This appeal requires us to decide whether the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA), 7 U.S.C. §§ 136-136y, preempts state law claims alleging that a herbicide failed to perform as specified in its product label and that its manufacturer breached its implied warranty of fitness for a particular purpose. The magistrate judge granted the defendant manufacturer summary judgment, finding that FIFRA preempts plaintiff-appellant’s claims regarding the performance of the herbicide and that Mississippi law does not recognize an implied warranty of fitness for a particular purpose when the product is purchased for its ordinary use. We affirm.
I. FACTUAL AND PROCEDURAL BACKGROUND
Plaintiff-appellant Tommy Lee Andrus alleges that he applied WHIP 360, a herbicide manufactured by defendant-appellee AgrEvo USA Company (AgrEvo), to 280 acres of rice in 1995 to combat a weed known as sprangletop. In doing so, An-drus claims, he relied on the recommendation of Jeff Champion, an AgrEvo field representative who viewed Andrus’s rice field and informed him that WHIP 360 would effectively control “the spr[a]ngletop problem.” Champion stated that he monitored closely Andrus’s application of WHIP 360 to his field and that the application was done in complete conformity with the WHIP 360 product label. Andrus and Champion claim, however, that WHIP 360 not only failed to control the sprangletop, but caused significant damage to Andrus’s rice crop.
The WHIP 360 product label explains in detail how to apply the herbicide and states that it is a “water emulsion formulation for use in selective postemergence control of annual and perennial grassy weeds in rice.” The label also asserts that “[r]iee is tolerant to postemergence applications of WHIP 360 Herbicide from the 4-leaf to the late tillering stage of rice development” and that although “[pjostem-ergence applications may result in temporary rice injury... .The rice will normally recover from these symptoms in two to four weeks.”
Andrus filed this diversity suit in the United States District Court for the Northern District of Mississippi on February 6, 1997. Andrus alleges that the WHIP 360 product failed to perform as
AgrEvo moved for summary judgment on July 15, 1998. AgrEvo asserted that Andrus’s claims were based on misleading, inadequate or deficient labeling of the WHIP 360 product, and that such claims are preempted by the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA), 7 U.S.C. §§ 136-136y. AgrEvo also argued that Andrus could not prevail on his claim that it had breached an implied warranty of fitness for a particular purpose for the additional reason that Andrus had purchased and employed WHIP 360 for its ordinary use, rather than a particular purpose, and that such an implied warranty is not created when goods are purchased for their ordinary use. Andrus responded that FIFRA “has no application” to this suit because his claims are based on “the failure of WHIP 360 to perform as advertised on its label” and are not based on the label’s inadequacies. Andrus also argued that, to prevail on his implied warranty claim, he needs only to demonstrate that Champion knew of the purpose for which the herbicide was required and his reliance on Champion’s skill or judgment to select the proper herbicide.
The magistrate judge granted AgrEvo’s motion for summary judgment on September 18, 1998. The magistrate judge found that “[djespite Andrus’s protestations that he is not complaining about the label, his complaint states otherwise.” The magistrate judge found that Andrus failed to plainly assert in his complaint that the product is defective or that AgrEvo is strictly liable for such a defect. Because Andrus’s performance and detrimental reliance claims are linked to the specifications in the label, the district court found them preempted and granted summary judgment.. The magistrate judge also granted AgrEvo summary judgment on the implied warranty claim, finding that “Mississippi law and the prevailing view in other states is that a particular purpose means a purpose other than its ordinary use” and that Andrus offered no evidence suggesting he purchased WHIP 360 for any use other than its ordinary use. 2 An-drus timely appeals.
II. DISCUSSION
Andrus argues that the magistrate judge erred in holding that his performance claims are preempted under FI-FRA. Andrus contends that FIFRA does not apply here because the elements of his claims do not require proof that the WHIP 360 label should have included additional or different warnings from those required by FIFRA. As he argued to the magistrate judge below, Andrus asserts that his claims are not based on the inadequacies of the label, but rather on the failure of the herbicide to perform as advertised on that label and as recommended by Champion. 3
FIFRA creates a comprehensive regulatory scheme for pesticide and herbicide labeling.
