Plaintiffs-appellants James Albright, a former bodyguard and lover of Madonna, and his corporate agent, Amrak Productions, Inc. (“Amrak”), appeal from the dismissal of their defamation, invasion of privacy, and other state claims stemming from the publication of a tell-all book,
Madonna.
In a nutshell, defendants-appellees author and publishers allegedly portrayed Albright as á homosexual by miscaptioning a picture of a homosexual individual with Albright’s name in a book and magazines. The district court dismissed appellants’ claims, finding that for the “photograph [to] make[] any kind of statement regarding Albright’s sexuality requires the Court to pile inference upon innuendo, innuendo upon stereotype.”
Albright v. Morton,
I. Background
Amrak employed Albright — who has been involved in the personal and professional security business for over ten years — as a professional bodyguard. From January to July 1992, Albright served as Madonna’s bodyguard, during which time- he became romantically involved with the artist and remained so until 1994.
In December 2000, Albright entered into a contract with O’Mara Books to sell information about Madonna for an upcoming biography. The book, entitled Madonna, was written by author Andrew Morton and published by O’Mara Books in the United Kingdom and by St. Martin’s Press in the United States in 2001. Chapter 11 of the book details Albright’s relationship with Madonna. Andrew Morton, Madonna 175-91 (St. Martin’s Press) (2001).
The book also contains forty-eight pages of photographs, including one in which Madonna is accompanied by two men. The man to the left is wearing black pants, a black and white shirt, a black leather jacket, tinted sunglasses, a string necklace, and an earring. The caption states:
Madonna attends ex-lover Prince’s concert with her secret lover and one-time bodyguard Jimmy Albright (left). Al-bright, who bears an uncanny resemblance to Carlos León, the father of Madonna’s daughter, enjoyed a stormy three-year relationship with the star. They planned to marry, and had even chosen names for their children.
This photograph allegedly defamed Al-bright because the man pictured was, in fact, José Guitierez, an “outspoken homosexual” who “often dressed as a woman,” and engaged in what appellants describe as “homosexual, sexually graphic, lewd, lascivious, offensive, and possibly illegal” conduct. Guitierez was employed as one of Madonna’s dancers.
On November 12, 2001, People magazine, a publication of Time Inc., published the same photograph along with the erroneous caption. News of the World, a publication of News Group Newspapers, Ltd., published the same on March 17, 2002.
*72 Appellants subsequently brought a diversity suit against Morton, Michael O’Mara Books, Michael O’Mara, St. Martin’s Press, Time Inc., and News Group Newspapers, Ltd., in the District of Massachusetts. Specifically, appellants sued for defamation, invasion of privacy, negligence, negligent and intentional infliction of emotional' distress, along with violations of state statutory prohibitions on unfair trade practices, Mass. Gen. Laws ch. 214, § 3A (2005) and ch. 93A, and unauthorized commercial use of a name or likeness, id. at ch. 214, § 3A.
On May 28, 2004, the district court granted appellees’ motion to dismiss on all counts. First, the court held that no reasonable view of the photograph, and text would suggest that Albright is homosexual, and thus the publication cannot be construed as defamatory. Alternatively, the court held that imputing homosexuality cannot be considered defamatory
per se
in Massachusetts, particularly given the rationales in the U.S. Supreme Court’s decision in
Lawrence v. Texas,
II. Analysis
A. Defamation
Appellants first argue that they have met the pleading requirements necessary to survive a motion to dismiss a defamation claim. Despite our
de novo
review of the dismissals — accepting all factual allegations in the complaint as true and drawing all reasonable inferences favorable to the appellant,
see Barrington Cove Ltd. P’ship v. Rhode Island Housing and Mortg. Fin. Corp.,
To prevail in a defamation claim, plaintiffs must establish that “defendants] w[ere] at fault for the publication of a false statement regarding the plaintiff, capable of damaging the plaintiffs reputation in the community, which either caused economic loss or is actionable without proof of economic loss.”
White v. Blue Cross & Blue Shield of Mass., Inc.,
A communication is susceptible to defamatory meaning if it “would tend to hold the plaintiff up to scorn, hatred, ridicule or contempt, in the minds of any considerable and respectable segment in the community.”
Id.
at 553 (quoting
Stone v. Essex County Newspapers, Inc.,
The miscaptioned photograph in the instant ease is not reasonably susceptible of a defamatory meaning. Nothing in Gui-tierez’s appearance, particularly given the accompanying caption stressing Albright’s heterosexuality.
(e.g., .
Madonna’s “secret lover”), gives any indication that Albright is homosexual. To draw such an inference, the reader — who would have to view homosexuals with “scorn, hatred, ridicule or contempt,”
Phelan,
The context of the text accompanying the photograph further deflates any argument that the photo conveys a defamatory meaning. When we “consider all the words used” in the accompanying text,
Foley,
Given appellants’ failure to satisfy the threshold question of defamatory meaning, we affirm the court’s dismissal of the defamation claim. Moreover, given the court’s correct finding that the photograph and its caption make no imputation of homosexuality, we need not decide whether such an imputation constitutes defamation per se in Massachusetts.
B. Derivative Claims
We have considered appellants’ derivative claims — commercial use, negligent and intentional infliction of emotional distress, and Chapter 93A — and find them all without merit. We likewise reject appellants’ urging that the false light invasion of privacy claim should be recognized in Massachusetts, particularly given the state court’s repeated refusal to do so.
See, e.g.,
*74
ELM Med. Lab., Inc. v. RKO Gen., Inc.,
Affirmed.
