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Moroccanoil, Inc. v. Allstate Beauty Products, Inc.
847 F. Supp. 2d 1197
C.D. Cal.
2012
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Background

  • Plaintiff Moroccanoil, Inc. moves for default judgment against Defendant Alexander Bederoff under Doc. #21.
  • Allstate Beauty Products, Inc. and Delacqua Salon, Inc. were previously dismissed; Bederoff did not appear at hearing.
  • Court held a hearing on March 2, 2012; Courtney M. Ryan, counsel for Moroccanoil, appeared, no appearance for Bederoff.
  • Plaintiff’s claims include trademark infringement, false designation of origin, unfair competition, and conspiracy.
  • Court grants default judgment with statutory damages, attorneys’ fees, costs, and injunctive relief, but denies seizure relief under §1116(d).
  • Moroccanoil to submit a proposed judgment; Bederoff to provide a sworn report within 30 days about injunctive compliance.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether Moroccanoil complied with Local Rule 55-1 Moroccanoil complied with LR 55-1 requirements and served copy of application. Bederoff did not appear; no defense presented. Yes; Moroccanoil complied with LR 55-1.
Whether Eitel factors warrant default judgment Factors favor Moroccanoil due to prejudice, meritorious claims, and lack of opposition. Bederoff did not controvert; no opposing arguments. Eitel factors weigh in favor of granting default judgment.
Appropriate damages and remedies Damages of $60,000 total; injunctive relief, attorneys’ fees of $4,000, and costs allowed. Bederoff did not contest; no explicit argument against awards. Grant statutory damages $60,000, attorneys’ fees $4,000, costs $194.50, injunctive relief awarded; seizure denied.
Whether seizure of counterfeit goods is permissible Seizure order possible under §1116(d) if statutory conditions met. Not applicable; Bederoff did not respond. Denied seizure relief due to §1116(d) requirements not satisfied.

Key Cases Cited

  • Eitel v. McCool, 782 F.2d 1470 (9th Cir. 1986) (factors for default judgment analysis)
  • Derek Andrew, Inc. v. Poof Apparel Corp., 528 F.3d 696 (9th Cir. 2008) (treating allegations as true except damages)
  • Rolex Watch, U.S.A., Inc. v. Michel Co., 179 F.3d 704 (9th Cir. 1999) (exceptional case standard for §1117(a) fees)
  • Craigslist, Inc. v. Naturemarket, Inc., 694 F. Supp. 2d 1039 (N.D. Cal. 2010) (willful infringement and non-response support damages)
  • Penpower Tech. Ltd. v. S.P.C. Tech., 627 F. Supp. 2d 1083 (N.D. Cal. 2008) (default judgment considerations)
  • AMF Inc. v. Sleekcraft Boats, 599 F.2d 341 (9th Cir. 1979) (Sleekcraft factors for likelihood of confusion)
  • Network Automation, Inc. v. Advanced Systems Concepts, Inc., 638 F.3d 1137 (9th Cir. 2011) (relevance of Sleekcraft factors to confusion analysis)
  • Jada Toys, Inc. v. Mattel, Inc., 518 F.3d 628 (9th Cir. 2008) (test for likelihood of confusion in trademark use)
  • Philip Morris U.S.A., Inc. v. Castworld Products, Inc., 219 F.R.D. 494 (C.D. Cal. 2003) (considerations in prices and remedies in trademark cases)
Read the full case

Case Details

Case Name: Moroccanoil, Inc. v. Allstate Beauty Products, Inc.
Court Name: District Court, C.D. California
Date Published: Mar 2, 2012
Citation: 847 F. Supp. 2d 1197
Docket Number: Case No. CV 11-02125 DMG (AGRx)
Court Abbreviation: C.D. Cal.