.E. 76 and 77].    
II.  THE FEE PETITIONS                                                    
    Defendant’s September 27 fee petition is supported by a declaration of its attorney Robert 
A. Mintz (“Mr. Mintz”), of the firm McCarter & English, LLP (the “First Mintz Declaration”). 


 3 Defendant’s September 27, 2024 fee application and December 13, 2024 supplement are together 
hereinafter referred to as “the fee petitions.”                           
[D.E. 61]. The First Mintz Declaration states that Defendant seeks a total of $19,492 in 
attorneys’ fees, representing 24.2 hours between June 1, 2023, and May 14, 2024, that Mr. Mintz 
and his colleague, Brian W. Carroll (“Mr. Carroll”), assert they spent on compensable activities 
multiplied by each attorney’s billing rates. [D.E. 61 at 2, ¶ 4]. The First Mintz Declaration 
explains that, from October 1, 2022, through September 30, 2023, Mr. Mintz’s and Mr. Carroll’s 

billing rates were $1,025 per hour and $620 per hour, respectively. [D.E. 61 at 3, ¶ 9]. From 
October 1, 2023, through September 30, 2024, Mr. Mintz’s and Mr. Carroll’s billing rates were 
$1,075 per hour and $690 per hour, respectively. [Id.].                   
    Defendant’s December 13 fee petition is also supported by a declaration by Mr. Mintz 
(the “Second Mintz Declaration”). [See D.E. 72]. The Second Mintz Declaration states that 
Defendant seeks an additional $6,277 in attorneys’ fees, representing 6.8 hours that Mr. Mintz 
and Mr. Carroll assert they spent on compensable activities from September to December 2024. 
[D.E. 72 at 2, ¶ 4]. The Second Mintz Declaration explains that, effective October 1, 2024, to 
now, Mr. Mintz’s and Mr. Carroll’s billing rates are $1,150 per hour and $750 per hour, 

respectively. [See D.E. 72 at 6-7, ¶ 11]. Both the First and Second Mintz Declarations attached 
time records detailing the dates, hours, and nature of work performed.    
    Plaintiff Asdal Holdings, LLC presents two main arguments in opposition to Defendant’s 
fee petitions. First, Plaintiff challenges Mr. Mintz’s and Mr. Carroll’s billing rates, asserting that, 
because this matter “is a simple breach of contract case,” “it would have been more reasonable 
and appropriate for . . . one of the thirteen associates employed within the business litigation 
department” at McCarter & English, LLP to handle it. [D.E. 76 at 8-9]. Plaintiff also argues that 
Defendant never demonstrated “how or why the discovery sought in this matter was reasonable 
or necessary,” adding that “Defense Counsel chose to bill more hours while seeking the Court’s 
intervention” “[d]espite receiving verbal confirmation from Mr. Lenny [sic] on February 21, 
2024, that all documents had been produced.” [Id. at 9-10].               
    Second, Plaintiff asserts that the “totality, or at the very least the majority, of Defendant’s 
recovery should be as against Mr. Lenney,” because “Plaintiff timely provided Mr. Lenney with 
discovery responses and relied upon Mr. Lenney to coordinate the production to Defendant.” [Id. 

at 11-12]. In support of this assertion, Plaintiff provided a certification from William Asdal, 
President of Asdal Holdings, LLC, who states: (1) Plaintiff Asdal Holdings, LLC complied with 
discovery requests; (2) he was not aware of Mr. Lenney’s delay in producing discovery; and (3) 
had he been made aware of Mr. Lenney’s actions he “would have sought to rectify it.” [See D.E. 
76-4]. Therefore, Plaintiff argues, “[i]t would be unfair to assess sanctions against Plaintiff when 
it acted diligently in response to the information provided by Mr. Lenney.” [D.E. 76 at 13].  
III.  ANALYSIS                                                            
    The party seeking an award of attorneys’ fees bears the burden of establishing the 
reasonableness of its request. Interfaith Cmty. Org. v. Honeywell, Int’l, Inc., 426 F.3d 694, 703 

