MEMORANDUM
I. INTRODUCTION
Plaintiff, Agora, Inc. (“Agora”), a Maryland corporation with its principal offices in Baltimore, has brought this diversity action against defendants Financial-Web.com, Inc. (“F.com”), F.com’s predecessor, Axxess, Inc., and its wholly-owned subsidiary, Stock Detective.com, Inc. The gravamen of Agora’s claim is its allegation that F.com, in a collection of internet web pages found on the F.com website called “StockDetective.com” (“StockDetective”), published defamatory statements of and concerning Agora by characterizing an online financial newsletter published by Ago-ra, Taipaonline, as an “unpaid promoter” of the securities on which Taipaonline re *699 ports. Pending before the court is F.com’s motion to dismiss for lack of personal jurisdiction and for failure to state a claim upon which relief may be granted. See Fed.R.Civ.P. 12(b)(2) and 12(b)(6).
No hearing is necessary. For the reasons set forth below, I am persuaded that Agora has failed to state a claim upon which relief may be granted. Because I will dismiss Agora’s defamation claim, I need not finally determine the question of whether this court may properly exercise personal jurisdiction over F.com. 1
II. MOTION TO DISMISS STANDARD
A complaint should not be dismissed for failure to state a claim under Fed.R.Civ.P. 12(b)(6) “unless it appears beyond doubt that the plaintiff can prove no set of facts in support of his claim that would entitle him to relief.”
Conley v. Gibson,
Rule 8(a)(2) requires only that a complaint include “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed.R.Civ.P. 8(a). A claimant is not required to “set out in detail the facts upon which he bases his claim” so long as the claim “will give the defendant fair notice of what the plaintiff’s claim is and the grounds upon which it rests.”
Conley,
III. FACTS
As set forth in the Complaint, Taipaon-line is the internet version of an investment newsletter, Tai/pan, which Agora has published for more than ten years. It has approximately 50,000 subscribers worldwide.
Since March 1997, F.com has published investment information in the nature of editorial content, stock quotes, financial charts and securities data on publicly-traded companies for its online readers free of charge. In July 1999, F.com began furnishing analyses of the disclosure policies of various securities analysts and stock pickers which, like Agora, publish financial and investment newsletters for the benefit of the investing public.
*700 F.com’s newsletter analyses are located within the StoekDeteetive website on a webpage denominated “The List.” A hyperlink to The List on the StoekDeteetive 2 page asks the reader “[i]s that a real stock analysis or a paid promotion? Find out if a favorite stock source is merely paid puf-fery.” Clicking on The List hyperlink transports the reader to The List itself, which is a webpage entitled “The Stock Detective Directory of Financial Information Sources Containing Paid Small-Cap Company ‘Analysis.’ ”
The introduction at the top of The List describes stock promoters as a “busy group ... constantly spinning new hype for the companies they promote.” It further identifies what it views as the “latest trend ... toward promoters who claim no compensation from the companies they’re writing about, but allude [sic] to unfettered trading in these companies’ shares.” Immediately preceding the table of publications named and the StockDeteetive’s ratings of their disclosure policies is an instruction directing the reader to “[e]heck out the key at the bottom of The List for a complete explanation of the disclosure ratings.”
Immediately preceding the key to the disclosure ratings referred to at the top of The List page, and found at the bottom, is the hyperlinked instruction, “Important: Please Read Stock Detective Guide to Pseudo-Research and Phony Financial Reports-first” (“the Guide”). When the reader activates the hyperlink to the Guide, the reader is advised that the disclosure rating policies of investment newsletters are critical because, inter alia, “[i]n today’s information age discerning unbiased research from paid promotion is often difficult. The distinction is important. In order to make the most informed investment decisions, individuals need to know whether the information guiding their actions consists of real reporting and analysis or mere puf-fery.” The Guide uses the disclosure policies of six publications to illustrate the level of varying kinds of disclosure policies. The Guide makes no direct or indirect reference to Taipaonline.
