OPINION
¶ 1 This case involves a contract providing that a surveyor’s liability to its client for negligently performing work may not exceed the surveyor’s fees. We hold that the liability-limitation clause is neither contrary to public policy nor subject to Arizona’s constitutional requirement that the defense of assumption of risk always be submitted to a jury.
FACTS AND PROCEDURAL HISTORY
¶ 2 The WLB Group, Inc. (‘WLB”), a surveying and engineering firm, entered a professional services contract with 1800 Oeotillo, LLC (“Oeotillo”), which planned to build townhouses near a canal. One of WLB’s duties was to prepare a survey identifying boundary lines and rights-of-way. After WLB completed the survey, the canal operator claimed an interest in a right-of-way that was not accurately reflected in WLB’s survey. This discrepancy caused the City of Phoenix to deny Oeotillo certain building permits.
¶3 Oeotillo sued alleging that WLB had negligently prepared the survey and thereby caused Oeotillo to incur increased costs from construction delays and additional engineering services and designs. WLB responded by arguing that any liability on its part was limited by a “Standard Condition” in the parties’ contract. This provision states:
Client agrees that the liability of WLB, its agents and employees, in connection with services hereunder to the Client and to all persons having contractual relationships with them, resulting from any negligent acts, errors and/or omissions of WLB, its agents and/or employees is limited to the total fees actually paid by the Client to WLB for services rendered by WLB hereunder.
*202 ¶4 OcotiUo argued that this provision is unenforceable as contrary to public policy. Rejecting this argument, the trial court granted partial summary judgment limiting WLB’s potential liabüity to the $14,242.00 in fees WLB had received. After the court entered judgment under Rule 54(b) of the Arizona Rules of CivU Procedure, OeotUlo appealed.
¶ 5 The court of appeals agreed that the liabüity-limitation provision does not violate public policy.
1800 Ocotillo, LLC v. WLB Group, Inc.,
¶ 6 WLB petitioned for review of the assumption of risk issue and Oeotillo cross-petitioned for review of the public policy issue. We granted both petitions because they concern important issues of statewide interest. We have jurisdiction under Article 6, Section 5(3) of the Arizona Constitution and Arizona Revised Statutes (“A.R.S.”) § 12-120.24(2003).
I.
¶ 7 Contract provisions are unenforceable if they violate legislation or other identifiable public policy.
See Webb v. Gittlen,
¶ 8 Courts, however, are hesitant to declare contractual provisions invalid on public policy grounds.
See
15 Grace McLane Giesel,
Corbin on Contracts
§ 79.3, at 18 (rev. ed. 2003) (“[Cjourts generally have acted cautiously in declaring a contract contrary to public policy.”). Our law generally presumes, especially in commercial contexts, that private parties are best able to determine if particular contractual terms serve their interests.
See Salt River Project Agrie. Improvement & Power Dist. v. Westinghouse Elec. Corp. (“SRP
”),
A.
¶ 9 In arguing that the liability limitation is unenforceable, Oeotillo cites an anti-indemnity statute governing architect-engineer professional service contracts and other statutes regulating certain forms of business organizations. None of these statutes, however, declares that a liability-limitation provision is unenforceable.
¶ 10 The anti-indemnity statute provides:
A covenant, clause or understanding in, collateral to or affecting a construction contract or architect-engineer professional service contract that purports to indemnify, to hold harmless or to defend the promisee from or against liability for loss or damage resulting from the sole negligence *203 of the promisee or the promisee’s agents, employees or indemnitee is against the public policy of this state and is void.
A.R.S. § 32-1159 (2008); see also A.R.S. § 34-226 (2000) (similar provision regarding contracts for construction or improvement of public buildings).
¶ 11 By its terms, A.R.S. § 32-1159 applies only to agreements to “indemnify,” “hold harmless,” or “defend” the promisee for its sole negligence. Agreements to indemnify or hold harmless are essentially the same and require one party “[t]o absolve (another party) from any responsibility for damage or other liability arising from the transaction.” Black’s Law Dictionary 749, 783-84 (8th ed. 2004). Provisions that impose a duty to “defend” require a party to “deny, contest, or oppose (an allegation or claim).”
Id.
at 450. In short, A.R.S. § 32-1159 concerns attempts to shift
all
liability for one’s own negligence to another party.
See Valhal Corp. v. Sullivan Assocs.,
¶ 12 The policy underlying the anti-indemnification statute clarifies why the distinction between indemnity and liability limitation is important. Anti-indemnification statutes are primarily intended to prevent parties from eliminating their incentive to exercise due care. See id. at 203-07. Because an indemnity provision eliminates all liability for damages, it also eliminates much of the incentive to exercise due care.
