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Anna Fischer v. COMFRT LLC
2:25-cv-01574
| C.D. Cal. | Jun 30, 2025
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                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘Oo’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title        Anna Fischer v. COMFRT LLC et al 

  Present: The Honorable   CHRISTINA A. SNYDER 
       Catherine Jeang                 Jennifer Pancratz                 N/A 
        Deputy Clerk              Court Reporter / Recorder          Tape No. 

     Attorneys Present for Plaintiffs:           Attorneys Present for Defendants: 
               Kevin Cole                             Anne Edwards 
                                                       James Boland 
                                                    Jeremy Richardson 
  Proceedings:     COMFRT, LLC’S MOTION TO DISMISS FIRST AMENDED 
                   CLASS ACTION COMPLAINT (Dkt. 23, filed on May 30, 
                   2025) 
I.     INTRODUCTION 
      On February 24, 2025, plaintiff Anna Fischer, individually and on behalf of all 
others similarly situated (“plaintiff”), filed this class action complaint against defendants 
Comfrt, LLC (“Comfrt”) and Does 1-10 (collectively, “defendants”).  Dkt.  1 (“Compl.”). 
On May 21, 2025, plaintiff filed the operative first amended complaint.  Dkt. 21 
(“FAC”).  Plaintiff asserts three claims for relief: (1) violation of California’s Unfair 
Competition Law (“UCL”), 
Cal. Bus. & Prof. Code §§ 17200
, et seq.; (2) violation of 
California’s False Advertising Law (“FAL”), 
Cal. Bus. & Prof. Code §§ 17500
, et segq.: 
and (3) violation of the California Consumers Legal Remedies Act (““CLRA”), 
Cal. Civ. Code §§ 1750
, et seg.’  
Id.
 

1 Tt appears that the only difference between plaintiff's original complaint and plaintiffs 
FAC is that, in the original complaint, plaintiff only seeks injunctive relief under the 
CLRA.  See Compl. § 85.  The complaint also states that plaintiff has notified defendants 
“by separate letter” of the alleged CLRA violations and will amend the complaint to 
include compensatory and monetary damages if defendants fail to correct them.  Id.  The 
FAC, by contrast, alleges that defendants “failed to respond appropriately” to plaintiff's 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title       “Anna Fischer  v.COMFRTLLC etal                 

      On May 30, 2025, Comfrt filed the instant motion to dismiss.  Dkt. 23 (“Mot.”). 
On June 9, 2025, plaintiff filed an opposition.  Dkt. 25 (“Opp.”).  On June 16, 2025, 
Comfrt filed a reply.  Dkt. 26 (“Reply”). 
      On June 30, 2025, the Court held a hearing.  Having carefully considered the 
parties’ arguments and submissions, the Court finds and concludes as follows. 
Il.    BACKGROUND 
      Plaintiff alleges that she is a citizen of California and that Comfrt, a limited 
liability company, is incorporated in, and has its principal place of business in, Florida. 
Compl. §] 7-8.  Plaintiff alleges that Comfrt, through its website, https://comfft.com/, 
sells hoodies, sweatpants, blankets, and other clothing items.  Id. 4 15. 
      Plaintiff alleges that Comfrt is engaged in “false reference pricing.”  Id. { 1. 
According to plaintiff, this means that all or nearly all of the products sold on Comfrt’s 
website are “represented as being significantly marked down from a substantially higher 
original or reference price, which is prominently displayed to the customer as being the 
supposed original price.”  Id. § 16.  Plaintiff claims that Comfrt “rarely, if ever” sells its 
items at the supposed original price.  Id. § 18.  According to plaintiff, this price disparity 
“misleads consumers into believing they are receiving a good deal” for a higher quality 
product, thereby inducing them into making a purchase and increasing sales for Comf_t. 
Id. 4  1, 3. 
      Plaintiff alleges that Comfrt has been engaged in this pricing “scheme” for “some 
time.”  Id. § 20.  Plaintiff provides several examples of this alleged practice through 
images of products on Comfrt’s website, as captured by the WayBack Machine on 
several dates throughout 2024 and on February 23, 2025.  Id. 4] 16, 32.  Plaintiff also 
provides WayBack Machine images of advertised sales on the website from October 31, 
2023; January 11, 2024: April 18, 2024; May 14, 2024: and June 11, 2024.  Id. § 21. 
Specifically, plaintiff alleges that a sale of “Up to 60% OFF” has been advertised on the 
website since at least January 2024, “if not earlier.”  Id. § 22. 

letter dated February 24, 2025, and therefore, plaintiff now seeks damages, attorneys’ 
fees, and costs from defendants under the CLRA.  FAC 4 86. 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title        Anna Fischer v. COMFRT LLC et al 

      Plaintiff states that Comfrt’s marketing of its products is intended to mislead 
customers into believing that they are buying Comfrt’s products on sale.  Id. § 26. 
Specifically, on or about March 6, 2024, plaintiff alleges that she visited Comfrt’s 
website and purchased a pair of sweatpants and a hoodie for what the website advertised 
to be a discounted price.  Id.  | 27.  According to plaintiff, when she was browsing the 
website, she observed that nearly every item offered listed a higher, original price that 
was crossed out, alongside the sale price.  Id.  Plaintiff alleges the “Signature Fit 
Sweatpants” she purchased were listed as “$75 $49,” and the “Signature Fit Hoodie” was 
listed as “$420 $69.”  Id.  Plaintiff alleges that when she purchased these items, she relied 
on the representation that they were being offered on sale, and that the items had 
previously been listed at the higher, original prices and sold at those prices in the recent 
past.  Id.   29.  However, plaintiff asserts that the products were not actually substantially 
discounted, or at the very least, any discount she received “had been grossly 
exaggerated.”  Id.   430.  This is because, according to plaintiff, the products had never 
been offered on Comfrt’s website for any substantial period of time at their supposedly 
higher, original prices.  Id. 
      Plaintiff claims that she would not have purchased these products, or would have 
paid less for them, had Comfrt been more transparent in its pricing.  Id. 4 34.  Plaintiff 
states that she is “susceptible to this recurring harm because she cannot be certain that 
[Comfrt] has corrected this deceptive pricing scheme, and she desires to shop at 
[Comfrt’s]| online store in the future.”  Id. 
      Plaintiff then provides summaries of research articles, allegedly showing that 
“deceptive advertising through the use of false reference pricing,” as employed by 
Comfrt, is intended to influence and does influence customer behavior.  Id. §{ 35-40. 
According to plaintiff, this is because false reference pricing artificially inflates customer 
perceptions of a given item’s value; causes them to spend money they otherwise would 
not spend or purchase items they otherwise would not purchase; and/or spend more 
money for a product than they otherwise would spend.  Id. § 40. 
      Plaintiff seeks to bring this action on behalf of the following class: 
      All persons in the United States who purchased one or more of [Comfrt’s] products 
      from [Comfrt’s] website between January 1, 2022, through the present (the “Class 
      Period”) at a discount from a higher reference price and who have not received a 
      refund or credit for their purchase(s). 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title        Anna Fischer v. COMFRT LLC et al 

