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535 F.Supp.3d 832
E.D. Wis.
2021
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Background

  • Three Wisconsin purchasers (Brame, Jager, Evans) bought GM vehicles (2010–2014 Gen IV 5.3L V8 engines) and allege excessive oil consumption caused by a design defect in piston-ring coating.
  • Plaintiffs assert breach of GM’s express “Limited Warranty,” fraudulent nondisclosure in advertising, and unjust enrichment; they seek to represent a Wisconsin class of current/former owners/lessees.
  • Complaint does not allege any plaintiff sought warranty repair from GM or a dealer during the warranty period, nor that any plaintiff gave GM pre‑suit notice of their alleged warranty claims.
  • GM moved to dismiss under Rule 12(b)(6), arguing: warranty claims fail for lack of notice and scope; fraud claims are barred by the economic loss doctrine; unjust enrichment is improper given contractual remedies and purchase from dealers.
  • The court accepted the complaint’s facts as true but dismissed all claims with prejudice, principally because plaintiffs failed to allege pre‑suit notice/repair (UCC § 402.607(3)(a)) and fraud claims were barred as economic losses.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Breach of express warranty — coverage Warranty covers defects in material/workmanship; oil‑consumption is such a defect Warranty requires defects to be reported/repaired during warranty; plaintiffs never sought repair or gave notice Dismissed: plaintiffs did not allege they sought warranty repairs during the warranty period; even if a breach existed, plaintiffs failed to plead required pre‑suit notice to GM
Breach of express warranty — notice Filing this suit (and prior Sloan suit) and ratification suffice as notice UCC requires pre‑suit notice to seller/manufacturer; prior class filing or this suit is not individualized pre‑suit notice Dismissed: pre‑suit, individualized notice to GM required; prior Sloan filing and present complaint do not satisfy UCC notice requirement
Fraudulent misrepresentation (fraud by omission) GM’s advertising omitted known defect; fraud claim lies Economic loss doctrine bars tort recovery for product quality claims; fraud relates to product quality Dismissed: economic loss doctrine applies; alleged omissions concern product quality and are not extraneous to contract, so fraud in inducement exception does not apply
Unjust enrichment Plaintiffs conferred benefit (purchase monies) and GM was unjustly enriched by selling defective vehicles Plaintiffs received vehicles and legal remedies; unjust enrichment disfavored where contract/legal remedies exist Dismissed: plaintiffs received a product and contractual remedies; unjust enrichment cannot supplant those remedies

Key Cases Cited

  • Bell Atlantic Corp. v. Twombly, 550 U.S. 544 (2007) (plausibility standard for complaints)
  • Ashcroft v. Iqbal, 556 U.S. 662 (2009) (apply plausibility; disregard conclusory allegations)
  • Paulson v. Olson Implement Co., Inc., 107 Wis.2d 510 (Wis. 1982) (buyer must notify seller it considers seller responsible; purpose is to avoid unfair surprise)
  • Tietsworth v. Harley‑Davidson, Inc., 270 Wis.2d 146 (Wis. 2004) (economic loss doctrine bars tort recovery for product failing to meet commercial expectations)
  • Daanen & Janssen, Inc. v. Cedarapids, Inc., 216 Wis.2d 395 (Wis. Ct. App. 1998) (contract/warranty law better suited than tort for economic loss)
  • Xechem, Inc. v. Bristol‑Myers Squibb Co., 372 F.3d 899 (7th Cir. 2004) (affirmative defenses ordinarily on the face of the complaint issue)
  • O’Boyle v. Real Time Resolutions, Inc., 910 F.3d 338 (7th Cir. 2018) (leave to amend normally required unless amendment would be futile)
  • Smith v. RecordQuest, LLC, 989 F.3d 513 (7th Cir. 2021) (unjust enrichment dismissed where adequate legal remedies exist)
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Case Details

Case Name: Brame v. General Motors LLC
Court Name: District Court, E.D. Wisconsin
Date Published: Apr 23, 2021
Citations: 535 F.Supp.3d 832; 2:20-cv-01775
Docket Number: 2:20-cv-01775
Court Abbreviation: E.D. Wis.
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