Hill, J.
(After stating the foregoing facts.)
1. The decision of this case centers in the determination of the following questions made by the record: Were the bills of *394lading in this case through bills of lading? (a) Is this a suit ex contractu, — and if so, has the court of the county where the contract was made jurisdiction to try the suit filed for the alleged breach of the contract? (&) Was the demand at Cordele such as that a failure to produce the cotton at that point at the time of the first demand constituted a breach of the contract and a basis for recovery of damages for the breach of the contract, with interest from that date? (c) Was Cordele, or Savannah, the proper place to make the demand, and delivery of the cotton? (d) Can the contract of carriage be varied by parol testimony to prove a custom to stop cotton at Cordele (which was billed to Savannah) for purposes of compression, sale, etc.? (e) What is the measure of damages for breach of a contract consisting of failure to deliver cotton at point of destination?
The allegations in the plaintiff’s petition were, and the evidence showed, that one John F. Wise tendered 43 bales of cotton at Warwick, in Worth county, to defendant’s line of railroad to be transported to Savannah, Ga., consigned to “order notify” E. L. Harper, “via Cordele Compress,” and that the cotton was received by the defendant and a receipt or bill of lading given therefor, which bill of lading is set out in the facts above recited. By the terms of the bill of lading or contract the cotton was “to be transported over the road and delivered in like manner to consignees or the next company or carriers (if the same is going beyond its line of road) for them to deliver to the place of destination of said property, it being distinctly understood that this company shall not be responsible as common carriers of said property beyond its line of roa’d or while at any of its stations awaiting delivery to such carriers — the company being liable as warehousemen only. Subject to all the conditions embraced in the company’s bill of lading, for which receipt should be exchanged. Consigned to O/N E. L. Harper, Savannah, Ga. Via Cordele Compress,” etc. We hold that the above contract of carriage was a through bill of lading, by which the carrier was bound to deliver the cotton at Savannah, the point of destination named, notwithstanding the stipulation in the bill of lading itself that the carrier would not be responsible beyond its own line of railroad. Civil Code (1910), § 2726. This court has held, in the case of Atlantic Coast Line R. Co. v. Henderson, 131 Ga. 75, *39581 (61 S. E. 1111), and in numerous other cases, that a carrier1 might by contract limit its liability to its own line of road, but it could not do so by a mere stipulation in the bill of lading, unless the latter was expressly assented to by the shipper. See, also, Central R. Co. v. Hasselkus, 91 Ga. 382, 390 (17 S. E. 838, 44 Am. St. R. 37). As no such express contract appears in this case-between the plaintiff and the defendant, but instead a mere stipulation in the bill of lading that the defendant will not be responsible beyond its own line, the defendant would be liable in damages if it be shown that it has failed to deliver the cotton at the point of destination in good order.
2. This is a suit ex contractu, growing out of the above contract or through bill of lading and the alleged breach thereof. The contract was executed at Warwick, in Worth county, and the plaintiff brought suit in Worth superior court. It is insisted before this court that the superior court of Worth county did not have jurisdiction to try the case. The court of the county where such a contract as the above was executed has jurisdiction, and the plaintiff had the option of waiving the tort and suing ex contractu. Friedman v. Seaboard Air-Line Ry., 124 Ga. 472 (52 S. E. 763); Bates v. Bigby, 123 Ga. 728, 729 (51 S. E. 717); Central R. Co. v. Brunson, 63 Ga. 504; Civil Code (1910), § 2798.
3. The demands for the cotton were made at Cordele: the first in October, 1904, the latter on September 18, 1907. At the time of the first demand the bill of lading for the 40 bales of cotton was not indorsed by Mr. Wise, the consignor. Plaintiff’s first demand, therefore, was not good as to the 40 bales of cotton until the bill of lading had been properly indorsed so as to put the legal title in the plaintiff. In order to entitle the plaintiff to sue, it must have had the bill of lading properly indorsed, so as to give it the legal 'title thereto and the consequent right to sue as the indorsee or assignee of the bill of lading for any breach of the contract. It follows, therefore, that the verdict directed for the plaintiff on the basis of the first demand for the cotton at Cordele in October, 1904, before the bill of lading was properly indorsed, was reversible error. The plaintiff had no right at that time to make demand, much less to sue in its own right, for the 40 bales of cotton. Haas v. Kansas City &c. R. Co., 81 Ga. 792 (7 S. E. 629). The contract specified that the cotton should be *396delivered at Savannah, and we hold that it should have been delivered there. There are authorities to the effect that under certain circumstances, where a refusal by one party to a contract to comply with it on the demand of the other party is based on a specified ground, after suit upon the contract he will not be allowed to “mend his hold” and set- up other grounds why he might have refused, thus taking advantage of the other contracting party, who might have removed such grounds at the time had they been made. But this is different from the case of a person who has no title to a chose in action at the time he makes a demand, but subsequently acquires it. If he was' not authorized to sue for a breach of the contract at all at the time of the demand, but subsequently became the transferee of it, his right to sue, thus acquired, would not date back so as to authorize him to recover as of the date of the demand so made, with interest therefrom. It is to be noted that this is not a suit by the bank in trover, or in tort as pledgee, but is an action based on the contract; and that whatever may have been its rights with respect to the cotton as security for the draft held by it, it was not the transferee of the bill of lading, and therefore was not entitled to sue for a breach of it until such transfer or indorsement of it was made.
