In this interesting and unusual trademark dispute, we are asked to explore the extraterritorial reach of the Lanham Act, 15 U.S.C. § 1051
et seq.
The district court,
I.
The plaintiff, American Rice, Inc. (“ARI”), and defendant, Arkansas Rice Growers Cooperative Association (“Rice-land”), in this trademark suit are farmers’ marketing cooperatives that process, mill, package, and market rice for their member-patrons. ARI is based in Houston, Texas, and counts among its members 1700 farmers in Arkansas, Louisiana, and Texas. Riceland’s 14,000 members are located in Arkansas, Louisiana, Mississippi, and Missouri. Both cooperatives are actively engaged in selling rice under a number of brands in the United States and abroad. During the fiscal year ending July 31, 1981, ARI’s sales in Saudi Arabia totalled over $100 million, giving it the lion’s share or roughly 73 percent of that country’s market. Riceland’s performance in Saudi Arabia has been more modest, although it is the largest producer of rice in the United States. The company reported no sales in the years 1979 and 1980, approximately $5 million between 1980-1981, and $5.8 million in fiscal year 1981-1982 through the date of the district court’s hearing.
In 1975, ARI purchased Blue Ribbon Mills, a company that had been exporting its rice to Saudi Arabia since 1966, and was assigned that company’s trademarks. Included among those trademarks were the word marks “Blue Ribbon”, “Chopstick”, and “Abu Bint”, and the design mark of a girl. Since the takeover of Blue Ribbon, ARI has continued to market rice under these marks with the assistance of its brokerage firm, Alpha Trading and Shipping Agencies, Ltd. (“Alpha”). Alpha is ARI’s exclusive agent in Saudi Arabia, and is li *411 censed by ARI to use the mark “Abu Bint” and to assist it in the on-going efforts to obtain a trademark registration in that country. ARI has attempted to register the “Abu Bint” mark since 1972, when a Saudi official rejected the application.
At the time of the injunctive order, ARI owned two federal registrations for the girl design trademark, and Texas trademark registrations, in both English and Arabic, of the word mark “Abu Bint”. The plaintiff contends, and the trial court found, that “Abu Bint” translates into English as “of the girl” or “girl brand”. 2 The girl design marks, which are featured prominently on ARI’s rice bags sold in Saudi Arabia, show the head and torso of a young oriental woman holding a bowl of rice and chopsticks. The color combination is red, yellow, and black. The words “chopstick” and “rice” appear in large, oriental-style writing, and the words “golden parboiled” are set into the table of the girl design. “Abu Bint” is printed at the top of each bag in Arabic script, and the logo and full name of ARI appear at the bottom in smaller English print.
ARI’s rice is referred to only as Abu Bint in Saudi Arabia, and not as Chopstick brand. The reason for this, as the district court stated, is that the largely illiterate Saudi Arabian public distinguishes rice brands on the basis of the design on the package. The high incidence of illiteracy also explains why the plaintiff does not advertise, but relies instead on promotional schemes. ARI sells its rice in merchant “offices” where Saudis are permitted to view samples and place their orders. The rice is typically purchased in large quantities, 25 or 100 pound burlap bags.
Like ARI, Riceland sells its rice in 25 and 100 pound burlap bags through a system of merchants. The defendant initially marketed the rice in bags displaying a lion design, but in 1974 the company entered into an agreement with a Saudi merchant and began selling its product under the name “Abu Binten” or “Twin Girl”. The colors appearing on the Twin Girl bags are red, yellow and black, the same colors used by ARI. 3 Four years later, in 1978, Rice-land introduced a third brand called “Bintal-Arab” or “daughter of the Arabs”. Although the mark Bint al-Arab is owned by a Saudi merchant, Alamoudi, Riceland contends that it possesses the exclusive right to use the mark outside of Saudi Arabia. 4 The Bint al-Arab design portrays a young Arab woman outlined by a black seal. Arabic script is on the top of the seal and Roman lettering is on the bottom. The predominant colors are green, yellow, and black. Below the seal are the English words “extra long grain, parboiled American RICE,” and at the bottom of the bag is the Riceland logo. In 1981, at the request of Alamoudi, Riceland modified its Bint al-Arab label and changed the color scheme to red, yellow, and black. The seal was also enlarged and the girl’s facial features were altered.
