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Awakend v. New U Life CA4/3
G063309
Cal. Ct. App.
Jul 3, 2025
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Background

  • Plaintiffs Awakend, LLC, Rodney James, and Danelle Meoli sued New U Life Corp. and individuals associated with it for defamation and business torts after Meoli, a top New U Life distributor, left to start a competing MLM, Awakend.
  • Plaintiffs allege that after an initial amicable separation with a non-disparagement agreement, New U Life began defaming Awakend and its founders through articles and statements to distributors and on public websites, resulting in lost business.
  • The complaint alleged claims for defamation, trade libel, tortious interference, breach of contract, and civil conspiracy.
  • Defendants filed an anti-SLAPP motion to strike all claims, arguing their statements were protected speech under §425.16.
  • The trial court granted the anti-SLAPP motion only as to claims based on articles published on the BehindMLM website for two causes (tortious interference with contract and breach of contract), but otherwise denied the motion.
  • Defendants appealed, contending their activities were all protected and that the court erred in evidentiary rulings and in finding sufficient evidence for certain claims.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Are defendants' statements on social media protected activity? No evidence the statements were in a public forum/interest. Social media posts/comments are in public fora and thus protected. Not protected; insufficient evidence of public forum.
Are BehindMLM articles protected activity? Articles not attributable to defendants; not all issues public. Articles on a public site about public interest (MLM business). Protected for certain claims.
Did plaintiffs show probability of prevailing on trade libel/interference/conspiracy? Evidence of specific lost distributors/revenue from articles; conduct was wrongful. No competent evidence articles caused harm or that defendants wrote them. Sufficient evidence; anti-SLAPP motion denied.
Did trial court err in evidentiary rulings? Declarations based on personal knowledge and can be admitted at trial. Declarations were speculative/lacked personal knowledge. No abuse of discretion; objections properly overruled.

Key Cases Cited

  • Navellier v. Sletten, 29 Cal.4th 82 (Cal. 2002) (anti-SLAPP step one focuses on whether claim arises from protected activity)
  • Baral v. Schnitt, 1 Cal.5th 376 (Cal. 2016) (anti-SLAPP requires stepwise analysis and claims must have 'minimal merit')
  • Sweetwater Union High School Dist. v. Gilbane Building Co., 6 Cal.5th 931 (Cal. 2019) (admissible evidence at anti-SLAPP step two is what would be capable of admission at trial)
  • Applied Equipment Corp. v. Litton Saudi Arabia Ltd., 7 Cal.4th 503 (Cal. 1994) (agent’s immunity rule for civil conspiracy)
  • Park v. Board of Trustees of California State University, 2 Cal.5th 1057 (Cal. 2017) (de novo review on anti-SLAPP motion)
Read the full case

Case Details

Case Name: Awakend v. New U Life CA4/3
Court Name: California Court of Appeal
Date Published: Jul 3, 2025
Docket Number: G063309
Court Abbreviation: Cal. Ct. App.