¶ 13 The provision in the WLB/Ocotillo contract does not completely insulate WLB from liability, as would an indemnity or hold harmless provision, nor does it require Ocotillo to defend WLB. The provision merely limits liability.
¶ 14 Although it is possible that a limitation of liability provision could cap the potential recovery at a dollar amount so low as to effectively eliminate the incentive to take precautions, this is not the case here. Under the Ocotillo contract, WLB remains hable for the fees it earns. The fees undoubtedly were WLB’s main reason for undertaking the work. Thus, WLB retains a substantial interest in exercising due care because it stands to lose the very thing that induced it to enter into the contract in the first place.
See Marbro, Inc. v. Borough of Tinton Falls,
B.
¶ 15 Ocotillo also cites statutes regulating various forms of business organizations. Under A.R.S. § 10-2234 (2004), a shareholder of a professional corporation “is personally and fully liable and accountable for any negligent or wrongful act or misconduct” the shareholder commits while rendering services on behalf of the professional corporation. Similarly, A.R.S. § 29-846 (1998) states that “[e]ach member, manager or employee performing professional services” on behalf of a limited liability company “shall remain personally liable for any results of the negligent or wrongful acts, omissions or misconduct committed by him.” Finally, A.R.S. § 29-1025(A) (1998) generally provides that a partnership “is liable for loss or injury caused to a person ... as a result of a [partner’s] wrongful act or omission, or other actionable conduct” in the course of the partnership’s business or with its authority.
¶ 16 Ocotillo argues that these statutes evidence the legislature’s intent to preclude professionals from limiting their liability through contract. But these statutes do not address contractual limitations of liability. Sections 10-2234 and 29-846 establish that professionals who organize under them do not enjoy the same protections against personal liability that generally results from incorporation or formation of a limited liability company. Section 29-1025(A) simply recognizes that a partnership is liable for the acts of the partners. WLB is not a professional corporation, a professional limited liability company, or a partnership. It is a tradition *204 al corporation, to which none of these statutes apply.
C.
¶ 17 We also decline to hold that liability-limitation clauses are generally unenforceable as contrary to a judicially identified public policy. Such clauses may desirably allow the parties to allocate as between themselves the risks of damages in excess of the agreed-upon cap, which could preserve incentives for one party to take due care while assigning the risk of greater damages to another party that might be better able to mitigate or insure against them.
See SRP,
¶ 18 Ocotillo relies on two cases from other jurisdictions. First, Ocotillo argues that we should follow
City of Dillingham v. CH2M Hill Northwest Inc.,
¶ 19 Second, Ocotillo relies on
Lanier at McEver, L.P. v. Planners & Engineers Collaborative, Inc.,
to limit the liability of [an engineering firm] and its sub-consultants to [the construction developer] and to all construction contractors and subcontractors on the project or any third parties ... so that the total aggregate liability of [the engineering firm] and its subconsultants ... shall not exceed [the] total fee for services rendered.
Id. at 241 (emphasis added). The court construed this clause as an indemnification, which the court then invalidated under Georgia’s anti-indemnification statute. Id. at 242-43. The court concluded that the provision would completely immunize the engineering firm from liability to third parties after the firm paid out an amount equal to its fee. Id. at 243-4. Although a third party could still sue the engineering firm, the firm would be entitled to reimbursement from the construction developer for any losses. Id.
¶ 20
Lanier
is not helpful to Ocotillo. The
Lanier
court itself distinguished the Ocotillo/WLB provision because it is “devoid of any reference to liability for third-party claims brought by the general public.”
Id.
at 243 n. 4 (citing
1800 Ocotillo, LLC v. WLB Group, Inc.,
¶ 21 In sum, we do not believe that liability-limitation clauses like the one at issue here are unenforceable as contrary to an identifiable public policy that clearly outweighs any interests in their enforcement.
II.
¶22 We next address whether the liability-limitation clause constitutes an “assumption of risk” subject to Article 18, Section 5 of the Arizona. Constitution. This section provides: “The defense of contributory negligence or of assumption of risk shall, in all cases whatsoever, be a question of fact and shall, at all times, be left to the jury.”
*205 ¶ 23 Because the constitution does not define the phrase “assumption of risk,” we must first consider what the phrase generally-meant at the time of our constitutional convention and the purposes animating the delegates when they included Article 18, Section 5 in the proposed constitution. At common law, the doctrine of assumption of risk served as an absolute bar to a plaintiffs recovery. Delegates to the convention were particularly concerned that courts had used the “unholy trinity” of assumption of risk, contributory negligence, and the fellow-servant rule to bar recovery by injured employees against their employers. Noel Fidel, Preeminently a Political Institution: The Right of Arizona Juries to Nullify the Law of Contributory Negligence, 23 Ariz. St. L.J. 1, 10-12 (1991).
