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AM/PM Franchise Ass'n v. Atlantic Richfield Co.
584 A.2d 915
Pa.
1990
Check Treatment

*1 lio A.2d 915 ASSOCIATION, Miluzzo, FRANCHISE Salvatore

AM/PM Williаms, Recotta, Hastings Robert E. Paul Robert J. Doyle, Appellants, Thomas E.

v. COMPANY, Appellee. ATLANTIC RICHFIELD Pennsylvania. Supreme Court of Argued Jan. 1990. Decided Dec. *4 Weiss, Mawr, Bryn H. Goldstein,

Sol L. Nancy Philadel- appellants. for phia, I. Thompson, Coleman,

Charles James D. Philadelphia, appellee. NIX, C.J.,

Before and LARSEN, FLAHERTY, McDERMOTT, ZAPPALA, CAPPY, PAPADAKOS and JJ.

OPINION OF THE COURT CAPPY, Justice. us appeal by

Before is an members of a franchisee association from an order of the Superior Court Pennsyl- 1987, vania at No. Philadelphia 14, 1988, issued April affirming the order Court of Common Pleas at No. 1986, 157 November Term dated June sustaining preliminary defendant’s objections in the nature of a demur- rer and dismissing action. granted

We allocatur determine whether the named appellants (“plaintiffs”) alleged have facts sufficient sustain cause of action when aver that the they purchased appellee (“ARCO”) from not in was conformance with the warranties made and in their resulted suffering determination, economic harm. such making we address the question of whether such damages consti- will,” good tute a “loss of good and whether will speculative are too as a matter of to permit law recovery. herein, For the reasons set forth find that the plaintiffs alleged sufficient facts to entitle them to proceed with their claim and that the claimed are speculative nor so as to them deny attempt an at recovery. We reverse the decision of Superior Court in part affirm in part.

PROCEDURAL HISTORY ARCO filed preliminary objections the nature of a demurrer Appellants’ complaint, claiming that the dam-

115 of good stemmed from a loss by Appellants ages sought and not as a matter will, rеcoverable speculative which are plain- the defendants claim that the Additionally, of law. theory. to recover tort entitled under a tiffs should be objections preliminary sustained ARCO’s The trial court complaint. Appellants’ and dismissed court, affirmed trial ruling the the The Court Superior law, damages Pennsylvania under current holding that a loss of the claims due to sought for breach traditionally as good will are not recoverable the speculative. Additionally, too considered to be been the was not entitled plaintiff held that Superior Court in tort, finding duty parties of the act that recover principles. and not tort arises under contract good faith Court, Judge Superior of the opinion In the dissent to the claim that the characterizes majоrity remarked Brosky will, he appellants’ while one for loss of as “view[s] appellee’s request profits by for lost occasioned claim a Pa.Super. 373 delivery product.” of an unmerchantable 580, 90, Judge Bro- Additionally, 542 A.2d as specu- loss with characterization sky disagreed lative, calculating may have stating “[although cases, still past, may and in certain problem a been here____ it a presents problem a I cannot see that problem, Further, before and comparison of the business should after unmerchantable delivery Id., Pa.Superior Ct. at prove enlightening.” to be 542 A.2d at 94-95. HISTORY

FACTUAL over 150 represent a class of The Plaintiffs claim AM/PM Mini Markets operated franchisees of ARCO during three and one-half New York Pennsylvania year period. agreements plain- into franchise

ARCO entered lease, a lessee comprised premises of a tiffs which were AM/PM mini-market and an gasoline agreement, dealer The agreement. products agreement mandated petroleum franchisees sell ARCO only products.1 forth complaint sets following facts: ARCO *6 with its began experimenting for gasoline formula unleaded and its franchisees provided gasoline with an unleaded oxinol, consisting blended with of methanol and 4.5% 4.5% grade tertiary (hereinafter gasoline butyl alcohol “the oxi- blend”) early 30, nol from 1982 September through 1985. During this three and a period, half year the franchisees required to sell the oxinol to their blend clients who desired unleaded gasoline. given The franchisees were no regular to opportunity buy gasoline unleaded from ARCO period. during

