delivered the opinion of the Court.
The Texas Dram Shop Act, which imposes liability on alcoholic beverage providers for damages resulting from the provision of alcohol to obviously drunk persons (“over-service”), also contains a section eliminating this liability under certain circumstances. Tex. Aloo. Bev.Code §§ 2.02(b), 106.14(a);
see F.F.P. Operating Partners, L.P. v. Duenez,
*395 I
Background
In November 1999, Respondent John L. Parker attended the grand opening of a Slick Willie’s Family Pool Hall, located in Harris County and operated by petitioner 20801, Inc. (Slick Willie’s). Parker contends that over the course of the evening the bar’s employees served him between ten and fifteen free alcoholic beverages, including two given to him by the manager, Craig Watson. Parker became involved in an argument with another patron, Anthony Griffin, at which point Watson asked Parker to leave. Outside, in the parking lot, Griffin punched Parker, causing him to fall and strike his head on the pavement. Parker alleges that he suffered a fractured skull and serious, disabling brain injuries as a result of this incident.
Parker sued Slick Willie’s under both a premises liability theory and the Texas Dram Shop Act (“the Act”), 2 alleging under the latter that Slick Willie’s and its “agents, servants and/or employees were negligent in that they provided ... intoxicating alcoholic beverages and liquor to [Parker] and Griffin when [Slick Willie’s] knew or should have known that [they] had become obviously intoxicated to such a degree as to present a clear and present danger to themselves and others ... [and that] such intoxication was a proximate cause of the damages suffered by [Parker].” Slick Willie’s moved for summary judgment on the grounds that Parker’s premises liability claim was precluded by section 2.03 and that Slick Willie’s had satisfied section 106.14’s safe harbor provision. See Tex. Alco. Bev.Code §§ 2.03(a), 106.14(a). The trial court granted the motion, and Parker appealed.
The court of appeals reversed in part, holding that while Parker’s premises liability claim was precluded by the Act, Slick Willie’s did not establish section 106.14’s third element: that it had not directly or indirectly encouraged its employees to violate the law.
II
Discussion
The Dram Shop Act imposes liability on alcoholic beverage providers (providers) for dámages proximately caused by the intoxication of individuals who were served despite being obviously drunk. Tex. Alco. Bev.Code § 2.02(b);
4
see Duenez,
(a) For purposes of this chapter and any other provision of this code relating to the sales, service, dispensing, or delivery of alcoholic beverages to a person who is not a member of a private club on the club premises, a minor, or an intoxicated person or the consumption of alcoholic beverages by a person who is not a member of a private club on the club premises, a minor, or an intoxicated person, the actions of an employee shall not be attributable to the employer if:
(1) the employer requires its employees to attend a commission-approved seller training program;
(2) the employee has actually attended such a training program; and
(3) the employer has not directly or indirectly encouraged the employee to violate such law.
Tex. Aloo. Bev.Code § 106.14(a).
Both parties agree that Slick Willie’s established the first two elements of this safe harbor provision. Slick Willie’s argues that, contrary to the court of appeals holding, it also satisfied the third element. More specifically, Slick Willie’s maintains that, with respect to the final element of section 106.14(a): 1) plaintiffs bear the burden of proof; 2) direct or indirect encouragement requires a showing that the employer acted at least knowingly or, where a failure to act is alleged, with conscious indifference; and 3) employers are not required to show enforcement at the time of the incident giving rise to the cause of action. We have not previously had occasion to address in any detail this unique statutory provision.
In construing a statute, our objective is to determine and give effect to the Legislature’s intent.
State v. Gonzalez,
The Legislature chose to subject alcoholic beverage providers to liability for damages caused by persons served after they were already obviously intoxicated; it also decided, though, to allow providers to avoid liability by having their employees attend certain training programs. Tex. Aloo. Bev.Code §§ 2.02(b), 106.14(a). This provision is a “carrot” that gives providers an incentive to ensure that their employees complete the training the Legislature has determined to be beneficial. The third prong of this provision, however, restricts its protection and reflects the Legislature’s concern that an employer might exploit this protection from liability by encouraging its employees to violate the law, increasing its profits while defeating the statute’s purpose. With this background in mind, we will address each of Slick Willie’s issues before turning to whether summary judgment was appropriate.
In its first issue, Slick Willie’s argues that once employers establish the first two elements of 106.14(a), the burden
*397
of proof should shift to the plaintiff to either raise a fact question as to those elements or show that the employer directly or indirectly encouraged the employee to violate the law. Parker, on the other hand, argues that the employer must carry the burden of proof on this “affirmative defense.” The Act itself is silent on this issue. We have previously noted that “[t]he comparative likelihood that a certain situation may occur in a reasonable percentage of cases should be considered when determining whether a fact should be allocated as an element of the plaintiffs case or to the defendant as an affirmative defense.”
Eckman v. Centennial Sav. Bank,
Slick Willie’s argues in its second issue that an employer cannot be liable unless it knowingly encouraged its employee to violate the law, or was consciously indifferent to its employee’s violation. Because “encourage” implies an overt act, Slick Willie’s maintains, imposing any lower mental-state requirement would impose liability based on mere inadvertence. Parker, in contrast, argues that the Legislature could have chosen to include a knowing standard in section 106.14 if it had so wished, and that the Court should not read it into the statute.
Viewing the statute as a whole, we are mindful that if courts interpret “encourage” too broadly, a provider will not receive the protection — and incentive to send their employees to training — that the Legislature conferred. If, on the other hand, courts interpret “encourage” too narrowly, *398 a provider would have few incentives to deny service to persons who are obviously intoxicated. Further, we disagree with Slick Willie’s that the plain meaning of encourage necessarily implies knowing conduct. 7 Although encouragement is generally intentional, it is possible, under certain circumstances, for providers to negligently encourage their employees to violate the law.
