MEMORANDUM OPINION AND ORDER
Plaintiff American Eyewear, Inc. (“AEI”), a Texas corporation with its principal place of business in Dallas, Texas, owns the stylized trademark PEEPER’S, which is registered under federal trademark law and Texas trademark and service mark law. Defendant Peeper’s sunglasses and Accessories, Inc., now known as Peepers, Inc. (“PI”), whose principal place of business is in Duluth, Minnesota, owns the Internet domain name “peepers.com” and sells sunglasses and related accessories via this web site. PI is a subsidiary of defendant Eyecity.com, Inc. (“Eyecity”), formerly known as Ergovision, Inc., whose principal place of business is in Plainview, New York. AEI sues defendants on various theories of trademark infringement and unfair competition arising from use of the “peepers.com” domain name. On defendants’ motion to dismiss, the court must decide questions of in per-sonam jurisdiction and venue.
*897 Since 1976 AEI has used the PEEPER’S service mark and trade name in the sale of prescription and non-prescription eyewear and related services at retail stores in the Dallas/Fort Worth, Texas area and in extensive nationwide advertising. 1 PI started business in 1989 in North Dakota and relocated to Minneapolis, Minnesota in 1993. In the interim, it opened a second office in Duluth, Minnesota. PI sold retail optical products, but not in Texas. In 1998 PI purchased the domain name “peepers.com” from a predecessor that had originally registered the name in 1996. PI began using the web sites “peepers.com” and “peep-ers2000.com” 2 to sell retail optical products over the Internet. 3 Although the word “peepers” is part of these domain names, PI does not sell products under the “peepers” name, brand, or mark. The trademarks that appear on its products are those of third-party manufacturers. Eyecity is a retail seller of optical products. It acquired PI in 1999 as a subsidiary. Ey-ecity owns the capital stock of PI but does not own the domain name “peepers.com” and does no business anywhere under the “peepers” name.
AEI alleges that, by engaging in e-commerce 4 using the Internet domain name “peepers.com,” PI and Eyecity are likely to cause confusion, mistake, or deception as to the source and origin of their services and products and that the public is likely to believe that AEI provides, sponsors, approves, or licenses, or is affiliated or connected with, defendants’ services. AEI sues defendants on theories of (1) false designation of origin-unfair competition, in violation of § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a); (2) federal trademark infringement, in violation of § 32(1) of the Trademark Act of 1946, 15 U.S.C. § 1114(1); (3) common law unfair competition; and (4) injury to business reputation and dilution of the distinctive quality of a registered mark, in violation of Tex.Bus. & Com.Code § 16.29 (West Supp.2000). 5
Neither PI nor Eyecity (1) has offices, sales agents, or other representatives who live or work in Texas, (2) has a registered agent, owns or leases real or personal property, or has bank accounts or telephone listings in Texas, (3) has marketed its optical products in, directly advertised in, or sent sales representative to Texas; or (4) is licensed to do business or has paid taxes in Texas. Pi’s retail stores in Minnesota have not made any sales to customers in Texas. Eyecity has sold approximately 24 orders for computer glasses, bearing the trademark EYETOOLS, to Texas residents. These sales stemmed from a promotional program with a computer manufacturer in which that company distributed to computer purchasers an offer to buy EYETOOLS products. These sales represent fewer than 1% of Eyecity’s total sales. Eyecity has not sold or offered to sell to Texas residents any products that bear the name “peepers.”
*898 Pi’s sole source of contact with Texas residents is via the “peepers.com” web site, through which it receives and processes orders for eyewear. The computers or servers 6 that host the web sites “peepers.com” and “peepers2000.com.” are located in New York. Anyone with Internet access can at anytime connect with the “peepers.com” site and make purchases. Like many other e-commerce sites on the Internet, the “peepers.com” site allows customers to log on and browse interactively until they find the type of eyewear they wish to purchase. Customers complete order forms that specify the shipping address and credit card to be billed. The form is electronically submitted to PI over the Internet, and the product is packaged and shipped to the customer. An e-mail message that confirms the purchase is also sent to the customer. PI regularly sells products to Texas customers in this manner. According to records maintained by PI between October 11, 1999 and December 2, 1999, sales to Texas residents occurred almost daily and typically involved multiple transactions each day. Sales via the “peepers.com” and “peepers2000.com” web sites to persons who listed Texas addresses, however, constituted fewer than \ % (ie., .005) of Pi’s total sales.
