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Prof'l Solutions v. Seidman
19-0514
| Iowa | Jun 25, 2021
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Background:

  • From 2005–2009, NCMIC financed purchase of Exhibeo multimedia systems for hundreds of optometrists/dentists under nearly identical finance agreements containing a hell‑or‑high‑water clause, a floating forum‑selection clause, and an 18% default interest provision.
  • Vendor Brican allegedly promised ad revenue and buyback; advertising stopped, Brican refused to repurchase, and buyers stopped paying NCMIC/its assignee.
  • After putative class suits in Florida, NCMIC created and assigned contracts to a wholly owned subsidiary, PSFS 3, to trigger the floating forum‑selection clause and sued hundreds of defendants in Polk County, Iowa.
  • Federal MDL in Florida litigated common issues and issued rulings favorable to plaintiffs; Polk County stayed then later lifted its stay after Florida litigation concluded.
  • Parties stipulated to try two bellwether cases whose rulings would be binding; district court used the bellwether damages methodology (missed payments × monthly amount) to enter judgments in those cases and later entered judgments against remaining defendants after PSFS 3 submitted individualized proposed judgments and defendants did not timely resist.
  • Defendants appealed, raising personal jurisdiction (assignment/floating clause, sham assignment, res judicata), Chapter 535 disclosure/usury challenges, damages proof and due‑process for individualized damages, unconscionability of 18% default interest, and attorney‑fee issues.

Issues:

Issue Plaintiff's Argument Defendant's Argument Held
Enforceability of floating forum‑selection clause / assignment to PSFS 3 Assignment valid; clause enforces jurisdiction where assignee HQ is located; PSFS 3 is a properly organized, capitalized subsidiary Assignment was a post‑suit forum‑shopping sham; bare legal title transfer preserving benefits to NCMIC; therefore clause unenforceable Assignment not a sham; clause enforceable unless unfair/unreasonable; jurisdiction in Iowa upheld
Res judicata effect of Florida MDL rulings on Iowa jurisdiction Florida rulings denying transfer did not rule Iowa lacked jurisdiction; no identity of issues Florida courts’ refusal to transfer forecloses Iowa actions Res judicata not applicable; prior courts declined transfer but did not decide Polk County jurisdiction
Actions filed pre‑assignment (substitution of PSFS 3 as real party) Substitution under Iowa R. Civ. P. 1.201 cures defect; defendants had notice Original filings were nullities for lack of jurisdiction; amendment is void; due process violated Substitution/ratification cured issue; due process not violated because defendants had notice and opportunity to defend
Wineinger defendants (unique contract lacking forum clause) PSFS 3: Wineinger failed to preserve specific jurisdiction challenge Wineinger: unique agreement contains no forum clause so Polk County lacks jurisdiction Wineinger sufficiently denied jurisdiction but failed to press the issue in district court; claim forfeited
Chapter 535 disclosure (535.17) and usury (535.2) challenges Agreements disclosed payment amount and number of payments—sufficient under Iowa law; transactions are business credit not subject to usury limits Omitted interest rate is a material term; inability to calculate interest violates disclosure statute; undisclosed rate may be usurious Rejected; Wolfe controls—disclosure of payment amount and term suffices; transactions are business purpose so usury provision inapplicable
Proof and method of damages (missed payments × payment amount) Contract accelerates future payments; damages measured by accelerated unpaid payments; parties contracted remedies Plaintiff failed to prove damages with reasonable certainty; must apportion principal/interest; amortization never provided Court upheld plaintiff’s damage formula as a proper measure and consistent with contractual acceleration
Due process right to individualized trials on damages PSFS 3: defendants had notice and opportunity to object to proposed individualized judgments; many did not respond Defendants: deprived of a trial on individual damages; final judgments entered without individualized adjudication Court held defendants were afforded opportunity to contest; their failure to timely resist meant no due‑process violation
Unconscionability of 18% default interest PSFS 3: 18% is standard in industry and not unconscionable; parties negotiated business terms 18% plus implicit interest produces punitive/double recovery and is unconscionable 18% default interest not unconscionable under the record; doctrine requires extreme unfairness and was not met

Key Cases Cited

  • C & J Vantage Leasing Co. v. Wolfe, 795 N.W.2d 65 (Iowa 2011) (finance‑agreement disclosure/usury issues; payment amount and term can satisfy disclosure)
  • Shams v. Hassan, 829 N.W.2d 848 (Iowa 2013) (prima facie standard for personal jurisdiction inquiries)
  • Karon v. Elliott Aviation, 937 N.W.2d 334 (Iowa 2020) (forum‑selection clause enforceability: test for unfairness/unreasonableness)
  • Aurora Bus. Park Assocs., L.P. v. Michael Albert, Inc., 548 N.W.2d 153 (Iowa 1996) (measure of contract damages—place plaintiff would have been)
  • Bagelmann v. First Nat’l Bank, 823 N.W.2d 18 (Iowa 2012) (limits on implying new substantive contract terms via good faith/fair dealing)
  • Iowa Supreme Ct. Comm’n on Unauthorized Practice of Law v. A–1 Associates, Ltd., 623 N.W.2d 803 (Iowa 2001) (sham assignment context cited by defendants)
  • Emps. Mut. Cas. Co. v. Van Haaften, 815 N.W.2d 17 (Iowa 2012) (res judicata requires identical issues)
  • Casey v. Lupkes, 286 N.W.2d 204 (Iowa 1979) (standard for unconscionability)
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Case Details

Case Name: Prof'l Solutions v. Seidman
Court Name: Supreme Court of Iowa
Date Published: Jun 25, 2021
Docket Number: 19-0514
Court Abbreviation: Iowa