n.5 (3d Cir. 2005). To do so, it must provide evidence “supporting the hours worked and rates 
claimed.” Id. (quotations omitted). The opposing party then has the burden of challenging the 
reasonableness of the requested fee, “by affidavit or brief with sufficient specificity to give fee 
applicants notice.” Rode v. Dellarciprete, 892 F.2d 1177, 1183 (3d Cir. 1990). 
    To determine the amount of a reasonable fee award, the Court must begin by calculating 
the lodestar, which is the “‘number of hours reasonably expended on the litigation multiplied by 
a reasonable hourly rate.’” McKenna v. City of Phila., 582 F.3d 447, 455 (3d Cir. 2009) (quoting 
Hensley v. Eckerhart, 461 U.S. 424, 433 (1983)). “The lodestar is strongly presumed to yield a 
reasonable fee.” Washington v. Court of Common Pleas, 89 F.3d 1031, 1035 (3d Cir. 1996). 
However, the Court “has the discretion to make certain adjustments to the lodestar.” Rode, 892 
F.2d at 1183.                                                             
    As an initial matter, the Court interprets Plaintiffs’ assertion that “[t]he totality, or at the 
very least the majority, of Defendant’s recovery should be as against Mr. Lenney,” and that “it 
would be unfair to assess sanctions against Plaintiff,” [D.E. 76 at 11], as a request for partial 

reconsideration of the September 6 Order and rejects such a request. This Court’s September 6 
Order imposed sanctions against Plaintiffs and its counsel after concluding that the record and 
“the history of this litigation show[] that Plaintiffs and Mr. Lenney have been grossly negligent 
with respect to their discovery obligations,” which “result[ed] in unjustifiable delay and 
prejudice to [Defendant’s] ability to defend this action efficiently and in a cost-effective 
manner.” [D.E. 56 at 10]. After the September 6 Order was issued, Plaintiffs did not file a motion 
for reconsideration. It did not even timely submit a response concerning the reasonableness of 
the amount of fees Defendant sought, as the Court allowed in its September 6 Order. Instead, 
WGS filed letters, requesting leave to file a motion to withdraw as counsel.  

    This Court will not reconsider here its finding in the September 6 Order granting 
sanctions against both Plaintiffs and their counsel. Plaintiffs’ request is improper, especially in 
light of the fact that the Court has already denied their prior, untimely reconsideration request. 
[See D.E. 73]. Local Civil Rule 7.1 requires a motion for reconsideration to be filed within 
fourteen days of entry of the original order. [Id.; see L. Civ. R. 7.1(i)]. Plaintiffs asserted their 
initial, late reconsideration argument seventy-seven days after the September 6 Order, and this 
second untimely bite at the reconsideration apple was filed more than 130 days after the 
September 6 Order. Moreover, Plaintiffs’ position that they are “without fault for either the delay 
in the discovery response or Mr. Lenney’s failure to meet pertinent deadlines” is contradicted by 
the record and undermined by submissions even after the September 6 Order and Mr. Lenney’s 
apparent departure from WGS, which reflect that Plaintiffs were not responsive to WGS, and that 
WGS could not obtain direction and did not receive sufficient communication from Plaintiffs to 
timely file an opposition to Defendant’s fee petition. In fact, WGS filed its request to move to 
withdraw as counsel, in part, because it “has not been able to obtain direction from Plaintiffs as 

to not only how to proceed, but whether Plaintiffs would like to continue to retain our firm to 
represent their interests in this matter,” and because “Plaintiff has not provided approval or 
consent to the filing of [opposition to Defendant’s fee petition].” [See D.E. 62 and 64]. 
Accordingly, Plaintiffs’ request that the Court apportion the totality or the majority of attorneys’ 
fees against Mr. Lenney is denied. The Court will assess the attorneys’ fee award against both 
Plaintiffs and Mr. Lenney after conducting an analysis of the reasonableness of the hourly rate 
and the reasonableness of the hours expended for activities covered in the September 6 Order. 
The Court will then apportion the amount of fees between Plaintiffs and Mr. Lenney.  
    A.  The Reasonableness of the Hourly Rate                            