Id. § 41.  Alternatively, plaintiff seeks to represent such a  class, but limited to “[a|II 
persons in the State of California.”  Id.   43.  Plaintiff alleges that the proposed class has 
more than 100 members and that the total amount in controversy for this matter exceeds 
$5 million.  Id. § 10. 
Il.   LEGAL STANDARD 
      A.    Rule 12(b)(1) Motion 
      A motion to dismiss an action pursuant to Fed. R. Civ. P.  12(b)(1) raises the 
objection that the federal court has no subject matter jurisdiction over the action.  This 
defect may exist despite the formal sufficiency of the allegations in the complaint.  T_B. 
Harms Co. v. Eliscu, 
226 F. Supp. 337, 338
 (S.D.N.Y.  1964), aff'd 
339 F.2d 823
 (2d Cir. 
1964).  When considering a Rule 12(b)(1) motion challenging the substance of 
jurisdictional allegations, the Court is not restricted to the face of the pleadings, but may 
review any evidence, such as declarations and testimony, to resolve any factual disputes 
concerning the existence of jurisdiction.  See McCarthy v. United States, 
850 F.2d 558, 560
 (9th Cir.  1988). 
      Once a Rule 12(b)(1) motion has been raised, the burden is on the party asserting 
jurisdiction.  Sopcak v. N. Mountain Helicopter Serv., 
52 F.3d 817, 818
 (9th Cir.  1995); 
Ass’n of Am. Med. Coll. v. United States, 
217 F.3d 770, 778-79
 (9th Cir. 2000).  If 
jurisdiction is based on a federal question, the pleader must show that he has alleged a 
claim under federal law and that the claim is not frivolous.  See 5B Charles A. Wright & 
Arthur R. Miller, Federal Practice and Procedure, §  1350, pp. 211, 231 (3d ed. 2004). 
      B.    Rule 12(b)(6) Motion 
      A motion pursuant to Federal Rule of Civil Procedure 12(b)(6) tests the legal 
sufficiency of the claims asserted in a complaint.  Under this Rule, a district court 
properly dismisses a claim if “there is a ‘lack of a cognizable legal theory or the absence 
of sufficient facts alleged under a cognizable legal theory.’ ”  Conservation Force □□ 
Salazar, 
646 F.3d 1240, 1242
 (9th Cir. 2011) (quoting Balisteri v. Pacifica Police Dep’t, 
901 F.2d 696, 699
 (9th Cir.  1988)).  “While a complaint attacked by a Rule 12(b)(6) 
motion to dismiss does not need detailed factual allegations, a plaintiff's obligation to 
provide the ‘grounds’ of his “entitlement to relief’ requires more than labels and 
conclusions, and a formulaic recitation of the elements of a cause of action will not 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30,2025 
  Title        Anna Fischer v. COMFRT LLC et al 

do.”  Bell Atlantic Corp. v. Twombly, 
550 U.S. 544, 555
 (2007).  “[F]actual allegations 
must be enough to raise a right to relief above the speculative level.”  
Id.
 
      In considering a motion pursuant to Rule 12(b)(6), a court must accept as true all 
material allegations in the complaint, as well as all reasonable inferences to be drawn 
from them.  Pareto v. FDIC,  
139 F.3d 696, 699
 (9th Cir.  1998).  The complaint must be 
read in the light most favorable to the nonmoving party.  Sprewell v. Golden State 
Warriors, 
266 F.3d 979
, 988 (9th Cir. 2001).  However, “a court considering a motion to 
dismiss can choose to begin by identifying pleadings that, because they are no more than 
conclusions, are not entitled to the assumption of truth.  While legal conclusions can 
provide the framework of a complaint, they must be supported by factual 
allegations.”  Ashcroft v. Iqbal, 
556 U.S. 662, 679
 (2009): see Moss v. United States 
Secret Service, 
572 F.3d 962, 969
 (9th Cir. 2009) (“[F]or a complaint to survive a motion 
to dismiss, the non-conclusory ‘factual content,’ and reasonable inferences from that 
content, must be plausibly suggestive of a claim entitling the plaintiff to 
relief.”).  Ultimately, “[d]etermining whether a complaint states a plausible claim for 
relief will .  .  . be a context-specific task that requires the reviewing court to draw on its 
judicial experience and common sense.”  Iqbal, 
556 U.S. at 679
. 
      Unless a court converts a Rule 12(b)(6) motion into a motion for summary 
judgment, a court cannot consider material outside of the complaint (e.g., facts presented 
in briefs, affidavits, or discovery materials).  In re American Cont’] Corp./Lincoln Sav. & 
Loan Sec. Litig., 
102 F.3d 1524, 1537
 (9th Cir.  1996), rev’d on other grounds sub nom 
Lexecon, Inc. v. Milberg Weiss Bershad Hynes & Lerach, 
523 U.S. 26
 (1998). A court 
may, however, consider exhibits submitted with or alleged in the complaint and matters 
that may be judicially noticed pursuant to Federal Rule of Evidence 201.  In re Silicon 
Graphics Inc. Sec. Litig.,  
183 F.3d 970, 986
 (9th Cir.  1999): see Lee v. City of Los 
Angeles, 
250 F.3d 668
, 689 (9th Cir. 2001). 
      As a general rule, leave to amend a complaint which has been dismissed should be 
freely granted.  Fed. R. Civ. P.  15(a).  However, leave to amend may be denied when “the 
court determines that the allegation of other facts consistent with the challenged pleading 
could not possibly cure the deficiency.”  Schreiber Distrib. Co. v. Serv-Well Furniture 
Co., 
806 F.2d 1393
, 1401 (9th Cir.  1986). 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title       “Anna Fischer  v.COMFRTLLC etal                 

IV.   DISCUSSION 
      Comfrt argues that the FAC must be dismissed because (1) plaintiff lacks standing, 
and (2) plaintiff fails to state a claim.  Mot. at 1.  The Court discusses each issue in turn. 
      A.    “Standing” Arguments 
      Comfrt argues that plaintiff lacks Article III standing based on her March 6, 2024 
purchase of Comfrt products.  Mot. at 9.  Comfrt contends that the CLRA requires a 
consumer to notify the alleged wrongdoer and demand correction at least 30 days before 
commencing an action for damages.  Id. (citing 
Cal. Civ. Code § 1782
(a)).  Comfrt 
argues that plaintiff's first CLRA letter, dated February 4, 2025, was deficient, and that 
plaintiff only sent a compliant letter on February 24, 2025.  
Id.
  According to Comfrt, it 
fully addressed plaintiff's letter by providing her with an unconditional refund of her 
alleged purchase price, plus interest, plus a promise to pay her attorneys’ fees, on March 
24, 2025.  
Id.
  Comfrt asserts that, as a result of its corrective action, plaintiff is barred 
from asserting her claim for monetary damages under the CLRA.  
Id. at 10
.  Furthermore, 
Comfrt argues that its corrective action bars plaintiff's other two claims against Comfrt. 
Id.
  Comfrt contends that plaintiff “tried to game the system” by only sending her proper 
CLRA letter after commencing the lawsuit.  
Id.
  Even if the Court recognizes this 
“tactic,” Comfrt argues that plaintiff still lacks standing, because the case-or-controversy 
requirement “subsists through all stages of federal judicial proceedings.”  
Id.
 
