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301 F. Supp. 3d 840
E.D. Ill.
2018
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Background

  • Cirque du Soleil retained fax broadcaster ProFax in early 2009 to send mass advertising faxes for multiple shows; transmission logs were deleted but ProFax invoices and four target spreadsheets were produced in discovery.
  • The faxes included an opt-out notice directing recipients to a website/phone number; Practice Management alleges the notice was noncompliant with the TCPA's opt-out requirements.
  • Practice Management filed a putative class action under the TCPA seeking statutory damages for unsolicited advertising faxes lacking compliant opt-out notices and moved for class certification.
  • Defendants disputed scope and manageability, focusing on missing transmission logs and arguing many class members are out-of-state; intervening Supreme Court decision in Bristol-Myers raised personal‑jurisdiction issues for non‑Illinois class members.
  • The court granted class certification in part, appointed class representative and counsel, but limited the class to Illinois residents/entities who were successfully sent certain Cirque du Soleil faxes in Illinois (two Illinois shows), finding no personal jurisdiction over claims of non‑Illinois residents.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Timeliness/scope of revised class definition Refinement narrows and makes class ascertainable; avoids fail‑safe problem Revision improperly broadens the complaint and changes theory late Court: revision acceptable; it narrows/clarifies class and avoids fail‑safe issue
Rule 23(a): commonality & typicality Single course of conduct (same broadcaster, same employees, same trade name) yields common questions and typical representative Named plaintiff received only one ad; other ads differ Court: commonality and typicality satisfied — typical need not be identical
Adequacy of class counsel Counsel experienced in TCPA, committed resources, no conflicts Defendants cite protracted litigation history and alleged misconduct Court: counsel adequate; prior litigation conduct insufficient to deny certification
Predominance (proof of successful transmissions) ProFax invoices (aggregate delivered counts) suffice to prove successful sends and calculate statutory damages Missing transmission logs require individualized proof of who actually received faxes Court: predominance met; invoices permissible aggregate evidence under Seventh Circuit precedent
Superiority/manageability (missing transmission logs & class ID) Class treatment still superior; Mullins/Mullins tools (affidavits, opt‑out lists, publication notice) can manage identification Absence of logs defeats ascertainability/superiority; affidavits insufficient (relying on Sandusky and similar) Court: follow Seventh Circuit in Mullins — identification/manageability addressed under superiority; class manageable with available lists, opt‑out data, affidavits, and publication; defendants cannot benefit from destroying records
Personal jurisdiction after Bristol‑Myers Bristol‑Myers does not apply to federal class actions; nationwide class permissible Bristol‑Myers bars exercising specific jurisdiction over claims of non‑Illinois residents whose injuries did not arise from Illinois contacts Court: Bristol‑Myers applies; dismisses non‑Illinois class members' claims for lack of personal jurisdiction; limits class to Illinois residents/entities
Forfeiture of jurisdiction defense Defendants waived personal jurisdiction defense by not raising earlier Defense timely raised after Bristol‑Myers; prior raising would have been futile Court: no forfeiture; defense excused because Bristol‑Myers created a then‑unavailable basis

Key Cases Cited

  • Messner v. Northshore Univ. HealthSystem, 669 F.3d 802 (7th Cir. 2012) (Rule 23 requires evidentiary proof by a preponderance and explains predominance/ascertainability principles)
  • Comcast Corp. v. Behrend, 569 U.S. 27 (U.S. 2013) (Rule 23 is not a mere pleading standard; merits overlap permitted only as relevant)
  • Wal‑Mart Stores, Inc. v. Dukes, 564 U.S. 338 (U.S. 2011) (commonality requirement for class certification)
  • Amgen Inc. v. Conn. Ret. Plans & Trust Funds, 568 U.S. 455 (U.S. 2013) (limitations on merits inquiry in Rule 23 analysis)
  • Ira Holtzman, C.P.A. v. Turza, 728 F.3d 682 (7th Cir. 2013) (TCPA fax cases commonly certified; broadcaster invoices can establish delivered faxes)
  • Mullins v. Direct Digital, LLC, 795 F.3d 654 (7th Cir. 2015) (ascertainability and manageability analyzed under superiority; affidavits and alternative notice methods acceptable)
  • Paldo Sign & Display Co. v. Wagener Equities, Inc., 825 F.3d 793 (7th Cir. 2016) (interpretation of who qualifies as a "sender" of fax advertisements)
  • Bristol‑Myers Squibb Co. v. Superior Court of California, 137 S. Ct. 1773 (U.S. 2017) (specific jurisdiction requires connection between forum and each plaintiff's claim; non‑forum plaintiffs' claims cannot be aggregated to establish jurisdiction)
  • Goodyear Dunlop Tires Operations, S.A. v. Brown, 564 U.S. 915 (U.S. 2011) (general jurisdiction limited to forum where corporation is at home)
  • Phillips Petroleum Co. v. Shutts, 472 U.S. 797 (U.S. 1985) (due process considerations for absent class members contrasted with defendants' jurisdictional rights)
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Case Details

Case Name: Practice Mgmt. Support Servs., Inc. v. Cirque Du Soleil, Inc.
Court Name: District Court, E.D. Illinois
Date Published: Mar 12, 2018
Citations: 301 F. Supp. 3d 840; No. 14 C 2032
Docket Number: No. 14 C 2032
Court Abbreviation: E.D. Ill.
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    Practice Mgmt. Support Servs., Inc. v. Cirque Du Soleil, Inc., 301 F. Supp. 3d 840