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899 F.3d 758
9th Cir.
2018
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Background

  • ABI (Anheuser-Busch InBev) agreed to acquire SABMiller (SAB) in a $107 billion transaction announced in 2015; ABI is the largest U.S. brewer (~46% market share).
  • SAB operated in the U.S. only through the MillerCoors joint venture with Molson Coors, which held the MillerCoors brands and ~25% U.S. share.
  • The DOJ conditioned approval of the ABI–SAB deal on SAB’s full divestiture of its U.S. business (its MillerCoors stake) to Molson; the merger closed in October 2016 after that divestiture.
  • Consumers (23 U.S. beer purchasers) sued in Oregon under Section 7 of the Clayton Act seeking to enjoin the acquisition, alleging elimination of a competitor, higher prices, reduced choices, and increased ABI buying power.
  • The district court dismissed the complaint with prejudice for failure to state a Section 7 claim; the Ninth Circuit affirmed, holding that ABI did not acquire any U.S. beer interests and Consumers’ allegations were speculative.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether ABI’s acquisition violated Section 7 by eliminating an actual U.S. competitor DeHoog: acquisition would eliminate SAB as a competitor in U.S. beer market, raising concentration and prices ABI/DOJ: SAB had no independent U.S. presence—its U.S. presence was MillerCoors, which was divested to Molson, so ABI acquired no U.S. competitor Dismissed: ABI acquired no U.S. interests; MillerCoors (now Molson-owned) remains a competitor, so no plausible prima facie Section 7 claim
Whether acquisition eliminated a potential competitor at the market edge DeHoog: SAB was a potential entrant whose removal would harm competition ABI: SAB was already in market via MillerCoors (not a potential entrant); allegations insufficient and contradicted by complaint Dismissed: Plaintiffs failed to plead SAB as a potential competitor positioned to enter; theory implausible here
Whether post-divestiture conduct by Molson-operated MillerCoors could be alleged plausibly DeHoog: Molson might adopt ABI-like distribution practices, harming competition ABI: Such allegations are speculative and unsupported Dismissed: Claims about future Molson/MillerCoors conduct are speculative and insufficient under Twombly/Iqbal
Whether dismissal with prejudice was an abuse of discretion DeHoog: would amend complaint with additional factual allegations (e.g., joint-venture management role, brewery closing) ABI: Proposed amendments are futile because remediable legal defect (no U.S. acquisition) remains Affirmed: District court did not abuse discretion; amendments would be futile given divestiture

Key Cases Cited

  • Ashcroft v. Iqbal, 556 U.S. 662 (2009) (plausibility standard for complaints)
  • Bell Atl. Corp. v. Twombly, 550 U.S. 544 (2007) (complaint must plead facts raising claim above speculation)
  • Saint Alphonsus Med. Ctr.-Nampa Inc. v. St. Luke’s Health Sys., Ltd., 778 F.3d 775 (9th Cir. 2015) (prima facie burden in merger §7 suits)
  • FTC v. Warner Commc’ns Inc., 742 F.2d 1156 (9th Cir. 1984) (standards for proving appreciable danger of anticompetitive effects)
  • United States v. Falstaff Brewing Corp., 410 U.S. 526 (1973) (discussing potential-competitor doctrine)
  • United States v. Penn-Olin Chem. Co., 378 U.S. 158 (1964) (potential entrant doctrine)
  • United States v. El Paso Nat. Gas Co., 376 U.S. 651 (1964) (potential entrant doctrine)
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Case Details

Case Name: James Dehoog v. Anheuser-Busch Inbev sa/nv
Court Name: Court of Appeals for the Ninth Circuit
Date Published: Aug 8, 2018
Citations: 899 F.3d 758; 16-35912
Docket Number: 16-35912
Court Abbreviation: 9th Cir.
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    James Dehoog v. Anheuser-Busch Inbev sa/nv, 899 F.3d 758