      Comfrt then argues that plaintiff lacks standing to seek injunctive relief under the 
CLRA because the FAC does not allege that plaintiff is at imminent risk of future harm 
based on Comfrt’s advertising.  
Id. at 12
.  According to Comfrt, the FAC does not allege 
that plaintiff will ever buy a product from Comfrt again, but rather, only that she “desires 
to shop” there in the future.  
Id.
  Further, Comfrt argues that plaintiffs allegations make 
clear that she is currently able to browse Comfrt’s website and determine whether the 
pricing 1s reliable; because she can do this in the future, Comfrt asserts that she cannot 
allege that she 1s at risk of future harm.  
Id. at 13
. 
      In opposition, plaintiff first disputes that it engaged in any gamesmanship 
regarding its CLRA letters.  Opp. at 6.  Plaintiff asserts that, while its first CLRA letter 
did not identify plaintiff's name or the date of purchase, the letter described Comfrt’s 
violations, and demanded that Comfrt remedy them on behalf of a class.  
Id. at 6-7
. 
According to plaintiff, this was sufficient to put Comfrt on notice such that Comfrt could 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30,2025 
  Title        Anna Fischer v. COMFRT LLC et al 

take corrective action for the class, but Comfrt did not do so.  
Id. at 7
.  Additionally, 
plaintiff disputes Comfrt’s argument that it was gamesmanship for plaintiff to send the 
second CLRA letter on the same day that plaintiff filed her complaint.  
Id.
  To the 
contrary, plaintiff argues that notice under the CLRA is not required when a  plaintiff 
seeks only injunctive relief, and because plaintiffs original complaint only sought 
injunctive relief under the CLRA, plaintiff acted properly.  
Id.
 
     Next, plaintiff argues that she has standing to pursue all three of her claims, 
regardless of Comfrt’s refund offer.  
Id. at 8
.  Plaintiff contends that she established 
economic injury by alleging that Comfrt misled her, and the class, into believing that the 
purchased products were on sale, when they were not.  
Id.
  According to plaintiff, this led 
plaintiff and the class to pay more for the products than they otherwise would have paid, 
or to buy the product when they otherwise would not have done so.  
Id.
  Plaintiff argues 
that Comfrt’s refund offer does not destroy plaintiff's standing because plaintiff did not 
accept the offer, and “an unaccepted settlement offer or offer of judgment does not moot 
a plaintiff's case.”  
Id.
 at 9 (citing Campbell-Ewald Co. v. Gomez, 577 U-S.  153, 165 
(2016)).  Even if the refund offer did moot plaintiff's case, plaintiff argues that because 
plaintiff seeks to represent a class, she would still be able to seek class certification.  
Id.
 
Further, plaintiff contends that many courts in the Ninth Circuit have found that “a 
plaintiff who receives a refund maintains standing to pursue a consumer-based injury,” 
because loss of use of one’s money constitutes a redressable injury  
Id.
 
      Additionally, plaintiff argues that Comfrt’s refund offer did not deprive plaintiff of 
standing because the offer does not satisfy the CLRA.  
Id. at 10
.  Plaintiff contends that 
Cal. Civ. Code § 1782
(b), which allows a defendant to make “an appropriate correction” 
to a consumer to avoid a CLRA claim, only controls if the plaintiff notified the defendant 
of an individual grievance; it does not apply to class actions, which are governed by 
Cal. Civ. Code § 1782
(c).  
Id.
  Plaintiff argues that because she filed a class action complaint 
and Comfrt has not taken any action to provide corrections to or notify the putative class, 
Comfrt’s refund offer is insufficient.  
Id. at 11
.  Finally, plaintiff contends that she has 
standing to seek injunctive relief, as she alleges that she cannot rely on Comfrt’s prices 
and cannot purchase the products in the future without being misled again.  
Id. at 12
. 
      In reply, Comfrt argues that its full and unconditional refund of plaintiff's purchase 
was not merely an “offer to refund,” but a statutory remedy that was actually provided to 
plaintiff.  Reply at 2-3.  Further, Comfrt contends that there is no evidence that plaintiff 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title       “Anna Fischer  v.COMFRTLLC etal                 

“did not accept” the purported offer, as plaintiff did not submit any evidence with her 
opposition.  
Id. at 3
.  Even if there was evidence that plaintiff rejected a purported offer, 
Comfrt asserts that plaintiff would still not be able to prove that her injury was traceable 
to Comfrt’s conduct, because her injury would be self-inflicted.  
Id.
  Next, Comfrt 
disputes plaintiff's argument that she can still seek class certification in this lawsuit.  
Id. at 4-5
.  Comfit also argues that, where courts have found that the loss of use of money 
prior to a refund constitutes an injury, the remedy for such a  loss is interest, which 
plaintiff already received as part of her refund.  
Id. at 5
. 
      Additionally, Comfrt contends that plaintiff's arguments about 
Cal. Civ. Code § 1782
(c) are immaterial, as whether plaintiff has statutory standing to assert these claims 
in state court is a distinct question from whether she has Article III standing.  
Id. at 6
. 
Finally, Comfrt restates its arguments regarding plaintiffs request for injunctive relief. 
Id. at 7-8
.  Moreover, Comfrt argues that after the filing of plaintiffs lawsuit, Comfrt 
modified the disclosures on its online store to disclose the basis for its strike-through 
pricing, and because plaintiff never purchased products based on these new disclosures, 
she lacks standing to seek injunctive relief related to them.  
Id. at 8
. 
      The parties appear to conflate arguments regarding the notice requirement of the 
CLRA, Article III standing, and mootness.  The Court discusses each issue in turn. 
            1.     Findings on the CLRA’s Notice Requirement 
      “The CLRA’s notice requirement is not jurisdictional, but compliance with this 
requirement is necessary to state a claim.”  In re Easysaver Rewards Litig., 
737 F. Supp. 2d 1159, 1178
 (S.D. Cal. 2010).  To the extent that Comfrt argues that plaintiff's two 
demand letters were deficient notice under the CLRA, the Court is not persuaded. 
      California Civil Code section 1782(a) provides that, at least 30 days prior to 
commencing an action for damages under the CLRA, a consumer 1s required to (1) notify 
the person alleged to have committed the violations of the CLRA as described in 
California Civil Code section 1770; and (2) demand that the person “correct, repair, 
replace, or otherwise rectify the goods or services” in question.  
Cal. Civ. Code § 1782
(a).  The notice must be in writing and must be sent by certified or registered mail. 
Id.
  This notice requirement does not apply where the action is for injunctive relief.  
Cal. Civ. Code § 1782
(d).  A demand letter under section 1782(a) can be made on behalf of an 
individual consumer or on behalf of a class of consumers.  See Kagan v. Gibraltar Sav. & 

