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402 F.Supp.3d 767
N.D. Cal.
2019
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Background

  • Consolidated MDL arising from Cambridge Analytica: plaintiffs (current/former Facebook users) allege Facebook disclosed sensitive "friends-only" information to third parties (app developers, whitelisted apps, business partners) and failed to prevent misuse.
  • Complaint narrowed to core allegations: (1) app developers could access friends' data via Platform interactions; (2) after purported restriction, certain "whitelisted" apps retained access; (3) extensive sharing with business partners; (4) Facebook failed to enforce limits on third-party use.
  • Lead plaintiffs seek nationwide/U.K. class relief for disclosures from 2007–present; Facebook moved to dismiss on grounds including lack of privacy interest, lack of Article III standing, and user consent via terms.
  • Court framed three overarching legal questions: expectation of privacy in social-media "friends-only" data; whether a non‑economic privacy invasion confers Article III standing; and whether Facebook’s terms (SRR and incorporated Data Use Policy) manifest user consent to the alleged practices.
  • Ruling: Court rejects Facebook’s all‑or‑nothing privacy theory; holds that a bare privacy invasion can be a concrete injury for standing; finds consent defenses limited—some disclosures were contractually disclosed for certain timeframes/users but many alleged practices (whitelisted apps, business partners, failure to restrict misuse) were not clearly consented to at pleading stage; most prioritized claims survive in part.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Reasonable expectation of privacy in "friends-only" social media data Users retain privacy interest when sharing with limited audiences; broader dissemination by Facebook invades privacy Once users share with friends, they relinquish all privacy interest; no cognizable expectation against platform sharing Court: Expectation of privacy can be limited but still reasonable; sharing with friends does not eliminate privacy interest (rejects Facebook’s categorical rule)
Article III standing for nondisclosure/disclosure-only privacy injury Disclosure of sensitive information itself is a concrete, particularized injury A "bare" privacy invasion without tangible or economic harm is insufficient; need real‑world harm Court: Intangible privacy invasion can be concrete and particularized; such allegations suffice for standing (risk-of-identity-theft and lost-value theories were speculative and insufficient)
Consent via online terms (SRR/Data Use Policy) Plaintiffs did not consent to the challenged practices; many disclosures were not adequately disclosed to users Users agreed to SRR/Data Use Policy; policy language (and incorporation) authorized sharing with apps via friends, so no claim Court: Data Use Policy incorporated; sharing via apps was disclosed for many users (post-2009) — consent limits some claims for consenting users; but pre-2009 users and disclosures about whitelisted apps, business partners, and enforcement failures are not shown to be consented to at pleading stage
Statutory and common-law claims (VPPA, SCA, privacy torts, contract, negligence, UCL, right of publicity) Various claims: VPPA, SCA, public disclosure of private facts, intrusion, negligence, breach, deceit, unjust enrichment Facebook seeks dismissal on standing, consent, preemption/exceptions, and substance Court: Most prioritized claims survive in part — VPPA claim and negligence survive; SCA and privacy torts survive except where consent applies; deceit survives as to whitelisted apps/business partners; breach and implied covenant survive for undisclosed practices; UCL and right of publicity dismissed

Key Cases Cited

  • Sanders v. American Broadcasting Cos., 20 Cal. 4th 907 (Cal. 1999) (privacy expectations can have degrees and nuances)
  • Reporters Committee for Freedom of the Press v. United States Dep’t of Justice, 489 U.S. 749 (U.S. 1989) (privacy protection tied to degree of dissemination)
  • Spokeo, Inc. v. Robins, 136 S. Ct. 1540 (U.S. 2016) (intangible injuries can be concrete for Article III standing)
  • Bartnicki v. Vopper, 532 U.S. 514 (U.S. 2001) (privacy of communications is important to democratic society)
  • Eichenberger v. ESPN, 876 F.3d 979 (9th Cir. 2017) (statutory privacy violations can create Article III standing)
  • Van Patten v. Vertical Fitness Grp., LLC, 847 F.3d 1037 (9th Cir. 2017) (privacy-intrusive communications can supply standing absent additional harm)
  • In re Google Inc. Cookie Placement Consumer Privacy Litig., 806 F.3d 125 (3d Cir. 2015) (tracking practices can confer standing without economic loss)
  • Johnson v. City of Shelby, 574 U.S. 10 (U.S. 2014) (federal pleading rules tolerate imperfect statement of legal theory)
  • Guz v. Bechtel Nat’l, Inc., 24 Cal. 4th 317 (Cal. 2000) (implied covenant cannot impose duties beyond the contract)
  • Comedy III Prods., Inc. v. Gary Saderup, Inc., 25 Cal. 4th 387 (Cal. 2001) (right of publicity protects commercial appropriation of name/likeness)
  • City of Santa Barbara v. Superior Court, 41 Cal. 4th 747 (Cal. 2007) (public policy limits contracting away liability for gross negligence)
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Case Details

Case Name: In re Facebook, Inc., Consumer Privacy User Profile Litigation
Court Name: District Court, N.D. California
Date Published: Sep 9, 2019
Citations: 402 F.Supp.3d 767; 3:18-md-02843
Docket Number: 3:18-md-02843
Court Abbreviation: N.D. Cal.
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    In re Facebook, Inc., Consumer Privacy User Profile Litigation, 402 F.Supp.3d 767