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551 F.Supp.3d 408
S.D.N.Y.
2021
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Background

  • Plaintiffs The National Academy of Television Arts and Sciences and the Academy of Television Arts & Sciences (the Television Academies) own registered copyright and trademark rights in the Emmy Statuette design.
  • Defendant Multimedia System Design, Inc. (MSDI), owner Jason Goodman, posted a "Crony Awards" video whose thumbnail and opening 10 seconds showed a graphic of the Emmy Statuette holding a COVID-19 image (the "Crony Graphic").
  • Plaintiffs sent a DMCA takedown to YouTube; YouTube removed the video; Defendant submitted a DMCA counter-notice and publicly attacked NATAS’s CEO.
  • Plaintiffs sued for copyright infringement, federal and state trademark dilution/infringement, and libel; Defendant asserted counterclaims for declaratory relief (fair use and non-defamation), New York anti-SLAPP protection, and DMCA §512(f) abuse.
  • The Court denied Defendant’s motion to dismiss (holding Plaintiffs plausibly alleged copyright and trademark claims and that fair use/de minimis were not established on the face of the complaint) and granted Plaintiffs’ motion to dismiss all counterclaims (declaratory relief duplicative, anti-SLAPP inapplicable in federal court, and §512(f) not pleaded).

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Copyright: de minimis copying Emmy image was copied and is protectible; use was substantial Use was de minimis because brief and not central Not de minimis — Crony Graphic was prominent (thumbnail/opening 10s) and clearly observable
Copyright: fair use Plaintiffs argue use not transformative, commercial, and harms market/reputation Defendant says use was transformative commentary/parody and noncommercial Fair use not established on pleadings — factors (purpose, nature, amount, market effect) weigh against fair use
Trademark dilution/infringement Use tarnishes/blurs famous Emmy mark and creates likelihood of confusion Defendant claims parody/commentary fair use and no confusion Dilution fair-use/parody exception inapplicable; Plaintiffs plausibly alleged dilution/tarnishment and likelihood of confusion
Declaratory relief counterclaims — Seeks declaration that use was fair and statements non-defamatory Dismissed as duplicative of affirmative defenses and Plaintiffs’ claims
New York anti-SLAPP and DMCA §512(f) counterclaims — Anti-SLAPP §70-a applies; Plaintiffs knowingly misrepresented copyright to YouTube Anti-SLAPP §70-a inapplicable in federal court (conflicts with FRCP 12/56); §512(f) claim dismissed for failure to allege knowing, material misrepresentation

Key Cases Cited

  • Peter F. Gaito Architecture, LLC v. Simone Dev. Corp., 602 F.3d 57 (2d Cir. 2010) (elements for copyright infringement)
  • Ringgold v. Black Ent. Television, Inc., 126 F.3d 70 (2d Cir. 1997) (de minimis visual-copying/observability factors)
  • Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569 (1994) (transformative use and commercialism in fair use analysis)
  • Bill Graham Archives v. Dorling Kindersley Ltd., 448 F.3d 605 (2d Cir. 2006) (application of fair use factors)
  • Cariou v. Prince, 714 F.3d 694 (2d Cir. 2013) (minimal alterations and transformativeness)
  • Andy Warhol Found. for the Visual Arts, Inc. v. Goldsmith, 992 F.3d 99 (2d Cir. 2021) (secondary work must convey a new meaning or message)
  • TCA Television Corp. v. McCollum, 839 F.3d 168 (2d Cir. 2016) (dismissal appropriate when fair use clearly established on the face of the complaint)
  • Authors Guild v. Google, Inc., 804 F.3d 202 (2d Cir. 2015) (market-harm focus in fair use fourth factor)
  • La Liberte v. Reid, 966 F.3d 79 (2d Cir. 2020) (state anti-SLAPP provisions that conflict with Federal Rules cannot be applied in federal court)
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Case Details

Case Name: The National Academy of Television Arts and Sciences, Inc. v. Multimedia System Design, Inc.
Court Name: District Court, S.D. New York
Date Published: Jul 30, 2021
Citations: 551 F.Supp.3d 408; 1:20-cv-07269
Docket Number: 1:20-cv-07269
Court Abbreviation: S.D.N.Y.
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    The National Academy of Television Arts and Sciences, Inc. v. Multimedia System Design, Inc., 551 F.Supp.3d 408