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Kane v. Chobani, Inc.
2014 U.S. Dist. LEXIS 22258
N.D. Cal.
2014
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Background

  • Plaintiffs allege mislabeling of Chobani Greek Yogurt ECJ and All Natural representations across several flavors.
  • Plaintiffs claim ECJ refers to sugar/dried cane syrup and that labeling violates FDA naming norms and the yogurt standard of identity.
  • Plaintiffs allege All Natural representations are false due to artificial colors and highly processed color additives.
  • TAC asserts federal and state claims under the UCL, FAL, and CLRA, incorporating Sherman Law labeling standards.
  • Procedural history includes multiple amended complaints; September 19, 2013 order dismissed SAC with leave to amend and TAC thereafter, leading to current TAC.
  • Court grants motion to dismiss TAC with prejudice for lack of standing and failure to plead reliance under Rule 8/9.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Standing to sue Kane asserts UCL/FAL/CLRA standing from purchased products and reliance. Chobani contends no standing due to failure to plead actual reliance and injury. Standing lacking; claims dismissed with prejudice.
Reliance pleading for ECJ claims Plaintiffs allege actual reliance on ECJ misrepresentation to purchase yogurt. ECJ reliance theory implausible and not pled with specificity under Rule 9(b). ECJ claims dismissed with prejudice for failure to plead reliance and standing.
Reliance pleading for All Natural claims Plaintiffs claim reliance on all-natural representations despite artificial colors. Label disclosure of coloring undermines plausible reliance; reliance not pled with specificity. All Natural claims dismissed with prejudice for lack of standing and futility of amendment.
Amendment and futility Plaintiffs seek leave to amend to cure deficiencies. Amendment would be futile given prior opportunities and multiple dismissals. Leave to amend denied; amendments would be futile; dismissals with prejudice.
Rule 9(b) pleading standard Plaintiffs argue claims meet heightened pleading requirements for fraud-based misrepresentations. Pleadings fail to identify time/place/content of misrepresentations with particularity. Rule 9(b) not satisfied; claims fail on pleading standard.

Key Cases Cited

  • In re Tobacco II Cases, 46 Cal.4th 298 (Cal. 2009) (actual reliance required under UCL fraud/unlawful prongs)
  • Kwikset Corp. v. Superior Court, 46 Cal.4th 39 (Cal. 2011) (actual reliance required for misrepresentation-based UCL unlawful prong)
  • Cooper v. Pickett, 137 F.3d 616 (9th Cir. 1997) (need the who, what, when, where, and how for fraud pleadings)
  • Lujan v. Defenders of Wildlife, 504 U.S. 555 (U.S. 1992) (standing elements: injury, causation, redressability)
  • Bell Atl. Corp. v. Twombly, 550 U.S. 544 (U.S. 2007) (plausibility standard for pleading claims)
  • McCarthy v. United States, 850 F.2d 558 (9th Cir. 1988) (scope of judicial review on Rule 12(b)(1) challenges)
Read the full case

Case Details

Case Name: Kane v. Chobani, Inc.
Court Name: District Court, N.D. California
Date Published: Feb 20, 2014
Citation: 2014 U.S. Dist. LEXIS 22258
Docket Number: Case No.: 12-CV-02425-LHK
Court Abbreviation: N.D. Cal.