Henry v. Campbell Soup Company
1:22-cv-00431-LDH-PK
| E.D.N.Y | Mar 31, 2023Background
- Plaintiff purchased Campbell Soup Co.’s Swanson Chicken Broth sold with a prominent front-label statement: "NO MSG ADDED," and an adjacent clarifying statement: "SMALL AMOUNT OF GLUTAMATE OCCURS NATURALLY IN YEAST EXTRACT."
- Plaintiff alleges she avoids free glutamates (MSG and equivalents), did not notice the clarifying language, and reasonably believed the product contained no free glutamates.
- Claims asserted: New York GBL §§ 349 and 350 (deceptive acts/false advertising), breach of express warranty, and the Magnuson-Moss Warranty Act (on behalf of a putative class).
- Defendant moved to dismiss under Fed. R. Civ. P. 12(b)(6) (and 12(b)(1) argument rendered moot after Plaintiff withdrew injunctive-relief request).
- The court applied the reasonable-consumer standard and found, as a matter of law on the pleadings, that the clarifying language—adjacent, capitalized, bolded, and in contrasting color—cured any deception from the "NO MSG ADDED" claim.
- Court dismissed all claims (GBL, express warranty, and Magnuson-Moss) for failure to state a plausible claim of consumer deception or warranty breach.
Issues
| Issue | Plaintiff's Argument | Defendant's Argument | Held |
|---|---|---|---|
| Whether the label is materially misleading under NY GBL §§ 349/350 | Henry contends "NO MSG ADDED" conveys no form of free glutamate is present; the small clarifier is likely unnoticed and insufficient | Campbell contends the adjacent, visible clarifier (disclosing naturally occurring glutamate in yeast extract) makes the front statement truthful and not misleading | Court: Not materially misleading as a matter of law; clarifier defeats deception claim |
| Whether a front-panel disclaimer can be dispositive on a Rule 12(b)(6) motion | Henry argues context and typical consumer inattention make resolution inappropriate on pleadings | Campbell argues the clear, proximate disclaimer may be dispositive without discovery | Court: A disclaimer can defeat a GBL claim at the pleading stage where, as here, it is clear and sufficiently prominent |
| Whether express warranty claim survives given the label | Henry says the front-label statement created an express warranty that the product contained no glutamates | Campbell says the same facts defeat both GBL and warranty claims because no reasonable consumer would be misled | Court: Warranty claim dismissed for same reason as GBL claims; no plausible breach shown |
| Whether Magnuson-Moss claim survives | Henry predicates it on the express warranty | Campbell says Magnuson-Moss fails if the underlying warranty claim fails | Court: Dismissed because express warranty claim fails |
Key Cases Cited
- Ashcroft v. Iqbal, 556 U.S. 662 (2009) (pleading standard: factual allegations must state a plausible claim)
- Bell Atl. Corp. v. Twombly, 550 U.S. 544 (2007) (pleading standard requiring plausibility)
- Orlander v. Staples, Inc., 802 F.3d 289 (2d Cir. 2015) (elements of GBL §§ 349/350 claim and reasonable-consumer standard)
- Fink v. Time Warner Cable, 714 F.3d 739 (2d Cir. 2013) (court may decide as a matter of law that an advertisement would not mislead a reasonable consumer)
- Mantikas v. Kellogg Co., 910 F.3d 633 (2d Cir. 2018) (disclaimer insufficient where it itself tends to mislead or contradicts prominent front-panel claim)
- Bowring v. Sapporo U.S.A., Inc., 234 F. Supp. 3d 386 (E.D.N.Y. 2017) (disclaimer in contrasting font/color can negate impression created by other label elements)
- Nelson v. MillerCoors, LLC, 246 F. Supp. 3d 666 (E.D.N.Y. 2017) (disclaimer visible at point of purchase can defeat GBL claim)
- Koenig v. Boulder Brands, Inc., 995 F. Supp. 2d 274 (S.D.N.Y. 2014) (prominence and placement of competing label messages can permit deception claims to proceed)
- Warren v. Whole Foods Market Group Inc., 574 F. Supp. 3d 102 (E.D.N.Y. 2021) (FDA guidance not dispositive for state-law GBL claims; context and label communication control)
- Axon v. Citrus World, Inc., 354 F. Supp. 3d 170 (E.D.N.Y. 2018) (dismissing warranty claim where reasonable consumer would not interpret branding as guaranteeing absence of trace contaminants)
