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Sweetgreen, Inc. v. Sweet Leaf, Inc.
882 F. Supp. 2d 1
D.D.C.
2012
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Background

  • Sweetgreen, Inc. sues Sweet Leaf, Inc. and its owners in the District of Columbia federal court for trademark infringement and unfair competition.
  • Plaintiff asserts six claims including federal trademark, false designation, trade dress, DC unfair competition, DC common law, and an accounting of damages.
  • Defendants move to dismiss for lack of personal jurisdiction or improper venue, or, in the alternative, to transfer to the Eastern District of Virginia.
  • Plaintiff is a Delaware corporation operating in DC; defendants are a Virginia corporation with a McLean, Virginia restaurant and an online presence.
  • Defendants’ contacts with DC include a passive website and social media; plaintiff argues these establish jurisdiction and venue.
  • The court concludes there is no general or specific personal jurisdiction and transfers the case to the Eastern District of Virginia.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether the court has general jurisdiction over defendants Defendants maintain continuous and systematic DC contacts via online presence. Contacts are passive and insufficient for doing business in DC. No general jurisdiction; contacts are not continuous or systematic.
Whether the court has specific jurisdiction under DC long-arm statute Defendants transacted business or caused tortious injury in DC through online presence. Defendants have no DC-directed activities suitable for jurisdiction. No specific jurisdiction; insufficient minimum contacts and transactions in DC.
Whether venue is improper in DC and transfer is appropriate Venue in DC is proper due to defendant activities in the district. Venue is improper; transfer to ED Va is appropriate. Venue improper; transfer to the Eastern District of Virginia is appropriate.

Key Cases Cited

  • Mwani v. bin Laden, 417 F.3d 1 (D.C. Cir. 2005) (prima facie jurisdiction standard without discovery when asserted facts suffice)
  • Blumenthal v. Drudge, 992 F. Supp. 44 (D.D.C. 1998) (plaintiff must plead specific facts for personal jurisdiction)
  • GTE New Media Servs. v. BellSouth Corp., 199 F.3d 1343 (D.C. Cir. 2000) (website accessibility alone not a jurisdictional basis)
  • Gorman v. Ameritrade Holding Corp., 293 F.3d 506 (D.C. Cir. 2002) (long-arm jurisdiction statute interpreted to the full extent of due process)
  • Shoppers Food Warehouse v. Moreno, 746 A.2d 320 (D.C. 2000) (advertising relationships can support jurisdiction if sufficiently directed)
  • Hummel v. Koehler, 458 A.2d 1187 (D.C. 1983) (transacting business basis for long-arm jurisdiction)
  • Miller Yacht Sales, Inc. v. Smith, 384 F.3d 93 (3d Cir. 2004) (national advertising campaigns alone not enough for jurisdiction)
  • Ferrara v. United States, 54 F.3d 825 (D.C. Cir. 1995) (transacting business in DC ties to long-arm jurisdiction)
  • Heroes, Inc. v. Heroes Foundation, 958 F. Supp. 1 (D.D.C. 1996) (advertising/promotional activity via third parties not always jurisdiction)
Read the full case

Case Details

Case Name: Sweetgreen, Inc. v. Sweet Leaf, Inc.
Court Name: District Court, District of Columbia
Date Published: Mar 23, 2012
Citation: 882 F. Supp. 2d 1
Docket Number: Civil Action No. 2011-0859
Court Abbreviation: D.D.C.