¶ 24 After considering and rejecting a proposal to simply abolish the defense of assumption of risk, the delegates instead decided to mitigate its harsh effects by providing in Article 18, Section 5 that the defense will be both a question of fact and reserved to the jury in “all cases whatsoever.”
See Schwab v. Motley,
¶ 25 This background suggests that Article 18, Section 5 was intended to address “assumption of risk” in the sense of a defense that effectively relieved a defendant of any duty of care by completely barring recovery by the injured party. For example, in
Schwab,
[assumption of the risk as a defense ... always “rest[ed] upon the idea that the defendant [was] relieved of any duty toward the plaintiff.” The very basis of the doctrine was that the plaintiff had expressly or impliedly consented to the defendant’s negligent conduct, “the legal result [being] that the defendant is simply relieved of the duty which would otherwise exist.”
Id. (emphasis added) (citations omitted)(quoting W. Page Keeton, et al., Prosser and Keeton on the Law of Torts § 65, at 451, § 68, at 481 (5th ed.1984)).
¶ 26 The phrase “assumption of risk” has admittedly evolved in the nearly one hundred years since the adoption of our constitution.
Cf. Phelps v. Firebird Raceway,
¶27 We most recently construed Article 18, Section 5 in
Phelps,
which held that the constitutional provision applies to express assumptions of risk. In that case, a racecar driver agreed with a racetrack to “voluntarily accept the risks” and to “RELEASE! ], WAIVED, DISCHARGE! ] AND COVENANT ] NOT TO SUE [the racetrack] ... FOR ALL LOSS OR DAMAGE” he sustained ‘WHETHER CAUSED BY THE NEGLIGENCE OF THE [racetrack] OR OTHERWISE.”
Phelps,
¶ 28
Phelps
did not, however, address the issue presented here: whether a liability-limitation clause is an assumption of risk defense subject to Article 18, Section 5. Consistent with the background to this constitutional provision,
Phelps
focused on assumption of risk in the sense of a defense that would have completely barred any recovery — there an exculpatory clause relieving the racetrack of any liability. To be sure,
Phelps
referred in passing to the contractual provisions in
SRP
as involving “assumption of risk.”
See id.
at 413 ¶ 41,
¶ 29 There are good reasons to interpret “assumption of risk” as used in Article 18, Section 5 to refer only to defenses that effectively relieve the defendant of any duty. It was the harsh consequence of such a defense that caused the framers to reserve its determination to the jury. This concern is not implicated by agreements that reasonably limit rather than eliminate liability. Moreover, the benefits of such agreements in allowing parties to prospectively allocate potential losses in excess of the cap would be largely lost if their enforceability turned in every case on after-the-fact jury determinations.
See Gunnell,
If 30 We conclude that liability-limitation provisions generally are not a form of “assumption of risk” within the meaning of Article 18, Section 5. When such provisions do not effectively relieve a party from a duty to exercise due care, but instead merely place a ceiling on recoverable damages, they do not operate like the common law defense of assumption of risk. Construing Article 18, Section 5 to include such provisions would not comport with either the common meaning of the phrase “assumption of risk” at the time of the constitutional convention or with the purpose animating the framers.
¶ 31 We note that the WLB/Ocotillo liability-limitation provision does not purport to relieve WLB of all liability nor does it have that effect. It does not abrogate WLB’s duty toward Ocotillo, but instead limits the recoverable damages if the duty is breached. This clause is not an “assumption of risk” within the meaning of Article 18, Section 5.
III.
¶ 32 Ocotillo finally argues that even if liability-limitation clauses generally are not contrary to public policy or subject to Article 18, Section 5, the clause in its contract should not be enforced. In this regard, Ocotillo contends that the liability limitation was not freely and knowingly negotiated between the parties as required by
SRP
or it was contrary to Ocotillo’s reasonable expectations under the doctrine established in
Darner Motor Sales, Inc. v. Universal Underwriters Insurance Co.,
IV.
¶ 33 We conclude that the liability-limitation clause in the WLB/Ocotillo contract is neither contrary to public policy nor subject to Article 18, Section 5 of the Arizona Consti *207 tution. Accordingly, we vacate the opinion of the court of appeals and remand this case so that court may consider any other properly preserved arguments by the parties concerning the appropriateness of the trial court’s entry of partial summary judgment enforcing the clause.