Eyecity sells optical products to Texas residents via its “ergovision.com” web site. That site does not use the name “peepers.”
II
Defendants first move to dismiss this case for lack of in personam jurisdiction. 7
A
The determination whether a federal district court has
in personam
jurisdiction over a nonresident defendant is bipartite. The court first decides whether the long-arm statute of the state in which it sits confers personal jurisdiction over the defendant. If it does, the court then resolves whether the exercise of jurisdiction is consistent with due process under the United States Constitution.
See Mink v. AAAA Dev. LLC,
“The Due Process Clause of the Fourteenth Amendment permits the exercise of personal jurisdiction over a nonresident defendant when (1) that defendant has purposefully availed himself of the benefits and protections of the forum state by establishing ‘minimum contacts’ with the forum state; and (2) the exercise of jurisdiction over that defendant does not offend ‘traditional notions of fair play and substantial justice.’ To comport with due process, the defendant’s conduct in connection with the forum state must be such that he ‘should reasonably anticipate being haled into court’ in the forum state.”
Latshaw v. Johnston,
A defendant’s contacts with the forum may support either specific or general jurisdiction over the defendant.
Mink,
“When a court rules on a motion to dismiss for lack of personal jurisdiction without holding an evidentiary hearing, it must accept as true the uncontroverted allegations in the complaint and resolve in favor of the plaintiff any factual conflicts posed by the affidavits. Therefore, in a no-hearing situation, a plaintiff satisfies his burden by presenting a
prima facie
case for personal jurisdiction.”
Latshaw,
B
The court considers first whether it may exercise specific or general jurisdiction over Eyecity.
The court cannot exercise specific jurisdiction because defendants have established that Eyecity does not own the domain name “peepers.com.”
8
Eyecity owns PI, who owns the domain name. A parent corporation is not subject to the jurisdiction of a forum state merely because of the business activity of a subsidiary in that forum.
Alpine View,
Nor can the court exercise general jurisdiction over Eyecity. AEI maintains that the court can do so based on Eyecity’s operation of the “ergovision.com” web site. It contends the “ergovision.com” site is interactive and operates much like the “peepers.com” web site, and supports the exercise of general jurisdiction on the same reasoning that AEI asserts concerning the operation of that site. General jurisdiction, however, requires continuous and systematic contacts.
See Mink,
C
1
PI contends the court lacks both general and specific personal jurisdiction over it. It maintains that there is no general jurisdiction because it lacks continuous and systematic contacts with Texas. PI argues *900 that the court does not have specific jurisdiction because Pi’s operation of an Internet web site, without more, is insufficient to constitute conduct that is purposefully-directed at Texas. PI posits that it has done nothing purposefully to avail itself of the privilege of doing business in Texas. AEI argues that there is specific jurisdiction because its trademark and unfair competition claims are based on Pi’s use of the interactive “peepers.com” web site to sell eyewear to Texas residents.
2
Because AEI’s causes of action arise directly from Pi’s contacts with Texas residents via the web site that AEI contends infringes its PEEPER’S mark, the court need only address specific jurisdiction.
See Bearry v. Beech Aircraft Corp.,
“Whether or not a party’s web site can be a basis for personal jurisdiction is a new but burgeoning area of law.”
Origin Instruments Corp. v. Adaptive Computer Sys., Inc.,
3
AEI has established a prima facie case for specific jurisdiction. Pi’s web site is the type that falls in the middle of the continuum. Id. (holding that interactive web sites — -in which users can exchange information with host computer and communicate with person or company that runs web site — are in middle category). PI knowingly enters into contracts with Texas residents for commercial gain. Pi’s use of the “peepers.com” domain name to make sales to Texas residents is the basis for AEI’s claims against PI. Users of this web site interact with the site and Pi’s employees by using the Internet to submit product order forms that contain credit card and shipping information. Customers can receive personalized service directly from the web site by using the site’s e-mail option to transmit questions or requests to Pi’s customer service department. PI ships directly to the homes of Texas residents products that they order over the Internet. PI even provides customers with user names and passwords to process future orders more conveniently. Daniel D. Thralow (“Thralow”), Vice President of Operations of Eyecity and President of PI, concedes that PI attempts to reach every person, including all Texans, who have Internet access and to provide them with the opportunity to purchase Pi’s products from anywhere, at any time.
