Shenzhen Dejiayun Network Technology Co., Ltd. Chenxi Li
1:24-cv-23127
| S.D. Fla. | May 19, 2025Background
- Shenzhen Dejiayun Network Technology Co., Ltd. (Plaintiff) owns the registered U.S. trademark "BAGILAANOE" for clothing, first used in 2018 and registered in 2019.
- Plaintiff sells BAGILAANOE products online via major e-commerce platforms and claims significant sales and market presence.
- Defendant Chenxi Li, operating as "Spring Ocean Inc.," fraudulently used the Florida business's identity to run an online store selling counterfeit BAGILAANOE products.
- Defendant’s online store had various indicia of legitimacy, accepted U.S. currency, and intentionally mimicked Plaintiff’s branding to cause consumer confusion.
- Plaintiff attempted service through counsel and by email after evasion by Defendant. After a clerk’s entry of default due to Defendant's failure to respond, Plaintiff moved for default judgment, permanent injunction, and statutory damages.
- The court found Plaintiff’s factual allegations (deemed true due to default) satisfied the elements of federal trademark infringement and false designation of origin under the Lanham Act.
Issues
| Issue | Plaintiff's Argument | Defendant's Argument | Held |
|---|---|---|---|
| Validity and Ownership of Mark | Owns valid, registered BAGILAANOE mark | No response (defaulted) | Mark is valid and owned by Plaintiff |
| Priority and Use in Commerce | Plaintiff's use predates Defendant’s use | No response | Plaintiff’s use has priority |
| Likelihood of Consumer Confusion | Defendant's use is confusingly similar | No response | Confusion likely; Plaintiff prevails |
| Relief: Permanent Injunction & Damages | Seeks max statutory damages, permanent inj. | No response | Injunctive relief granted; damages $200,000 |
Key Cases Cited
- Ashcroft v. Iqbal, 556 U.S. 662 (plausibility standard for pleadings under Rule 12(b)(6))
- Bell Atl. Corp. v. Twombly, 550 U.S. 544 (requirements for stating a claim)
- Eagle Hosp. Physicians, LLC v. SRG Consulting, Inc., 561 F.3d 1298 (admissions via default)
- Suntree Techs., Inc. v. Ecosense Int’l, Inc., 693 F.3d 1338 (likelihood of confusion test in the Eleventh Circuit)
- Investacorp, Inc. v. Arabian Inv. Banking Corp. (Investcorp) E.C., 931 F.2d 1519 (distinctiveness and categories of trademarks)
- Amoco Prod. Co. v. Vill. of Gambell, 480 U.S. 531 (standard for permanent injunctions)
- Lone Star Steakhouse & Saloon, Inc. v. Longhorn Steaks, Inc., 122 F.3d 1379 (evidence and standards for likelihood of confusion)
- Custom Mfg. & Eng’g, Inc. v. Midway Servs., Inc., 508 F.3d 641 (scope of unfair competition claims under Lanham Act)
- PetMed Express, Inc. v. MedPets.Com, Inc., 336 F. Supp. 2d 1213 (priority in trademark use and willfulness inference in default setting)
- Angel Flight of Ga., Inc. v. Angel Flight Am., Inc., 522 F.3d 1200 (permanent injunction standard in trademark cases)