Plaintiffs claim that purchasers numerous of the oxinol gasoline experienced poor engine blend performance and fuel physical damage system components. Specifically, plaintiffs claim gasoline permitted that the oxinol an excess accumulation of alcohol and/or water which interfered with and, the of efficiency gasoline engines vehicles, in certain caused of or swelling plastic components rubber in fuel system in delivery and resulted engine damage. plain- The tiffs claim that did not conform to ARCO’s product. warranties about the problems As known, oxinol became blend plaintiffs claim drop to have suffered a in precipitous volume of their profits. business an attendant loss of Specifically, plaintiffs point to the rise from sales began until when sales to fall dramatically; allegedly due to oxinol blend gasoline. defective plaintiffs complaint, allege their three of counts Breach of Breach of Warranty, Misrepresen- Implied Duty, tation, and Exemplary Damages. They request damages for profits, consequential “lost damages.” and incidental append copy We note that have failed of the issues, agreements parties. Thus executed between certain such as adhesion, agreements whether constituted a contract of are fore- closed from our consideration we cannot make that determination without the relevant documents.

DISCUSSION is the Uniform inquiry we start our at which point (“the U.C.C.”), at codified 13 Pa.C.S. Code Commercial “Damages buyer of Section entitled seq. et § of the goods” is one regard accepted for breach us,2 and provides, in the case before provisions governing part: pertinent warranty.

(b) damages breach Measure —The differ- is the for breach measure place acceptance between ence at the time would accepted they and the value goods of the value warranted, special unless had if had been as of a different show proximate circumstances amount. *7 proper

(c) consequential damages. Incidental and —In consequential damages under incidental and any case dam- consequential incidental and (relating to section 2715 ages may also be recovered. buyer) Consequential is “Incidental and Section 2715 entitled in provides, pertinent part: Damages Buyer” damages resulting (a) damages. Incidental —Incidental include: the of the seller from breach (3) delay incident to any expenses other reasonable other or breach.3 damages re-

(b) damages. Consequential Consequential — seller include: from the breach of the sulting particular re- general from or (1) any resulting loss at time of of which the seller and needs quirements allegedly accepted which 2. The claim Thus, one warranty. 2714 is § believe not does conform governing provisions. reimbursing buyer damage provision aimed at is 3. The incidental rightfully rejecting goods, or in connection expenses in incurred included in effecting quoted not all the sections We have cover. Damages. courts below have ad- the subtitle of Incidental damages, parties nor have for incidental dressed claim litigation. contracting had reason to know and which could not reasonably prevented by cover or otherwise.4 Pursuant the provisions U.C.C., of the plaintiffs are entitled to seek “general” damages, so-called, under section 2714(b), and consequential damages as provided by section 2714(c).

There has been substantial confusion in the courts and among litigants about what consequential damages are actually and what types consequential damages are in a available breach of warranty case. buyer Where a the business of reselling goods prove can that a breach by the seller has caused him resales, to lose profitable buyer’s lost ‍‌​‌‌​​​​​​​​‌‌​​‌​​‌​‌‌‌‌‌‌‌​​​​​​​‌​​‌​​‌​‌‌‌‌‌‍constitute a form of consequential dama ges.5 We hold now addition to general damages, there are three types profit lost recoverable as conse quential damages that may flow from a breach of warranty: (1) (2) loss of primary profits; loss of secondary profits; (3) (or loss of prospective dam ages, as they termed). are sometimes

In order to alleviate the confusion that has developed concerning the various damages, we use an example to help illustrate the different types.

General damages in the of accepted goods (such case here) as occurred are the actual difference value between goods as promised and the goods Thus, as received. suppose a buyer bought five hundred tires from a wholesal er that were to good condition, be delivered in and in that *8 condition $2,500. would be worth The tires were delivered with holes in them rendered them which worthless. The buyer $2,500 would be entitled to from the seller—the difference between the value of the tires as warranted and received; the value of the tires as those would be the general damages.

4. Another Consequential Damages section of the section includes a provision addressing injury person property; or a matter which is not before us. See, generally, U.C.C. § comment 6 to be damages generally are

Consequential understood which flow from damages naturally proximately other damages: tyрes profit and include three of lost the breach (3) (2) (1) profits; profits; lost primary secondary lost profits, also to as prospective commonly of referred loss damages. good will are the primary profits

Lost difference between goods from the reselling would have earned buyer what the had there no breach and what was earned been question Thus, if occurred. of tires buyer after the breach $5,000, for he proved that he would have resold tires $2,500 for loss of to claim an additional tire would be able he profits; the difference between what would have earned did earn actually from of the tires and what he the sale (or sales) from from sale lack of the tires. sold, hubcaps example,

