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805 F. Supp. 2d 503
N.D. Ill.
2011
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Background

  • BSC and A&J dispute use of the Bobak name in Banquet/Conference Center operations; A&J used the name Bobak's Signature Events at Seven Bridges after written consent in 2005.
  • BSC owns registered Bobak's marks and had historically operated sausage/food business, with limited store dining; A&J operates a separate banquet facility nearby using a similar-sounding mark.
  • In 2005, BSC expressly consented to A&J using Bobak's Signature Events; later, BSC demanded a trademark license and conditioned action on consent, which A&J did not sign.
  • BSC hired a survey and expert to support claims of confusion; the survey had flaws, and the court found it not fully decisive but noted limitations.
  • The court held that BSC acquiesced in A&J’s use, that evidence on confusion was heavily one-sided in favor of Defendants, and thus the court granted summary judgment for Defendants on Counts I–III while dismissing the related state-law claims without prejudice.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether acquiescence defeats infringement liability BSC argues continued coexistence caused confusion and consent should not bar later claims A&J contends BSC consent was explicit and thus precludes infringement claim Acquiescence established; unlikely confusion not required to prevail on Counts I-II for Defendants
Whether likelihood of confusion supports infringement/false designation claims Bobak's marks are strong and confusing similarity with Signature Events Differences in marks, products, and markets negate likelihood of confusion No genuine likelihood of confusion; court grants summary judgment for Defendants on Counts I and III
Whether BSC proved trademark dilution given fame of Bobak's mark Bobak's mark became famous and was dilutable Bobak's is not sufficiently famous nationwide to be dilutable Summary judgment for Defendants on Count II (dilution)
Whether tailing state-law claims should be retained given federal ruling State-law claims dismissed without prejudice; retain jurisdiction abated

Key Cases Cited

  • Ty, Inc. v. The Jones Group, Inc., 237 F.3d 891 (7th Cir.2001) (likelihood of confusion framework for Lanham Act)
  • AutoZone, Inc. v. Strick, 543 F.3d 923 (7th Cir.2008) (seven-factor confusion analysis; none dispositive; weigh factors)
  • AHP Subsidiary Holding Co. v. Stuart Hale Co., 1 F.3d 611 (7th Cir.1993) (confusion factors and caution on summary judgment in trademark)
  • Barbecue Marx, Inc. v. 551 Ogden, Inc., 235 F.3d 1041 (7th Cir.2000) (contextual factors and proximity of markets in confusion)
  • Packman v. Chicago Tribune Co., 267 F.3d 628 (7th Cir.2001) (one-sided evidence may still yield partial summary judgment on confusion)
  • Door Sys., Inc. v. Pro-Line Door Sys., Inc., 83 F.3d 169 (7th Cir.1996) (summary judgment standards in bifurcated trademark disputes)
  • S. Industries, Inc. v. Canteen Corp., 29 F.Supp.2d 892 (N.D.Ill.1999) (evidence weighting in confusion analysis)
  • Reed-Union Corp. v. Turtle Wax, Inc., 77 F.3d 909 (7th Cir.1996) (contextual factors in likelihood of confusion)
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Case Details

Case Name: BOBAK SAUSAGE CO. v. a & J Seven Bridges, Inc.
Court Name: District Court, N.D. Illinois
Date Published: Mar 28, 2011
Citations: 805 F. Supp. 2d 503; 2011 U.S. Dist. LEXIS 32783; 2011 WL 1131385; Case 07 C 4718
Docket Number: Case 07 C 4718
Court Abbreviation: N.D. Ill.
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