Upon returning to The List page, the reader finds Taipaonline named along with approximately seventy-five other publications. 3 Taipaonline is listed as an online publication. Its disclosure rating is listed as follows: “unpaid promoter.” According to the disclosure rating key provided by F.com, a rating as an “unpaid promoter” signifies “ ‘analysts’ or ‘stock pickers’ who claim they are not paid by the companies for publishing reports, but acknowledge that they do or might trade in shares of the companies they’re writing about.” 4
*701 By clicking on the word “internet” in column two, immediately adjacent to the Taipaonline name on The List, the reader activates a hyperlink which transports the reader directly from the StoekDeteetive website to the Taipaonline website. In the “Our Policy” section of the Taipaon-line website, Agora explains that
[mjembers of the organization, its officers, directors, employees, and associated individuals may have positions in investments referred herein and may add to or dispose of the same.
But while we encourage our editors and analysts to put their own money where their mouth is, the editors, staff, and associates of the Taipan Group, as well as its directors, employees and associated individuals, are prohibited from trading on this information until after the information is published — i.e., at least 3 days after our publication has been mailed to our subscribers.
Agora alleges that it does not provide “paid small caps ‘analysis.’ ” Complaint at ¶¶ 17-20. Agora further contends that it does not engage in “pseudo-research” and “mere puffery,” but engages in “real reporting and analysis” Id. Finally, Agora contends that it has never received any fees from stock issuers or their representatives to recommend a stock. See id. Agora singles out for particular attention F.com’s use of the term “unpaid promoter” in association with Taipaonline. See id. at ¶ 18. Nevertheless, Agora does not contend that Taipaonline’s disclosure policy, which Agora acknowledges is directly accessible by a StoekDeteetive reader by way of a hyperlink to Taipaonline’s website, is inconsistent with The List’s definition of an “unpaid promoter.”
IV. ANALYSIS
Under Maryland law (which the parties agree is applicable in this case), in order to make out a prima facie case of defamation the plaintiff must allege that (1) the defendant made a defamatory communication, i.e., that he communicated a statement tending to expose the plaintiff to public scorn, hatred, contempt, or ridicule to a third person who reasonably recognized the statement to be defamatory; (2) that the statement was false; (3) that the defendant was at fault in communicating the statement; and (4) that the plaintiff suffered harm.
See Peroutka v. Streng,
Settled First Amendment doctrine establishes that the burden is on the plaintiff to prove a publication is false before liability may attach under state defamation laws, at least where a media defendant is involved.
See Milkovich v. Lorain Journal Co.,
Defendants’ principal contention in support of their challenge to the legal sufficiency of the one-count complaint is that plaintiff has sought to base its claim on a statement of opinion whose factual basis is fully disclosed. Though a statement of opinion is not'immune from suit, a statement is not actionable unless it asserts a provably false fact or factual connotation.
See Biospherics, Inc.,
Since the determination of whether a statement is capable of a defamatory meaning is a question of law to be determined by the court,
see Batson v. Shiflett,
The burden, therefore, is on Agora to allege facts which, if proved, would establish, as a threshold matter, the falsity of the alleged defamatory statements that were published by F.com.
See Milkovich,
Rather, recognizing that “words have different meanings depending on the context in which they are used and a meaning not warranted by the whole publication should not be imputed,”
Peroutka,
A. The Introductory Statements Cannot Reasonably Be Interpreted As Stating Actual Facts About Tai-paonline
The introductory statements, when read in context, indicate that they have the purpose and effect of pointing out that some publications engage in “paid small cap ‘analysis,’ ” “pseudo research” and “mere puffery,” instead of “real reporting and analysis,” and they generally introduce the reader to the asserted relevance of investment newsletters’ disclosure policies in evaluating the objectivity of financial and investment reporting. Furthermore, the introductory statements are extracted from and summarize the Guide, which advises the reader in more specific terms of the importance of evaluating newsletter disclosure policies. The Guide illustrates varying disclosure policies by evaluating the policies of six named publications. Taipaonline is not among these named publications. Nowhere within the Guide or the List is Taipaonline named in connection with or in close proximity to the introductory statements.
Thus, in proper context, F.com’s use of unquantifiable and indeterminate terms such as “real” and “pseudo,” and its generalized characterization of the practice of some publications as “puffery” cannot “reasonably [be] interpreted as stating actual facts” about Agora or its publication.
Milkovich,
I have no doubt, moreover, that the defendants’ use of the introductory statements, since they are not particularly directed at
Taipaonline,
is entirely consistent with “the rhetorical hyperbole and imaginative expression which has added much to the discourse of our Nation.”