If of the tires also for buyer loss tires, he аlso suffer a every set would term damages These are what we hubcap profits. types secondary profits.” “loss of disgruntled

If customers so buyer’s regular longer frequented no about the defective tires patronize competitor’s a buyer’s began business and business, good a “loss of would have suffered buyer nonconform profits will” the direct loss of from the beyond affected ing adversely his future would be goods; business Thus, damages result of the defective tires. a sales of lost on sales rather than on profits refer to future goods themselves. defective simple to un- example framework provides While this possible damages types derstand the different case, encompass myriad it does not breach of arise, can a claim circumstances which nor of these different specify does it which in Pennsylvania. been allowed general damages under recognizing

In addition dam Code, allows consequential 2714 of the Pennsylvania § See, e.g., to be recovered. ages in the form of lost *9 120 432 Soya, 217,

Kassab v. Central Pa. (1968); 246 A.2d 848 v. First Delahanty Pennsylvania N.A., Bank 318 Pa.Su 90, (1983); 464 A.2d 1243 per. Bozzo, Frank B. Inc. v. Division, 35, Electric Weld 283 Pa.Super. 702, 423 A.2d 617, 495 Pa. 435 aff'd, (1981). A.2d 176 See also National Corporation Controls v. National Semiconductor Corpo ration, (3d 833 F.2d 491 Cir.1987) and Kunststoffwerk Dick, Inc., Huber v. (3d R.J. 621 F.2d Cir.1980). 560 Alfred has, however, Pennsylvania disallowed will dam- finding them ages; to be too speculative permit to recovery. In the cases disallowing good will damages, part of the reason we found them too speculative is that were not contemplated by the at parties the time the contract was made. 1977, this court had occasion to re-examine sections

2714 and 2715 of the Uniform Commercial Code the case of R.I. Lampus Co. v. Neville Cement 474 Corp., Products 199, (1977). Pa. 378 A.2d case, Before the Lampus required the party seeking consequential damages in the form of lost profits to show that there “special were circum- stances” indicating that such damages actually con- templated by the at the parties time entered into the rule, agreement. test, This termed the “tacit-agreement” “permitted] the plaintiff to damages arising recover from special only circumstances if ‘the defendant fairly bemay supposed have assumed or consciously, to have warrant- ed the plaintiff assumed, that it reasonably suppose [such ” liability] when thе contract was made.’ Co., R.I. Lampus 474 Pa. supra, (1977). (cites at 378 A.2d at 291 omitted) (brackets in original), quoting from J. White & R. Summers, Commercial Code Uniform

In Lampus, we overruled the restrictive “tacit- agreement” test replaced it with the “reason to know” test; which requires that a seller knows of a buyer’s “[i]f general particular requirements needs, or that seller is liable for the resulting consequential whether or contemplated that seller or agreed damages.” such Id., (1977) 474 Pa. at 378 A.2d at (emphasis Thus, in order to supplied).6 obtain consequential damages, *10 prove need plaintiff only that the damages were reason- at the time ably agreement foreseeable was entered into.7

Turning hand, to the case at we must determine the plaintiffs alleged whether have sufficient per facts ‍‌​‌‌​​​​​​​​‌‌​​‌​​‌​‌‌‌‌‌‌‌​​​​​​​‌​​‌​​‌​‌‌‌‌‌‍to mit them to proceed with claim for consequential dam ages. note that the of initially prelimi-

We standard review for nary objections is a limited one. As we stated in Vattimo 241, Inc., 1231, v. Lower Bucks 502 Pa. 465 A.2d Hosp., (1983): 1232-33

All in complaint material facts set forth as well as all inferences reasonably deducible therefrom are admitted as true for of purpose this Clevenstein v. [the review.] Rizzuto, 397, (1970). 439 Pa. 266 A.2d 623 The question whether, presented by demurrer is on the facts averred, the law that says certainty recovery no is possible. Hospital v. Misericordia Philadel Hoffman (1970). 439 Pa. phia, 267 A.2d 867 Where a doubt sustained, exists as to whether demurrer should be this doubt should in overruling be resolved favor of it. Birl Co., Philadelphia v. Electric 402 Pa. 167 A.2d 472 (1960). complaint, this the plaintiffs alleged, have inter alia: expressly through agreements, ARCO warranted its

mailgrams and brochures that its oxinol gasoline was high quality, better for the environment and would not damage automobiles; or older new that the oxinol damaged engines; was merchantable because it that it ordinary purpose was not fit for the for which it was intended; that that the plaintiffs relying ARCO knew on the skill of the to select or defendants furnish suitable gasoline; that ARCO’s actions constituted a of ex- breach U.C.C., Lampus 6. is in with section 2-715 of the accord comment states; (1978), agreement’ recovery which 'tacit test for the "[t]he consequential damages rejected.” is 2-715, Accord; comment U.C.C. § which resulted in plaintiffs warranties harm to the press profits, lost incidental consequential the form of dam- ages. forth, above, our standard of

