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384 F. Supp. 3d 941
E.D. Ill.
2019
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Background

  • Entertainment One UK Ltd. (Plaintiff) owns registered U.S. trademarks for PEPPA PIG (word mark) and a Peppa Pig design mark and markets licensed Peppa Pig merchandise, including kitchen items.
  • Plaintiff sued hundreds of online sellers for trafficking counterfeit Peppa Pig goods; most defendants defaulted or were dismissed; two eBay sellers remain: luckyjerryxiang (Jian Feng) and 6guys9 (HaiJie Lin), located in China.
  • Each defendant sold a “Peppa Pig Head Cookie Cutter” (3D‑printed outline of Peppa Pig’s head) via eBay and accepted PayPal payments to Illinois; neither was an authorized seller.
  • Plaintiff moved for summary judgment on trademark infringement (15 U.S.C. § 1114), false designation of origin (15 U.S.C. § 1125), and Illinois deceptive trade practices; requested statutory damages ($100,000 each), attorneys’ fees, costs, and a permanent injunction; defendants sought termination of the preliminary injunction and lifting of an asset freeze.
  • Defendants failed to properly respond to Plaintiff’s Local Rule 56.1 statement; the court treated Plaintiff’s material facts as admitted and granted summary judgment on liability for counterfeiting and related claims.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Protectable mark / standing Peppa Pig marks are registered and prima facie valid Denies infringement but not registration/validity Marks are registered and protectable; no dispute on validity
Counterfeiting / likelihood of confusion Defendants sold counterfeit goods using the PEPPA PIG name and a design substantially indistinguishable from the registered design; presumption of confusion applies Claims they merely liked the design, sold only one item, and did not intend to infringe Court found goods counterfeit, applied presumption, and under seven‑factor test found likelihood of confusion (6 of 7 factors favor plaintiff)
Willfulness and statutory damages Defendants acted willfully (3D printing, long eBay histories, no due diligence); seeks high statutory damages Denies intent to counterfeit; points to low sales volume Court inferred willfulness (reckless indifference); reduced requested statutory award by half and awarded $50,000 per defendant ($100,000 total)
Injunction, asset freeze, attorneys' fees Requests permanent injunction, continued asset restraint, and attorneys' fees as prevailing party in an exceptional counterfeiting case Seeks termination of preliminary injunction and release of frozen PayPal funds Preliminary injunction and asset restraint continued; permanent injunction granted; attorneys’ fees to be awarded as case is exceptional and no extenuating circumstances were shown

Key Cases Cited

  • Anderson v. Liberty Lobby, 477 U.S. 242 (summary judgment standard)
  • Celotex Corp. v. Catrett, 477 U.S. 317 (moving party’s burden on summary judgment)
  • AutoZone, Inc. v. Strick, 543 F.3d 923 (seven‑factor likelihood‑of‑confusion test)
  • Packman v. Chicago Tribune Co., 267 F.3d 628 (trademark/UDTPA element overlap)
  • CAE, Inc. v. Clean Air Eng’g, Inc., 267 F.3d 660 (weight of actual confusion evidence)
  • Chi‑Boy Music v. Charlie Club, Inc., 930 F.2d 1224 (discretion in awarding statutory damages)
  • Sorensen v. WD‑40 Co., 792 F.3d 712 (bad faith intent/burdens in palming off)
  • eBay Inc. v. MercExchange, L.L.C., 547 U.S. 388 (injunctive relief prerequisites)
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Case Details

Case Name: Entm't One Uk Ltd. v. 2012shiliang
Court Name: District Court, E.D. Illinois
Date Published: May 2, 2019
Citations: 384 F. Supp. 3d 941; Case No. 18 C 4461
Docket Number: Case No. 18 C 4461
Court Abbreviation: E.D. Ill.
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    Entm't One Uk Ltd. v. 2012shiliang, 384 F. Supp. 3d 941