See Wisconsin Public Intervenor v. Mortier,
We considered the preemptive effect of FIFRA and § 136v(b) on state common law damage claims based upon a manufacturer’s failure to properly label herbicides and warn of dangers associated with their use in
MacDonald v. Monsanto Co.,
Our sister circuits have applied a similar test to claims that affect the labeling of a product regulated under FIFRA. For example, the Fourth Circuit considered in
Worm
whether a plaintiffs claims that a herbicide manufacturer negligently manufactured a herbicide, failed to warn of adverse consequences, and breached express and implied warranties were preempted under FIFRA.
See
[t]he line between a claim for mislabeling [that is preempted] and a claim for a defective product [that is not preempted] may not always be clear .... The issue may nevertheless be resolved by looking to, as one factor, whether one could reasonably foresee that the manufacturer, in seeking to avoid liability for the error, would choose to alter the product or the label.
Id.
at 747-48. The court ultimately affirmed the district court’s grant of summary judgment in favor of the herbicide manufacturer, noting that “[t]o the extent that the Worms’ claims challenge, by whatever state cause of action, the adequacy of information provided by American Cyan-amid on its labeling, the claims are preempted by FIFRA.”
Id.
at 749;
see also Grenier v. Vermont Log Bldgs., Inc.,
The magistrate judge found that FIFRA preempts Andrus’s performance and detrimental reliance claims because “[i]n every instance the defects alleged [in Andrus’s complaint] are linked to the specifications set forth in the label.” We agree with the magistrate judge’s analysis, but we conclude that Andrus’s claim that AgrEvo breached its implied warranty of fitness for a particular purpose is similarly preempted.
See Taylor AG Indus.,
Andrus attempts to save his claims from preemption by arguing that they are also based on the failure of WHIP 360 to perform “as selected and recommended by [AgrEvo’s] corporate representative, Jeff Champion.” Andrus relies on an affidavit that he attached to his response opposing AgrEvo’s motion for summary judgment in which Champion states that he recommended that Andrus apply WHIP 360 “as an -effective, control for the spr[a]ngletop problem” and Andrus’s deposition testimony that Champion stated that WHIP 360 “would handle our problem.”
[according to the Fourth Circuit, when advertising or promotional materials merely repeat information or language contained in the label, claims directed at the advertising necessarily challenge the label itself and are therefore preempted. The Ninth and Eleventh Circuits go farther, holding that “any claims that point-of-sale signs, consumer notices, or other informational materials failed adequately to warn the plaintiff necessarily challenge the adequacy of the warnings provided on the product’s labeling or packaging” and therefore are preempted. Under both approaches, FIFRA preempts state law claims when the challenged advertising merely reiterates the label. The difference is that the Fourth Circuit holds that FIFRA allows state law claims against advertisements that “substantially differ” from the label, while the Ninth and Eleventh Circuits hold that FIFRA preempts these claims as well.
Id. (citations omitted).
We do not need to choose between the two approaches outlined in Kuiper because we determine that Andrus’s evidence failed to raise a genuine issue of material fact suggesting that Champion’s advice differed from the contents of the WHIP 360 product label. The WHIP 360 label states that WHIP 360 is for use in controlling “annual and perennial grassy weeds in rice,” and includes a table recommending an appropriate quantity for use against sprangletop. Because Andrus introduced no evidence demonstrating that Champion provided any advice not contained on the WHIP 360 product label, Andrus cannot rely on this advice to avoid preemption under FIFRA. Thus, the magistrate judge properly granted AgrEvo summary judgment on all of Andrus’s claims.
III. CONCLUSION
For the foregoing reasons, we AFFIRM the judgment.
Notes
. Mississippi Code Annotated § 75-2-315 states in relevant part:
Where the seller at the time of contracting has reason to know any particular purpose for which the goods are required and that the buyer is relying on the seller's skill or judgment to select or furnish suitable goods, there is an implied warranty that the goods shall be fit for such purpose.
. Andrus argues on appeal that the magistrate judge “misinterpreted Mississippi law ... as meaning that when a product is sold for an ordinary use there can be no implied warranty of fitness for a particular use.” Because we conclude that FIFRA preempts Andrus’s implied warranty claim, however, we affirm the magistrate judge’s determination that AgrEvo is entitled to summary judgment without reaching Andrus's arguments as to whether a “particular purpose” may include an “ordinary use” under Mississippi law.
.Andrus also argues that WHIP 360 failed to perform "as otherwise advertised.” Andrus offers no indication what “other”- advertisement he is referring to, and he introduced no evidence to the district court of any advertisement other than the product label. In fact, Andrus testified in his deposition that he was
