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M.Z. Berger & Co., Inc. v. Swatch Ag
787 F.3d 1368
| Fed. Cir. | 2015
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Background

  • Berger appeals a Board decision sustaining a Swatch opposition based on lack of bona fide intent to use the mark iWatch under 15 U.S.C. § 1051(b)(1).
  • The PTO initially approved publication of Berger’s intent-to-use application for iWatch for watches, clocks, and related goods in multiple categories.
  • Swatch filed an opposition asserting lack of bona fide intent to use the mark in commerce; the Board separated analysis by three categories of goods.
  • The Board credited Berger’s Rule 30(b)(6) witness and found conflicting testimony, but ultimately concluded documentary and testimonial evidence failed to show firm intent to use iWatch.
  • Berger challenged the Board’s application of the “bona fide intent” standard and its factual determinations; the Federal Circuit affirmed the Board’s ruling.
  • TLRA allows intent-to-use filings but requires eventual use in commerce; the court held the lack of bona fide intent is a valid ground to challenge an intent-to-use filing.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether lack of bona fide intent is a valid statutory ground to challenge an intent-to-use application Berger: claim is improper or not sufficiently proven Board: lack of bona fide intent is a proper ground under §1051(b)(1) Yes; proper statutory ground
What standard applies to ‘bona fide intent’ under §1051(b)(1) Berger: minimal or subjective standard suffices Board: objective, totality-of-circumstances approach applies Objective, totality-of-circumstances standard
Whether substantial evidence supports the Board’s finding of lack of bona fide intent Berger: some objective evidence supports intent Board: documentary and testimonial evidence overall does not show firm intent Yes; substantial evidence supports Board
Whether the Board misapplied standards by privileging prosecution-related materials as evidence of intent Berger: documents show ongoing product development Board: documents were prosecution-driven and not indicative of genuine intent No; proper consideration of totality of evidence
Whether the Board’s conclusions were consistent with PTO practice and statutory framework Berger: Board over-penalized lack of steps to promote the mark Board applied correct standard and considered all circumstances Yes; Board did not err

Key Cases Cited

  • Lipton Indus., Inc. v. Ralston Purina Co., 670 F.2d 1024 (C.C.P.A. 1982) (bona fide intent assessed on objective basis; statutory grounds for opposition)
  • Aycock Eng’g, Inc. v. Airflite, Inc., 560 F.3d 1350 (Fed. Cir. 2009) (appropriate interpretation of use and intent-to-use; tokens vs bona fide use)
  • Aktieselskabet AF 21. Nov. v. Fame Jeans Inc., 525 F.3d 8 (D.C. Cir. 2008) (bona fide intent measured by objective factors; totality of circumstances)
Read the full case

Case Details

Case Name: M.Z. Berger & Co., Inc. v. Swatch Ag
Court Name: Court of Appeals for the Federal Circuit
Date Published: Jun 4, 2015
Citation: 787 F.3d 1368
Docket Number: 2014-1219
Court Abbreviation: Fed. Cir.