Based on review as set plaintiffs that the set sufficient believe fоrth facts to state complaint their a cause of action under the breach counts. profits, seek lost incidental and consequen- damages.8 courts, tial The defendants and the lower how- ever, good considered these lost damages will. We believe lower courts and the defendants are categorizing error in all the claimed damages. separately types We address the different claimed.

LOSS OF PROFITS FOR GASOLINE SALES plaintiff The first claim the makes for is for the lost from the of profits gasoline. plain sales The tiffs claim that the the defendant warranty by breach the caused the to lose sales concerning gasoline plaintiffs during year period they a three and one half while received nonconforming gasoline from ARCO. the case of Kas (1968), A.2d 848 sab v. Central Pa. Soya, permitted profits plaintiff lost for cattle sales when the cattle, that harm to their showed the defective feed caused causing allega the to their cattle. The public stop buying tion here is similar. the gasoline buying public When defective, gasoline that the was many stopped discovered purchasing gasoline. ARCO and it one

Employing reasoning taking step the Kassab further, that the here are entitled to plaintiffs we believe did not their gasoline buying community buy show the of the gasoline through from 1982 1985 because reasonable and harm their gasoline belief that the was defective would The sales are to the lost engines. gasoline comparable lost consequential plaintiffs profits, and dam- The claim "lost incidental herein, hоwever, ages." profits” type are As we noted "lost damages. consequential damage; separate category not a The between the two Kassab. distinction sales cattle one had the feed all at bought the Kassabs is that cases instant all their livestock affected. The and thus was time gasoline regular intervals bought their plaintiffs on could sell month. profit they per earn what only could all the plaintiffs the sold argument defendant’s —that they may the point. While they bought gasoline —misses they significantly gallons sold fewer every gallon, sold have delivered noncon- allegedly that ARCO during period Thus, during period, this forming gasoline. plaintiffs’ defective just directly as attributable lost sales were were attributable to the defec- profits lost gasoline examрle previously.9 in the we used tires tive Thus, gasoline of defective prior if to the manufacture 100,000 month month gallons per every plaintiffs sold only gasoline, as a of the defective sold they and then result 60,000 every month until ARCO discon- gallons per month profits gasoline, then have lost tinued 40,000 per on month for gallons received they would have fact, are, in period.10 profits Lost year the three claimed earned plaintiff actually what the the difference between not have earned had the defendant they and what would gasoline allegedly Because the was committed breach. warranties, plaintiffs may conformance with for the on a gasoline be entitled lost breach are theory. The lost sales what we are profits,” “loss of recovеrable primary termed upon proper proof. 2715 of the U.C.C. pursuant *12 § furthermore, of cover note, remedy the We of the plaintiffs. Section was unavailable to case, example, requirements a tire involves 9. The current unlike the requirement quantity agreement. In rather fixed contract than a contract, profits diming period in seller of time which the lost primary profits. The supplies nonconforming goods lost constitute buyer purchased prove would require does not that the he have Code permits buyer usually required, to amount § the same as buyer mitigate by Thus need his "cover or otherwise.” buy goods them his and then be unable to sell usual amount profits. he can claim a loss before only represent figures representational and do not 10. Thе used are plaintiffs. any by made claims limits a plaintiffs U.C.C. to recover when he ability could prevented damage such or “by cover otherwise”. Pur- code, to the suant cover is defined as the buyer’s purchase goods of substitute at a commercially price. reasonable The can from buyer recover the seller the difference be- price goods tween contract and the cost of bought as 2712, defining cover. 13 Pa.C.S. “cover” and damages § recoverable, in provides, pertinent part:

(a) manner Right and of cover.—After a breach within (relating buyer section 2711 to remedies of in general; interest of in security buyer rejected goods) the buyer making “cover” faith may by good and without unrea- delay any purchase sonable reasоnable of or contract to purchase goods substitution for those due from the seller. here, plaintiffs

The their by allegations, could not “cov- er;” they contractually required purchase all their effect, they accept from ARCO. had to allegedly nonconforming gasoline possible and had no way Thus, to avoid the attendant loss of profits. since cover, could not only remedy was available them was to file suit.11

Furthermore, note we that Section 1106 of the U.C.C. provides: provided by remedies this title shall liberally be

[t]he administered to the end that the aggrieved party may put in as the other position party as had if consequential special but neither or nor fully performed penal damages may except specifically providеd be had as in this title or other rule of by (emphasis supplied). law. compels interpreta- Code itself us to be liberal our tion of types permit. We would there- fore proceed allow with their claims for lost states; relating 11. The comment to the Code for the section to cover sales, envisages definition of "cover ... a series of contracts or "[t]he sale; single goods as well as a contract or not identical with those commercially involved but usable reasonable substitutes under the circumstances____” *13 during period supplied allegedly ARCO profits gasoline nonconforming gasoline. PROFITS FOR OTHER THAN

LOSS OF ITEMS

GASOLINE SALES allege that in addition to a loss of plaintiffs of gasoline, they for sales of had a concomitant loss mini-marts for other items that sold their sales suppliеd of time that ARCO nonconform during period rationale is that when the number of ing gasoline. Their decreased, so did the number of gasoline customers buying words, mini-mart. In other customers items at the buying a result of the facets of their business suffered as related This is what we charac gasoline. type injury defective meaning that secondary profits;” terize as “loss of result of the products sales of other suffered as a breach an to address opportunity This court has not had warranty. are whether these recoverable. types us, plaintiffs’ allega- the essence of the case before it is frequent is that customers the mini-marts because tions gasoline. they purchase to do so at the time convenient gasoline buying foremost of the mini-mart are Customers and sundries gasoline primary purchase is their patrons; Here, claim purchases. are their incidental incidental sales so affected the product that the primary of their business. aspects as to create a loss other sales dropped if sales It is to assume that reasonable on the mini-mart ripple there a effect dramatically, was does not con- primary product Additionally, sales. when it is foreseeable that form we believe that warranty, to the Thus, permitting secondary profits. a loss of there will be requirement correspond with these would and the Code. Lampus, supra, set forth foreseeability to assume there will be loss It is much less foreseeable nonconforming products are secondary profits when is a primary that unless it ones. We believe primary the causal warranty, conform to the product that does not the breach and the is too attenuat- relationship between loss *14 profits.12 for the loss of damages secondary permit ed to presents find the us a that fact situation before alsoWe in that the to problem plaintiffs were able further goods in or any by buying the harm substitute mitigate way Thus, was defec- plaintiffs’ primary product the “cover.” remedy by unable to the situation tive and supplier. from another buying gasoline rea- presents compelling case present find the We profits. of damages secondary for loss permitting for sons case, a Henceforth, primary ‍‌​‌‌​​​​​​​​‌‌​​‌​​‌​‌‌‌‌‌‌‌​​​​​​​‌​​‌​​‌​‌‌‌‌‌‍in of when a breach alleged nonconforming the is to be product plaintiff purchasing by is to cover substitute plaintiff the unable the should proper proof, plaintiff hold that goods, upon secondary loss profits.13 to sue for be entitled LOSS OF GOOD WILL recovery for Historically, Pennsylvania has disallowed in or breach of prospective profits will loss of upon relied for this generally The cases warranty cases. Schulz, v. Tire Co. 295 Pa. Michelin are proposition Sons, Inc. v. Consolidat- Harry Rubin & (1929); 145 A. 67 America, 396 Pa. (1959); ed Co. 153 A.2d Pipe 217, 246 A.2d 848 v. 432 Pa. Soya, and Kassab Central involving warranty, plaintiff is breach of the 12. As with all cases proving charged that the defendant’s breach is with the burden of Thus, proceed proximate order to cause of the harm suffered. case, alleged plaintiffs prove that nonconfor- here must their gasoline loss sales as well caused both their mance of requirement one sales. This is an arduous as their loss mini-mart plaintiffs can this opinion as whether meet we render no court, However, is for trial in its we note that this burden. wisdom, plaintiffs met the threshold of whether decide proof case to the factfinder. to submit dependent “primary product” be on the 13. will What constitutes However, product” "primary we would define a facts of each case. aggrieved party upon relies for substantial item which the an plaintiff must show that without of its The amount revenue. severely product, incapacitated. his would be business on these cases rely the lower courts defendant and “good claims are that the proposition for the matter of law speculative too as a thus damages” and in its is seductive analysis this recovery. While permit cases and of each of these the nuances ignores it simplicity, Products v. Cement Lampus Co. Neville the effect R.I. on area of law. Corp., has had this Sons, the court supra, case of Rubin & fact, holding [permitting if such were remarked “[i]ndeed con- never parties which the damages], good will contract of every seem to involved would templated Id., 396 Pa. at 513, 153 A.2d at sale.” test— Lampus “reason-to-know” the advent of the With *15 under each holdings foreseeability is a test which —the effect, since precedential much less cases have these tacit-agree- than the less restrictive Lampus test is much ment test. as one for their claim style do not