    As part of calculating the lodestar, courts “must examine whether the requested hourly 
rate is reasonable.” Rode v. Dellarciprete, 892 F.2d 1177, 1183 (3d Cir. 1990). The hourly 
billing rate for services must be reasonable “given the geographical area, the nature of the 
services provided, and the experience of the lawyer.” S.S. Body Armor I., Inc. v. Carter Ledyard 
& Milburn LLP, 927 F.3d 763, 773 (3d Cir. 2019) (quoting Gunter v. Ridgewood Energy Corp., 
223 F. 3d 190, 195 n.1 (3d Cir. 2000)). “Generally, a reasonable hourly rate is to be calculated 
according to the prevailing market rates in the relevant community.” Rode, 892 F.2d at 1183 
(citing Blum v. Stenson, 465 U.S. 886, 895 (1984)). More specifically, courts “should assess the 
experience and skill of the prevailing party’s attorneys and compare their rates to the rates 
prevailing in the community for similar services by lawyers of reasonably comparable skill, 
experience, and reputation.” Rode, 892 F.2d at 1183 (citing Student Public Interest Research 
Grp. v. AT&T Bell Laboratories, 842 F.2d 1436, 1447 (3d Cir. 1988); Blum, 465 U.S. at 895 n. 
11).                                                                      
    Courts in this District have explained that the reasonableness of a fee is informed by New 

Jersey Rule of Professional Conduct 1.5, which provides factors courts should consider in such 
an analysis:                                                              
         (1) the time and labor required, the novelty and difficulty of the 
         questions involved, and the skill requisite to perform the legal 
         service properly;                                               
         (2) the likelihood, if apparent to the client, that the acceptance of 
         the particular employment will preclude other employment by the 
         lawyer;                                                         
         (3) the fee customarily charged in the locality for similar legal 
         services;                                                       
         (4) the amount involved and the results obtained;               
         (5) the time limitations imposed by the client or by the        
         circumstances;                                                  
         (6) the nature and length of the professional relationship with the 
         client;                                                         
         (7) the experience, reputation, and ability of the lawyer or lawyers 
         performing the services;                                        
         (8) whether the fee is fixed or contingent.                     

N.J.R.P.C. 1.5(a); see also Hamburg SUD N. Am., Inc. v. Karembri Distr. LLC, No. 19-19370, 
2023 WL 2535327, at *3 (D.N.J. Mar. 16, 2023) (quoting Furst v. Einstein Moomiy, Inc., 182 
N.J. 1, 22 (2004)) (explaining that “the eight factors listed in New Jersey Rule of Professional 
Conduct 1.5(a) ‘must inform the reasonableness of a fee award ... in every case.’”); Furst, 182 
N.J. at 21-22 (stating that “Rule of Professional Conduct 1.5(a) commands that ‘a lawyer’s fee 
shall be reasonable’ in all cases, not just fee-shifting cases.”).        
    Plaintiffs challenge Mr. Mintz’s and Mr. Carroll’s hourly rates, asserting that “this matter 
is a simple breach of contract case” and that “the rates sought should be significantly reduced so 
as to be in-line with fees applicable to defending against an undisputed failure to repay a loan.” 
[D.E. 76 at 8-9]. The First and Second Mintz Declarations provide that, during the relevant 
period, the hourly rates for Mr. Mintz were $1,025 per hour; $1,075 per hour; and $1,150 per 
hour. [D.E. 61 at 3, ¶ 9; D.E. 72 at 6-7, ¶ 11]. The hourly rates for Mr. Carroll were $620 per 
hour; $690 per hour; and $750 per hour. [Id.]. This Court has conducted a review to ascertain 