Weighing all of these factors, we conclude that a provider must act (or fail to act)
8
at least negligently to encourage its employees within the meaning of section 106.14. As we have long held, “the term ‘negligence’ means the doing of that which a person of ordinary prudence would not have done under the same or similar circumstances, or the failure to do that which a person of ordinary prudence would have done under the same or similar circumstances.”
Great Atl. & Pac. Tea Co. v. Evans,
This objective standard best comports with the Legislature’s intent to provide a broad shelter from liability for a provider who has complied with the first two elements of section 106.14(a) while also ensuring that this shelter not be abused. Thus, a plaintiff can show encouragement not only by direct evidence that the provider knowingly ordered or rewarded over-service, but also by circumstantial evidence that the provider engaged in behavior that a reasonable provider should have known would constitute encouragement. For example, 9 a provider might, without so intending, encourage its employees to over-serve by himself serving obviously intoxicated persons and thus modeling inappropriate behavior, or by failing to punish over-service, or by setting an excessively high minimum sales quota without regard to the number of patrons. 10
Finally, Slick Willie’s contends that the court of appeals erred in requiring Slick Willie’s to “prove enforcement of its alcohol policies on a particular occasion to satisfy the third element of [section 106.14(a) ].”
In support of its position on this issue, Slick Willie’s also argues that the term “employer” in section 106.14 does not include managers. Such a reading, however, would allow corporate and absentee providers to claim safe harbor protection even if the people they chose to run their establishments encouraged their employees to violate the law. We think that the Legislature did not intend to create so broad an exemption from liability, and we agree with Parker that for the purposes of section 106.14(a), “employer” includes “vice principals.”
See Hammerly Oaks, Inc. v. Edwards,
Having addressed each of Slick Willie’s contentions, we now apply our holdings to the facts of this case. In reviewing the trial court’s grant of summary judgment for Slick Willie’s, we take as true all evidence favorable to Parker, indulging every reasonable inference and resolving any doubts in his favor.
Provident Life & Accident Ins. Co. v. Knott,
We hold today that providers need not establish enforcement of their policies on the occasion giving rise to the suit, and Parker has not produced any evidence that Slick Willie’s or its vice-principals either continued serving Parker or Griffin after they were obviously intoxicated or directly or indirectly encouraged its employees to do so. We recognize, however, that Parker could not have reasonably anticipated the standard we announce today. We therefore reverse in part and remand to the trial court to allow Parker to conduct additional discovery and present further evidence to be considered in accordance with our opinion.
See, e.g., R.R. Street & Co. v. Pilgrim Enters.,
III. Conclusion
We reverse in part the court of appeals’ judgment and remand this case to the trial court for further proceedings. TexR-App. P. 60.2(f), 60.3.
Notes
. If, however, a provider fails to prove that it requires its employees to attend these training classes and that the employee in question actually attended, the actions of that employee will be attributed to the provider even if the plaintiff does not meet its burden.
. Chapter 2 of the Texas Alcoholic Beverage Code is commonly known as the Dram Shop Act. See Duenez, 237 S.W.3d at 683.
. The Texas Restaurant Association, Texas Retailers Association, Texas Petroleum Marketers and Convenience Store Association, and Texas Package Stores Association submitted an amicus curiae brief.
. Section 2.02(b) states that:
Providing, selling, or serving an alcoholic beverage may be made the basis of a statu-toiy cause of action under this chapter ... upon proof that:
(1) at the time the provision occurred it was apparent to the provider that the individual being sold, served, or provided with an alcoholic beverage was obviously intoxicated to the extent that he presented a clear danger to himself and others; and
(2) the intoxication of the recipient of the alcoholic beverage was a proximate cause of the damages suffered.
Tex Alco. Bev.Code § 2.02(b).
. Our research has not revealed any other state with a similar statute, and the parties have cited to none.
. The Act authorizes vicarious liability only if the provisions of section 106.14(a) are not satisfied.
See
Tex. Alco. Bev.Code § 106.14(a) (“For purposes of this chapter ... the actions of an employee shall not be attributable to the employer if [the three requirements tire met].”). This is in some ways similar to liability arising from the common law doctrine of respondeat superior, under which "an employer is vicariously liable for the negligence of an agent or employee acting within the scope of his or her agency or employment, although the principal or employer has not personally committed a wrong.”
Baptist Mem’l Hosp. Sys.
v.
Sampson,
. "[A] person acts knowingly, or with knowledge, with respect to the nature of his conduct or to circumstances surrounding his conduct when he is aware of the nature of his conduct or that the circumstances exist.” Tex. Penal Code § 6.03(b).
. We see no reason to create, as Slick Willie’s suggests, different standards for encouragement by acts as opposed to omissions.
. This list is not exclusive, nor must the examples given constitute encouragement in every case.
. Plaintiffs will generally be able to argue that the provider’s behavior over time, rather than any one specific act or omission, constituted encouragement to over-serve. Here, it would be difficult for Parker to make such an argument in light of the fact that the incident took place on the bar’s opening night. Conceivably, however, Parker could show that the relevant employees worked at other establishments owned by Slick Willie’s prior to the opening of the Slick Willie’s in question and were encouraged to over-serve at those locations. Further, as discussed below, Parker could attempt to show that Watson served him while Parker was obviously intoxicated, and that section 106.14(a) is inapplicable to Watson’s actions.
. We note, however, that the existence of such a policy would be a relevant circumstance in determining whether a provider negligently encouraged its employees to serve obviously intoxicated persons.