Following the change in the Bint al-Arab label, Riceland began packaging, on a “private label” basis, another variety of rice called “Gulf Girl” in Arabic. The brand once again featured a label with a design of a girl and the colors red, yellow, and black. The girl is portrayed between black Arabic script, from the waist up, her hair uncovered. Unlike the young woman displayed on the Bint al-Arab rice bags, the Gulf Girl is western in appearance.
*412 Even before the Gulf Girl mark was introduced, evidence admitted at the hearing showed that Saudi Arabian merchants, longshoremen, and consumers occasionally confused the defendant’s Bint al-Arab brand with the plaintiff’s Abu Bint rice. Riceland bags were shipped to and accidentally mixed with ARI bags at a merchant’s warehouse. And one witness testified that he heard the owner of the Bint al-Arab mark, Alamoudi, attempt to tell a customer looking for Abu Bint that Bint al-Arab was the same rice.
ARI filed suit against Riceland on October 15, 1981, alleging trademark infringement in violation of the common law and the Lanham Act, 15 U.S.C. § 1051 et seq., false designations of origin in violation of 15 U.S.C. § 1125(a), and deceptive trade practices in violation of the Texas Deceptive Trade Practice Act, Tex.Bus. & Com. Code Ann. §§ 17.41-63 (Vernon Supp. 1980-81). ARI’s complaint sought preliminary and permanent injunctive relief, loss of profits, damages, and costs. An eviden-tiary hearing on the plaintiff’s motion for a preliminary injunction was held on February 5,1982, and on March 2 the motion was granted, enjoining the defendant from the use of certain trademarks and trade dress in connection with the sale of rice in Saudi Arabia. 5 The district court concluded its memorandum opinion and order by finding:
that plaintiff has presented evidence demonstrating its substantial likelihood of success at trial on the merits. Likelihood of confusion is due to the introduction of the red, yellow and black Bint al-Arab and the Gulf Girl labels. Defendant packages and sells the same product, rice, as plaintiff does. They both reach the same market. They both use the same advertising approach, although plaintiff has introduced a significant number of promotional items. There is some evidence of defendant’s intent. There is some evidence of actual confusion. The designs of all three labels have similar characteristics. In light of the consuming public, careful distinction between the brands of a common product probably would not be expected. Thus, plaintiff has carried its burden on this element in regard to these two labels.
On appeal, Riceland contends that the district court erred as a matter of law in finding that it had jurisdiction to issue an injunction under the Lanham Act, and in holding that the doctrine of forum non con-veniens was inapplicable. It also argues that the district court applied an improper legal standard in determining that ARI had a substantial likelihood of success on the merits, and that its fact findings are clearly erroneous. The district judge’s decision is well-researched, carefully reasoned, and correctly sets forth the applicable law.
II.
The Lanham Act provides a trademark registrant a civil right of action against “[a]ny person who shall ... use in com *413 merce” a colorable imitation of a registered mark in connection with the sale, offering for sale, or distribution of goods. 15 U.S.C. § 1114(l)(a). “Commerce” is sweepingly defined as “all commerce which may lawfully be regulated by Congress.” Id. § 1127. Section 1121 provides the federal courts with subject matter jurisdiction over causes of action arising under the Act.
The extraterritorial reach of American law is no new subject to federal courts. It has been examined extensively in the context of the Sherman Act, 15 U.S.C. §§ 1 & 2, and courts have proposed a variety of tests for determining when district courts should entertain claims involving extraterritorial conduct.
