History
  • No items yet
midpage
790 F. Supp. 2d 313
E.D. Pa.
2011
Read the full case

Background

  • Class action in ED Pa; Plaintiffs ICWF and PTC allege Cephalon marketed Actiq unlawfully, causing third-party payor damages.
  • Actiq is a Schedule II fentanyl drug; FDA initially approved for cancer patients, with restrictions against off-label use.
  • Plaintiffs seek damages, restitution, and injunctive relief under state consumer protection laws and unjust enrichment theories.
  • Choice-of-law analysis: Indiana law governs ICWF; Pennsylvania law governs PTC; unjust enrichment treated as largely non-conflicting.
  • Plaintiffs assert extensive off-label marketing and related misconduct; Cephalon seeks summary judgment on several claims.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether ICWF has standing under IDCSA. ICWF is a consumer and third-party payor. ICWF lacks first-party reliance and consumer status. ICWF has IDCSA standing; third-party payors may sue.
Whether ICWF's IDCSA claim requires first-party reliance. Reliance can be liberal; third-party reliance suffices. Requiring first-party reliance. IDCSA does not require first-party reliance; no summary judgment on this basis.
Whether ICWF's damages are cognizable under IDCSA. Damages arise from insurer payments for off-label Actiq prescriptions. No cognizable injury shown. Genuine dispute of material fact on cognizable injury remains.
Whether PTC has standing under UTPCPL. PTC purchases for members; third-party payor status allowed. Learned intermediary and lack of direct purchase. PTC has UTPCPL standing; genuine fact issues remain on justifiable reliance.
Whether unjust enrichment claims survive summary judgment. Cephalon benefited from third-party payments for Actiq. Unjust enrichment not viable given tort-like causation. Unjust enrichment claims proceed; material facts unresolved.

Key Cases Cited

  • Balderston v. Medtronic Sofamor Danek, Inc., 285 F.3d 238 (3d Cir.2002) (purchaser status and causation discussed for medical devices)
  • Steamfitters Local Union No. 420 Welfare Fund v. Philip Morris, Inc., 171 F.3d 912 (3d Cir.1999) (unjust enrichment as independent action; proximate causation discussion)
  • Hunt v. U.S. Tobacco Co., 538 F.3d 217 (3d Cir.2008) (requires justifiable reliance for UTPCPL claims)
  • In re Bextra & Celebrex Mktg. Litig., 495 F. Supp. 2d 1027 (N.D. Cal.2007) (expert marketing/promotion off-label use; reliance on physicians)
  • Yocca v. Pittsburgh Steelers Sports, Inc., 854 A.2d 425 (Pa. 2004) (UTPCPL private action elements including reliance)
Read the full case

Case Details

Case Name: In Re Actiq Sales and Marketing Practices Litig.
Court Name: District Court, E.D. Pennsylvania
Date Published: Mar 23, 2011
Citations: 790 F. Supp. 2d 313; Civil Action Nos. 07-4492, 09-431
Docket Number: Civil Action Nos. 07-4492, 09-431
Court Abbreviation: E.D. Pa.
Log In
    In Re Actiq Sales and Marketing Practices Litig., 790 F. Supp. 2d 313