Although plaintiffs court, and Court, the trial damages, Superior good will lost claim for all characterized the defendant have actually damages. What good as in this case will profits consterna- caused much has good damages will constitutes serious in fact have We litigants. courts and tion to the dam- will seeking good are even that the doubts in case issue determine that However, in order to ages. good will what us, must first discuss before are allowable. they are and whether is a noted, good will aptly As one commentator “[l]oss In a to define. and, such, is difficult concept mercurial 14 Other profits.” loss of future sense, it refers to a broad a loss of will to be good loss of considered jurisdictions good Generally, among customers.15 reputation and profits over have built that businesses reputation to the will refers of custom- the return by reflected of time that is the course Anderson, Damages, J.L. & Com. Consequential 7 Incidental (5th Co., Yards, 447 F.2d Purina Inc. v. Ralston Feed 15. Texsun Cir.1971). and the attendant that accom- purchase goods to ers Thus phrase “good damages” is such sales. will panies prospective profits and loss business coextensive reputation.

Secondly, decide will good we must when dam Essentially, in situation. arise a breach in a supplies will case which seller age good arises by buyer’s requirements only dictated quantity nonconforming providing the seller has ceased after goods goods. Dam has substitute buyer purchased —or to the loss of will this case would refer age good was able to buyer sales that after occurred business customers; his it does not refer goods to acceptable рrovide he is sell the during of time which forced to period to the nonconforming goods. dam good address whether will

Thirdly, we must held in permit as we speculative recovery, are too ages Kassab, Al Sons, supra. Michelin, supra, Rubin & cases, damages in those disallowed though we written in time when They are not recent. were basis, a more where simple conducted on business was forecasting unexplored market studies and economic sciences. computers, in an era which economic

We are now and demo- sophisticated marketing studies forecasting, *16 such, As accepted. we used and graphic widely studies are profits precluding prospective the rationale for believe that the realities of ignores “too speculative” under the rubric of modern economics. We the science of marketplace and should not be profits claims for prospective believe an given be Rather, plaintiffs should initio. barred ab their dam- attempt prove forth to set and opportunity ages. Appeals ago, the Third Circuit Court

Twenty years prospective profits claims for disallowing in case noted in not speculative may be once considered future:

129 or Pennsylvania view say approve This is future Pennsylvania position it will believe be the ad- damages]. Considering good will [prohibiting techniques of the use analysis market and made in vances lost computers be that sophisticated may it highly are no more than lost speculative of this nature profits hotel, of a or and factory destruction from the for its will reconsider reason Pennsylvania perhaps case. in a future rule Corp., Co. v. Union Carbide 422 F.2d Chemical

Neville (1970). 1205, 1227 rule. has come to reconsider that

We the time believe for so, position recovery our on doing we find (or step out prospective profits) practices techniques, as well as day modern business Professor by As noted jurisdictions.16 of other law conse- in his article on incidental and Anderson well-crafted damages, quential date, categorically courts have only Pennsylvania