See Timberlane Lumber Co. v. Bank of America,
9 Cir.1976,
Bulova
stands for the proposition that “a United States district court has jurisdiction to award relief to an American corporation against acts of trademark infringement and unfair competition consummated in a foreign country by a citizen and resident of the United States.”
Nor can we perceive upon what theory a plaintiff can recover damages for acts in the United States resulting in a sale of merchandise in a foreign country under a mark to which the defendant has established, over the plaintiff’s opposition,, a legal right of use in that country. Consequently, neither the injunction nor the accounting should cover activities of the defendants, either here or abroad, concerned with sales in countries where the defendants have established rights superior to the plaintiff’s...
We conclude that under
Bulova
and
Luft
certain factors are relevant in determining whether the contacts and interests of the United States are sufficient to support the exercise of extraterritorial jurisdiction. These include the citizenship of the defendant, the effect on United States commerce, and the existence of a conflict with foreign law.
See Vanity Fair Mills v. T. Eaton Co.,
2 Cir.1956,
Riceland contends that the district court erred when it found that it was not deprived of the power to issue equitable relief, even though the ultimate sale of the defendant’s Bint al-Arab and Gulf Girl brands occurred in Saudi Arabia and none of its products found their way back into the United States. Our reading of
Bulova
and
Luft
convinces us that no error was committed. It is undisputed that the defendant is an American corporation, based in Stuttgart, Arkansas, engaged in both interstate and foreign commerce. It is also clear, contrary to Riceland’s assertions, that the defendant’s Saudi Arabian sales had more than an insignificant effect on United States commerce. Each of Riceland’s activities, from the processing and packaging of the rice to the transportation and distribution of it, are activities within commerce. And by unlawfully selling its products un
*415
der infringing marks in Saudi Arabia, Rice-land diverted sales from ARI, whose rice products are also processed, packaged, transported, and distributed in commerce regulated by Congress. Merely because the consummation of the unlawful activity occurred on foreign soil is of no assistance to the defendant. As the Supreme Court stated in
Bulova,
“we do not deem material that petitioner affixed the mark ‘Bulova’ in Mexico City rather than here, or that his purchases in the United States when viewed in isolation do not violate any of our laws. They were essential steps in the course of business consummated abroad; acts in themselves legal lose that character when they become part of an unlawful scheme.”
Riceland argues that even if its sales adversely affected commerce, the district court should have refrained from issuing an injunction because its acts were lawful in Saudi Arabia. The mark Bint al-Arab was created and is owned in that country by the merchant Alamoudi. It has been in use since 1978 for rice, when Riceland became a private label supplier to Alamoudi, and since 1977 for cooking oil. Under the Saudi Arabian Trade Marks Registration Code, any individual who uses a mark for more than a year before its registration by anyone else has at least a concurrent right to use that mark. Because ARI’s Abu Bint mark is as yet unregistered in Saudi Arabia, the defendant points out, and because Alamoudi used the Bint al-Arab mark for more than one year, Alamoudi has a vested right to use the mark, and through him, Riceland. The district court’s decision to enjoin the defendant’s use of the infringing marks, therefore, interferes with the laws of another nation and runs contrary to the principles of international comity.
We cannot accept the defendant’s contention. At best, Riceland has shown that Alamoudi, not it, has a concurrent right to use the Bint al-Arab mark. According to the defendant’s own translation of the Saudi Arabian Trade Marks Registration Code, any right which Alamoudi may have acquired is “personal, non-inheritable and non-transferable to third parties”.
10
Even were we to accept Riceland’s contention that it possesses a concurrent right to use the mark, that right is not superior, as
Luft
requires, to the plaintiff’s right.
See Luft,
Riceland’s reliance on
Vanity Fair Mills, Inc.
v.
T. Eaton Co.,
2 Cir.1956,
III.
