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383 F. Supp. 3d 307
D. Vt.
2019
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Background

  • Plaintiff (Vermont-based) alleges defendant sent false copyright-infringement notices and invoices to plaintiff's customers, seeking $8,000 per alleged use.
  • Defendant sent notices/invoices to out-of-state grocery stores rather than directly to plaintiff and claims no direct knowledge of plaintiff's role.
  • Plaintiff asserts it was harmed in Vermont by those notices and invoices and brings a claim under the Vermont Consumer Protection Act (VCPA).
  • Defendant moved for partial judgment on the pleadings seeking dismissal on grounds including lack of privity, lack of a Vermont nexus, absence of deceptive acts, and that the conduct was not "in commerce."
  • The court evaluated whether the VCPA requires privity, whether alleged out-of-state communications can give rise to a Vermont nexus, whether factual disputes preclude dismissal on deceptive-acts grounds, and whether the alleged scheme falls "in commerce."

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Privity (consumer status) VCPA protects "any consumer" harmed by deceptive practices; privity not required Privity of contract with defendant is necessary for consumer status Court: Privity not required; recipient of false invoices may sue the sender under the VCPA (following Elkins)
Vermont nexus Plaintiff located in Vermont; harm in Vermont from out-of-state conduct suffices Notices sent out-of-state to stores; defendant lacked knowledge of plaintiff's role Court: Allegations that out-of-state acts damaged a Vermont plaintiff plausibly establish a Vermont nexus; dismissal denied
Deceptive acts (falsity/materiality) Falsity and materiality are factual questions; pleadings allege a deceptive scheme Defendant points to disclaimer and sophistication of recipients; contends no deception Court: Factual disputes (e.g., invoices' basis, recipients' sophistication) preclude dismissal; not resolved on pleadings
"In commerce" requirement Defendant's pattern (tracking images, sending invoices to many companies) targets consumers and is in commerce Characterizes contacts as private "one-off" disputes outside the consumer marketplace Court: Pleadings plausibly allege a scheme affecting the consumer marketplace; conduct alleged is "in commerce" under VCPA

Key Cases Cited

  • Elkins v. Microsoft Corp., 174 Vt. 328, 817 A.2d 9 (Vt. 2002) (VCPA does not require privity; permits suits by any consumer against violators)
  • Poulin v. 513 A.2d 1168 (Vt.) (manufacturer liable under VCPA despite lack of privity)
  • Carter v. 716 A.2d 17 (Vt.) (agent treated as seller under VCPA though not the actual seller)
  • Foti Fuels, Inc. v. Kurrle Corp., 195 Vt. 524, 90 A.3d 885 (Vt. 2013) ("in commerce" limits VCPA to practices in the consumer marketplace)

Conclusion: The court denied defendant's motion for partial judgment on the pleadings, finding the VCPA claims plausible given the alleged facts and unresolved factual disputes.

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Case Details

Case Name: Mywebgrocer, Inc. v. Adlife Mktg. & Commc'ns Co.
Court Name: District Court, D. Vermont
Date Published: Feb 4, 2019
Citations: 383 F. Supp. 3d 307; Case No. 5:16-cv-310
Docket Number: Case No. 5:16-cv-310
Court Abbreviation: D. Vt.
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    Mywebgrocer, Inc. v. Adlife Mktg. & Commc'ns Co., 383 F. Supp. 3d 307