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4 Pillar Dynasty LLC v. New York & Co., Inc.
257 F. Supp. 3d 611
S.D.N.Y.
2017
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Background

  • Plaintiffs 4 Pillar Dynasty LLC and Reflex Performance Resources own a registered trademark "Velocity" for activewear; Reflex pays a royalty to 4 Pillar and sells Velocity-branded apparel to retailers and online.
  • Defendants New York & Company marketed activewear labeled "NY&C Velocity." A buyer’s inquiry led plaintiffs to discover defendants’ use and they sued for trademark infringement under the Lanham Act in 2016.
  • At trial plaintiffs presented one witness (plaintiff Hedvat) and read into evidence a stipulation that defendants’ gross profits from NY&C Velocity sales were $1,864,337.29; defendants rested without calling witnesses they had previewed in opening statements.
  • A jury found infringement and returned an advisory finding of willfulness; the district court initially entered judgment awarding treble defendants’ stipulated gross profits ($5,593,011.87) and an injunction against use of "NY&C Velocity."
  • Post-trial, defendants moved to vacate the monetary award arguing lack of evidence of willfulness and actual confusion; plaintiffs moved for attorneys’ fees and pre- and post-judgment interest.
  • The court (Rakoff, J.) reaffirmed willfulness but held trebling unjustified, reduced the monetary award to the stipulated gross profits ($1,864,337.29), and granted plaintiffs leave to submit fee and interest calculations (pre- and post-judgment interest at prime rate).

Issues

Issue Plaintiff's Argument Defendant's Argument Held
Whether profits award is permissible without proof of actual consumer confusion Profits (and enhanced profits) are available based on willfulness and to compensate for intangible harms and deter infringement Monetary recovery requires proof of actual confusion (or other grounds); trebling profits improper Profits award permitted based on willfulness; actual confusion not required for profits; trebling not justified here
Whether willfulness was supported by the record Continued sales after notice, lack of investigation, and defendants’ failure to call promised witnesses support willfulness No evidence of willfulness; defending use in litigation is not bad faith; plaintiffs bore burden to prove willfulness Court affirms willfulness: defendants’ conduct and trial strategy support inference of willful infringement
Whether the court may enhance (treble) profits for compensation/deterrence Enhancement needed to compensate unprovable, intangible losses and deter future infringement Enhancement unnecessary; stipulated gross profits already compensate; plaintiffs failed to prove intangibles Enhancement must be compensatory; plaintiffs did not prove intangible losses or need for trebling; enhancement reversed
Whether attorneys' fees and pre-judgment interest are warranted Willfulness makes case "exceptional" under § 1117(a); fees and prejudgment interest (at prime) are appropriate Willfulness alone insufficient; award would overcompensate plaintiff given gross-profits figure Court exercises discretion to award reasonable attorneys’ fees and pre-judgment interest (prime rate); plaintiffs to submit calculations

Key Cases Cited

  • George Basch Co. v. Blue Coral, Inc., 968 F.2d 1532 (2d Cir.) (explains monetary relief rationales under Lanham Act: unjust enrichment, compensation, deterrence; ties profits awards to willfulness)
  • Merck Eprova AG v. Gnosis S.p.A., 760 F.3d 247 (2d Cir.) (approves enhanced profits awards where needed for compensation/deterrence; reiterates willfulness prerequisite)
  • Getty Petroleum Corp. v. Bartco Petroleum Corp., 858 F.2d 103 (2d Cir.) (discusses compensatory nature of enhanced awards and deterrence rationale)
  • Fendi Adele S.R.L. v. Filene’s Basement, Inc., 696 F.Supp.2d 368 (S.D.N.Y. 2010) (defines standard for willfulness as actual knowledge or reckless disregard)
  • W.W.W. Pharmaceutical Co. v. Gillette Co., 984 F.2d 567 (2d Cir.) (addresses interplay of actual confusion and entitlement to monetary recovery)
  • Manhattan Indus., Inc. v. Sweater Bee by Banff, Ltd., 885 F.2d 1 (2d Cir.) (places burden on defendant to prove deductions from gross revenue when seeking net-profit calculation)
Read the full case

Case Details

Case Name: 4 Pillar Dynasty LLC v. New York & Co., Inc.
Court Name: District Court, S.D. New York
Date Published: Jul 3, 2017
Citation: 257 F. Supp. 3d 611
Docket Number: 16 Civ. 2823 (JSR)
Court Abbreviation: S.D.N.Y.