It is also insisted that the failure of the defendant railroad company’s agent at Cordele to deliver the cotton on demand was not based on” the failure of the plaintiff to deliver the bill of lading properly indorsed or assigned, but solely on the ground that he did not have the cotton. Whatever the ground upon which the first refusal to deliver the cotton was based, the agent was certainly within his rights and those of the carrier in refusing to deliver the cotton to the plaintiff as the transferee until the bills of lading were properly indorsed. He may have given the wrong reason, but the right conclusion, so far as the 40 bales are concerned. This applies, of course, to the refusal of the first demand for the 40 bales of cotton, upon which the directed verdict was predicated.
In discussing the question of demand for the cotton in this case, it, is not to be understood that we hold that a demand is necessary in cases of breach of contract and suit for damages therefor. The general rule is that no demand is necessary to the commencement of an action for'a breach of contract, and the exception in such cases is where the law or the contract so prescribes. Civil *397Code (1910), § 5512. We have been dealing here with the question of demand solely in connection with the direction of the verdict by the court on the basis of the first demand for the cotton at Cordele, when the bill of lading had not been properly indorsed, and with the measure of damages in connection therewith.
4. The custom of the trade, insisted upon, refers to the custom “at destination.” Civil Code (1910), § 2730; Ga. & Ala. Ry. v. Pound, 111 Ga. 6 (36 S. E. 312). And this is so notwithstanding a custom to stop cotton billed to Savannah at Cordele for compression, &e. Parol evidence of usage and custom to vary the terms of a plain, unambiguous written contract is not admissible. If the bill of lading constituted a through contract of carriage, its efficiency could not be destroyed by parol testimony, or by a custom in conflict with the contract. Civil Code (1910), § 5778; Park v. Piedmont &c. Ins. Co., 48 Ga. 601; Merchants Bank v. Demere, 92 Ga. 735, 740 (19 S. E. 38); Western & Atlantic R. Co. v. Ohio &c. Co., 107 Ga. 512 (33 S. E. 821).
5. What is the measure of damages in this case? In directing the verdict for the plaintiff the court made the demand at Cordele and the delivery of the cotton there on that date (October, 1904) the basis of the verdict directed. We do not think that the value of the cotton at Cordele on the daté of the first demand at that place was the correct measure of damages in this ease. As the bill of lading specified that the cotton should be delivered at Savannah, we think the measure of damages which the plaintiff is entitled to recover, if at 'all, is the value of the cotton at the time and place of delivery, less the freight, if it has not been paid. The general rule as to the measure of damages is, that if a common carrier fails to deliver goods according to contract, it is liable for the value of the goods at the time and place at which it engaged to deliver them. Cooper v. Young, 22 Ga. 271 (68 Am. D. 502), and citations; Taylor v. Collier, 26 Ga. 122, 126; Rome R. Co. v. Sloan, 39 Ga. 641; Atlantic Coast Line R. Co. v. Howard Supply Co., 125 Ga. 478, 482 (54 S. E. 530). Cordele was neither the initial shipping point nor the terminus specified in the bill of lading at which the delivery of the cotton was to be made. In the case of Rome R. Co. v. Sloan, supra, there was proof of the value of the cotton at Rome, the initial point, and the trial judge in that case had charged the jury that “the measure *398of damages is the value of the cotton at the time and place of its destination, or at any place from the jioint of shipment to the place of delivery, plus interest.” This court, in reviewing the above as an assignment of error, held that this charge was inaccurate, but harmless error under the facts in .that case, and the finding of the jury was allowed to stand. Without entering into a discussion of the basis on which the above ruling was made, it is perhaps sufficient to say that in the present case the verdict was directed by the presiding judge on the basis of the value of the cotton at Cordele, which was an intermediate point of shipment. No error appears in any of the other grounds of the motion for a new trial.
Judgment reversed.
All the Justices concur.