                      UNITED STATES DISTRICT COURT 
                     CENTRAL DISTRICT OF CALIFORNIA 
                        CIVIL MINUTES —- GENERAL           ‘O’ 
 Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
 Title        Anna Fischer v. COMFRT LLC et al 

Loan Assn., 
35 Cal. 3d 582, 590
 (1984) (holding that a demand letter under section 
1782(a) can set forth “an individual or class grievance” with respect to alleged violations 
of section 1770). 
     Here, plaintiffs initial complaint was filed on February 24, 2025, which was less 
than 30 days after plaintiff sent her first CLRA letter.  However, in plaintiff's initial 
complaint, she only sought injunctive relief under the CLRA, not damages.  See Compl. § 
85.  Accordingly, the CLRA’s notice requirement did not apply, and therefore, the Court 
cannot find that the purported “first letter” was deficient.  See 
Cal. Civ. Code § 1782
(d). 
Plaintiff appears to have taken advantage of §  1782(d), which states, in pertinent part: 
    Not less than 30 days after the commencement of an action for injunctive relief, 
     and after compliance with subdivision (a), the consumer may amend his or her 
     complaint without leave of court to include a request for damages.  The appropriate 
    provisions of subdivision (b) or (c) shall be applicable if the complaint for 
     injunctive relief is amended to request damages. 
Cal. Civ. Code § 1782
(d).  Sub-divisions (a), (b), and (c) state, in turn: 
     (a) Thirty days or more prior to the commencement of an action for damages 
    pursuant to this title, the consumer shall do the following: 
     (1) Notify the person alleged to have employed or committed methods, acts, or 
    practices declared unlawful by Section 1770 of the particular alleged violations of 
     Section 1770. 
     (2) Demand that the person correct, repair, replace, or otherwise rectify the goods 
     or services alleged to be in violation of Section 1770. 
     The notice shall be in writing and shall be sent by certified or registered mail, 
     return receipt requested, to the place where the transaction occurred or to the 
    person’s principal place of business within California. 
     (b) Except as provided in subdivision (c), no action for damages may be 
     maintained under Section 1780 if an appropriate correction, repair, replacement, or 
     other remedy is given, or agreed to be given within a reasonable time, to the 
     consumer within 30 days after receipt of the notice. 

                      UNITED STATES DISTRICT COURT 
                     CENTRAL DISTRICT OF CALIFORNIA 
                        CIVIL MINUTES — GENERAL           ‘O’ 
 Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
 Title       “Anna Fischer  v.COMFRTLLC etal                 

     (c) No action for damages may be maintained under Section 1781 upon a showing 
     by a person alleged to have employed or committed methods, acts, or practices 
     declared unlawful by Section 1770 that all of the following exist: 
     (1) All consumers similarly situated have been identified, or a reasonable effort to 
     identify such other consumers has been made. 
     (2) All consumers so identified have been notified that upon their request the 
    person shall make the appropriate correction, repair, replacement, or other remedy 
     of the goods and services. 
     (3) The correction, repair, replacement, or other remedy requested by the 
     consumers has been, or, in a reasonable time, shall be, given. 
     (4) The person has ceased from engaging, or if immediate cessation is impossible 
     or unreasonably expensive under the circumstances, the person will, within a 
     reasonable time, cease to engage, in the methods, act, or practices. 
Cal. Civ. Code § 1782
(a)-(c).  After filing the initial complaint for injunctive relief under 
the CLRA on February 24, 2025, plaintiff sent her second CLRA letter to Comfrt on the 
same day.  FAC § 86; Dkt. 23-1, Ex. 4.  It appears undisputed that this letter complied 
with sub-division (a), as it describes plaintiff's purchase of Comfrt’s products on March 
6, 2024, the alleged violation of the CLRA, and that plaintiff seeks to represent a  class. 
Dkt. 23-1, Ex. 4.  Because plaintiff notified Comfrt of the pending class action lawsuit, § 
1782(c) controls, not §  1782(b).  See Baghdasarian v. Amazon.com, Inc., No. CV 05- 
8060 AG (CTX), 
2006 WL 8434740
, at *6 (C.D. Cal. Oct. 23, 2006) (“California Civil 
Code section 1782(b) is only controlling if the plaintiff notified the defendant of an 
individual grievance...[where plaintiff notified defendant of a class grievance,]| the 
controlling regulation is California Civil Code section 1782(c).”). 
     The California Supreme Court has confirmed that §  1782(c) “places extensive 
affirmative obligations on prospective defendants to identify and make whole the entire 
class of similarly situated consumers.”  Kagan v. Gibraltar Sav. & Loan Assn., 
35 Cal. 3d 582, 591
 (1984).  “[I]t provides that a class action for damages may be maintained under 
section 1781 unless the prospective defendant shows that it has satisfied all of the 
following requirements: (1) identified or made a reasonable effort to identify all similarly 
situated consumers; (2) notified such consumers that upon their request it will provide 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title        Anna Fischer v. COMFRT LLC et al 

them with an appropriate remedy; (3) provided, or within a reasonable time will provide, 
such relief; and (4) demonstrated that it has ceased, or within a reasonable time will 
cease, from engaging in the challenged conduct.”  
Id.
 
