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115 F. Supp. 3d 921
N.D. Ill.
2015
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Background

  • Louisville Distilling owns Angel’s Envy brand and controls label/web statements; Aliano owns Fratelli and purchased Angel’s Envy based on label/web representations.
  • Aliano alleges Angel’s Envy is Kentucky-made premium in small batches, but the whiskey is mass-produced in Indiana and finished in rum casks in Kentucky.
  • MGP supplies the base rye whiskey; Louisville purchases, ages in barrels, transfers to rum barrels, and bottles in Bardstown.
  • Plaintiffs contend label and website imply distillation/aging finished in Kentucky with a unique recipe, which would mislead consumers and businesses.
  • Plaintiffs sue for KCPA (Count I), ILCFA (Count II), ILDTPA (Count III), and unjust enrichment (Count IV); potential damages exceed $5 million and CAFA jurisdiction applies.
  • Court raises CAFA jurisdiction sua sponte, and finds complete diversity and CAFA amount in controversy met; court has subject-matter jurisdiction to proceed.

Issues

Issue Plaintiff's Argument Defendant's Argument Held
KCPA claim sufficiency Aliano/Fratelli claim deception in marketing of Angel’s Envy. KCPA claim fails for not pleading deception elements. Count I dismissed with prejudice.
ILDTPA viability Fratelli alleges future injury from deception. ILDTPA inappropriate for future injury/damages. Count III dismissed without prejudice.
ILCFA sufficiency and safe harbor Aliano pleads deceptive act, injury, causation; not barred by safe harbor. Claims fall within safe harbor and lack specificity/causation. Count II survives; safe harbor not applicable at this stage.
Unjust enrichment relation to ILCFA Unjust enrichment arises from same conduct as ILCFA. Should be dismissed if ILCFA fails. Count IV survives, tied to Count II.

Key Cases Cited

  • Popp v. Cash Station, Inc., 244 Ill.App.3d 87 (Ill. App. 1st Dist. 1992) (ILDTPA aims to enjoin deceptive practices; injunctive relief requires future likelihood of harm)
  • Robinson v. Toyota Motor Credit Corp., 315 Ill.App.3d 1086 (Ill. App. 1st Dist. 2000) (private action under Illinois law; consumer deception elements)
  • Greenberg v. United Airlines, 206 Ill.App.3d 40 (Ill. App. 1st Dist. 1990) (consumer deception framework under Illinois law)
  • Avery v. State Farm Mut. Auto. Ins. Co., 216 Ill.2d 100 (Ill. 2005) (private ILCFA elements; proximate causation; damages)
  • Camasta v. Jos. A. Bank Clothiers, Inc., 761 F.3d 732 (7th Cir. 2014) (Rule 9(b) particularity requirement for fraud claims)
  • Greifenstein v. Estée Lauder Corp., 2013 U.S. Dist. LEXIS 104659 (N.D. Ill. 2013) (illustrative but not official reporter; used for proximate causation in discussion)
  • Price v. Philip Morris, Inc., 219 Ill.2d 182 (Ill. 2005) (Safe harbor analysis in Illinois law regarding labeling/advertising)
  • Oliveira v. Amoco Oil Co., 201 Ill.2d 134 (Ill. 2002) (proximate causation and deception standards)
  • Zekman v. Direct Am. Marketers, Inc., 182 Ill.2d 359 (Ill. 1998) (proximate causation and deception)
Read the full case

Case Details

Case Name: Aliano v. Louisville Distilling Co.
Court Name: District Court, N.D. Illinois
Date Published: Jul 20, 2015
Citations: 115 F. Supp. 3d 921; 2015 U.S. Dist. LEXIS 93790; 2015 WL 4429202; 15 C 00794
Docket Number: 15 C 00794
Court Abbreviation: N.D. Ill.
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    Aliano v. Louisville Distilling Co., 115 F. Supp. 3d 921