Riceland next argues that even if the Lanham Act could reach the conduct complained of, and that the district had jurisdiction to issue equitable relief, it nevertheless should have declined to exercise jurisdiction under the doctrine of forum non conveniens. The interests of the litigants in this case, it contends, point toward Saudi Arabia as the proper forum. Most of the evidence and witnesses are in that country, and compulsory process is not now available to the defendant. Moreover, Saudi Arabia has a stronger interest in investigating and
*417
preventing alleged confusion in the Saudi marketplace than does the United States. By exercising jurisdiction, the district court perpetrated an injustice. Its action, therefore, should be reversed as a clear abuse of discretion.
See Poseidon Schiffahrt, G.M. B.H. v. The M/S
Netuno, 5 Cir.1973,
It is true, as Riceland asserts, that even though a district court has the power to hear a ease, in certain circumstances it is appropriate for it to decline to exercise that power. Those circumstances were ennumerated by the Supreme Court in
Gulf Oil Corporation v. Gilbert,
1947,
We conclude that Riceland has failed to shoulder the heavy burden imposed by
Gilbert
of showing that the district court abused its discretion when it refused to dismiss the suit on forum non conveniens grounds. That some of the evidence and witnesses are located in Saudi Arabia will certainly add to Riceland’s expense and inconvenience in defending this suit. But the facts are insufficient to relegate an American plaintiff to a foreign court when American law, rather than foreign law, is applicable. Here a United States corporation seeks relief under the trademark and unfair competition laws of this country to enjoin unlawful acts committed here and abroad by another United States corporation. These facts alone convince us that the district court did not abuse its discretion when it denied the defendant’s motion.
Piper Aircraft Co. v. Reyno,
1981,
IV.
We have reviewed the defendant’s other contentions and find them to be without merit. 14 Accordingly, the judg *418 ment of the district court enjoining the Arkansas Rice Growers Cooperative Association, d/b/a Riceland Foods, from using, directly or indirectly, in connection with its rice sales, packaging, exportation and promotion, a single girl design trademark, a single girl name, or any colorable imitation of the Abu Bint trademark and dress is
AFFIRMED.
Notes
. For the prohibitory language of the injunction, see footnote 5.
. Riceland contends that the correct translation of “Abu Bint” is “father of a girl” or “father of a daughter”. “Abu”, it maintains, means “father’s”. The district court found that “Abu” can have many meanings, and in the context of product labeling usually means “of the” or “brand”. We are unable to conclude that this finding is clearly erroneous. Testimony at the hearing demonstrated that other brands of rice marketed in Saudi Arabia similarly used “Abu”, for example, Abu Gamel, or camel brand.
. Riceland has obtained a registration for its Twin Girl mark in the United States, and the district court did not find that use of this mark constituted an infringement.
. Riceland attempted to register the Bint al-Arab mark for use on rice by filing a trademark application in the United States Patent and Trademark Office in November 1978. ARI opposed the application, an,d the opposition proceeding was stayed pending the outcome of this litigation.
. The district court’s order prohibited Richland from
using, directly or indirectly, in any manner, in connection with its rice sales, packaging, exportation and promotion, a single girl design trademark, single girl tradename, and the red-yellow-black trade dress in conjunction with the single girl design trademark, or any other colorable imitation or simulation of the Abu Bint trademark and dress, which limitation or simulation may amount to an act of unfair competition, and thus, may cause confusion in the Saudi Arabian consuming public such that the public may erroneously believe or assume Riceland’s business or rice is related to or sponsored by ARI’s business on rice.
. For a discussion of the extraterritorial jurisdiction of American antitrust laws see J. Atwood and K. Brewster, Antitrust and American Business Abroad (2d Ed. 1981); W. Fugate, Foreign Commerce and the Antitrust Laws (2d ed. 1973); Note, Extraterritorial Application of Federal Antitrust, 20 Vand.L.Rev. 1030 (1967); Comment, Extraterritorial Application of the Antitrust Laws, 70 Yale L.J. 259 (1960).
. The Court of Appeals had held that the United States has the power to prevent the enjoyment of a trademark right specifically granted to one of its citizens by a foreign state. This question was again presented in a case with nearly identical facts and answered in the affirmative.
