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25 F. Supp. 3d 422
S.D.N.Y.
2014
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Background

  • DNAML Pty Ltd., an Australian software developer and e-book retailer, sold discounted e-books via its websites and planned an iOS reader app to sell/read e-books on iPad/iPhone.
  • Five major trade publishers (Hachette, HarperCollins, Macmillan, Penguin, Simon & Schuster) and Apple allegedly conspired in 2010 to adopt an agency model and MFN/pricing tiers that removed retailers’ price-setting ability and raised retail e-book prices.
  • DNAML claims the conspiracy forced publishers to require agency agreements, ending DNAML’s discounting and promotional business model and driving DNAML from the e-book retail market.
  • DNAML also alleged Apple’s 2011 App Store policy change (30% fee for in-app e-book sales) harmed its app plans; DNAML later abandoned the App Store policy claim as an antitrust violation.
  • DNAML sued under Section 1 of the Sherman Act (Clayton Act §4 damages) on Sept. 16, 2013, relying on the DOJ’s prior complaint and this Court’s findings that Apple violated antitrust law; defendants moved to dismiss.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether DNAML alleges antitrust injury from the price‑fixing conspiracy DNAML: Lost profits and inability to compete after publishers adopted agency model and pricing tiers; exit from market is classic retailer injury Defendants: Injury is indirect or speculative; only consumers were directly harmed; distributors can’t claim lost profits here Held: DNAML sufficiently alleged antitrust injury — lost profits from being unable to price‑compete are the type of harm the antitrust laws protect
Whether DNAML is an efficient enforcer of antitrust laws DNAML: As a harmed retailer/new entrant with pleaded investments and sales, it will vindicate the public interest and seek damages distinct from consumer claims Defendants: Injury speculative, causation attenuated (App Store policy change a nearer cause), damages hard to apportion, risk of duplicative recovery Held: DNAML plausibly alleged efficient‑enforcer factors; standing survives pleading stage though proving damages/causation may be difficult
Recoverability for foreign sales DNAML: (no opposition) Defendants: Claims based on foreign sales barred Held: Claims arising from foreign sales dismissed (DNAML concedes)
Antitrust liability for Apple’s 2011 App Store policy change DNAML: App Store policy harmed its app plans and entry Defendants: Apple’s unilateral policy change doesn’t allege concerted antitrust wrongdoing Held: Claim based on App Store policies dismissed; DNAML abandoned that theory

Key Cases Cited

  • Associated Gen. Contractors of Cal., Inc. v. California State Council of Carpenters, 459 U.S. 519 (1983) (purpose of antitrust private suits and limits on damages actions)
  • Gatt Commc’ns, Inc. v. PMC Assoc., LLC, 711 F.3d 68 (2d Cir. 2013) (two‑part antitrust standing test: antitrust injury and efficient enforcer)
  • Atlantic Richfield Co. v. USA Petroleum Co., 495 U.S. 328 (1990) (standing required even for per se price‑fixing claims)
  • Monsanto Co. v. Spray‑Rite Serv. Corp., 465 U.S. 752 (1984) (distributor may recover lost profits from manufacturer price‑setting conspiracy)
  • Lexmark Int’l, Inc. v. Static Control Components, Inc., 134 S.Ct. 1377 (2014) (proximate‑cause/standing considerations and limitation on denying relief solely for damages‑apportionment concerns)
  • In re DDAVP Direct Purchaser Antitrust Litig., 585 F.3d 677 (2d Cir. 2009) (lost profits and overcharge damages are distinct theories; retailer losses can be cognizable)
  • Brunswick Corp. v. Pueblo Bowl‑O‑Mat, Inc., 429 U.S. 477 (1977) (plaintiff must show injury that flows from anticompetitive aspect of defendant’s conduct)
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Case Details

Case Name: DNAML Pty, Ltd. v. Apple Inc.
Court Name: District Court, S.D. New York
Date Published: Jun 5, 2014
Citations: 25 F. Supp. 3d 422; 2014 WL 2535113; 2014 U.S. Dist. LEXIS 77422; No. 13 Civ. 6516(DLC)
Docket Number: No. 13 Civ. 6516(DLC)
Court Abbreviation: S.D.N.Y.
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