Milkovich,
B. The Rating of Taipaonline As An “Unpaid Promoter” Is Not Actionable Because It Constitutes An Opinion Based On Disclosed Or Readily Available Facts
I next determine whether publication of the rating of Taipaonline as an “unpaid promoter” is actionable. 1 conclude on the facts as alleged by Agora that it is not.
*704
Maryland courts remain cognizant of Milkovich’s holding that the First Amendment does not create a wholesale defamation exception for anything that might be labeled opinion.
See Peroutka,
The principle that opinions based on disclosed facts are protected is well established.
See, e.g., Biospherics, Inc.,
When a statement is made in the form of an opinion, Maryland courts follow the Restatement (Second) of Torts, which distinguishes between “pure”, opinions— those based on disclosed or known facts-— and “simple” opinion — those based on undisclosed facts.
See Peroutka,
The example commonly used to illustrate the line between actionable and protected statements of opinion is provided by
Milkovich:
“[Ujnlike the statement, ‘In my opinion Mayor Jones is a liar,’ the statement, ‘In my opinion Mayor Jones shows his abysmal ignorance by accepting the teachings of Marx and Lenin,’ would not be actionable.”
Milkovich,
F.com’s rating of Taipaonline as an “unpaid promoter,” when analyzed under Peroutka and Milkovich, is fully protectable opinion based on disclosed facts. As alleged in the Complaint, F.com’s website clearly discloses the facts upon which its assessment of Taipaonline as an “unpaid promoter” is based. In particular, F.com discloses in the key to The List that it arrived at the opinion that Taipaonline is an “unpaid promoter” because Taipaonline ’s publishers “claim they are not paid by the companies for publishing reports, but acknowledge that they do or might trade in the shares of the companies they’re writing about.” Complaint at ¶ 11.
Moreover, F.com puts the reader on notice that the ratings are based on F.com’s evaluation of disclosure policies and not on any other undisclosed facts; the rating key informs the reader that the disclosure
*705
“ratings are the opinion of the publisher as defined above. [They] do[ ] not purport to be a complete analysis of the aforementioned media.”
Id. Peroutka,
The factual basis for the statement that Taipaonline satisfies F.com’s formulation of “unpaid promoter” is confirmable, as acknowledged by Agora, by activating the hyperlink adjacent to Taipaonline’s name on The List and accessing Taipaonline’s own website. See id. at ¶ 14-15. At Taipaonline ’s site, the reader can readily review Taipaonline’s disclosure policy, which reveals that its “[mjembers, ... officers, directors, employees, and associated individuals may have positions in investments referred herein and may add to or dispose of the same.” Id. at ¶ 16. Further, the disclosure policy reveals that “while we encourage our editors and analysts to put their own money where their mouth is, the editors, staff, and associates ... as well as its directors, employees and associated individuals, are prohibited from trading on this information until after the information is published — i.e., at least 3 days after our publication has been mailed ..'..’’Id.
It is clear from the facts alleged by Agora that, like the statement “Mayor Jones shows his abysmal ignorance by accepting the teachings of Marx and Lenin,”
Milkovich,
Agora argues that F.com may still be subject to liability, notwithstanding the disclosure of the facts upon which F.com’s opinion was based, because F.com’s assessment that
Taipaonline
rates as an “unpaid promoter” based on Taipaonline’s disclosure policy is erroneous. In other words, Agora takes umbrage at F.com’s
redefinition
(for its purposes) of the term “promoter,” which Agora contends has an accepted meaning in securities markets. Agora’s argument in this regard is based on a flawed interpretation of
Milkovich;
nothing therein prohibits the appropriation and redefinition of so common a word.
5
*706
Indeed, if the word “murderer” does not enjoy such immutability in the law of defamation, then it is difficult to see why the word “promoter” should be so regarded.
Cf. Oilman v. Evans,
V. CONCLUSION
For the reasons set forth above, I will grant F.com’s motion to dismiss for failure to state a claim upon which relief may be granted.