whether the rates are reasonable under the standard and “according to the prevailing market rates 
in the relevant community.” Maldonado v. Houstoun, 256 F. 3d 181, 184 (3d Cir. 2001). The 
Court concludes that, given Mr. Mintz’s and Mr. Carroll’s respective educational backgrounds, 
experience, and expertise, as set forth in the First and Second Mintz Declarations,4 their hourly 
billing rates are reasonable when measured against rates in the northern New Jersey legal market 
and that of the greater New York metropolitan area.5                      
    B.  The Reasonableness of the Hours Worked                           
    In addition to assessing the reasonableness of the hourly rates provided, courts analyzing 
a fee application must “review the time charged, decide whether the hours set out were 


 4 Specifically, Mr. Mintz is a “Partner at McCarter & English,” admitted to practice in New Jersey since 
1985. [D.E. 61 at 3, ¶ 7; D.E. 72 at 6, ¶ 9]. He “graduated magna cum laude from Duke University” and 
“obtained a Juris Doctor from Vanderbilt University School of Law.” [Id.]. As of 2025, Mr. Mintz “has been 
practicing law for 40 years.” [D.E. 77 at 4, n. 5]. Mr. Carroll is a “Partner at McCarter & English” who has 
been practicing in New Jersey since 2014. [D.E. 61 at 3, ¶ 8; D.E. 72 at 6, ¶ 10]. He “graduated summa cum 
laude from Lehigh University” and “obtained a Juris Doctor from Fordham University School of Law.” [Id.]. 
 5 When calculating the reasonableness of attorneys’ fees, Courts in this District have referenced the 
Community Legal Services of Philadelphia fee schedule and the Laffey Matrix, which endeavors to provide a 
guide for hourly rates for attorneys in the Washington, D.C-Baltimore area. See Rhee v. Client Servs., Inc., No. 
19-12253, 2021 WL 5413990, at *4 (D.N.J. Nov. 18, 2021) (concluding that an hourly rate of $550 in 2021 
was reasonable after conducting a lodestar analysis and considering NJRPC 1.5); Rosner v. Faloni Law Grp., 
LLC, No. 20-10279, 2021 WL 933371, at *3 (D.N.J. Feb. 8, 2021).           
 The Community Legal Services of Philadelphia Attorney Fees schedule provides that, effective January 
19, 2023, the “range of hourly rates” for “attorneys 11-15 year’s experience” is “$420-525,” and the “range of 
hourly rates” for “attorneys more than 25 year’s experience” is “$735-850.” See Attorney Fees, COMMUNITY 
LEGAL SERVICES OF PHILADELPHIA, https://clsphila.org/about-community-legal-services/attorney-fees/ (last 
accessed May 21, 2025). The Laffey Matrix provides that, for year June 1, 2024, to May 31, 2025, the hourly 
rate for an attorney 11-19 years out of law school is $948, and the hourly rate for an attorney 20 or more years 
out of law school is $1141. See LAFFEY MATRIX, http://www.laffeymatrix.com/see.html (last accessed May 
21, 2025).                                                                
reasonably expended for each of the particular purposes described and then exclude those that 
are ‘excessive, redundant, or otherwise unnecessary.’” Pub. Interest Research Grp. Of N.J. v. 
Windall, 51 F.3d 1179, 1188 (3d Cir. 1995) (quoting Hensley, 461 U.S. at 433-34).  
    Here, the Court has carefully reviewed the time sheets, attached as Exhibit A to the First 
Mintz Declaration and Exhibit B to the Second Mintz Declaration, to determine whether the 

work performed falls within the purview of compensable activities, as defined by the September 
6 Order, and if so, to consider whether the time spent on those tasks is reasonable. The 
compensable activities listed on the time sheets in both fee petitions are those directly related to 
Plaintiffs’ overdue discovery and failure to abide by Court orders. The Court has grouped these 
entries into four categories:                                             
    1.  Communicating with Plaintiffs’ Counsel and the Court about discovery 
      deficiencies and failures to comply with Court Orders              