      Because §  1782(c) applies, and Comfrt makes no showing that it attempted to 
comply with it, the Court finds that plaintiff is not precluded from bringing a  class action 
for damages under this provision.  Accordingly, in sum, the Court concludes that plaintiff 
complied with all relevant notice requirements.  Plaintiff was not required to comply with 
§  1782(a) before filing her initial complaint, as the initial complaint only sought 
injunctive relief under the CLRA.  Plaintiff was required to comply with §  1782(a) when 
she amended her complaint to seek damages under the CLRA.  The Court finds that 
plaintiff satisfied this provision when she sent her second demand letter to Comfrt, dated 
February 24, 2025.  Finally, the Court finds that plaintiff's CLRA claim for damages was 
not negated by §  1782(b), which does not apply here, because it only applies to individual 
grievances.  Plaintiff's CLRA claim for damages was also not negated by §  1782(c), as 
Comfrt does not make any showing that it attempted to identify or notify other members 
of the putative class and provide them with a remedy.  Therefore, the Court concludes 
that plaintiff complied with the CLRA’s notice requirements and that dismissal on this 
basis is not warranted.  See also Vizcarra v. Unilever United States, Inc., No. 4:20-CV- 
02777-YGR, 
2020 WL 4016810
, at *3 (N_D. Cal. July 16, 2020) (“Because Nunez’s 
letter provided Unilever with the opportunity to resolve the individual and proposed class 
claims for damages under the CLRA asserted here, such claims cannot be dismissed for 
failure to comply with section 1782(a).”). 
            2.     Findings on Standing and Mootness 
      Distinct from the CLRA’s notice requirement, Comfrt argues that plaintiff lacks 
Article III standing to assert  a CLRA claim for damages or  a CLRA claim for injunctive 
relief.  Mot. at 8-11.  While framed as an issue of standing, it appears that Comfrt, at least 
in part, raises issues related to mootness.  The Court proceeds to address both 
justiciability doctrines below. 
      The party asserting federal jurisdiction bears the burden of pleading and 
establishing Article II standing.  Lujan v. Defenders of Wildlife, 
504 U.S. 555, 562
 
(1992).  To have standing to bring a claim in federal court, a plaintiff must show: (1) an 
        in fact;” (2) “a causal connection between the injury and the conduct complained 
of’: and (3) that “the injury will be redressed by a favorable decision.”  Doran v. 7- 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30,2025 
  Title        Anna Fischer v. COMFRT LLC et al 

Eleven, Inc., 
524 F.3d 1034, 1039
 (9th Cir. 2008) (quoting Lujan, 504 US. at 560-61). 
“The requisite personal interest that must exist at the commencement of the litigation 
(standing) must continue throughout its existence (mootness).”  United States Parole 
Comm'n v. Geraghty, 
445 U.S. 388, 396
 (1980) (quotation omitted).  A case is moot 
when (1) “the issues presented are no longer live” or (2) the parties lack a “legally 
cognizable interest in the outcome.”  
Id.
 (quotations omitted).  “Like standing, the case or 
controversy requirement of Article III, § 2 also underpins the mootness doctrine.”  Am. 
C.L. Union of Nevada v. Lomax, 
471 F.3d 1010, 1016
 (9th Cir. 2006).  Standing is 
evaluated by the facts that exist at the time when a  plaintiff files the complaint, while the 
mootness inquiry requires “courts to look to changing circumstances that arise after the 
complaint is filed.”  
Id.
 
      Here, plaintiff filed her initial complaint on February 24, 2025.  See Compl. 
Comfrt asserts that it provided a  full, unconditional refund to plaintiff on March 24, 2025. 
Mot. at 4; dkt. 23-1, Ex. 5.  Thus, it appears undisputed that at the time the complaint was 
filed—when standing is determined—plaintiff had not received a refund for her purchase 
of Comfrt products.  Plaintiff alleged in her complaint that she spent $125 on her 
purchases from Comfrt, and she “would not have purchased the Product listed above, or 
at the very least, would not have paid as much as she did, had [Comfrt] been truthful.” 
Compl. §§] 7, 34.  The Court finds that this is a sufficient allegation of economic injury in 
fact.  See Hinojos v. Kohl's Corp., 
718 F.3d 1098, 1104, n.4
 (9th Cir. 2013) (“[W]hen, as 
here, “Plaintiffs contend that class members paid more for [a product] than they otherwise 
would have paid, or bought it when they otherwise would not have done so],|’ they have 
suffered an Article III injury in fact.”).  Accordingly, the Court finds that plaintiff 
sufficiently establishes standing to bring her CLRA damages claim, because, at the time 
her complaint was filed, she had suffered a concrete economic injury in fact, likely 
caused by Comfrt, which would likely be redressed by judicial relief. 
      Furthermore, the Court finds that plaintiff sufficiently establishes standing to bring 
her injunctive relief claim under the CLRA.” A  plaintiff seeking injunctive relief must 

? At oral argument, Comfrt’s counsel asserted that paragraph 32 of the FAC demonstrates 
that plaintiff now “knows that she cannot rely on the strike-out prices,” defeating her 
claim for injunctive relief, because she cannot be deceived again.  It is not clear to the 
Court that this paragraph establishes, as a matter of law, that plaintiff lacks standing. 
See, e.g., Jones v. ConAgra Foods, Inc., No. C 12-01633 CRB, 
2014 WL 2702726
, at *12 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title        Anna Fischer v. COMFRT LLC et al 

demonstrate a “real or immediate threat that [they] will be wronged again—a likelihood 
of substantial and immediate irreparable injury.” City of Los Angeles v. Lyons, 461 □□□□ 
95, 111 (1983).  In the context of false advertising, the Ninth Circuit has found that a 
plaintiff has standing to pursue injunctive relief where “the threat of future harm may be 
the consumer’s plausible allegations that she will be unable to rely on the product’s 
advertising or labeling in the future, and so will not purchase the product although she 
would like to.”  Davidson v. Kimberly-Clark Corp., 
889 F.3d 956, 969-70
 (9th Cir. 
2018).  Here, plaintiff's complaint alleges that she “is susceptible to this recurring harm 
because she cannot be certain that [Comfrt] has corrected this deceptive pricing scheme, 
and she desires to shop at [Comfrt’s] online store in the future.”  Compl.   34.  The Court 
finds that this allegation is sufficient to establish plaintiff's standing to assert a claim for 
injunctive relief, because plaintiff alleges that she cannot rely on Comfrt’s pricing 
scheme in the future, though she wishes to purchase products from Comfrt.  See also 
Calcagno v. Kipling Apparel Corp., No. 23-CV-2247-BAS-BLM, 
2024 WL 3261205
, at 
*10 (S.D. Cal. July 1, 2024) (finding that plaintiff sufficiently alleged standing to seek 
injunctive relief when plaintiff desired to shop at the defendant store again but could not 
be certain that defendant’s pricing scheme would be corrected). 
      Turning to mootness, it appears that Comfrt argues that plaintiffs “personal 
interest” that existed at the start of the litigation ceased to exist when Comfrt provided 
her a full refund on March 24, 2025, rendering her CLRA claim moot.  See United States 
Parole Comm'n v. Geraghty, 
445 U.S. 388, 396
 (1980).  “The party asserting mootness 
bears the burden of establishing that there is no effective relief that the court can 
provide.”  Forest Guardians v. Johanns, 
450 F.3d 455, 461
 (9th Cir. 2006). 
      Comfrt relies on an email dated March 24, 2025, sent from Comfrt’s counsel to 
plaintiffs counsel, as evidence that Comfrt fully refunded plaintiff for her Comfrt 
purchases.  Dkt. 23-1, Ex. 5.  A letter attached to the email states, in pertinent part: 
      Pursuant to Section 1782(b) [of the CLRA], Comfrt will allow Ms. Fisher to 
      rescind her purchase and will refund her the full amount paid, including shipping 