Ramirez and Feraud Chili Co. v. Las Palmas Food Co.,
S.D.Cal.1956,
. In
Vanity Fair,
the Second Circuit, interpreting
Bulova,
stated that the degree of effect on United States commerce must be “substantial” before the contacts and interests of the United States are sufficient to support the exercise of extraterritorial jurisdiction.
. At least one Court has proposed a more exhaustive list of considerations to be weighed before extraterritorial jurisdiction is exercised:
The elements to be weighed include the degree of conflict with foreign law or policy, the nationality or allegiance of the parties and the locations of principal places of business of corporations, the extent to which enforcement by either state can be expected to achieve compliance, the relative significance of effects on the United States as compared with those elsewhere, the extent to which there is explicit purpose to harm or affect American commerce, the foreseeability of such effect, and the relative importance to the violations charged of conduct within the United States as compared with conduct abroad.
Wells Fargo & Co. v. Wells Fargo Express Co.,
9 Cir.1977,
. Chapter 2, Paragraph 19 of the Saudi Trade Marks Code provides as follows:
Anyone whose trade mark is registered shall be deemed to be its sole owner, and the right of calling the ownership of such a trade mark into question shall abate if the person who registers the said trade mark uses it continually for at least five years as of the date of registration, provided that no proper legal action is brought against such person in regard to such registration. However, if anyone proves that he has the said trademark and utilized it, continually for one year prior to registration, before anybody else, then he shall acquire the right to take hold of such a trademark, and such right shall be personal, non-inheritable and non-transferable to third parties, (emphasis added.)
. According to the defendant’s own translation of the Saudi Trade Marks Code, if ARI’s registration is ever granted it will be retroactive to the date of the application, six years before Riceland began marketing its Bint al-Arab rice through Alamoudi. Chapter 2, Paragraph 13 of the Saudi Code provides:
Upon receiving the application, the registrar shall give the applicant a receipt wherein the date of submission shall be mentioned, and such date shall thereafter be deemed to be the registration date.
. Ramirez presented a question similar to the one we now confront. The plaintiff registered in the United States the trademark “Las Pal-mas,” and sold its products, Spanish foods and sauces, in both domestic and foreign commerce. Some years later the defendant registered the same name in Mexico, and began printing identical labels in the United States. Counterfeit labels, cans, and cartons were transported across the border, and were packed and marketed there by the defendant. Visiting Americans purchased the goods and brought them back into the United States. The court assumed the Mexican registration to be valid, but went on to hold that the exercise of jurisdiction would not impugn foreign law or interfere with the sovereignty of another nation. As the court stated:
For at most defendants’ Mexican registration of plaintiff’s mark can have no greater effect than to confer upon defendants a license or permission to use the mark in Mexico. It is not even contended that any public policy of Mexico requires defendants ever to exercise that license, (emphasis added).
. For a discussion of how poorly defendants asserting forum non conveniens have fared, see Note, The Convenient Forum Abroad Revisited: A Decade of Development of the Doctrine of Forum Non Conveniens in International Litigation in the Federal Courts, 17 Va.J.Int.L. 755, 781-90 (1977).
. Among the numerous other contentions is that the district judge applied an incorrect legal standard in determining whether Riceland infringed ARI’s registered marks and violated its common law rights. Consequently, the court’s findings of fact are not shielded from review by the clearly erroneous standard. See
Chevron Chemical Co. v. Voluntary Purchasing Group,
5 Cir.1981,
Similarly without merit is Riceland’s argument that the suit should be dismissed under Rule 19(b), Fed.R.Civ.P., because of the absence of an indispensable party, Alpha Trading Company. The district court found that ARI did not intend to assign and has not assigned any ownership rights to Alpha. This finding is not clearly erroneous. Testimony at the hearing revealed that instead of being a co-owner, Alpha was retained as ARI’s exclusive agent to help register the Abu Bint mark.