    From June 1, 2023, to May 14, 2024, Mr. Mintz and Mr. Carroll logged a total of 4.6 
hours communicating deficiencies with Plaintiffs’ Counsel and the Court. These activities will be 
included in the fee award, but the Court finds that a total of 3.2 hours spent on these activities to 
be reasonable. Concerning this category of tasks, Mr. Carroll logged 1.5 hours when his rate was 
$625 per hour, which renders the amount of attorneys’ fees requested at this rate $937.50. The 
Court finds 1 hour to be a reasonable amount of time for the activities logged when Mr. Carroll’s 
hourly rate was $625. Mr. Carroll logged .7 hours for this category of tasks when his rate was 
$690 per hour, making the requested amount of attorneys’ fees at this rate $483. The Court finds 
this amount of time for the activities logged when Mr. Carroll’s hourly rate was $690 to be 
reasonable and will incorporate it when calculating the lodestar.         
    Mr. Mintz logged .9 hours “reviewing and revising written discovery and deficiency 
letter to plaintiffs” when his rate was $1,025 and accordingly requests $922.50. The Court finds 
.5 hour to be a reasonable amount of time for this activity. Mr. Mintz logged 1.5 hours of time 
spent communicating with Mr. Lenney and the Court about discovery deficiencies when his rate 
was $1,075 per hour and accordingly requests $1,612.50 in attorneys’ fees. The Court finds 1 
hour to be a reasonable amount of time for communicating discovery deficiencies and failures to 
comply with Court Orders with Plaintiffs’ Counsel and the Court when Mr. Mintz’s hourly rate 

was $1,075.                                                               
    Based on the foregoing, the Court calculates the lodestar of $2,695.50 for communicating 
discovery deficiencies with Plaintiffs’ Counsel and the Court, comprised of the following: 
Attorney        Hours           Rate            Amount                   
Carroll         1               625             $625                     
Carroll         .7              690             $483                     
Mintz           .5              1,025           $512.50                  
Mintz           1               1,075           $1,075                   


    2.  Preparing the motion for discovery sanctions and petitions for attorneys’ fees 
      and preparing responses                                            

    Mr. Mintz’s and Mr. Carroll’s work on the motion for discovery-related sanctions is 
compensable, but the Court finds that the 5.9 hours logged on the time sheet to prepare the 
sanctions motion and reply; the additional 2.3 hours spent to prepare the fee applications; and the 
2.3 hours logged to prepare correspondence with the Court about sanctions must be reduced.  
    The time sheets state that on five separate occasions, Mr. Carroll worked on preparing, 
drafting, revising, and finalizing Defendant’s brief and reply for the motion for sanctions. The 
Court finds that 3 hours is a reasonable amount of time to work on the motion and reply.  
    On two separate occasions in September 2024, Mr. Carroll worked 2.3 hours on 
preparing the first fee petition. The Court notes that Plaintiff appears to concede that these two 
entries were related to “pursuing” the motion for sanctions. [D.E. 76-1 at 7]. However, the Court 
finds 1.5 hours to be a reasonable amount of time to work on the first fee petition.  
    In November 2024, both Mr. Carroll and Mr. Mintz worked on reviewing Plaintiff’s 

correspondences and preparing Defendant’s own correspondence to the Court regarding 
sanctions. In the Court’s view, the 1.2 hours Mr. Mintz spent reviewing Defendant’s 
correspondences to the Court in November is duplicative of Mr. Carroll’s earlier entry and must 
be omitted from the lodestar. Further, the Court finds 1 hour to be a reasonable amount of time to 
reimburse Defendant for the time Mr. Carroll spent drafting correspondence about the motion for 
sanctions to the Court.                                                   
    Based on the foregoing, the Court calculates the lodestar of $3,855 for preparing the 
motion for discovery sanctions and fee petitions, comprised of the following: 
Activity    Attorney     Hours        Rate         Amount                