(N.D. Cal. June 13, 2014) (“Courts have rejected the argument that a plaintiff cannot 
establish standing if he has learned that a label is misleading and therefore will not be 
fooled by it again.”).  Nevertheless, the Court finds that this issue is better decided at a 
later stage of this litigation, when the Court will have a more complete record before it. 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30,2025 
  Title        Anna Fischer v. COMFRT LLC et al 

      and taxes, plus interest.   A check (drawn from Comfrt funds held by [Comfrt’s 
      counsel] and payable to Ms. Fischer) for $138.16 (the $125 purchase price plus 
      interest from March 6, 2024, to the date when this letter should be received by you) 
      is enclosed.  Also enclosed is a pre-paid Federal Express label and box so that Ms. 
      Fischer can return the items purchased. 
Id.
  It also states that Comfrt will “rermburse” actual costs and attorneys’ fees incurred by 
plaintiff in connection with this matter, “upon submission of appropriate documentation.” 
Id.
  The email indicates that the letter, check, and FedEx materials “are being sent to 
[plaintiff's counsel’s] office by FedEx.”  
Id.
 
      The Court finds that this email and letter are insufficient to satisfy Comfrt’s burden 
of establishing that plaintiffs CLRA damages claim is moot.  “Under Supreme Court and 
Ninth Circuit case law, a claim becomes moot when a  plaintiff actually receives complete 
relief on that claim, not merely when that relief is offered or tendered.”  Chen v. Allstate 
Ins. Co., 
819 F.3d 1136, 1138
 (9th Cir. 2016) (emphasis in original).  While Comfrt’s 
evidence shows that monetary relief was offered when Comfrt’s counsel indicated via 
email that it sent plaintiff a check, Comfrt offers no evidence that this check was actually 
received.  At oral argument, Comfrt’s counsel offered to present additional evidence, 
including a delivery receipt and signature confirmation from FedEx, to demonstrate that 
plaintiff received complete relief.  The Court finds that even if Comfrt presented this 
evidence to the Court, Comfrt would still fail to establish mootness, as plaintiff asserts 
that the refund offer was not accepted.  See Opp. at 9. 
      Comfrt’s counsel relies on Polo v. Innoventions Int'l, LLC, 
833 F.3d 1193, 1198
 
(9th Cir. 2016) for the proposition that a defendant’s refund moots a plaintiff's CLRA 
claim and deprives this Court of jurisdiction.  However, in noting this finding of the 
district court, Polo explicitly stated in a footnote that “[t]his conclusion is questionable, 
but [plaintiff] expressly waived any argument to the contrary on appeal.”  Id, at 1198, n.5 
(citing Chen v. Allstate Ins. Co., 
819 F.3d 1136, 1141-43
 (9th Cir. 2016)).  Chen held that 
the claim of the named plaintiff in a class action was not mooted when the defendant 
deposited the full amount of the plaintiffs individual claim in escrow and proposed entry 
of judgment favorable to the named plaintiff.  Chen, 
819 F.3d at 1146
.  Chen, in turn, 
relied heavily on Campbell-Ewald, in which the Supreme Court held that “an unaccepted 
settlement offer or offer of judgment does not moot a  plaintiff's case.”  Campbell-Ewald, 

                      UNITED STATES DISTRICT COURT 
                     CENTRAL DISTRICT OF CALIFORNIA 
                        CIVIL MINUTES —- GENERAL           ‘O’ 
 Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
 Title        Anna Fischer v. COMFRT LLC et al 

577 U.S. at 165.  Further, Chen stated that its approach was consistent with “leading 
treatises on federal procedure,” providing: 
     [A ]pplying both the flexibility of Article III’s requirements and the need to protect 
     the interests of class members prior to certification, Article III mootness should not 
    provide a vehicle for “picking off’ named plaintiffs or eliminating class treatment 
     of claims until there has been a reasonable opportunity to present the issue of class 
     certification to the court.  [W]hen a named plaintiff has requested class 
     certification and class relief in its complaint, but has not yet had a reasonable 
     opportunity to file a motion seeking class certification, an offer of individual relief 
     should not be considered to be a tender of all relief requested in the complaint. 
Chen, 
819 F.3d at 1148
 (citing 5  James Wm. Moore, Moore’s Federal Practice § 
23.64[1][b] (3d ed. 2016)). 
     Comfrt attempts to distinguish these cases by arguing that the refund here was “not 
an offer to refund or settle Fischer’s claims,” but instead “a statutory remedy” provided 
under §  1782(b) of the CLRA.  This argument fails for two reasons.  First, the footnote in 
Polo indicates that the reasoning in Chen and Campbell-Ewald, as applied to unaccepted 
offers of judgment under Rule 68, applies similarly to unaccepted refunds offered to 
CLRA plaintiffs.  Second, Comfrt’s efforts to provide a “statutory remedy” to plaintiff 
under §  1782(b) of the CLRA are irrelevant, because §  1782(b) does not apply in this 
action.  See supra Section IV(A)(1). 
     To the extent Comfrt argues that plaintiff's request for injunctive relief under the 
CLRA is moot because Comfrt has “since modified the disclosures on its online store to 
disclose the basis for its strike-through pricing,” the Court again concludes that Comfrt 
has failed to meet its burden.  See Reply at 8.  This appears to be an argument that 
Comfrt’s voluntary conduct, after the filing of plaintiff's lawsuit, remedied any future 
risk of injury to plaintiff.  However, “[i]t is well settled that a defendant’s voluntary 
cessation of a challenged practice does not deprive a federal court of its power to 
determine the legality of the practice.”  City of Mesquite v. Aladdin's Castle, Inc., 
455 U.S. 283, 289
 (1982).  The Supreme Court’s “standard... for determining whether a case 
has been mooted by the defendant’s voluntary conduct is stringent: “A case might 
become moot if subsequent events made it absolutely clear that the allegedly wrongful 
behavior could not reasonably be expected to recur.’”  Friends of the Earth, Inc. v. 
Laidlaw Env't Servs. (TOC), Inc., 
528 U.S. 167, 189
 (2000) (citation omitted).  Because 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title        Anna Fischer v. COMFRT LLC et al 