Notes
. Defendants are paradigms of modern internet businesses and have a presence outside of their home states only in "cyberspace.” Thus, defendants contend that it would be constitutionally impermissible for a state or federal court in Maryland to exercise personal jurisdiction over them on state law claims. Agora has requested an opportunity to conduct jurisdictional discovery. Under the circumstances disclosed by the parties' submissions, I would be inclined to grant the request. For present purposes, however, I am satisfied that Agora has made a sufficient prima facie showing to justify my consideration of the legal sufficiency of its corn-plaint. See Mylan Labs., Inc. v. Akzo, N.V., 2 F.3d 56, 60 (4th Cir.l993)(when the court determines the issue of personal jurisdiction without a hearing, plaintiff's burden is to establish prima facie that personal jurisdiction may be exercised). If my dismissal of this case under Fed.RXiv.P. 12(b)(6) is reversed on appeal and remanded without any ruling on the personal jurisdiction issue, and if Agora does not consent to the transfer of this case to a district in which the defendants are unquestionably subject to personal jurisdiction, I shall consider further whether to permit jurisdictional discovery.
. StoekDeteetive focuses on publicly-traded securities listed on the over-the-counter bulletin board ("OCTBB”), an electronic securities quotation system regulated by the National Association of Securities Dealers ("NASD”). The OCTBB lists small startup companies that have not been listed on any national exchange and are not subject to federal reporting obligations.
. The List of 75 publications is a table comprised of three columns. From left to right, the first column lists each publication in alphabetical order; the middle column indicates the nature of the publication, with a hyperlink to that publication’s website if the publication is available online; and, the third column indicates StockDetective’s analysis of the publication’s disclosure policy.
. The complete ratings section provides:
Blanket Disclosure — one disclaimer fits all the companies discussed in a publication or website; reader is not informed whether the disclaimer applies to all, some or none of the companies
Full Disclosure — individual disclaimers for each company profile, including the form and amount of all compensation received by the publisher; meets guidelines established by Section 17(b) of the Securities Act of 1933
Identifiable Disclosure — a disclaimer accompanies each story about a specifically identified stock; better than blanket disclosure b,ut still falls short of the SEC required description of compensation
Insufficient Disclosure — insufficient or no information at all is provided to allow the reader to determine that a fee was paid for the “story” or research.
*701 N/A — disclosure information was not available to Stock Detective as of the date of the report
Unpaid Promoter — “analysts” or "stock pickers” who claim they are not paid by the companies for publishing reports, but acknowledge that they do or might trade in shares of the companies they're writing about
Note: The ratings associated with the publications listed in the above referenced table were compiled by Stock Detective from information or materials believed to be accurate. These ratings are the opinion of the publisher as defined above. This does not purport to be a complete analysis of the aforementioned media. Any person(s) with information which may be contrary to these findings or having information which should be added to this list, is encouraged to contact the editor at editor@st.ockdetec-tive.com.
Complaint at ¶ 11.
. Agora fundamentally misreads the import of the language from
Milkovich
on which it relies. The Court in
Milkovich
qualified the principle that an opinion based on disclosed facts is shielded from defamation actions by noting that "[e]ven if the speaker states the facts upon which he bases his opinion, if those facts are either incorrect or incomplete,
or if his assessment of these is erroneous,
the statement may still imply a false assertion of fact.”
Milkovich,
Agora mistakenly equates an "erroneous assessment” of facts with a disagreeable opinion. This reading runs not. only contrary to the well established principle that an opinion based on fully disclosed facts is not subject to defamation actions, but is contrary to the quoted language from
Milkovich.
Rather than addressing whether the opinion itself is "erroneous,” the above quoted passage in
Milkovich
is directed to the speaker’s stated understanding of the
fads
upon which she bases her opinion. When that understanding, or "assessment” of the facts is “erroneous,” or incorrect or incomplete, then the opinion may not be protected. The passage does not. purpoit to create liability in circumstances where, as here, the plaintiff believes an opinion to be "erroneous.”
Cf. Kapiloff v. Dunn,
Since Agora has not argued that F.com's assessment of Agora’s disclosure policy, as *706 that assessment is set forth in F.com’s definition of an "unpaid promoter,” is erroneous, incorrect, incomplete or inconsistent with the disclosure policy set forth on Taipaonline's website, the opinion that Taipaonline rates as an "unpaid promoter” is fully protected.