Motion for  Carroll      3            690          $2,070                
Sanctions and                                                            
Reply                                                                    
Attorneys’ Fee  Carroll  1.5          690          $1,035                
Application                                                              
Correspondence  Carroll  1            750          $750                  
About Motion                                                             
for Sanctions                                                            

    3.  Preparing for and Attending Discovery Conferences                
    The fee award requested by Defendant includes time Defense Counsel spent attending 
seven conferences and time spent drafting status letters to the Court in advance of these status 
conferences. Out of those seven conferences, the time sheets reflect time spent appearing at three 
discovery conferences at which Plaintiffs’ counsel, Mr. Lenney, failed to appear. However, while 
counsel’s failure to appear undoubtedly contributed to the delay of discovery, the Court was 
forced to terminate these three conferences prematurely due to Mr. Lenney’s absence. 
Furthermore, the time sheets reflect both Mr. Carroll and Mr. Mintz attended the December 14, 
2023 conference at which Mr. Lenney failed to appear. In the Court’s view, the one hour Mr. 
Carroll spent at this conference is duplicative of the time Mr. Mintz logged and must be omitted.  

    The amount of time Mr. Carroll logged for preparing and attending conferences when his 
hourly rate was $625 is 1.3 hours. The Court finds that .75 hour is a reasonable amount time for 
the activities logged when Mr. Caroll’s rate was $625 per hour.           
    The amount of time Mr. Carroll logged for these activities when his hourly rate was 
$690, omitting the duplicative one hour logged on December 14, 2025, is 2.4 hours. The Court 
finds that 1 hour is a reasonable time for the activities logged when Mr. Caroll’s rate was $690 
per hour.                                                                 
    The amount of time Mr. Mintz logged for preparing and attending conferences when his 
rate was $1,075 per hour is 5.7 hours. The Court finds that 2 hours is a reasonable amount of 

time for the activities logged when Mr. Mintz’s rate was $1,075 per hour. 
    On October 16, 2024, Mintz logged 1.1 hours for attending a status conference when his 
rate was $1,150 per hour. The Court notes that this 1.1 hour included an email to his client about 
the court conference. The Court finds that .5 hours is a reasonable time for attending the status 
conference on this date.                                                  
    In sum, the Court finds that 4.25 hours is a reasonable amount of time to reimburse 
Defendant for Mr. Mintz’s and Mr. Carroll’s preparing for and participating in such conferences, 
some of which were spent dialing in and waiting before it became clear that Mr. Lenney would 
not appear.                                                               
    Based on the foregoing, the Court calculates the lodestar of $3,883.75 for preparing for 
and attending conferences with the Court, comprised of the following:     
Attorney        Hours           Rate            Amount                   
Carroll         .75             625             $468.75                  

Carroll         1               690             $690                     
Mintz           2               1,075           $2,150                   
Mintz           .5              1,150           $575                     

    Other categories of attorney time, while generally related to discovery, will not be 
included in the lodestar calculation because they consist of tasks Plaintiff’s counsel would have 
to undertake regardless of Defendants’ noncompliance with discovery orders. These entries 
pertain to Defense Counsel’s communications with their client, review of document production, 
review of Plaintiffs’ counsel’s correspondences, and communications with Plaintiffs’ counsel 
about the general status of the case and discovery. While the Court appreciates that the latter 
three categories of tasks are essential to identifying deficiencies in Defendants’ production, the 
examination of documents and other discovery provided by another party and communication 
with opposing counsel about the general status of the case are activities in which an attorney 