Comfrt does not offer any evidence to meet this standard or explain why it is “absolutely 
clear” that the alleged wrongful conduct will not recur, the Court finds that Comfrt has 
not met its “heavy burden” of establishing mootness. 
      B.     12(b)(6) Arguments 
      Even if plaintiff has standing to sue, Comfrt argues that all of plaintiffs claims fail 
because plaintiff does not allege that she incurred damages caused by Comfrt.  Mot. at 
15.  Specifically, Comfrt contends that plaintiff does not allege that “the sweatpants and 
hoodies she purchased were not worth, at retail, the $49 and $69 that she paid.”  
Id.
 at 16 
(citing Evans v. Sleep Number Corp., No.  1:24-cv-01136-KES-SAB, 
2025 WL 1093332
 
(E.D. Cal. Apr.  11, 2025)).  Additionally, Comfrt argues that plaintiff fails to state a 
claim for injunctive relief under the UCL, FAL, or CLRA.  
Id.
  This is because, 
according to Comfrt, Comfrt’s website “has already been modified to explain precisely 
what Comfit’s strike-through pricing represents.”  
Id. at 17
.  Comfrt contends that its 
website has been incorporated into plaintiff's FAC by reference.  
Id. at 17, n.9
. 
     Next, Comfrt argues that plaintiff fails to state a claim for “disgorgement” under 
the UCL, because non-restitutionary disgorgement is not an available remedy under the 
UCL.  
Id. at 18
.  Further, Comfrt contends that plaintiff fails to plausibly state a claim for 
restitution under the UCL or the FAL.  
Id.
  Lastly, Comfrt argues that plaintiff fails to 
state a damages claim under the CLRA because Comfrt has already refunded her the 
purchase price, plus interest.  
Id. at 19
. 
      In opposition, plaintiff argues that Evans is unpersuasive, as it is possible for a 
plaintiff to allege restitution damages outside of alleging that the product purchased was 
worth less than the price paid.  Opp. at 12.  Further, plaintiff contends that Evans 
“ignores” the injury incurred when a consumer overpays for a product after being misled 
into purchasing it through a falsely-stated higher price.  Id, at 13.  As for the newly-added 
disclaimer to Comfrt’s website, plaintiff disputes 1ts accuracy and argues that its 
relevance cannot be decided on a motion to dismiss, as it is factual and implicates the 
“reasonable consumer test.”  
Id. at 14
.  Next, plaintiff asserts that she has sufficiently 
pled a  restitutionary disgorgement claim under the UCL, as the FAC alleges that she 
would not have paid as much had she known that the products were not actually valued at 
their reference prices.  Id, at 15.  Therefore, plaintiff argues that the difference between 
the reference price and the sales is an appropriate restitutionary metric.  
Id.
  Finally, 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30,2025 
  Title        Anna Fischer v. COMFRT LLC et al 

plaintiff contends that she adequately states claims for restitution under the FAL and 
damages under the CLRA because she incurred an economic injury.  
Id.
 
      In reply, Comfrt asserts that plaintiff's opposition brief addresses only damages, 
not causation, which plaintiff does not plausibly allege.  Reply at 9.  Additionally, Comfrt 
contends that plaintiff fails to address the newly-added disclosures on the website.  
Id. at 11
.  As for restitutionary disgorgement, Comfrt argues that plaintiff misrepresents the 
request in her FAC.  
Id. at 12
.  Even if the FAC did request restitutionary disgorgement, 
Comfrt contends that plaintiff fails to plausibly allege that she would have, and could 
have, paid a lower price for the products.  
Id.
 
      The Court begins with the relevant provisions of each statute at issue.  California’s 
UCL prohibits any “unlawful, unfair or fraudulent business act or practice.”  
Cal. Bus. & Prof. Code § 17200
.  “Each prong of the UCL is a separate and distinct theory of 
liability.”  Lozano v. AT & T Wireless Servs., Inc., 
504 F.3d 718, 731
 (9th Cir. 2007). 
      Additionally, California’s FAL prohibits any “unfair, deceptive, untrue or 
misleading advertising.”  Williams v. Gerber Prods. Co., 
552 F.3d 934, 938
 (9th Cir. 
2008) (citing 
Cal. Bus. & Prof. Code § 17500
).  “[A]ny violation of the [FAT] ... 
necessarily violates the [UCL].”  
Id.
  Further, Section 17501 of the FAL provides: “No 
price shall be advertised as a former price of any advertised thing, unless the alleged 
former price was the prevailing market price as above defined within three months next 
immediately preceding the publication of the advertisement or unless the date when the 
alleged former price did prevail is clearly, exactly and conspicuously stated in the 
advertisement.”  
Cal. Bus. & Prof. Code § 17501
.  The FAL “has been interpreted 
broadly to encompass not only advertising which is false, but also advertising which], □ 
although true, is either actually misleading or which has a capacity, likelihood|,] or 
tendency to deceive or confuse the public.”  Davis v. HSBC Bank Nevada, N.A., 
691 F.3d 1152, 1162
 (9th Cir. 2012) (quotations and citations omitted). 
      Lastly, “California’s CLRA prohibits ‘unfair methods of competition and unfair or 
deceptive acts or practices.””  Williams, 
552 F.3d at 938
 (citing 
Cal. Civ. Code § 1770
). 
The CLRA prohibits, among other things, “[a]dvertising goods or services with intent not 
to sell them as advertised” and “|m|]aking false or misleading statements of fact 
concerning reasons for, existence of, or amounts of price reductions.”  
Cal. Civ. Code §§ 1770
(a)(9), (13). 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES —- GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title       “Anna Fischer  v.COMFRTLLC etal                 

