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MJ Hoffman and Associates, LLC v. Communication Sales Techniques, LLC
1:15-cv-10447
| D. Mass. | Jun 17, 2015
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Background

  • Plaintiff MJ Hoffman & Associates, LLC (owner: Morton J. Hoffman) alleges copyright infringement of two sales-training works (Basho Strategies Marketing Presentation; Basho Strategies Sales Training Program Intro) and trademark infringement of the registered mark “WHY YOU? WHY YOU NOW?” against Communication Sales Techniques, LLC and its manager Timothy Haller.
  • Complaint filed Feb 18, 2015 asserting: two copyright claims (Counts I–II) seeking statutory damages, fees, and injunctive relief; one trademark claim (Count III) seeking injunctive relief and monetary relief.
  • Defendants moved to dismiss, arguing (1) copyright claims are time-barred by the 3‑year statute of limitations; (2) Plaintiff lacks ownership/standing to sue on the copyrights; (3) Plaintiff cannot prove copyright damages; and (4) the trademark is not protectable and there is no likelihood of confusion.
  • Court found the complaint alleges some infringing acts within three years (e.g., April 2014 LinkedIn posting and materials currently on defendants’ website), so copyright claims survive the statute‑of‑limitations challenge.
  • Court denied without prejudice the standing/ownership challenge pending document exchange and left damages questions for later factual development.
  • Court dismissed the trademark claim for failure to plead likelihood of confusion; the court declined to invalidate the registered mark at pleading stage but found the marks not plausibly similar on the facts alleged.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Copyright statute of limitations Infringements include recent acts within 3 years (e.g., 2014 LinkedIn posting, current website materials) Most alleged conduct occurred in 2010 and is time-barred Denied dismissal: complaint pleads some timely acts so claims survive
Copyright ownership/standing Plaintiff owns the registrations and has authority to sue Plaintiff does not own the registrations and lacks standing Denied without prejudice: parties will exchange documents; issue reserved for summary judgment/trial
Copyright damages Seeks statutory damages and fees under Copyright Act Defendants contend damages cannot be proven Dismissal denied: damages are factual issues for later proceedings
Trademark protectability & likelihood of confusion Registered mark presumed valid; alleges similarity between marks Mark is merely a slogan (not protectable) and Defendants’ mark is dissimilar (no confusion) Trademark claim dismissed: registration preserves presumption of validity at pleading stage, but plaintiff failed to plead plausible likelihood of confusion based on dissimilarity of marks

Key Cases Cited

  • Santa-Rosa v. Combo Records, 471 F.3d 224 (1st Cir.) (accrual for copyright statute of limitations when plaintiff discovers or reasonably should discover infringement)
  • Boston Duck Tours, LP v. Super Duck Tours, LLC, 531 F.3d 1 (1st Cir.) (trademark distinctiveness spectrum and likelihood-of-confusion standard)
  • Peoples Fed. Sav. Bank v. People’s United Bank, 672 F.3d 1 (1st Cir.) (plaintiff must plead more than theoretical possibility of confusion)
  • Pignons S.A. de Mecanique de Precision v. Polaroid Corp., 657 F.2d 482 (1st Cir.) (Polaroid factors for assessing likelihood of confusion)
  • Volkswagenwerk Aktiengesellschaft v. Wheeler, 814 F.2d 812 (1st Cir.) (compare marks by sound, appearance, and meaning)
Read the full case

Case Details

Case Name: MJ Hoffman and Associates, LLC v. Communication Sales Techniques, LLC
Court Name: District Court, D. Massachusetts
Date Published: Jun 17, 2015
Docket Number: 1:15-cv-10447
Court Abbreviation: D. Mass.