must engage as part of the ordinary course of litigation.                 
    Accordingly, the Court finds that a total of 12.95 hours is a reasonable amount of time to 
devote to the compensable activities identified in the September 6 Order and has included these 
hours in its lodestar calculation provided in the tables above.           
    Based on the foregoing, the Court calculates a final lodestar of $10,434.25, comprised of 
the 12.95 hours multiplied by Mr. Mintz’s and Mr. Carroll’s respective hourly rates, as provided 
in the tables above.                                                      
    C.  Apportionment of the Award                                       
    Finally, the Court must determine how much of Defendant’s award will be apportioned 
between Plaintiffs and Mr. Lenney. Plaintiffs assert the majority of Defendant’s recovery should 
be as against Mr. Lenney, because “Plaintiff timely provided Mr. Lenney with discovery 
responses and relied upon [him] to coordinate the production to Defendant.” [D.E. 76 at 12]. In 

support, Plaintiffs rely on the Asdal Certification. [See D.E. 76 at 12; D.E. 76-4].  
    The Asdal Certification provides that, after this matter was removed to federal court, 
William Asdal “produced information totaling 50 pages to Tom Lenney . . . as part of Plaintiff 
[Asdal Holdings, LLC]’s Initial Disclosures” and “organized the response with an answer to each 
[of Defendant’s document requests] and followed up with nearly 3 dozen files to Tom Lenney to 
supplement the answers.” [D.E. 76-4 at 2-3]. The Asdal Certification avers that William Asdal 
complied with discovery requests, “ha[s] no knowledge as to why Mr. Lenney delayed any initial 
production until the end of August 2023, and then again in January 2024, nor why documents 
where not ‘bates’ labelled,” and “had [he] been made aware of Mr. Lenney’s actions . . . [he] 

would have sought to rectify it.” [D.E. 76-4 at 3-5]. The Asdal Certification included as an 
exhibit a copy of Plaintiff Asdal Holdings, LLC’s initial disclosures, dated April 18, 2023, and 
Plaintiff Asdal Holdings, LLC’s responses to requests for the production of documents, dated 
June 1, 2023. [D.E. 76-4 at 3 (providing that William Asdal “coordinated the production of 
[Plaintiff Asdal Holdings, LLC]’s discovery with Thomas Lenney” and referencing responses to 
document requests); D.E. 76-7; D.E. 76-9]. In further support, Plaintiff’s opposition to 
Defendant’s fee petitions and the Asdal Certification both reference an exhibit in Defendant’s 
April 15, 2024 motion for sanctions—a November 27, 2023 email, wherein William Asdal 
addresses Mr. Lenney and provides, “[t]his is the response I sent you (attached) on June 1, 2023 
containing the answers and supplemental documents.” [See D.E. 34-2 at 43, 51].  
    In response, Defendant argues that “Mr. Lenney and Mr. Graffeo each detailed a pattern 
of Plaintiff’s willful refusal to cooperate with discovery or respond to emails and telephone 
calls.” [D.E. 77 at 1]. As an example, Defendant explains that before Plaintiffs Restless Creation, 

LLC, William Asdal, and Annie Asdal were dismissed, all “failed to ever respond to a single 
discovery demand in this case,” and “Mr. Lenney advised the Court during a status conference 
that Plaintiffs refused to cooperate with counsel, and that Mr. Lenney’s inability to comply with 
his discovery obligations was due to his clients’ disagreements over the direction of this 
litigation.” [Id. at 2]. As Defendant explains, on April 19, 2024, Mr. Lenney filed a letter, which 
stated “[a]ny and all delay in providing discovery responses was due to the fact that multiple 
plaintiffs were not responsive to counsel.” [See id.; D.E. 35]. In that letter, Mr. Lenney explained 
the “situation has been remedied and rectified as a Voluntary Dismissal has been filed with the 
Court as to such parties.” [See D.E. 35].                                 

