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Gary Davis v. Hsbc Bank Nevada, N.A.
2012 U.S. App. LEXIS 18503
| 9th Cir. | 2012
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Background

  • Davis sues to challenge annual fee disclosure on RZMC MasterCard issued by HSBC and Best Buy; he alleges four state-law claims (FAL, fraudulent concealment, and two UCL theories) arising from advertising and disclosure practices.
  • Davis saw an online advertisement and application with limited disclosure visible; full disclosures were provided later in mail with the Cardmember Agreement and Additional Disclosure Statement.
  • Davis signed the online agreement by checking a box without reviewing the full terms; he later discovered a $59 annual fee.
  • Defendants moved to dismiss under Rule 12(b)(6) and moved for judicial notice of three disclosure documents referenced in the FAC; the district court incorporated those documents.
  • The district court dismissed all four claims with prejudice; Davis appealed.
  • The Ninth Circuit reviews de novo the Rule 12(b)(6) dismissal and analyzes incorporation by reference and safe harbor doctrines under California and federal law.
  • California law governs the state-law claims as the forum state in this diversity-like posture.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether the district court erred by incorporating disclosure documents by reference. Davis challenges authenticity of documents not attached to FAC. Defendants properly incorporated the documents referenced in the FAC. Yes; incorporation proper; objection waived.
Whether Best Buy's advertising violated the False Advertising Law. Advertising misled consumers by omitting the annual fee. No reasonable consumer would be deceived; disclosure was not misleading. No; district court proper in dismissal.
Whether fraudulent concealment and reliance were adequately pled. Davis relied on advertisements/terms not disclosed. Reliance not justifiable; plaintiff read or could have read terms; misrepresentation not actionable. No; reliance was manifestly unreasonable.
Whether UCL claims against HSBC/Best Buy were barred by safe harbor under TILA/Regulation Z for online disclosures. Disclosures should be actionable under UCL despite federal safety nets. Online disclosure complies with TILA/Reg Z safe harbor; advertisements may not. Online application protected by safe harbor; ads not; UCL claims dismissed.
Whether Regulation Z can create a safe harbor for consumer-protection claims under the UCL in this context. Regulation Z provides safe harbor; California cases recognize regulations may create safe harbors.

Key Cases Cited

  • Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co., 973 P.2d 527 (Cal. 1999) (safe harbor limits under UCL when statute provides explicit permission)
  • Hauk v. JPMorgan Chase Bank USA, N.A., 552 F.3d 1114 (9th Cir. 2009) (compliance with TILA disclosures provides UCL safe harbor)
  • Webb v. Smart Document Solutions, LLC, 499 F.3d 1078 (9th Cir. 2007) (HIPAA-like regulations may permit conduct and thus negate unfairness)
  • Knievel v. ESPN, Inc., 393 F.3d 1068 (9th Cir. 2005) (incorporation by reference doctrine and extrinsic documents)
  • Marder v. Lopez, 450 F.3d 445 (9th Cir. 2006) (court may consider documents incorporated by reference)
  • Ritchie v. Cty. of Maricopa, 342 F.3d 903 (9th Cir. 2003) (extrinsic documents may be incorporated by reference)
  • Barrer v. Chase Bank USA, N.A., 566 F.3d 883 (9th Cir. 2009) (clarifies reliance on fine print and TILA regulations)
  • Krumme v. Mercury Ins. Co., 20 Cal. Rptr. 3d 485 (Cal. Ct. App. 2004) (debates whether regulations create safe harbors under UCL)
  • Lozano v. AT&T Wireless Servs., Inc., 504 F.3d 718 (9th Cir. 2007) (post-Cel-Tech consumer unfair competition framework)
Read the full case

Case Details

Case Name: Gary Davis v. Hsbc Bank Nevada, N.A.
Court Name: Court of Appeals for the Ninth Circuit
Date Published: Aug 31, 2012
Citation: 2012 U.S. App. LEXIS 18503
Docket Number: 10-56488
Court Abbreviation: 9th Cir.