The purpose and level of interactivity of the “peepers.com” e-commerce web site are analogous to the site in
Stomp v. NeatO, LLC,
[b]y maintaining a commercial website through which it markets and sells its goods, NeatO has reached out beyond its home state of Connecticut to avail itself of the benefits of the California forum. Although the actual number of sales to California citizens may be small, the critical inquiry in determining whether there was a purposeful availment of the forum state is the quality, not merely the quantity, of the contacts. By advertising and offering its products for sale via the Internet, NeatO has placed its products into the stream of commerce intending that they would be purchased by consumers with access to the Web, including California citizens. By engaging in Internet commerce with California citizens, NeatO has established the minimum contacts that are a prerequisite to the exercise of jurisdiction over it.
Id. at 1078 (citations and footnote omitted). 13
*902 4
Pi’s reliance on Judge Lindsay’s opinion in
Origin Instruments
to defeat jurisdiction is misplaced.
Origin Instruments
and the instant case are alike in that both web sites fall at the mid point of the sliding scale. But unlike the present case, the plaintiff in
Origin Instruments
failed to carry its burden of proof, leading Judge Lindsay to hold that “there is no evidence in the record to establish that Defendant has been interacting with anyone in Texas through its web site.”
Origin Instruments,
PI argues that the court lacks jurisdiction because PI does not sell products that themselves bear the “peepers” name, mark, or brand. The basis for AEI’s lawsuit, however, is Pi’s use of the “peepers.com” domain name to sell products, not its sale of products that bear the “peepers” name. Aside from any relevance that this assertion may have to the merits of AEI’s claims, it is inadequate to demonstrate the absence of in personam jurisdiction.
PI also asserts that the “peepers.com” “web site does not ‘exist’ in Texas since PI and the computers that host the site are not located here ... [and][b]e-cause the website is not based in Texas, the mere existence of the site is not a basis for specific jurisdiction in this state.” D.Am.Rep.Br. at 6. PI posits that its web site is “no different from advertising in a national magazine that a Texas resident can view whenever he or she wants.” Id. at 7. The court disagrees. The physical location of Pi’s web site servers is not dispositive. By encouraging Texas residents to interact and purchase products from the “peepers.com” site, PI risks in *903 fringing AEI’s PEEPER’S registered mark in Texas, where the purchase is at least partially consummated. 14 Nor, as PI urged during oral argument, is Pi’s conduct similar to placing an advertisement in a magazine of national circulation. The cases that PI cites for this proposition are inapposite.
Bearry
did not involve a web site or specific jurisdiction.
See Bearry,
In
Fix My PC, L.L.C. v. N.F.N. Assocs., Inc.,
In
McDonough v. Fallon McElligott, Inc.,
PI also insists that it was ignorant of AEI when it began in business more than ten years ago under the name “peepers,” and therefore had no reason to foresee being haled into court in Texas. It avers that the small amount of sales made to Texas residents confirms that its use of the “peepers.com” domain name is not directed at Texas. Thralow’s deposition testimony, however, confirms that by establishing an e-commerce web site, PI intended to direct its name and products at everyone with Internet access. PI opted to transact business with Texas residents. It cannot now maintain that it did not foresee the consequences of interactively selling its products in this state.
Cf. Bearry,
PI has attempted through its interactive web site to establish a retail presence in Texas. In doing so, it has purposefully availed itself of the privilege of conducting business here, and specific jurisdiction is proper.
D
The court next considers whether exercising jurisdiction over PI offends traditional notions of fair play and substantial justice.
“[Wjhere minimum contacts have been established, the defendant ‘must present a compelling case that the presence of some other considerations would render jurisdiction unreasonable.’ ”
Thompson,
Exercising personal jurisdiction over PI is consistent with traditional notions of fair play and substantial justice. PI has availed itself of this forum by conducting business directed at Texas residents over the Internet. It has knowingly made sales to Texas residents and was fully aware that its services would reach this forum. Texas has a strong interest in protecting its citizens’ property rights and providing them a remedy against unlawful (assuming arguendo that it is) use of their registered marks.