[t]o circum- goodwill any for loss of under recovery denied stances, Pennsyl- oft-litigated an which has been issue from the Pennsylvania If one removes the cases vania. count, significant of the cases аllowed majority goodwill proper lost circumstances.17 recovery of Furthermore, by criticized repeatedly our rule has been See, damages. Many good will 16. state and federal courts now allow Cir.1975); R.E.B., Co., (10th e.g., Inc. Ralston Purina 525 F.2d 749 v. Inc., Digital Systems, Applied Data 708 Consolidated Data Terminals v. Illinois, (9th Cir.1983); v. 604 F.2d Roundhouse Owens Inc. F.2d 385 Co., Yards, (6th Cir.1979); 447 Texsun Feed Inc. v. Ralston Purina 990 340, Lemon, (5th ‍‌​‌‌​​​​​​​​‌‌​​‌​​‌​‌‌‌‌‌‌‌​​​​​​​‌​​‌​​‌​‌‌‌‌‌‍Cir.1971); 1016 Isenberg Ariz. P.2d F.2d 660 v. 84 327 Co., (1958); Winery Supreme Cooperative Wine 393 Delano v. Growers’ 666, (1985); Corp. v. Hydraform 1066 Products 473 N.E.2d Mass. 187, (1985); Corp., A.2d 339 Steel & Aluminum 127 N.H. 498 American 388, (1970); Co., 1 Robert Ill.App.2d N.E.2d Adams v. J.I. Case 125 261 852, Donaldson, Aggregate Surfacing 366 Corp., 47 A.D.2d T. Inc. v. 793, dismissed, (1975), appeal 37 N.Y.S.2d N.Y.S.2d 194 N.Y.2d 375 Allen, 106, (1975); Laminating Corp. v. 223 N.E.2d Sol-O-Lite (1960). Ore. 353 P.2d 843 Anderson, Damages, Consequential 7 J.L. & Com. Incidental *17 130 case reviewing In our courts and commentators.18

other not had a profits, we have prospective of on the issue law us since Kassab was decided come before case significant moon, time, on the astronauts have walked that 1968. Since amazing of computers capable developed have engineers made and have engineers physicians feats biomedical replacement. organ transplantation strides enormous of is not the same world as the world 1990 It is evident decided, nor the Michelin case was in 1929 when it was Kassab was in 1968 as it was when the same world even decided., technological developments rapid these While problems, they concomitant their not been without have possible that were not things possible many made have profits.19 prospective of before; including the calculation See, Corp., 422 F.2d Union Carbide e.g., Chemical Co. v. Neville Comment, 1205, Cir.1970); (3d and Business Loss Goodwill 1227 of Damages Com- Under Elements Reputation as Recoverable Uniform of Pennsylvania Experience, 75 Dick.L.Rev. § Code 2-715—The mercial 63, (1970); 199, Contracts, Peters, Yale L.J. Breach 73 Remedies for of (1963). 276-77 history engendered by extensive of allow curiosity our is 19. Further of contract case. prospective in breach ing for loss of claims 82, (1907), court said: Wernwag, 66 A. 242 this 217 Pa. In Wilson v. prospec- will show that cases of the well-considered An examination breach of a contract whenever profits may be recovered for the tive rejected by proof. They been the courts they susceptible are of prove them with sufficient damages only of the failure to because why they good reason certainty There can be no and definitiveness. capable definite estima- arе when should not be recovered 94, A., Id., 66 at 246. at tion.” also, & Bonding Co. v. Johnston & Insurance Massachusetts See Andrews, 270, (1941); Harder, Inc., v. 182 Hahn 22 A.2d 709 343 Pa. Bank, 338, (1956); 363 v. United Penn Pa.Super. Bolus 126 A.2d 519 247, (1987). Pa.Super. A.2d 1215 cases, although proof recognized court has these this difficult, difficulty should not damages might such be prospective to the claim itself: operate as an absolute bar justly refused be- contract cannot compensation for breach of produced, for there is loss is not proof amount of cause of the exact impossibility difficulty of the or even judicial recognition of the require in cases of does production proof. What the law such degree of with a fair evidence shall is that this character damages. Massa- for the assessment probability a basis establish Harder, Inc., 343 Pa. Johnston & Bonding Insurance Co. v. chusetts 270, & 22 A.2d really cases is no of contract problem proof in these breach warranty cases. In proof breach of problems of from the different *18 Michelin, supra, Rubin & reasons, overrule we For these Kassab, supra, they to the extent Sons, Inc., supra, and to damage from a claim for alleging plaintiff prohibit of law. matter will as a good is the speculation the issue of entwined with

Inextricably related to damages causally are proving difficulty earlier, proving causa- difficulty stated As we breach. to plaintiffs to operate permitting as a bar tion should Furthermore, to pursuant note that damages. we claim the Code, damages Commercial case law and Uniform our long As certainty. with mathematical proved need not be reasоnable basis from which provide can plaintiffs as permitted to damages, they calculate will be jury can their case. pursue to