      It appears that Comfrt argues that, for all three claims, plaintiff fails to allege 
causation and fails to allege that she is entitled to an injunction, restitution, or money 
damages.  The Court addresses each issue in turn. 
            1.     Findings on Causation 
      The Court finds that plaintiff adequately pled that Comfrt caused her economic 
injury.  Plaintiff alleges that because of Comfrt’s “fake and artificially inflated” pricing 
scheme, plaintiff purchased Comfrt products that she otherwise “would not have 
purchased,” or “at the very least,” plaintiff “would not have paid as much as she did, had 
[Comfrt] been truthful.”  FAC §§ 33-34.  Further, plaintiff alleges that she “was 
persuaded to make her purchase only because of the fake sale based on [Comfrt’s] fake 
[rjeference [p|rice scheme.”  Id.  4 34.  This is sufficient to establish causation at the 
pleading stage.  Contrary to Comfrt’s argument, causation is not defeated by the fact that 
plaintiff did not plead that the products were not worth the price paid. 
            2.     Findings on Injunctive Relief Claims 
      As an initial matter, the Court is skeptical of the argument that Comfrt’s entire 
website, including modifications made after the filing of the FAC, can be considered by 
the Court pursuant to the incorporation-by-reference doctrine.  “Unlike rule-established 
judicial notice, incorporation-by-reference is a judicially created doctrine that treats 
certain documents as though they are part of the complaint itself.”  _Khoja v. Orexigen 
Therapeutics, Inc., 
899 F.3d 988, 1002
 (9th Cir. 2018).  It is appropriate “in situations 
where the complaint [1] necessarily relies upon a document or the contents of the 
document are alleged in a complaint, [2] the document’s authenticity is not in question 
and [3] there are no disputed issues as to the document’s relevance.”  Coto Settlement v. 
Eisenberg, 
593 F.3d 1031, 1038
 (9th Cir. 2010).  The rationale of the doctrine “applies 
with equal force to internet pages as it does to printed material.”  Knievel v. ESPN, 
393 F.3d 1068, 1076
 (9th Cir. 2005).  Courts routinely consider the “full page [of a] website” 
where “[a] portion of the page” is quoted or relied on in the complaint.  Browning v. Am. 
Honda Motor Co., 
549 F. Supp. 3d 996
, 1004 (N_D. Cal. 2021). 
      In these circumstances, incorporation-by-reference is inappropriate.  Comfrt 
attempts to incorporate a hyperlink on the website, which now leads to a disclosure.  It is 
unclear, however, if this hyperlink existed at the time plaintiff filed her complaint and 
FAC, and therefore, it is unclear if the complaint and FAC “necessarily rel[y]” on the 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30, 2025 
  Title        Anna Fischer v. COMFRT LLC et al 

disclosure, the first requirement for incorporation.  See Coto Settlement, 
593 F.3d at 1038
.  At oral argument, Comfrt’s counsel asserted that images in the FAC demonstrate 
that the hyperlink was added between April 22, 2024 and July 19, 2024, well before 
plaintiff's complaint was filed on February 24, 2025.  See FAC § 32.  Even if the FAC 
relies on the disclosure, however, the parties dispute the relevance of the contents of the 
hyperlink.  Comfrt argues that it defeats plaintiffs claim for injunctive relief, while 
plaintiff argues that it is relevant to one, fact-intensive element of its UCL, FAL, and 
CLRA claims: whether Comfrt’s practices satisfy the “reasonable consumer test.”  Opp. 
at  14-15.  The disclosure thus fails to meet the third requirement of the incorporation-by- 
reference doctrine, which mandates that “there are no disputed issues as to the 
document’s relevance.”  See Coto Settlement, 
593 F.3d at 1038
. 
     Nevertheless, assuming arguendo that the newly-added disclosure can be 
considered, the Court finds that it presents factual issues not appropriate for resolution at 
the motion to dismiss stage.  First, as noted in plaintiff's opposition, plaintiff disputes the 
accuracy of the disclosure, an issue of fact.  See Opp. at 14.  Second, if considered, the 
contents of the disclosure raise factual questions relevant for the reasonable consumer 
test.  “Whether a business practice is deceptive or misleading under [the UCL, FAL, and 
      is governed by the ‘reasonable consumer’ test.”  Moore v. Mars Petcare US, Inc., 
966 F.3d 1007
,  1017 (9th Cir. 2020) (citation and quotations omitted).  Under this 
standard, a plaintiff must “show that members of the public are likely to be deceived.” 
Williams v. Gerber Prods. Co., 
552 F.3d 934, 938
 (9th Cir. 2008).  Application of the test 
“typically involves question|s| of fact that may not be resolved on a motion to dismiss.” 
Carvalho v. HP, Inc., No. 21-CV-08015-BLF, 
2022 WL 2290595
, at *4 (N.D. Cal. June 
24, 2022).  Accordingly, the Court finds that plaintiff's claims for injunctive relief under 
these statutes are better examined when the Court has a more complete record before it. 
            3.     Findings on Restitution and Damages Claims 
      As for restitution, the Court finds that dismissal of plaintiff's requests for 
restitution under the UCL and FAL is not warranted at this juncture.  See Jacobs v. La-Z- 
Boy Inc., No. 2:24-CV-04446-JLS-AS, 
2024 WL 5194976
, at *5 (C.D. Cal. Nov.  14, 
2024) (“The Court finds that whether Plaintiff can later prove the amount of monetary 
relief sought [under the UCL, FAL, and CLRA] is a question better addressed at a later 
stage of litigation”); Russell v. Kohl's Dep't Stores, Inc., No. ED-CV-15-1143-RGK-SPx, 
2015 WL 12781206
, at *5 (C.D. Cal. Oct. 6, 2015), 
2015 WL 12781206
, at *5 (C.D. Cal. 

                       UNITED STATES DISTRICT COURT 
                      CENTRAL DISTRICT OF CALIFORNIA 
                         CIVIL MINUTES — GENERAL           ‘O’ 
  Case No.    2:25-cv-01574-CAS-AGRx                 Date    June 30,2025 
  Title       “Anna Fischer  v.COMFRTLLC etal                 

Oct. 6, 2015) (“While it remains to be seen whether Plaintiffs can adduce sufficient 
evidence of a measurable amount of restitution [under the UCL and FAL], such an 
inquiry 1s premature at this early pleading stage.”’). 
      “Plaintiffs need not allege a cost-minus-value measure of restitution to survive a 
[m]otion to [d]ismiss because alternative measures of restitution are available [under the 
UCL and          Russell, 
2015 WL 12781206
, at *5.  At this stage, it is sufficient that 
plaintiff alleges that she would not have purchased the products if she had not been 
deceived by Comfrt’s pricing scheme, or that she would not have paid as much for them. 
See FAC 4 34.  See also Gonzalez v. Childrens Place, Inc., No. SACV 22-0816  JGB 
(KESX), 
2024 WL 5413173
, at *10 (C.D. Cal. Nov. 21, 2024) (finding that, even though 
the FAC did not allege that the items purchased by Plaintiffs were “worthless,” “the FAC 
alleges a different basis for restitution—that Defendant’s deceptive pricing scheme 
influenced Plaintiffs pay for merchandise they would not have otherwise purchased.”). 
      As for damages, the Court has already found that 
Cal. Civ. Code § 1782
(b) does 
not bar plaintiff's damages claim under the CLRA, because it is §  1782(c), not §  1782(b), 
that applies in this case.  See supra Section [V(A)(1). 
V.    CONCLUSION 
      In accordance with the foregoing, the Court DENIES Comfrt’s motion. 
      IT IS SO ORDERED. 
                                                                00      :     30 
                                            Initials of Preparer    OM 

Case Details

Case Name: Anna Fischer v. COMFRT LLC
Court Name: District Court, C.D. California
Date Published: Jun 30, 2025
Docket Number: 2:25-cv-01574
Court Abbreviation: C.D. Cal.
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