PI urges the court to exercise caution in applying jurisdictional principles to Internet commerce. It maintains that allowing computer interaction via the Internet “to supply sufficient contacts to establish jurisdiction would eviscerate the personal jurisdiction requirement as it currently exists.” Ds.Am.Rep.Br. at 9 (quoting
Millennium Enters., Inc. v. Millennium Music, LP,
Moreover, PI could arguably have avoided subjecting itself to personal jurisdiction in Texas by taking such steps as (1) incorporating into its web site purchase order form a “clickwrap agreement” 15 that contained a choice of venue clause, (2) including a disclaimer that it would not sell products in Texas, 16 or (3) simply disabling the site so that it would not accept orders from, or allow shipments to, Texas residents. See id. at 1080-81. PI deliberately sought the benefits of engaging in unlimit *905 ed interstate commerce over the Internet and, consequently, subjected itself to the jurisdiction of this court. See id. at 1081.
Ill
.PI moves to dismiss pursuant to Fed. R.Civ.P. 12(b)(3) for improper venue. Venue is proper in this case, however, based on 28 U.S.C. § 1301(c),
17
because PI is subject to personal jurisdiction in this forum.
See, e.g., Origin Instruments,
The court grants Eyecity’s motion to dismiss and dismisses this action against it without prejudice by Rule 54(b) judgment filed today. The court denies Pi’s motion to dismiss.
SO ORDERED.
Notes
. The court recounts the pertinent evidence according to the standards that apply when it decides a motion to dismiss without conducting an evidentiary hearing. The court accepts as true the uncontroverted allegations of AEI’s complaint and resolves in AEI's favor any factual conflicts posed by the parties' affidavits. See
Latshaw v. Johnston,
. For technical reasons, when Internet users point their browsers at "peepers.com,” they are linked to the site "peepers2000.com.”
. PI also uses the "peepsun.com” address.
. "E-commerce” is defined as "[Commercial activity that takes place by means of connected computers. Electronic commerce can occur between a user and a vendor through an online information service on the Internet, or a BBS, or between vendor and customer computers through electronic data interchange (EDI).” Microsoft Encarta World English Dictionary (computer version).
. AEI also requests that defendants be required to transfer the "peepers.com” domain name to AEI and that they be enjoined from using that domain name.
. A "server,” short for "file server,” is a "computer in a network that stores application programs and data files accessed by the other computers in the network.” Microsoft Encarta World English Dictionary (computer version).
. The court permitted AEI to conduct discovery for the purpose of opposing defendants' motion to dismiss. The court also allowed the parties to file additional briefing (a surre-ply and final reply) and additional evidence (a reply appendix) to that normally permitted under the local civil rules. Accordingly, although defendants filed their motion to dismiss on October 12, 1999, briefing did not conclude until April 6, 2000. The court heard oral argument on May 11, 2000.
. The court recognizes that it must resolve conflicts in the parties’ affidavits in favor of AEI as the party seeking to establish in per-sonam jurisdiction. AEI relies on ambiguities in the briefing, however, to argue that the court must presume that Eyecity owns the domain name. In their reply appendix, defendants have established that PI owns the domain name. In its surreply, AEI has not introduced contrary evidence. The court therefore holds that Eyecity has successfully countered AEI's assertion that Eyecity owns the "peepers.com” domain name.
. This result is not inconsistent with the court’s holding below regarding PI because there the court is basing its personal jurisdiction holding on specific, not general, jurisdiction.
. The Fifth Circuit adopted Zippo’s sliding scale in
Mink. Mink,
.
See CompuServe, Inc. v. Patterson,
.See Soma Med. Int’l v. Standard Chartered Bank,
.
See Thompson v. Handa-Lopez, Inc.,
. This conclusion is made in the context of Pi’s challenge to in personam jurisdiction and suggests no view concerning the merits of AEI’s causes of action.
. A "clickwrap agreement” allows a consumer to assent to the terms of a contract by selecting an "accept” button on the web site. See id. at 1080 n. 11. If the consumer does not accept the terms of the agreement, the web site will not complete the transaction. Id.
. Thralow states in his deposition testimony that PI chose not to include a Texas disclaimer because "we will ship product anywhere.” P.App. at 52. PI could have opted, however, to follow an approach like the one in
Ty, Inc. v. Clark,
. Section 1391(c) provides:
For purposes of venue ... a defendant that is a corporation shall be deemed to reside in any judicial district in which it is subject to personal jurisdiction at the time the action is commenced. In a State which has more than one judicial district and in which a defendant that is a corporation is subject to personal jurisdiction at the time an action is commenced, such corporation shall be deemed to reside in any district in that State within which its contacts would be sufficient to subject it to personal jurisdiction if that district were a separate State, and, if there is no such district, the corporation shall be deemed to reside in the district within which it has the most significant contacts.