Thus, try should be entitled plaintiffs we now hold that they are able prove good damages; provided will (1) that the such sufficient evidence to establish introduce warranty of and related to a breach profits causally were basis from (2) the trier of fact with a reasonable provide damages.20 which to calculate case, this we note that

Turning to the facts of damages, since good made no claim for will plaintiffs have incurred; having by cured the breach none was ARCO nonconforming gasoline. of the stopping supply time that the period for the of damages only claimed are internally attempt consistеnt as well as to craft law that is our historically consistent, as must strive to reconcile differences such, legitimate prohibit apparent. reason to As we see no become we never have prospective damages in of cases when breach in breach of contract cases. ways damages may re number of different 20. There are a jury speculation to the of and be submitted moved from the realm with a rational basis from which the longAs amount can be inferred. jury proof provides with “a reasonable basis” as the method calculating damages, to the trier fact. the issue should be submitted See, e.g., by jurisdictions. Eastman approach taken most This is the 359, 400, Co., U.S. 47 S.Ct. Photo Materials 273 Kodak Co. v. Southern F.Supp. (1927); Corp., 93 153 Macdonald v. 71 L.Ed. 684 (E.D.Pa.1950); Winfiеld 143, Inc., N.E.2d Ill.2d 281 v. Abbott Labs. 51 Schatz (1931); (1972); Jamrog, 179 N.E. 224 v. 277 Mass. 323 Hawkins Inc., N.J.Super. Sawyer, Apex Stamping & Metal Co. v. Alexander 138 A.2d 568 purchase forced to oxinol. holding the decision of the Thus, lower courts we reverse claim was for will plaintiffs’ damages.

CONCLUSION types profits now hold that there are three of lost We under consequential recoverable available (1) 2715 of the Commercial Code: Uniform § § (2) profits; secondary loss of primary profits; loss loss (3) good damages, prospective defined as a this reputation. categorization or business While court, a new for the we be- represents direction *19 it is the direction. lieve better note, do find that this case should be As a final we not The principles, warranty principles. on tort but on decided nature relationship parties is of contractuаl between on For that principles. and should decided contractual be reason, of the court below dismiss- uphold we decision the tort we do believe that our ing Additionally, claims. law or the Uniform Commercial Code authorizes case affirm exemplary damages claim for and thus legitimate Accordingly, of such claim. the lower court’s dismissal of the courts with respect reverse decision lower proceed- claims and remand case for breach the opinion. consistent with ings It is so ordered.

FLAHERTY, J., concurring dissenting ‍‌​‌‌​​​​​​​​‌‌​​‌​​‌​‌‌‌‌‌‌‌​​​​​​​‌​​‌​​‌​‌‌‌‌‌‍filed a and opinion.

NIX, dissenting and C.J., concurring this joins opinion. Justice,

FLAHERTY, concurring dissenting. and it loss opinion I insofar as holds join majority are conse- secondary profits recoverable primary and and 2715 the Uniform under quential damagеs § § claims Code, as it holds that tort Commercial and insofar damages claims for dismissed exemplary properly the court The those by majority’s upon below. rationale cogent. is most issues dissent, however,

I to the respect majority’s purport- with holding good will are damages ed recoverable. Recov- damages, will ery good meaning prospective loss reputation, and business is not at issue this case. majority states that the did not make a claim good damages. will Where no claim for such made, has it is for this jurisprudentially been unsound Court to raise and decide the issue. While the discussion on this might purported and what be seen as a decision dicta, and I inclined to point readily is dismissed as am it, least, preferable, it disagree say with would be presented that the issue not addressed until we are are at a case where issue.

NIX, C.J., dissenting this joins concurring opinion.

584 A.2d 927 Pennsylvania, Appellee, COMMONWEALTH

v. BARKELBAUGH, Appellant. Thomas Pennsylvania. Supreme Court of Sept. Submitted 31, 1990. Decided Dec.

Case Details

Case Name: AM/PM Franchise Ass'n v. Atlantic Richfield Co.
Court Name: Supreme Court of Pennsylvania
Date Published: Dec 28, 1990
Citation: 584 A.2d 915
Docket Number: 95 E.D. Appeal Docket 1989
Court Abbreviation: Pa.
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