    Although the record shows Mr. Lenney was derelict in his obligations to conduct 
discovery with diligence, and failed to attend several status conferences, the record also supports 
a conclusion that, during the period relevant to the sanctions imposed, Mr. Lenney was not, as 
Plaintiffs assert, solely responsible for any delay, and that instead, former Plaintiffs Restless 
Creation, LLC, William Asdal, and Annie Asdal were at least partially responsible for the 
delinquent discovery and delay that gave rise to Defendant’s motion for sanctions. The Asdal 
Declaration and exhibits do not contradict or call this conclusion into question, as they appear to 
speak only to what Plaintiff Asdal Holdings, LLC may have provided. [D.E. 76-4 at 3; D.E. 76- 7; D.E. 76-9]. Indeed, the September 6 Order and Mr. Carroll’s certification to the motion for 
sanctions noted indications of discovery delay attributable to Plaintiffs Restless Creation, LLC, 
William Asdal, and Annie Asdal before their claims were dismissed in early 2024. [See D.E. 56 
at 3; D.E. 34-2 at 1-2].                                                  
    Importantly, even after the Court’s September 6 Order imposing sanctions on Plaintiffs; 
even after Plaintiffs Restless Creation, LLC, William Asdal, and Annie Asdal were no longer 

parties to this matter; and even after Mr. Lenney was disassociated from WGS, the record 
demonstrates a continued pattern of unresponsiveness on the part of Plaintiffs. [See D.E. 72 at 9- 17; D.E. 77 at 2; D.E. 62 (“[O]ur firm has not been able to obtain direction from Plaintiffs as to 
not only how to proceed, but whether Plaintiffs would like to continue to retain our firm to 
represent their interests in this matter.”); D.E. 64 (“Plaintiff has not provided approval or consent 
to the filing of the aforesaid opposition.”); D.E. 68 (reporting on November 8, 2024 that WGS 
was “finally able to speak with Plaintiff . . .”)].                       
    In sum, the record firmly establishes that the sanctionable misconduct here—failure to 
comply with discovery obligations, failure to abide by court orders, and failure to appear at 

conferences—is in part attributable to Plaintiffs and in part attributable to Mr. Lenney. 
Accordingly, the Court finds that the amount awarded herein to Plaintiffs shall be borne as 
follows: Plaintiffs Asdal Holdings, LLC; Restless Creation, LLC; William Asdal, and Annie 
Asdal responsible, jointly and severally, for 70% of the award and Mr. Lenney responsible, 
individually, for 30% of the award.                                       
IV.  CONCLUSION AND ORDER                                                 
    For the foregoing reasons, the Court awards Defendant $10,434.25 as a discovery 
sanction against Plaintiffs and their former counsel Mr. Lenney, in accordance with the Court’s 
September 6 Order, to be apportioned at a ratio of 70% to Plaintiffs and 30% to Mr. Lenney. 
Therefore,                                                                
    IT IS on this 21st day of May 2025,                                  
    ORDERED that, pursuant to Federal Rule of Civil Procedure 37(b)(2)(C), Plaintiffs and 
their prior counsel Thomas Lenney are sanctioned in the amount of $10,434.25. Seventy percent 

of the sanction award, or $7,303.98, shall be borne by Plaintiffs, jointly and severally, and thirty 
percent of the sanction award, or $3,130.27, shall be borne by Mr. Lenney, individually; and it is 
further                                                                   
    ORDERED that Plaintiffs, through their current counsel of record, shall remit their 
portion of the sanctions award to Plaintiff’s counsel no later than July 7, 2025; and it is further 
    ORDERED that Mr. Lenney shall remit his portion of the sanctions award to Plaintiff’s 
counsel no later than July 7, 2025; and it is further                     
    ORDERED that a copy of this Order shall be served by Defendant on all parties and on 
Mr. Lenney, by email and regular mail, within five days of its entry.     

                                     /s/ André M. Espinosa                
                                  ANDRÉ M. ESPINOSA                      
                                  United States Magistrate Judge         

Case Details

Case Name: ASDAL HOLDINGS, LLC v. IDEASOIL, LLC
Court Name: District Court, D. New Jersey
Date Published: May 21, 2025
Citation: 2:22-cv-04158
Docket Number: 2:22-cv-04158
Court Abbreviation: D.N.J.
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